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MGusbE2112

(Pages: 3)

Reg. No .

N ame ,., oI.

M.B.A. DEGREE EXAMINATION, APRIlJMAY 2006 .

Faculty of Management Studies

Semester I-Paper I-ACCOUNTING FOR MANAGEMENT

,..

{2004 admissions Maximum 2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Time: Three Hours

Section A

Answer any five questions.

Write short notes on :

1. Importance of accounting in business.

2. Dual aspect concept.

3. Journal.

4. Benefits of computerized accounting system. S. Earnings per share .

..

6. Variance Analysis.

7. Job order Costing.

8. Performance Budgeting.

(15/ 20 / 25 marks)

Section B

Answer any five questions.

9. What is the basic difference between basic accounting concepts and fundamental conventions of accounting?

Or

10. What is Balance Sheet? How is it different from Trial Balance?

11. Describe various sources of information useful for ratio analysis.

..

Or

12. When and why is it necessary to allocate overhead costs?

13. How is break-even volume affected by changes in (a) non-variable costs and (b) price per unit.

Or

14. What is the difference between common size analysis and common base year analysis?

15. DiscussDu Pont Analysis.

Or

Turn over

2

MGUSDE 2112

16. At the end of20Xl the balances in the various accounts of Mahaveer Ltd. are as followsc=Rs. in million

Balance

Accounts Equity capital

90 20

150 50 2'0 60 10 .

70 70 40

110 30 10 10

Preference capital Fixed assets (net) Reserves and surplus Cash and Bank Debentures (secured) Marketable securities Term loans (secured) Receivables

Short-term bank borrowing (unsecured) Inventories

Trade Creditors

Provisions

Pre-paid expenses

Classify the accounts into assets and liabilities. Prepare the Balance Sheet of Mahaveer Ltd.

A Company provides the following information. Determine various variances :Budgeted

Rs.

Sales 3,00,000

Less : Cost of goods sold Gross Margin

Less: Selling and Administrative Expenses Income before interest and taxes

Other Information. :

Sales Volume (Units) Unit Margin

Direct Material

1,500 Rs.30 10 kg./unit @ Rs. 101kg. 5 hrs'/unit @Rs. 8 p.h. Rs. 15,000 + Rs. 20 per unit

2,55,000 45,000 15,000 30,000

Direct labour

Overhead cost

Or

l' " t t: :)

Actual Rs. 3,20,000

2,70,000 49,600 16,000 33,600

1,600 Rs.31 15,500 kgJunit @Rs.lllkg. 7,500 hrs.

@ Rs. 7.50 p.h.

Rs.43,650

3

MGUSDE 2112

18. What are all the problems in analysing financial statements.

Section C (Compulsory)

. 19. The following information is available for Sortex International:

Selling price per unit Variable cost per unit Total fixed costs

(a) What is the break-even output?

(b) What is the profit earned when the output is 1,00,000 units?

(c) What should be the output to achieve a target profit of Rs. 4,00,000 ? (d) What is the break-even sales in rupees?

(25/30/40 marks)

= Rs. 20
= Rs". 12
:: Rs. 560,000 • .1.

no / 12% / 171/2. marks)

20. QED Electronics company had the following transactions during April while conducting its television

and stereo repair: business:

(a) . A new repair truck was purchased for $ 19,000.

(b) Parts with a cost of $ 1,600 were received and used during April.

(c) Service revenue for the month was $ 33,400 but only $ 20,500 was cash sales. Typically, only 95 % of sales on account are realised ..

(d) Interest expense on loans outstanding was $ 880.

(e) Wage costs for the month totaled $ 10,000; however, $ 1,400 of this had not yet been paid to the employees.

(fl' Parts inventory from the beginning ofthe month was depleted by $ 2,100.

(g) Utility bills totaling $ 1,500 were paid. $ 700 of this amount-was associated with March's operations.

(h) Depreciation expense was $ 2,700. (i) Selling expenses were $ 1,900.

U) A provision for income taxes was established at $ 2,800 of which $ 2,600 had been paid to the federal Government.

(k) Administrative and miscellaneous expenses were recorded at $ 4,700.

You are required to prepare a detailed April Income Statement.

(10/ 12% / 171;2 marks)

MGUSDE 2113

(Pages: 2)

Reg. No .

Name .

M.BA. DEGREE EXAMINATION, APRILIMAY 2006

Faculty of Management Studies

Semester I-Paper II-BUSINESS COMMUNICATION

Time: Three Hours

{2004 admissions Maximum ,2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A

Answer all questions:

Write short notes on the following.

