Sample Survey Ice-Cream Survey Ice-Cream Survey http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=1...

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Sample Survey Ice-Cream Survey Ice-Cream Survey http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=1...

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Name Ice-Cream Survey

Description Ice-Cream Survey
Category (Browse All Categories)

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Hello Friends,
we are a group of students from Singapore Institute of Management (SIM), doing a business degree.You are invited to participate in our Ice cream survey(based in Singapore).In this
survey, we need approximately 50 to 100 respondents. It will take approximately 5 to 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. It is very important for us to learn your opinions.

Your survey responses and information will be kept stricly confidential.Thank you very much for your time and support. Please start with the survey now by scrolling down.

Hope to hear from you very soon as we need responses latest by 13th March (sat).

1. Do you buy ice-cream? *

Yes
No

2. Is it for personal consumption?

Yes (Please proceed to Q3)
No (Please proceed to Pg3 Q4)

3. What is the brand of the ice-cream that you normally purchase?

Haagen-Daz
Swensen
Movenpick
New Zealand Natural
Gelare
Mc Donald's
Kings
Marigold
Anderson
Dreyers
Magnolia
Ben & Jerry's
If other brands, please specify:

4. Which type of flavour do you prefer?

Conventional flavours [e.g Chocolate, vanilla, strawberry] (Proceed to Q6)
Localised flavours [e.g Chendol, red bean, sweet corn, durian] (Proceed to Q5)

5. Please rank the following local flavours accordingly to your preference.(1 being least peferred and 5 being most preferred)
1 2 3 4 5
a. Chendol
b. Red Bean
c. Sweet Corn
d. Durian

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Sample Survey Ice-Cream Survey Ice-Cream Survey http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=1...

e. Mango
f. Jackfruit
g. Atap Chee

6. Please state down the new local ice-cream flavour(s) that are currently not available in the market but you wish to have in the future.

7. How do you prefer to have your ice-cream in?

cup
cone
Bread
Crepes
Stick
Tub
Waffle
Others, please specify:

8. What factors do you take into consideration when purchasing ice-cream? Please rank accordingly as 1 being least preferred, 4 being neutral and 7 being most preferred.
1 2 3 4 5 6 7
a. Price
b. Quality of ice-cream (e.g. creaminess etc)
c. Contents of the ice-cream (e.g. Low fat, sorbet)
d. Occasion (e.g. Birthday celebration)
e. A promotion going on
f. Launching of new flavours

9. How frequently do you purchase ice cream?

Everyday
3-4 times a week
Once a week
Once a month
Others, please specify:

10. How frequently do you eat ice cream?

Everyday
3-4 times a week
Once a week
Once a month
Others, please specify:

11. What is the estimated average amount of ice-cream purchase you normally made each time for PER SCOOP?
$0.25-$0.50/scoop
$0.60-$1.00/scoop
$1.10-$1.40/scoop
$1.50-$2.00/scoop
$2.10-$2.40/scoop
$2.50-$3.00/scoop
$3.10-$3.40/scoop
$3.50-$4.00/scoop
$4.10-$4.40/scoop
$4.50-$5.00/scoop

12. What is the estimated average amount of ice-cream purchase you normally made each time for PER STICK?
$0.20-$0.50/stick
$0.50-$1.00/stick
$1.10-$1.40/stick
$1.50-$2.00/stick
$2.10-$2.40/stick
$2.50-$3.00/stick
$3.10-$3.40/stick
$3.50-$4.00/stick
$4.10-$4.40/stick
$4.50-$5.00/stick

13. What is the estimated average amount of ice-cream purchase you normally made? (*the calculations is prorated based on per 100ml)

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Sample Survey Ice-Cream Survey Ice-Cream Survey http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=1...

