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Perceptual Maps for

Mumbai Multiplexes

Group 4
Roll no: 31-40
Introduction
• Perceptual mapping for Mumbai
Movie theatres
• Use of Attribute method
• Number of attributes: 4
• Number of Movie Theatres
considered: 9
Price Experience Food & Promotional
Attributes Beverages Scheme &
Theatres Offers
PVR Cinemas 9 10 9 2

Fame Cinemas 7 7 8 8

Inox Cinemas 8 9 9 5

Fun Cinemas 7 6 8 9

Cinemax 9 9 9 6

Chandan 5 4 2 1

Sun City 6 5 5 1

Gaiety 4 3 4 1
Cinemas
Maratha 3 2 2 1
Mandir
High Price

Cinem PVR
ax
INOX
Fun Fame

Sun City
satisfaction)
Experience
(Low Level

satisfaction)
of
(High Level
Experience
Chandan
of

Gaiet
y

Marath
a
Mandir

Low Price
High Price

PVR Cinem
ax
INOX
FameFun

Sun CIty
Promotional

High
Scheme -
Promotional
Scheme -

Chandan
Low

Gaiet
y

Marath
a
Mandir

Low Price
F&B- High
Satisfaction
Cinem
ax
INOX PVR

Fun Fame
satisfaction)
Experience
(Low Level

satisfaction)
of
(High Level
Experience
Sun City
of

Gaiet
y

Marath Chandan
a
Mandir
F&B- Low
Thank You