A Promise

Thatsatisfiesa need
What isa brand?
An IdentityThatisuniqueA Promise
Thatsatisfiesa need
What isa brand?
An IdentityThatisunique
Howisa brandbuilt?
Marketing
DeliveryReliabilityCommunityHowisa brandbuilt?
Marketing
DeliveryReliabilityCommunity
IdentityName
PhysicalAppearancePackaging Personality
BehaviorIdentityName
PhysicalAppearancePackaging Personality
Behavior
What isthepromise?
lWhat are you strengths and weaknesses?
lWhatmotivates youmoney, fame or power?
lWhat do you want to be knownfor?
lWhat are the complements that you get?
lWhat kind of people you get friendly with?
What isthepromise?
lWhat are you strengths and weaknesses?
lWhatmotivates youmoney, fame or power?
lWhat do you want to be knownfor?
lWhat are the complements that you get?
lWhat kind of people you get friendly with?
Marketing:Promote yourselflHosta website
lConductseminarslWrite columnslPublish anewsletter
lPublish a Blog
lVolunteer
lShare theknowledgeMarketing:Promote yourselflHosta website
lConductseminarslWrite columnslPublish anewsletter
lPublish a Blog
lVolunteer
lShare theknowledge
Deliver: You get what you pay forlGive them what you ve promised.
lGive value to your customers.
lThink WinWin.
lGive customers more than they expect.
Deliver: You get what you pay forlGive them what you ve promised.
lGive value to your customers.
lThink WinWin.
lGive customers more than they expect.
Reliability:Become a consultantlKnowyour product, competitor &
industry.
lAsk a lot of questions.
lListen Intently.
lGive honest advise.
Reliability:Become a consultantlKnowyour product, competitor &
industry.
lAsk a lot of questions.
lListen Intently.
lGive honest advise.
Build Relationships& Network
lDevelop friendly relationships
lPeople don t care how much you knowuntil they knowhow
much you care
lTreatyour customers the wayyou want to be treated.
lLearn as much asyou can about them and take notes.
lIt is a matter of trust don t break it.
lBuild Social Networks
lJoin clubs
lParticipate in seminarslUse the internet
lConnect people
lAskfor referencesBuild Relationships& Network
lDevelop friendly relationships
lPeople don t care how much you knowuntil they knowhow
much you care
lTreatyour customers the wayyou want to be treated.
lLearn as much asyou can about them and take notes.
lIt is a matter of trust don t break it.
lBuild Social Networks
lJoin clubs
lParticipate in seminarslUse the internet
lConnect people
lAskfor references
TheBrand Called YOU
ROAD MAPlIdentitylUSPlMarketing
lReliabilitylDelivery
lCommunityTheBrand Called YOU
ROAD MAPlIdentitylUSPlMarketing
lReliabilitylDelivery
lCommunity