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a It·s a brand of instant noodles made by Nestle India Limited

a It was found by the Maggi family based in Switzerland in the 19th Century

a Nestle Launched Maggi in India in year 1982

a Nestle wanted to explore the potential for instant food among the Indian
consumers

a It took several years and lot of money for Nestle to establish its noodles
brand in India

a Now it enjoys a 90% market share in this segment

 
 
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a Vhe product launched keeping in mind working women and children

a It was the pioneer in instant noodle market

a Promotion

a No competition

a Pricing

a High Production Costs

a Distribution Channel
      


£ Promotional campaigns in schools

£ Advertising strategies

£ New product innovations

£ Different packaging
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a Increasing rates of sales

a Product
a Entrance of competitors
a Initial healthy profits
a Promotion
a Development costs are recovered
a Price
a NIL formulates
a In March 1999 NIL re-launched the old version of Maggi noodles, after
which the sales revived
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a Introduction of Knorr Annapurna by HLL

a Declining sales growth

a Distribution

a Saturated market

a Price

a Extending product lines

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èClassic Noodles- 5 to 10 years
èVeg. Atta Noodles- Health Conscious
èRice Mania- Veenagers
èCuppa Mania- Office goers
  
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a Long drop in sales

a Large inventories of unsold items

a Elimination of all non-essential marketing

expenses
 
 





a In 2005 NIL launched Maggi Veg. Atta noodles

a It was based on consumer·s needs for more whole

grain based products

a Extensive research and development was done by

the NIL team

a Maggi Atta noodles provided all the essential dietary

fiber of whole wheat grains

a Maggi Atta noodles were priced more than the regular

noodles in the market
 




£ PRICE

£ FALSE CLAIMS

£ NOV PURELY VEGEVARIAN

£ LACK OF ESSENVIAL NUVRIENVS

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£ Leading Brand

£ Current Sales:
Approx ² RS. 4,79,49,000 in Mumbai
Approx ² RS. 55,00,00,000 all over India

£ Reasonable competitive pricing

£ Creative interaction