1. Barriers to effective communication.

2. Importance of audio visual aids.

3. Business report.

4. Various formats of official documents.

5. Art of listening.

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

6. Explain communication process with the help of a model.

Or

7. Why is it necessary for an organisation to have both formal and informal communication?

8. How is a board meeting to be organised?

Or

9. Explain the importance ofletter written over reports.

10. Write an effective "must pay" letter to a client who has not replied any of your five letters sent so far.

Or

11. Write a memo to an employee informing him of day's cut in his salary on account of his absence without leave.

Turn over

2

MGUSDE 2113

12. Prepare an effective resume.

Or

13. Draft an evaluation report of your sales team on their performances to the management for an increase in the incentives.

14. What is body language? How can this improve communication or act as an barrier in better understanding of gestures ?

Or

... .~

15. Compose a message to be sent through e-mail to an advertiser that you are sending your CV referring to the advertisement in "The Hindustan Times",

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

16. Write a letter style report for submission to the Board of Directors regarding the market potential of a new product of electronic equipment after conducting a complete market survey (Research).

(20 I 25 I 35 marks)

..

MGUSDE 2114

(Pages: 2)

Reg. No , .

Name .

M.B.A. DEGREE EXAMINATION, APRII1MAY 2006

Faculty of Management Studies

Semester I-Paper III-INFORMATION PROCESSING USING COMPUTERS

(Only for admissions prior to 2004)

Time; Three Hours

{2003 admissions Maximum

Prior to 2003 admissions

75 Marks 100 Marks

Part A

Answer all questions.

1. What is the purpose of memory in a Computer?

2. What is a DAT? When it is used?

3. What is an I/O device controller? Explain its functions.'

4. What facilities are provided by MS·Windows ?

5. What is Computer Networks? Give some three examples.

(5 x 4 = 20 marks) (5 x 5 = 25 marks)

Part B

Answer all questions.

6. Explain any three storage devices with suitable diagram.

Or

7. How spreadsheets are useful in a Business applications? Give few examples.

8. Explain the term RDBMS with suitable examples.

Or

9. Differentiate between the process Df sorting and file merging.

10. Why laying is used in the design of Common Networks?

Or

11. What is a IAN? What are its main objectives?

12. Identify the basic elements of a communication system and p~rpose of arch?

Or

13. Write short notes on "Multipoint Network".

Turn over

j'j \' __.,..... ....

c- ].)

2

MGUSDE 2114

14. What is meant by distributed data processing?

Or

15. Explain the various uses of Email messaging?

(5 x 6 = 30 marks) (5 x 8 = 40 marks)

Part C

Answer all questions.

16. (a) What do you understand by the term "Time Sharing Operating System"? (b) Why Time sharing operating system used?

17. How internet newsgroups organized? Explain with suitable examples.

18. What is the difference between database management system? Explain the term 'Form', 'Filter' and 'Query'.

19. Draw a spreadsheet. Explain the purpose of formula bar in a spreadsheet program.

20. Explain with the help of block diagram what is "Computer Architecture".

(5 x 5 = 25 marks) (5 x 7 = 35 marks)

MGUSDE 2115

(Pages: 2)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION, APRIIlMAY 2006

Faculty of Management Studies

\

Semester I-Paper IV-BUSINESS AND ETHICAL VALUES

Time: Three Hours

{2004 admissions 60 Marks

Maximum 2003 admissions 75 Marks

Prior to 2003 admissions 100 Marks

Section A

Answer any all questions.

Write short notes on :

1. Ecological concerns.

2. Role of ethics in business success.

3. Dimensions of ethical leadership.

4. Dilemma of whistle blowing.

5. Corporate Governance Initiatives in India.

(5 x 3 = 15 marks) (5 x 4 = 20 marls) (5 x 5 = 25 marks)

Section B

Answer all questions.

6. What is moral principles? Explain the relationship between morality and self interest.

Or

7. Is ethics 'just a fad'? Why or why not .

8. Explain utilitarianism in an organizational context .

Or

9. Discuss the prescriptive approaches to ethical decision- making in business.

10. What are the ethical dilemmas in Technology Management?

Or

11. What are the. costs and benefits of developing transcultural corporate ethics?

Turn over

2

MGUSDE 2115

12. What are the advantages and disadvantages of having an ethics office I officer report to a company's CEO, legal department, human resources or audit department?

Or

13. Is diversity management an ethical issue? Examine this statement.

14. Discuss the general moral issues engulping modern society.

Or

15. Are leaders at all levels held accountable for their ethical conduct? If so, how? If not, what would you recommend?

(5 x 5 :;::: 25 marks) (5 x 6:;::: 30 marks) (5 x 8:;::: 40 marks)

Section C (Compulsory)

16. Case Analysis:

You are an account executive with a multinational financial firm, and one of your biggest accounts is that of a shipping magnate in Greece. Several months after you've arranged very complex financing to build a new fleet of oil tankers for this customer, he asks if you and wife would attend the christening of the first tanker. You, of course, agree to attend-it would be an insult to him if you didn't. When you arrive, he asks your wife to break the traditional champagne bottle over the bow of the tanker.

