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Register Number: 2854


Name of the Candidate:
P.G. DIPLOMA EXAMINATION, 2010
(AGRICULTURAL MARKETING MANAGEMENT)
(PAPER-II)
120. MARKETING OF AGRICULTURAL INPUTS AND PRODUCTS

May) (Time: 3 Hours


Maximum: 100 Marks
(5×3=15)
SECTION –A
I. Define any FIVE

1. Consumable inputs

2. Distribution channel

3. Agricultural products

4. Online trading

5. Grading

6. Market Financing

7. Economic development

8. Marketing margin

9. Price policy

10. Producer’s share in consumer’s rupee

SECTION –B

II. Write short notes on any Five (5×5=25)

11. Special features of agricultural input marketing in India

12. Fertilizer marketing in India.


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13. Importance of scientific marketing of farm produce.

14. Certification for organic products.

15. Role of packaging & transportation in marketing of agricultural inputs in India.

16. Risk taking/bearing

17. Marketable and marketed surplus.

18. Role of NAFED in farm products marketing

19. Specify the marketing channel for a cereal and a perishable commodity.

20. Market information.

SECTION –C
Answer ALL questions
All questions carry equal marks
(5×12=60)

21. a) Importance of State Trading in agricultural input marketing in India.


(OR)
b) Discuss the theories on determination of input prices.

22. a) Explain the measurement of marketing efficiency and critically explain the
relationship between marketing channels and efficiency.
(OR)
b) Discuss in detail the special features of agricultural input marketing in India.

23.a) Write a note on agricultural price policy and importance of CACP.


(OR)
b) Discuss the share of various agricultural commodities in Indian Agricultural
Export Basket. State the role played by APEDA in promoting agricultural exports.

24. a) Write a note on management of Distribution Channels.


(OR)
b) Discuss the present status and future scope of marketing of inorganic fertilizers
and plant protection chemicals in India.

25. a) Explain the potentialities available for organic products and also discuss about
the constraints in marketing of organic products.
(OR)
b) State the importance of agricultural insurance in India. Also critically review
the field level constraints of its implementation.

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