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Teleservices Limited's (TTSL) cellular service provider on the GSM platformarising out of the
Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008.
Tata Teleservices received a panIndia license to operate GSM telecom services, under the brand
"TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It first launched in
South India and currently operates in 18 of 23 telecom circles.[1] Tata Teleservices is the country's
fourth largest operator in terms of wireless subscribers (including both CDMA and GSM), after
Bharti Airtel, Reliance Communications and Vodafone.[2]
Tata DOCOMO offers both prepaid and postpaid GSM cellular phone in 18 circles. It has become
very popular with its one second pulse especially in semiurban and rural areas. They are launching
their service from the south of India to central, east and north.
Tata DOCOMO had about 32.82 million users at the end of June 2010.[3]
On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch
3G services in India .
Contents
[hide]
• 1 Network Coverage
• 2 3G
• 2.1 Gujarat
• 2.2 Haryana
• 2.3 Karnataka
• 2.4 Kerala
• 2.5 Madhya Pradesh and Chattisgarh
• 2.6 Maharashtra and Goa
• 2.7 Punjab
• 2.8 Rajasthan
• 2.9 Uttar Pradesh (West) and Uttarakhand
• 3 Share holding
• 4 Call charges
• 5 References
• 6 External links
Type: Joint Venture
Industry :Mobile telecommunications
Founded November 2008
Headquarters New Delhi, India
Products :Mobile networks,
Telecom services, etc.
Parent :Tata Teleservices (74%)
NTT DoCoMo (26%)
Website TataDoCoMo.com
You will never see a brand (NTT DoCoMo) which has only 26% stake dominate 74% (did not
measure) of the logo. NTT DoCoMo a Japanese telecom company holds 26% stake in Tata
Teleservices Limited. And the new brand which came out of this is Tata DoCoMo.
If there is one brand that most Indians know then it is salttosoftware maker – Tata. Tata DoCoMo
messes with that very brand by giving it a lesser real estate. And guess what – it has worked. Just
like the name Tata, DoCoMo has a rhyming name too. And Tata DoCoMo rhymes like hell (it does
for me).
Tata DoCoMo’s ad just like the tagline is a simple ad without any fuss. It just says Do the New with
the funny Do – Co – Mo sounds. No SRK’s, Hrithik’s or Kajol’s and no ZooZoo’s or Pugh’s. Plain
simple.
Now compare that with the Reliance GSM ad. Sure it got Hrithik Roshan and my attention. But that
is where my interest ended. The ads look like Reliance is introducing a mobile phone for the first
time in India. Did not click. It might be mustering new subscribers but Reliance GSM doesn’t stick
and Hrithik Roshan is wasted.
Tata DoCoMo sticks. Besides, Reliance GSM does not stand out from Reliance CDMA. Another
reason why branding matters. Whatever the product is. And why do I have to compare Tata with
Reliance? Well, there is no other company which has both CDMA and GSM licenses.
Its not the logo or the name or the tagline which is simplified. The pricing is simplified too. For the
first time in a long time the pulse is brought down to 1 second from the prevailing 1 minute. Sure
the cost might be the same but the rounding off will be to the nearest second and not to the nearest
minute. Quite handy for people on shoestring budget – of which there are many.
From the logo design to tag line to the price, Tata DoCoMo has concentrated on simplifying things.
Because, life should not be complicated at all and a mobile service should be simplest of all things.
PS : Tata DoCoMo has a social media play too. Its twitter id : tatadocomo has 865 followers already
and it is following only 2 – ttsl and nontoxin.
PPS : Everything about Tata DoCoMo stands out. I am willing to shift to DoCoMo and make that
funny noise if only the mobile number portability isn’t delayed. I will settle with the DoCoMo
ringtone for now
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//]]>[edit] Network Coverage
Currently, Tata Docomo mobile service is available in the following circles:[4]
• Andhra Pradesh
• Bihar & Jharkhand
• Gujarat & Daman & Diu (3G)
• Haryana (3G)
• Himachal Pradesh
• Karnataka (3G)
• Kerala (3G)
• Kolkata
• Madhya Pradesh & Chhattisgarh (3G)
• Maharashtra (excluding Mumbai) & Goa (3G)
• Mumbai
• Orissa
• Punjab (3G)
• Rajasthan (3G)
• Tamil Nadu (excluding Chennai) & Puducherry
• Eastern Uttar Pradesh
• Western Uttar Pradesh & Uttarakhand (3G)
• West Bengal (excluding Kolkata), Andaman & Nicobar Islands & Sikkim
Tata Docomo does not offer services in Assam and the North Eastern states.
[edit] 3G
On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo paid 5864.29 crores for
spectrum in 9 circles. The circles it will provide 3G in are Gujarat, Haryana, Karnataka, Kerala,
Madhya Pradesh & Chhattisgarh, Maharashtra (excluding Mumbai) & Goa, Punjab, Rajasthan and
Uttar Pradesh (West) & Uttarakhand.[5]
Apalya Technologies, has been selected by Tata Docomo as their exclusive partners for providing
mobile TV services on 3G platform across India. Apalya's technology will be used to provide high
quality mobile TV services on Tata Docomo's 3G platform enabling subscribers to view television
channels at a higher resolution and speed.[6]
On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch
3G services in India. DOCOMO is expected to roll out in 125135 cities by the end of 2010.[7] The
company will be investing USD 500 million in network roll out nationally, a company statement
said.