Two weeks after the Chistening, "your wife receives a package from your customer. In it is a gold bracelet with her initials and the date of Christening set in diamonds. To return the gift would insult your customer, but accepting it would clearly violate your company's policy. What should you do?

Questions:

(a) What kind of an ethical issue is this?

(b) Why should it be against corporate policy to accept such a gift ? Do you agree with the policy? Why or why not?

(c) Put yourself in the "Shoes" of each of the parties, How might they think about the issue? (d) Imagine that you are the corporate Vice-President in charge of business ethics and conduct for your firm. Would you be willing to change this p&lcy ? Why or wh~ not?

(20 I 25 I 35 marks)

MGUSDE 2116

(Pages: 2)

Reg. No .

Name ..

M.BA DEGREE EXAMIN~TlON, APRIlJMAY 2006

Faculty of Management Studies

Semester I-Paper V-LEGAL ENVIRONMENT OF BUSINESS

Time: Three Hours

{2004 admissions 60 Marks

Maximum 2003 admissions 75 Marks

Prior to 2003 admissions 100 Marks

Section A

Answer any five questions.

1. Briefly explain why a contract caused by mistake is void?

2. State the nature of Quasi contracts giving two examples.

3. Define "consideration". What considerations are lawful?

4. How is an agency constituted?

5. What is a Negotiable Instrument?

6 .. What are the essential requirements that constitute partnership?

7. What are the privileges a private company enjoys over a public Company?

8. What is a consumer dispute? Who can file a complaint and under what circumstances?

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

9. Discuss the various elements ofa valid contract.

Or

10. Under what circumstance a contract need not be performed ?

11. What is the effect on the validity of a contract where the consideration is (a) Past; (b) entirely absent.

Or

12. In quasi contracts the promise to pay is always an implication of law and not fact. Explain giving illustration.

Turn over

2

MGUSDE 21,16

1:3, , What are the remedies available tv an aggrieved party in case of branch of contract.

Or

r4. "If a cheque on presentment is refused payment, the holder's remedy is against the drawer and not against the drawee" -Comment.

15, "Articles of Association is a mandatory document for incorporation of any company" =Discuss.

Or

16. How is membership in the company acquired and how does it close?

17. Explain the current cyber laws in India.

Or

18. Discuss the role of India in WTO.

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

19. (a) Explain the principles of natural justice.

(b) Discuss the fundamental rights and duties under the constitution ofIndia.

(20 I 25 I 35 marks)

MGUSDE 2117

(Pages: 2)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Faculty of Management Studies

Semester I-Paper VI-MANAGEMENT PROCESS ANJ;) ORGANISATIONAL BEHAVIOUR

Time: Three Hours

{2004 admissions Maximum 2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A

Answer all questions.

Write short notes on :

1. Quantitative Approach to Management.

2. Ego states in transactional Analysis.

3. Group Decision-making.

4. Mintzberg's Managerial Roles.

5. Organizational Development.

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

6.' Assess critically the relevance of scientific management to present day management in organisations.

Or

7. "Management is the development of people, not the direction of things" -Discuss.

8. Identify major personality traits and describe how personality ion influence workplace attitude and behaviour.

Or

9. "Management involves co-ordination and integration of all resources, to accomplish specific results"Examine the statement giving suitable examples.

10. Explain the main sources of distortion or errors in perceptural process with practical examples.

Or

11. Explain why people join groups. Examine the factors which influence group cohesiveness.

Turn over

2

MGUSDE 2117

12. What are the various types of leadership styles? Do you think leadership styles are fixed and unchangeable or flexible and adaptable? Discuss.

13. Describe the dynamics of organizational change using Lewin's force field analysis.

14. Why goal setting has become a popular motivational application in organisations?

Or

15. Sensitivity training is one of the controversial interventions of O'D, but it is popular? Why ?

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

16. Case Analysis:

Prakash hails from a hardworking, immigrant family. Right from his childhood he wanted to achieve something and acquire power for himself. Unfortunately, he could secure only a low paid job in the assembly line in a large manufacturing firm. It is a charmless job having no promotional opportunities,

Since he had to support a large family, he needed a well-paid job and all his efforts in this direction had gone waste. To blow off his stream and to relieve himself from worldly woes, he started living in a "tools paradise" and spent most of his days is day-dreaming,

-

Not surprisingly, he fell a prey to drinking and others vices. After exhausting his meagre, financial resources, he would get depressed and start worrying about his family. It has been a vicious circle and he wants to come out of it. Unable to bear with this miserable situation, one fine morning, he wanted to seek advice and counsel from his supervisor is not-too intimate", he sought help from his union leader.

