Highlights:

• Print ad volumes of 'Retail' sector grew by 31% during Jan-Aug*'10 compared to Jan-Aug’09.

• 'Independent Retailers' category accounts for 2/3rd of 'Retail' sector Print ad pie during Jan-
Aug*'10.

• 'Pantaloons Retail India Ltd' occupied the top position among the advertisers of 'Retail' sector
in Print during Jan-Aug*'10.

• Half of 'Retail' sector advertising in Non Metro Newspapers during Jan-Aug*'10.

• More than 45% of 'Retail' sector ads used 'Sales Promotion' ad campaigns in Print during Jan-
Aug*'10.
The Retail sector is further divided into Independent Retailers, Other Retail Categories and
Display Shop segments. Shops like the Pantaloons, D Mart etc form the Independent Retail
category. The Display shop category consists of all the display retail shops like A to Z Footwear,
Afia Travels etc. Local retailers of companies for e.g. retailers of Samsung refrigerators are
classified as the Retail categories.
 
Volume Growth of Retail sector in Print during Jan-Aug*’10

• Compared to Jan-Aug'09, 31% growth in Print ad volumes of 'Retail' sector during Jan-
Aug*'10.
 Share of categories under Retails sector in Print

•‘ 'Independent Retailers' had the highest share i.e. 64% of overall advertising share of 'Retail'
sector in Print followed by 'Other Retail Categories' and 'Display Retail Shops' with 21% and
16% share respectively during Jan-Aug*'10.

Top 10 Key Advertisers of Retail sector in Print

• 'Pantaloons Retail India Ltd', 'Vishal Retail Ltd' and 'Reliance Retail Ltd' were the top 3
advertisers of 'Retail' sector in Print during Jan-Aug*'10.

Advertising of ‘Retail’ sector in Newspapers and Magazines was in the ratio of 97:3 during Jan-
Aug*’10.
Share of Retail sector advertising in Metro/Non Metro/Mini Metro Newspapers

• During Jan-Aug*'10,Non Metro Newspapers contributed for 50% share of overall advertising
of 'Retail' sector in Newspapers followed by Metro and Mini Metro Newspapers with 36% and
15% share respectively.

Usage of Sales Promotional ad campaigns for Retail sector in Print

• 'Multiple Promotion' contributed for 39% share of total number of the Sales Promotional ad
campaigns used for 'Retail' sector in Print followed by 'Discount Promotion' and 'Add on
Promotion' with 32% and 14% share respectively during Jan-Aug*'10.