Scribd Logo
Carica

Benvenuto in Scribd!

  • Perceptual Map 31-40

    Caricato da

    kapoorparam
    397 visualizzazioni7 pagine
    The document analyzes 9 movie theaters in Mumbai using perceptual mapping with 4 attributes: price, experience, food and beverages, and promotional schemes and offers. It maps the theaters on a grid based on their ratings for price (low to high) and experience (low satisfaction to high satisfaction). PVR, Cinemax and INOX rated highest for both price and experience satisfaction while Maratha Mandir, Chandan and Gaiety rated lowest. It also maps the theaters based on their promotional scheme ratings (low to high) and food/beverage satisfaction (low to high).

    Descrizione originale:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formati disponibili

    PPT, PDF, TXT o leggi online da Scribd

    Hai trovato utile questo documento?

    Questo contenuto è inappropriato?

    Segnala questo documento
    The document analyzes 9 movie theaters in Mumbai using perceptual mapping with 4 attributes: price, experience, food and beverages, and promotional schemes and offers. It maps the theaters on a grid based on their ratings for price (low to high) and experience (low satisfaction to high satisfaction). PVR, Cinemax and INOX rated highest for both price and experience satisfaction while Maratha Mandir, Chandan and Gaiety rated lowest. It also maps the theaters based on their promotional scheme ratings (low to high) and food/beverage satisfaction (low to high).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    397 visualizzazioni7 pagine

    Perceptual Map 31-40

    Caricato da

    kapoorparam
    The document analyzes 9 movie theaters in Mumbai using perceptual mapping with 4 attributes: price, experience, food and beverages, and promotional schemes and offers. It maps the theaters on a grid based on their ratings for price (low to high) and experience (low satisfaction to high satisfaction). PVR, Cinemax and INOX rated highest for both price and experience satisfaction while Maratha Mandir, Chandan and Gaiety rated lowest. It also maps the theaters based on their promotional scheme ratings (low to high) and food/beverage satisfaction (low to high).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 7

    Perceptual Maps for Mumbai

    Multiplexes

    Group 4
    Roll no: 31-40
    Introduction
    • Perceptual mapping for Mumbai Movie
    theatres
    • Use of Attribute method
    • Number of attributes: 4
    • Number of Movie Theatres considered: 9
    Attributes Food & Promotional
    Price Experience
    Theatres Beverages Scheme & Offers

    PVR Cinemas 9 10 9 2

    Fame Cinemas 7 7 8 8

    Inox Cinemas 8 9 9 5

    Fun Cinemas 7 6 8 9

    Cinemax 9 9 9 6

    Chandan 5 4 2 1

    Sun City 6 5 5 1

    Gaiety Cinemas 4 3 4 1

    Maratha Mandir 3 2 2 1
    High Price

    Cinemax PVR

    INOX
    Fun Fame

    Sun City
    (Low Level of

    satisfaction)
    (High Level of
    Experience
    satisfaction)
    Experience

    Chandan

    Gaiety

    Maratha
    Mandir

    Low Price
    High Price

    PVR Cinemax

    INOX
    Fame Fun

    Sun CIty
    Scheme - Low

    Scheme - High
    Promotional
    Promotional

    Chandan

    Gaiety

    Maratha
    Mandir

    Low Price
    F&B- High Satisfaction

    Cinemax

    INOX PVR

    Fun Fame
    (Low Level of

    satisfaction)
    (High Level of
    Experience
    satisfaction)
    Experience

    Sun City

    Gaiety

    Maratha Chandan
    Mandir

    F&B- Low Satisfaction


    Thank You

    Potrebbero piacerti anche