$0.20-$0.50/*100ml
$0.51-$1.00/*100ml
$1.01-$1.50/*100ml
$1.51-$2.00/*100ml
$2.01-$2.50/*100ml
$2.51-$3.00/*100ml
$3.01-$3.40/*100ml

14. Where do you usually buy your ice-cream?

Supermarkets
Petrol kiosks
Ice-cream parlour/restaurants
Conveniece Stores
Minimart
Grocery store (e.g. Found at HDB void deck)
Ice cream cart/ vehicle

15. Most of the time you become aware about a new ice-cream brand / flavour is through (you may tick not more than 3) *
Words of Mouth
MRT
Television
Radio
Newspaper
Magazines
Billboards
Movie Theatres
Leaflets
Others, please specify:

RANKING TO YOUR PREFERENCE

Please rank accordingly to the characteristics of the specific ice-cream brands mentioned below:

Q1.
HAAGEN-DAZ
1 being least preferred and 5 being most preferred
1 2 3 4 5
a. Taste
b. Price
c. Flavor Choices
d. Packaging
e. Purchasing convenience

2.Swensons
1 2 3 4 5
a. Taste
b. Price
c. Flavour Choices
d. Packaging
e. Purchasing convenience

3.Movenpick
1 2 3 4 5
Taste
Price
Flavour Choices
Packaging
Purchasing convenience

4. New Zealand
1 2 3 4 5
a. Taste
b. Price
c. Flavour Choices
d. Packaging
e. Purchasing convenience

5. Walls
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

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6. Marigold
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

7. Kings
1 2 3 4 5
a. Taste
b. Price
c. Flavoure choices
d. Packaging
e. Purchasing convenience

8. Anderson
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

9. Gelare
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

10. Dreyers
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

11. Mc Donald's
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

12. Magnolia
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

13. Gelato
1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

14. Ben & Jerry

1 2 3 4 5
a. Taste
b. Price
c. Flavour choices
d. Packaging
e. Purchasing convenience

15. Others, please specify:__________________

1 2 3 4 5
a. Taste
b. Price
c. Flavour Choices
d. Packaging
e. Purchasing convenience

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Sample Survey Ice-Cream Survey Ice-Cream Survey http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=1...

1. In your own words and understanding, what does quality ice cream means to you?

2. Do assocate brands with quality ice cream? Please tick.

Yes
No

3. Which type of promotions will attract you to buy more ice cream? Please tick.
Buy 1 get 1 free
Seasonal discount
Tie-in promotions with other products
Discount Vouchers
Occsions privileges/ discounts(e.g. Birthday, National Day)
Membership privileges

4. If No, why? And what's your favourite dessert? (linked from Page 1, Question 1)

5 Have you heard of the brand "Kuri-Kuri"?

Yes (Proceed to Q 6) No (Proceed to Q 10)

6. If Yes, how did you get to know about it? Please tick.
Family and friends
Travel to other countries
Internet
Television
Advertisements
Chance upon it
Others, please specify:

7. Have you ever tasted any ice cream from Kuri-Kuri? Please tick.

Yes (proceed to Q8)

No (proceed to Q10)

8. What is the flavour that you have tasted?

9. How do you find the taste of the Kuri-Kuri ice cream as compared to your favout\rite brand?(e.g. The taste is just right or too creamy.)

10. How much are you willing to pay to try a scoop of ice cream from Kuri-Kuri? Please tick.
$3.00 and below
Between $3.10-$5.00
Between $5.10-$8.00
$8.00 and above

11. What is your desired new ice cream flavour that you hope to have in the market? Please tick.

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Sample Survey Ice-Cream Survey Ice-Cream Survey http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=1...

Low fat
Low fat, non-sugared
Yogurt
Sorbet
Natural
Sherbet
Others, please specify:

12. What improvements that you would like to see in the ice cream industry? Please tick.
More new flavours
Lower pricing
Healthier ice cream
More ice cream concept parlour or restaurants
More ice cream related food (e.g. Ice cream with crepes, waffles and etc)
Improvements in the quality of ice cream (will not melt easily)
Others, please specify:

Page 4
Demographics
1. Gender
Male
Female

2. What is you race?

Chinese
Malay
Indian
Eurasian
Others, please specify:

4. Age:
below 15
15-19
20-24
25-29
30-24
35-39
40-44
45 and above

4. Marital Status
Single
Married
Divorced/Seperate/Widowed

5. If you are married, how many children(12 years and below) do you have?

6 what's is your current occupation?

Professional/Manager/Executive/Business Owner
Clerical/Secretarial and other office worker
Blue collar worker
Student or NS men
Home maker
Self employed
Retired/Unemployed
Other

7. Which of the following best describe your personal income?

Below $1000
$1001-$1500
$1501-$2000

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Sample Survey Ice-Cream Survey Ice-Cream Survey http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=1...

$2001-$2500
$2501-$3000
$3000 and above

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