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chapter 13
international strategic
alliances
Chapter Objectives 1
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Chapter Objectives 2
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Strategic Alliances
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Joint Venture
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Figure 13.1 Benefits of
Strategic Alliances
Potential Benefits
of Strategic Alliances
Shared Synergy
Ease of
Shared Knowledge and
Market
Risk and Competitive
Entry
Expertise Advantage
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Map 13.1 Namibia
and Joint Ventures
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Scope of Strategic Alliances
• Significant variation
– Comprehensive alliance
– Narrowly defined alliance
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Figure 13.2 The Scope of
Strategic Alliances
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Types of
Functional Alliances
Production alliances
Marketing alliances
Financial alliances
R&D alliances
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Issues in the Implementation of
Strategic Alliances
Partner
selection
Form of Joint
ownership management
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Factors Affecting
Partner Selection
Nature of
Compatibility
partner services
13-12
Approaches to
Joint Management
Shared
management
agreements
Assigned
arrangements
Delegated
arrangements
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Figure 13.3a Shared
Management Agreement
Partner Partner
1 2
Alliance
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Figure 13.3b Assigned
Arrangement
Partner Partner
1 2
Alliance
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Figure 13.3c Delegated
Arrangement
Partner Partner
1 2
Joint venture
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Figure 13.4 Pitfalls of
Strategic Alliances
Changing Incompatibility
circumstances of partners
Pitfalls
Loss of
Access to
autonomy
information
Distribution
of earnings
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