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Special articles
Conceptualising
Popular Culture
'Lavani' and 'Powada' in Maharashtra
The sphere of cultural studies, as it has developed in India, has viewed the 'popular' in terms
of mass-mediated forms - cinema and art. Its relative silence on caste-based cultural forms
orforms that contested caste is surprising, since several of these forms had contested the
claims of national culture and national identity. While these caste-based cultural practices with
their roots in the social and material conditions of the dalits and bahujans have long been
marginalised by bourgeois forms of art and entertainment, the category of the popular lives on
and continues to relate to everyday lives, struggles and labour of different classes, castes and
gender. This paper looks at caste-basedforms of cultural labour such as the lavani and the
powada as grounds on which cultural and political struggles are worked out and
argue that struggles over cultural meanings are inseparable
from struggles of survival.
SHARMILA
REGE
he present paper emerged as a part tested and if viewed as a struggle to under- crete issues of the 1970s; mainly the re-
of two ongoing concerns; one of stand and intervene in the structures and sistance of British working class men and
documenting the regional, caste- processes of active domination and sub- youth, later broadening to include women
based forms of popular culture and the ordination, it has a potent potential for and ethnic minorities. By the 1980s cul-
other of designing a politically engaged transformative pedagogies in regional tural studies had been exported to the US,
course in cultural studies for postgraduate universities. This is of course a long-term Canadaand Australia[Blundell et al 1993].
students.Most of the available frames for project;the presentpaperis only an attempt The consequent Americanisation of cul-
doing cultural studies drew heavily upon to work out through a region-based case, tural studies was marked by a decreasing
the American tradition.The focus in such one theme, namely that of popularculture. concernwith issues of the politicaleconomy
courses was invariably on popular culture, of production,disseminationandconsump-
understoodlargely as mass mediated cul- Making Culture Popular tion andan unprecedentedconcernwith the
ture and on the negotiations involved in fragmentation of cultures and identities.
the new forms of cultural consumption. In the 1970s, the issues of class and The last decade and a half also saw
The popular,caste-based forms that were culture as they had emerged in the post- unprecedented academic interest in the
being documented, seemed to have no war period of Americanisation had come study of popular culture. This interest is
placein this kindof culturalstudies. Labour to be studied [Williams 1961; Thompson in part a result of the new insights into the
concernsin the culturalwere so completely 1968; Hoggart 1969] but were yet to be social construction of the world of art and
absent that a culturalist turn appears as if collectively christened as cultural studies. the equivalence of texts and theoretical
inevitable and natural. Such a turn in the The name was laterderived from the Centre positions thatprivileged the audience over
academia is more than dangerous, espe- of Contemporary Cultural Studies at the the creator. The study of popular culture
cially in the context of globalisation and University of Birmingham. As StuartHall became central to the emergent discipline
Hindutva politics, wherein globalisation (1991) has argued the Centre never rep- of cultural studies in the American Acad-
comes to be viewed in extra-economic resented a single school of thoughtbut was emy. As Cultural Studies became a viable
termsof eitherculturalinvasion or cultural a space for ways of thinking out cultural discipline, the notion of the 'popular'
hybridisation.The regionalandcaste-based issues as they emerged in society. In this became distanced from Williams' concep-
forms of the popular are not only com- sense there was no abstractsubject matter tion of the 'popular' in a capitalist society
pletely blanked out in such a culturalist that defined the Centre but what distin- as "never existing outside the relations of
framebut also all forms of transformative guished it theoretically was its conceptual domination and imperatives of commodi-
politics are reduced to 'cultures of resis- problematic of culture as being neither fication andyet in these relationsthe masses
tance'. Yet a reading of the formation of distinct from nor reducible to social pro- are never only passive" [Mulhern 1995].
cultural studies revealed that its bound- cesses. Most of the projects emerged from In highlighting the important notions
aries and frames have always been con- a critical political involvement with con- of participation and subversion, such a