Marketing Budget Plan: Belum Rainforest Resort

Last updated: <25 September 2010>

Jan Feb Mar Apr May Jun Jul Aug

Suggested Tactics
Information Boards around Herb Garden (10 X Boards)
RM 3,800.00
Signs and Information Boards along Pathways (20 X
Boards) RM 3,500.00 RM 10.00 RM 10.00 RM 10.00
Eco Friendly Tactics
Earth Check Certification (Annual Fees) RM 10,391.04
Recycling Bins (10 sets of 3 Units (Rm 154.9 * 30) RM 4,647.00
Filtered Water Despensers (10 units, RM 1 299.00 each
unit) RM 12,990.00
Conversion to Energy Efficient Light Bulbs (1000 units,
including various models (Panasonic New Sprial Energy
Saving Light Bulb) both indoor and outdoor)

RM 15,360.00
Campaigns
KLCC Mall Campaign (5 Day Period) RM 149,000.00
1 Utama mall Campaign (5 Day Period)
Annual Lake Cleanup Campaign RM 5,000.00
Inner company related expenses
Electronic Permit System with staff training sessions RM 8,500.00
Annual training Programs (Not related to electronic
Services) RM 10,000.00
Improve Work Place to be more comfortable for employees
(eg. Staff lounge with entertainment) RM 10,000.00
Total RM 79,188.04 RM - RM - RM 5,000.00 RM 149,010.00 RM - RM 10.00 RM 10.00
Marketing Communications
Revamp of Website RM 998.00
Internet marketing
Google Search Engine RM 305.70 RM 305.70 RM 305.70 RM 305.70 RM 305.70 RM 305.70 RM 305.70 RM 305.70
Facebook Advertising (estimated 150 clicks per month)
(Pay Per
Click System, Rm 0.093 per click)
RM 13.95 RM 13.95 RM 13.95 RM 13.95 RM 13.95 RM 13.95 RM 13.95 RM 13.95
Twitter (US $ 9.99 per month) RM 30.90 RM 30.90 RM 30.90 RM 30.90 RM 30.90 RM 30.90 RM 30.90 RM 30.90
Press relations

Readers Digest Magazine (2 page Spread (US $11 400.00

and Back cover (US $ 7 400.00) RM 18,810.00

Television Advertising (2 months window period, 10 airs) RM 95,000.00

Other forms of Promotion

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 Toyota Complimentary Vouchers - 4Vouchers/Month
- Weekend (3 days, 2 Nights) for 2 Adults and 1 Child
Possibilty of losing income to
this tactic - Based on Local prices (Normal Price - 40
%) RM 572.00 for package RM 2,288.00 RM 2,288.00 RM 2,288.00 RM 2,288.00 RM 2,288.00 RM 2,288.00 RM 2,288.00 RM 2,288.00
Marketing Communications Total RM 3,636.55 RM 350.55 RM 350.55 RM 114,160.55 RM 350.55 RM 350.55 RM 350.55 RM 350.55
Additional Expenses related to New Tactics
Telephone RM 200.00 RM 200.00 RM 200.00 RM 200.00 RM 200.00 RM 200.00 RM 200.00 RM 200.00
Travel RM 500.00 RM 500.00 RM 500.00 RM 500.00 RM 500.00 RM 500.00 RM 500.00 RM 500.00
Other Total RM 700.00 RM 700.00 RM 700.00 RM 700.00 RM 700.00 RM 700.00 RM 700.00 RM 700.00
Total Marketing Budget RM 83,524.59 RM 1,050.55 RM 1,050.55 RM 119,860.55 RM 150,060.55 RM 1,050.55 RM 1,060.55 RM 1,060.55

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 Sep Oct Nov Dec Total

RM 10.00 RM 3,810.00

RM 10.00 RM 10.00 RM 3,550.00

RM 10,391.04
RM 4,647.00

RM 12,990.00

RM 15,360.00
RM -
RM 149,000.00
RM 120,000.00 RM 120,000.00
RM 5,000.00
RM -
RM 8,500.00

RM 10,000.00

RM 10,000.00
RM - RM 120,010.00 RM 10.00 RM 10.00 RM 353,248.04

RM 998.00
RM -
RM 305.70 RM 305.70 RM 305.70 RM 305.70 RM 3,668.40

RM 13.95 RM 13.95 RM 13.95 RM 13.95 RM 167.40

RM 30.90 RM 30.90 RM 30.90 RM 30.90 RM 370.80
RM -

RM 18,810.00 RM 37,620.00

RM 95,000.00 RM 190,000.00
RM -

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RM 2,288.00 RM 2,288.00 RM 2,288.00 RM 2,288.00 RM 27,456.00
RM 114,160.55 RM 350.55 RM 350.55 RM 350.55 RM 235,112.60

RM 200.00 RM 200.00 RM 200.00 RM 200.00 RM 2,400.00

RM 500.00 RM 500.00 RM 500.00 RM 500.00 RM 6,000.00
RM 700.00 RM 700.00 RM 700.00 RM 700.00 RM 8,400.00
RM 114,860.55 RM 121,060.55 RM 1,060.55 RM 1,060.55 RM 596,760.64

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