HORIZONS .

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, II • \... I Audience 7000

No fit-State Circus:

Europe's leading contemporary circus gives a scintillating performance at Ml

Explosive fusion of Kathak master Pandit Chitresh Das &

the world's fastest, Emmy award winning tap dancer Jason Samuels

Ta-Ra-Ram:

The High-Octane Israeli trash Band which performed at the Athens Olympics set fire on the MI stage

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BreakOut, Korean B-boys:

After a critically acclaimed tour of UK the explosive break dance comes to India at MI

Comic Mass Hypnotism:

Thousands watched as a spell was cast over their friends

www.moodl.orq Mood Indigo 2010

HORIZONS ..:-~, "

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Tracy Lee Sturn :

Magic of 3D street art for the first time in India

Chris Korn:

Highly acclaimed street-magician livens up the streets of MI

4 times Guinness world record holder,

• ~cstatic football free-stylist,

Victor Rubilar enthralls the audience

Ebru:

Showcased for the 1 st time in India, the ancient Turkish Islamic art of paper marbling dazzles one and all

Japanese Graffiti artist incorporating Mood l's theme on the streets of liT Bombay.

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www.moodLorg Mood Indigo 2010

HORIZONS -<_ '-- \

INTERNATIONAL MUSIC FESTIVAL

Meja : Sweden

Moriarty: France

Indian Core: Norway

Moneybrother: Sweden

Legendary guitarist, Jan Akkerman:

Netherlands

Francesa Cassio : Italy

www.moodi.org Mood Indigo 2010

HORIZONS -

Sudarshan Patnaik:

World-Renowned sand sculptor from Orissa

Pixel Art:

An Exhibition of unique biographical portraits made by LBR record holder, Manu Kallikad

Theatre Festival:

An ensemble of amazing plays that left its audience mesmerized

Anamorphism:

Da Vinci's dark art comes alive at MI

Vogue: The Cultural Show The perfect platform for budding designers and models to showcase their gesture of panache.

www.moodLorg Mooe! lndlqo 2010

HORIZONS ~< '"

A fun-filled workshop for the art lovers by ROB

Limca Book of Records presents MI challenge

The Wall Project: , Mumbai's renowned graffiti group paint MI in their colour

Callifest:

Artistic fusion of Calligraphy and Dance by Achyut Pallav

An energetic display of the Brazilian martial art dance form, Capoeira captivates on-lookers

www.moodi.org Mood Indigo 2010

DANCE . 'i.:I

DANCING WITH THE STARS

The finalists of 'Dancing with the Stars' enthralled an audience of over 3,500 with their moves and were judged by Bollywood heartthrob Shahid Kapur and ace choreographer Rajiv Surty!

THE BALLROOM DANCE COMPETITION has seen judges like Kaytee Namgyal and a performance by Salsa India Dance Academy!

CLASSICAL DANCE has seen performances

resplendent in their grace and glory.

STREET DANCE left an audience of over 500 spellbound with its trademark style, breath-taking stunts, hiphop routines and unparalleled enthusiasm!

www.moodi.org

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MUSIC , .. .

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MANTRA-The Hindi Band Competition ended on a high note with over 50

participating bands and an

audience of over 8000 !

The mellow tunes at the INDIAN CLASSICAL Singing Competition had the audience begging for more.

The LIGHT HINDI SOLO Singing Competition

has been seeing participation in excess of 300 every year!

The WESTERN ACOUSTIC BAND Competition saw over 50 bands serenade the audience with their soulful melodies!

www.moodLorg

The ONE ACT PLAY COMPETITION saw heart-rending performances with the winners getting a chance to perform at the National Centre for Performing Arts. The event has seen judges like

Anupam Kher, Himani Shivpuri, Piyush Mishra and Lalit Parimoo.

The STREET PLAY COMPETITION has seen the perfect blend of art and social awareness in some astounding performances

Fun events like SITUATIONAL ACTING and NARRATIVE MIME entertained the judges and audience alike.

www.moodLorg

SPEAKING, LITERARY AND~ FINE ARTS 1 ....... '_ ' ~zy/;;,

The NATIONAL DEBATE saw some ofthe best speakers of the country battle it out

for the top spot

The JAM and GROUP ExTEMPORE

sees the finest speakers go at each other with their twin swords of wit and humour.

FINE ARTS at Mood Indigo seea variety of eventssuch as

3-D surface painting, soap-carving, vegetable-carving, spongemodelling and painting on canvas, all designed to draw out the artist in you.

www.rnoodl.orq

The LITERARY ARTS competitions cater to more than 500 participants every year with all kinds of Quizzes, Word Games, Writing

events, and Pot Pourri.

Stagecraft: One-Act Play

Top 2 actors get a month long course each at Anupam Kher's acting School: ACTOR PREPARES - The School For Actors Top 2 winning plays get the opportunity to perform at the National Centre For the Performing Arts, Mumbai

Dancing with the Stars: Solo Dance Competition

Top 3 dancers get a free course each at the TERENCE LEWIS DANCE FOUNDATION SCHOLARSHIP TRUST

Mantra: The Indian Band Competition

The winning band gets the opportunity to feature in a music video in Pritish Nandy Communications Ltd movie

Shoot 'em Up : Movie Making

The winning director gets the opportunity to be the Assistant Director in a Pritish Nandy Communications Ltd movie

Vogue: Fashion Show Best Designer gets an internship under fashion designer Neeta Lulla

Best Male and Female Model get their portfolio done by Shari Academy

OURJUD6ES

JAGMOHAN MUNDRA

ANUPAMKHER

PIYUSH MISHRA

SHAHID KAPOOR

Mood 1~c!igo_20_10

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LIVE YOUR PASSION'~\t\O(

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Upasana : Classical Dance

Top 2 performers of Upasana get the opportunity of participating in a production ofthe Abhinava Dance Company (ADC).