Tata DOCOMO’s 3G service is currently available in the following cities in 9 telecom circles[8]:
[edit] Gujarat
Ankleshwar, Bharuch, Rajkot (vadodara, Anand and Amreli expected by 26 November 2010)[9]
Having bid Rs 1,076 crore for the 3G license in Gujarat, Tata Docomo has lined up an investment of
Rs 250 crore for roll out of its 3G services in the state by December 2010. Tata DOCOMO plans to
complete the phase one roll out within a month or so. The company plans to open 2503G Life
Experience Zonesin Gujarat, where customers can experience the various features of 3G like video
calling, mobile TV, video mails and SMS, besides high speed surfing facility.[10]
[edit] Haryana
Ambala, Karnal, Panipat, Thanesar
[edit] Karnataka
Bangalore, Mangalore, Udupi
[edit] Kerala
Thiruvananthapuram (Trivandrum), Kochi (Cochin)
[edit] Madhya Pradesh and Chattisgarh
Bhopal
[edit] Maharashtra and Goa
Pune, Shirdi
[edit] Punjab
Chandigarh, Mohali, Panchkula, Jalandhar, Patiala
[edit] Rajasthan
Udaipur, Kota
[edit] Uttar Pradesh (West) and Uttarakhand
Meerut, Modinagar, Muzaffarnagar, Roorkee
[edit] Share holding
NTT DoCoMo holds 26 % stake in the jointly formed company. It has also emerged as the first
mobile operator in India to have reintroduced ‘per second’ pulse, after Loop Mobile (formerly BPL
Mobile) discontinued their 'pay per second' service which was introduced in 2004.
[edit] Call charges
TATA Docomo charge all local & std calls at 1p/1s. The same tariff is applicable while roaming
also (In home network only)
DIESL provides the logistics support to Tata DoCoMo.
Type Public
TYO: 9437
NYSE: DCM
LSE: NDCM Industry Wireless Services Founded August 1991 Headquarters Sanno Park Tower
Nagatachō, Chiyoda, Tokyo, Japan Key people Ryuji Yamada
President & CEO Products PDC, imode, WCDMA, FOMA, HSDPA, PHS Revenue ¥4,711.8
billion (2007) / $44.861 billion (2009) Net income ¥491.2 billion (2007) / $4.759 billion (2009)
Total assets $65.438 billion (2009) Employees 21,527 (2005) Parent Nippon Telegraph and
Telephone Corporation (60.24%) Website NTT Docomo global website
NTT DOCOMO
NTT Docomo, Inc.[1] (株式会社エヌ・ティ・ティ・ドコモ, Kabushiki Gaisha Enu Ti Ti Dokomo?,
TYO : 9437
,
NYSE
: DCM ,
LSE
: NDCM
) is the predominant mobile phone operator
in
Japan
. The
name is officially an abbreviation of the phrase, "do communications over the mobile network", and
is also from a compound word
dokomo, meaning "everywhere" in Japanese. Docomo provides
phone, video phone (FOMA and Some PHS), imode (internet), and mail (imode mail, Short Mail,
and SMS) services. The company has its headquarters in the Sanno Park Tower
,
Nagatachō
,
Chiyoda, Tokyo . [2]
Docomo was spun off from Nippon Telegraph and Telephone (NTT) in August 1991 to take over the
mobile cellular operations. It provides 2G (mova) PDC cellular services on the 800 MHz band, and
3G FOMA WCDMA services on the 2 GHz (UMTS2100) and 800 MHz(UMTS800(Band VI)) and
1700 MHz(UMTS1700(Band IX)) bands. Its businesses also included PHS (Paldio), paging, and
satellite. Docomo ceased offering a PHS service on January 7, 2008.
NTT Docomo is a subsidiary of Japan's incumbent telephone operator NTT. The majority of
NTT Docomo's shares are owned by NTT (which is 33.71% governmentowned). While some NTT
shares are publicly traded, control of the company by Japanese interests (Government and civilian)
is guaranteed by the number of shares available to buyers. It provides wireless voice and data
communications to subscribers in Japan. NTT Docomo is the creator of WCDMA
technology as
well as mobile imode
service.
NTT Docomo has more than 53 million customers (as of March 2008), which is more than half of
Japan's cellular market. The company provides a wide variety of mobile multimedia services. These
include imode which provides email and internet access to over 50 million subscribers, and
FOMA, launched in 2001 as the world's first 3G mobile service based on WCDMA.
In addition to wholly owned subsidiaries in Europe and North America, the company is expanding
its global reach through strategic alliances with mobile and multimedia service providers in Asia
Pacific and Europe. NTT Docomo is listed on the Tokyo (9437), London (NDCM), and New York
(DCM) stock exchanges.
On April 19, 2008, it was announced that Ryuji Yamada, the current copresident of NTT Docomo,
will be promoted as the president of NTT Docomo in June 2008. Masao Nakamura will stay in NTT
Docomo as a director and also the senior adviser. Since October 2006, when the introduction to the
service which allows the user to carry their original phone number with a new provider was made,
NTT Docomo has lost many users to KDDI and SoftBank. This promotion was made in order to get
more users for NTT Docomo.[3]
Type Public
TYO :
9437
NYSE : DCM
LSE :
NDCM
Industry Wireless Services Founded August 1991
Headquarters Sanno Park Tower
Nagatachō , Chiyoda
,
Tokyo
,
Japan
Key people
Ryuji Yamada
President & CEO
Products PDC ,
imode , WCDMA
,
FOMA
,
HSDPA
,
PHS
Revenue ¥4,711.8 billion (2007) / $ 44.861 billion (2009)
Net income ¥491.2 billion (2007) / $4.759 billion (2009)
Total assets $65.438 billion (2009)
Employees
21,527 (2005)
Parent Nippon Telegraph and Telephone Corporation (60.24%)
Website NTT Docomo global website