Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Asian Paints
Deep Aggarwal 402
Radha Mehta 428
Bhavya Mittal 432
Nishant Sharda 443
Rishikesh Jathar 451
Arpit Garg 458
Akshit Amla 464
Introduction
• Started in 1942 by four entrepreneurs:
Champaklal choksey,
Chimanlal choksey,
Suryakant Dani and
Arvind Vakil as
“ASIAN OIL & PAINTS COMPANY.”
• In 1967, Asian paints became the 10th largest paint company in the
world.
Asian Paints- Today
International Operations
• Caribbean • Middle
Islands East
• Barbado • Bahrain
s, , Egypt,
Jamaica, • Oman &
Trinidad
• South East
• South
Pacific
• AsiaUnited
&
• Fiji, • Sout • China,Arab
Tobago. h Emirate
Malaysia,
Tonga, • Banglad
Asia • Singapor s.
• Vanuatu, esh,
Solomon Nepal & e&
Paint Industry
Paint industry estimated at Rs. 135bn.
Headquarters in Mumbai
4 Factories
18 Processing Centres
350 raw material and intermediate goods suppliers
140 Packing Material Vendors
6 Regional Distribution Centre
72 depots are integrated
Elements of Supply Chain
• KEY • 4
• 3000
SUCCESS PLANT
SKU’S S
• RAW FACTORS
• FLEXIBLE
OPERATIO
NS
35
• 6• RDC
MATER • LOWER
OUTPUT
JOB
• PACKAGI
IALS TIME
• LOW WORK
NG DELIVERY
COST
77
•CENT
MATERIA • 500 DEPO
RES
L• 15000 INDUSTR TS
DEALER IAL
S CONSUM
Raw material Requirements
• Paint Industry is raw material intensive with RW
being 70% of production costs.
KASNA
PLANT
PATANCHERU ASIAN
PAINTS
BHANDUP
77 PLANT
DEPOT HEADQUART
CENTRES ERS
MUMBAI
Depots (77)
Depots (77)
Dealers (14500)
Dealers (14500)
Conditions
Projected profitability of the proposed location
The standing of the dealer in the local market
The past records of the dealer (banking and
trading history)
The presence of other dealers in the vicinity and
the projected impact on their volumes
The competition scenario at the location
The distance of the proposed location from the
nearest factory etc.
Distribution Strategy
Facts:
• Lowest inventory cost in industry
• Avg inventory level of 28 days sales against
industry avg of 51 days
• Translates into 45 % lower inventory costs
• Stock of finished goods is only 7% of net sales
half the industry average
Inventory Management
• A cash discount of 5 per cent. This was paid for all outright cash purchases.
It was given whenever payments were received within 24 hours of the supply/invoice. In
respect of outstation accounts, the payments have been
made in advance by draft in order to be eligible for the cash discount
Supply Chain Re-engineering
OBJECTIVE:
i2’s factory planner used to identify the raw material and packing
materials and who to source it from
Helps select the best vendor and manufacturing method for any given
situation
Results of Re engineering
Manufacturing
Distribution
Procurement
• Debt to Equity
ratio reduced to
0.5 thus
making Asian
Paints an
Thank You