BUSINESS ETHICS PRACTICES AT PUSAT TUISYEN PUNCAK UTAMA

Part 1: Introduction
1. Background of Pusat Tuisyen Puncak Utama
Established: 2007
Location:Bukit Indah, Ampang, Selangor D.E, Putrajaya (Main)
Operation: 8 years
Staff: 7 people

• Who’s who at Pusat Tuisyen Puncak Utama

Owner: Mrs. Juliana

• Principal activity Pusat Tuisyen Puncak Utama

Education based

• Stakeholders’ of Pusat Tuisyen Puncak Utama

o Employees
o Owner
o Students
o Parents

• Environmental analysis – external forces – government, economic, social status and technology
• Industry forces– competitors, quality of services
• SWOT analysis
o Strength – location and policies
o Weaknesses – fees
o Opportunities Threats
• Ethics in SWOT
• Ethics in Industry forces
• Ethics in Environment – student will not focus in school
• Strategies used to achieve its goals- increase marketing, provide good tutor, get recommendation
from teacher at school
• Evaluate their strategies from
o Kantian,
o Utilitarian,
o Values,
o Islamic- responsible to spread knowledge as muslim
o Maqasid al Shariah traditions-
 Life- to provide knowledge for every individu
 Religion- learn knowledge is wajib
 Wealth- knowledge can produce wealth
 Mind- spread and increase the culture of knowledge and intellectual

Part 2: Literature review

Get materials from online databases – journal articles

Companies use many approaches to achieve their business targets (Yun, 2010; Man, 2010; Zack, 2010).
Yun (2010) argues that certain companies just emphasized on quantitative targets. This approach can
invite companies to practice unethical business practices (Tom, 2009; Yam, 2009; Canai, 2008).
Nevertheless, Lemak (2009) argued that unethical business practices could be due to the environmental
factors (Cendol, 2008).
Snack (2010) contends that ….. However, Maggie (2008) argued that…. In short, business should
be…. (Crackers, 2008; Canai, 2008; Yam, 2009).

Business ethics of
(a) small companies
(b) medium companies
(c) large companies
(d) other types

Approaches/strategies used to achieve business goals

Ethical concerns

Part 3: Methodology, Data Collection and Findings

Part 4: Discussion, recommendations and conclusion

References
Canai, R. (2008). Ethics in Roti Canai. Journal of Roti Canai, 34 (2), 45-56.
Tom, Y. (2009). Business Ethics in Tom Yum Philosophy. Tom: Yam Publications.