Maximum Marks 40

INSTRUCTIONS
Each question carriers 4 marks,

No negative marks for the wrong answer.

Students are required to attempt only ten out of fifteen questions.

OBJECTIVE ASSESSMENT

Q.1. According to whom

“Marketing is a social process by which individuals and groups obtain what they need and want
through creating, offering and freely exchanging products and services of value with others”.

1. KOTLER
2. DRUCKER
3. RAMAKESHENN
4. None of the above

Q.2. what does the 4A means in rural marketing?

1. Availability, Acceptability, Affordability, Awareness

2. Adopt, adore, admire, acid
3. Both 1 and 2
4. None

Q.3. There are _________ types of rural development strategies.

1. Four
2. Three
3. Six
4. Three

Q.4. Purchase decision are influenced by factors

1. Attitude of others
2. Unanticipated situational factors
3. Perceived Risk
4. All

Q.5. Psychological factors that influence Buying Behviour are

 1. Motivation
2. Perception Learning
3. Beliefs and attitudes
4. All

Q.6. According to NCAER’s India Market Demographics Report, 1998, almost _______ of the
FMCG produced in the country was consumed by the villagers between the years 1992-1993.
1. 55%
2. 52%
3. 10%
4. None of the above

Q.7. under which strategy “An organization will enter the rural markets after tasting success
in urban markets”
1. A new entrant
2. A mid-entrant
3. The late entrant
4. None

Q.8. Rural consumers are classified into ________ groups .

1. Four
2. Three
3. Two
4. Six

Q.9. “Scattered Market” is the feature of _____________.

1. Rural market
2. Urban market
3. Both 1 and 2
4. None

Q.10. Under which strategy

“Companies will enter the rural markets with a lot of skepticism. After being successful in the
urban markets for a long time, they finally decide to enter rural markets”

1. A new entrant
2. A mid-entrant
3. The late entrant
4. None

Q.11. According to whom

"The winning combination will be a good product with consistent quality. Once you earn the
villager's loyalty (and they are known for their brand loyalty), it will be difficult for competitors
to take away your customers".
 1. V. C. Burman,( Chairman of Dabur India)
2. Navin Gupta of Videocon
3. Both
4. None

(Instruction: If the statement is found true mark true other wise mark False)
Q.12. Advertising is very expensive in the rural area due to Dispersed Markets. (True / False)

Q.13. The print medium is ineffective in rural areas since its reach is poor.

Q.14. Life in rural areas is still governed by customs and traditions and people do not easily
adopt new practices.

Q.15. Physical distribution is the process of delivering products to the marketing channels and
consumers.