Glass Slippers: Ballroom Dance

Top 3 pairs get a free course in advanced ballroom dancing each at SALSA INDIA DANCE COMPANY.

Magnum Opus: Painting using a wet medium

Top 3 winners get to work with artists associated with Sakshi Gallery, Mumbai.

Nukkad Natak : Street Play

Top 2 actors of the event get a free course each at the KISHORE NAMIT KAPOOR ACTING INSTITUTE.

Top 2 winning entries get the opportunity to perform at the prestigious National Centre For the Performing Arts, Mumbai.

Mo()d Ind_igo_ 2()lO

INFORMALS, , \'

Grind: Masters like OJ Akbar Sami,

OJ Suketu, OJ Akhtar electrify a crowd of 2500 with 30000 watts of pulsating music

Paintball : 2500 people enjoy a rare experience of Paintball as they strive for victory

Mood Indigo's Most Wackiest aM I Talented

Judges like Pallavi Joshi, Purab Kohli, Tanisha Mukherji

www.moodLorg M.o()d ~nd!go 2010

Street Games:

Street games, stalls, roving comperes to entertain and exhaust the energies of one and all

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Aqua-Games An audience of 1500 watches participants having a whale of a time.

Informals at MI is famous for being wacky, innovative, unique and mind-boggling

Stage Games:

Audience of 5000 enjoys interesting performances and games

www.moo r.orq Mood Indigo 2010

Why MOOD I?

Bushra, event manager of Live Gig, says, "Many brands are ready to spend for the events as it provides a stage to communicate with the target audience. The youngsters have the persuasive power; they can motivate their parents to buy a specific brand. It is different from watching an advertisement."

Companies look to reach out to a consumer base of 30,000- 60,000 over four to five days. "Such events are an ideal platform for brands like ours to connect with the youth. Firstly, we believe in catching them young as customers. Once they like the product, they are likely to stick with the brand in the coming years," says Nokia India head of marketing Vineet Taneja.

The richness of ideas ensures such events are a huge draw.

The concepts range from international performance to training workshops. For instance, Moodl has won itself a place in the Limca Baok of Records for the highest number of international performers at a college festival. 11 had 50 performance including one by the Grammy-nominated UK band Porcupine Tree.

"Cultural festivals are a good platform for below-the-line activities targeted at the youth."

We get involved in events that suit our larger programme - recruitment. We are a premium employment brand and this networking gives us more visibility and long-term connectivity.

"In the long run, it's a good opportunity to create recall value as these are premier institutions with a great reservoir of talent, "

"We believe in adding value to the festival. We don't indulge in any overt branding or sales pitch since we do not like to interfere with the look and feel of the festival."

Sponsors of college fests now go beyond funding to find innovative ways for greater contact with their target audience.

Suresh Kumar, Director, Mindspark Consulting, says most brands see col/ege fests as a vehicle to supplement their core marketing campaign. "So, it works as a reminder medium to enhance a brand's visibility among youth."

One-an-one interaction with the target audience

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ALL INDIA COLLEGE J?UBLICITY

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www.moodLorg

IITians doa bloody good deed at Mood Indigo

ACKNOWLEDGEMENT

For their invaluable support and cooperation,without which mood indigo would not have reached the heights that it did,we would like to extend our gratitude towards

Steven Wilson

John Wesley Dearth,1I1 Gavin Harrison

Colin Edwin

Richard Barbieri

David Salt

Derek Kemfj' The Agen&;. Group

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Umesh Pradhan Parikrama

Subir Malik Alms for Shanti Raghav Sachar

Pandit Blswejit Roy Chowdhury Talat Aziz

Bhupinder and Mita!i Singh Mohlt Chauhan

Vishal Shekhar

Oeepak Ghatani

Girish Bobby Talwar

Ben Thomas

Uday Senegal

Jayesh Gandhi

Roger Orego, Electrocraft Bruce

Roosevelt

ManoJ Joshi

Sushmita Mukherjee Mahesh Thakur

Himani Shivpuri

Lalit Parimoo

Piyush Mishra

Rajendra Gupta

Kunal Deshmukh

Raza Murad

Siddharth Chauhan Uttara Gharpure

Sharrnlta Parmanand Prithvi Rohan Kapoor

Usha Gawde in addition to Sakshi Art Gallery Prof. Kashinath Salve

Ashutosh Apte Shari Academy

Sakshi Gallery, Mumbai Abhishek & Aniket Thakkar Kokila Israni

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Terence Lewis Shahid Kapoor Rajiv Surti

Jeet

Ilias

Javed

Lilian

Sameer Subramaniam Pandit Kashalkar Satyajit Chettri

Consulate General of Israel The Swedish Institute Embassy of Norway Embassy of Italy

Alliance Francaise

Shubhra Mehndiratta Limca Book of Records Viraj Sawant - anecho Quasar Padamsee

Renu Prithiani

Indian Council for Cultural Relations, Mumbai Akarsh Khurana

Gopal Tiwari

Kumud Mishra

Actor Prepares

National Centre for Performing Arts, Mumbai Kishore Namit Kapoor Acting Institute

Salsa India Company

Terence Lewis Dance Foundation Scholarship Trust Abhinava Dance Company

Furtados

Haribhau Vishwanath Musical Industries Neeta Lulla

Pritish Nandy Communications Ltd.