EMS3O Unit 1 Review Name:__________________

1) List each of the 4 Cs and explain what each one means in your own words:

2) Using the chart provided, analyse the following advertisement.

Constructions

Codes
Creeds

Conventions

Based on your analysis, what makes this ad effective?____________________________

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3) Define “Mass Media?” _______________________________________________

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4) What are the 6 key roles the mass media play in our lives? Provide a specific
example for each one.

5) Define Pop Culture ________________________________________________

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6) What is the difference between pop culture and high culture? ________________
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7) What can we learn by studying pop culture? ______________________________
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8) Identify each of the following camera shots:

9) By comparing two TV sitcoms from different decades, explain at least three ways
in which we can see that the view of “family” has changed (think myths, fears,
values, and ideologies).
Sitcom: Sitcom:

1 1

2 2

3 3
 10) Describe the “doofus dad” stereotype as seen on TV sitcoms and provide an
explanation for why this is such a common character on modern television.
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11) What are some of the values, myths, and beliefs about Canadians that we’ve seen
in the TV shows, Due South and Corner Gas? If you were going to show one of
these shows to someone who knew nothing about Canada, which one would you
how him/her and why?
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12) Why was the CBC created? ___________________________________________

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13) Name four Canadian cultural institutions. ________________________________
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14) Define Cancon. What types of media does it apply to? ______________________
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15) What percentage of programming shown on TV in Canada must be Canadian?
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16) Do you think it’s important to have Cancon rules to protect Canadian culture?
Why or why not? ___________________________________________________
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17) How are teenagers most often portrayed on television?

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18) How is the portrayal of what it’s like to be a teenager on My So-Called Life
different than the typical portrayal of what it’s like to be a teenager on other
shows?
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