A toy company, manufactures of MOTOBOT conducted a study after

Christmas, 2002 in order to assess how its brands of transformable

robots were faring in the youth market. Questionnaires were mailed to
a panel of 2800 families with young children. The same families had
participated in such a study in 2001 from the two studies were used to
construct the following matrix:

Bought in 2002

MOTOBOT TRANSTOT MAGNABOT BIGDOT

Bought in MOTOBOT 440 240 160 50

2001 TRANSTOT 80 400 160 50
MAGNABOT 70 130 320 100
BIGDOT 100 200 100 200

Questions (2pts. Each)

1. Which brand exhibited the greatest brand loyalty?

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2. Which brand is MOTOBOT’S primary competitor?
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3. How many families switched form TRANSTOT to another brand?-
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4. How many people switched to MAGNABOT form another brand?
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5. How many families switched brands form 2001 to 2002?
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6. What is TRANSTOT’S markets share in 2002?
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