The union leader listened to 'Prakash's woes patiently. He told Prakash in a sympathetic tone: "There is no use working in this company. We have innumerable problems, and not a single problem is solved by management so far. The working conditions are pathetic. Our salary is too low. And. let's not talk about our benefit plans.

After our contract finishes let's unite together and fight with management for better salary and working conditions.

Questions:

(a) Analyse the nature of role conflict experienced by Prakash in this case.

(S/IO/12Y:J marks) (b) What type of conflict resolution strategy is the union leader suggesting in this case? (SI1011212 marks)

. (c) How do you advice action plans to Mr. Prakash?

(4/5/10 marks)

MGUSDE 2118

(Pages: 2)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION; APRILIMAY 2006

Faculty of Management Studies

Semester I-Paper VII-ECO~OMICS FOR MANAGERS

Time: Three Hours

{2004 admissions 60 Marks

Maximum 2003 admissions 75 Marks

Prior to 2003 admissions 100 Marks

Section A

Answer any five questions.

Write short notes on:
1. Capital formation.
2. Balance of payments.
3. Role of RBI.
4 . Inflation.
. ~.
5. Theory of demand.
6. Break-even Analysis.
7. Oligopoly.
8. Production cost. (5 x 3 = 15 marks) (5 x 4 == 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

9. Describe the structure of employment in India.

Or

10. Discuss the criteria for distinguishing between types of economic systems.

11. How does the fiscal policy affect the level of national income?

Or

12. What is meant by foreign exchange rate? What factors can cause them to fluctuate in the long term and short term?

Turn over

2

13. Explain how the banking system creates bank deposits?

Or

14. Why we need taxes? Outline the principles of a good tax.

15. Bring out the differences between marginal cost and average cost.

Or

16. Outline the important reforms in Indian capital market.

17. Discuss the role of organised to unorganised sector of Indian Money Market.

Or

18. Explain the concept of costing in economics and accounting with examples.

MGUSDE 2118

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

19. Explain what is meant by Aggregate Demand and supply. Distinguish between the movements along the curve and shifts of the curve.

(20/25/35 marks)

MGUSDE 2119

(Pages 3)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION, APRILIMAY 2006

Faculty of Management Studies

Semester I-Paper VIII-QUANTITATIVE METHODS FOR MANAGEMENT

j2004 admissions Maximum 2003 admissions

Prior to 2003 admissions Section A

: 60 Marks : 75 Marks : 100 lVlarks

Time: Three Hours

1.
2.
3.
4.
5.
6.
7.
-,» Answer any five questions.

How set theory is used in Business applications? Briefly explain. What do you understand by descriptive statistics? Give two examples. What is Poisson's distribution and what are its uses?

Explain the various uses of "Decision Tree model".

State the applications of "normal distrib ution",

Define "chi-square". Explain briefly.

What is Markov theory and uses, applications?

(5, 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

[12

8. Find the rank of a Matrix C = -48

-2 4 4

Or

9. Consider the following transition matrix for brand switching

A B C
A l075 0.15 010 1
B O.2~ 0.a5 0.4fl
C 0.3;) 0.20 0.45 The manufacturers of brand 'C' are considering a marketing strategy to attract brand 'B' customers. It is estimated that strategy will (a) increase probahihtyof customers switch from 'B' to 'C' by 0.20 (b) Decrease probability of customers switch from 'C' to 'B' by 0.10. (c) decrease probability of customers switch from 'A' to 'C' by 0.2/). Should the new strategy by used?

Turu over'

2

MGUSDE 2119

]0. (a ) Determine nay tuio locations characteristic hom the following data:

Purchase (in Rs.) No. of customers

4 - 8 8 - 12 12 - 16 16 - 24 24 - :~2

16

41

55

47

25

(b) For the above data, calculate standard deviation and coefficient of variation.

Or

11. A husband and wife appear in an interview for two 'vacancies in the same post. The possibility of

husband's selection is 117 and. that of wife's selection is ]/5, What is the probability that: 4;

(a) Both of them will be selected.

(b) Only one of them will be" selected, (c) None of them will be selected?

J 2. A mail order gift company wants to compare the sales (dollar per order) between cheque and credit card orders. A sample data revealed the following dollar sales by credit cards and by cheque.

Credit Cards 90 102 45 75 80 92 60 110

Cheque

85

76

51

60

90

110 58

72

Find the rank correlation co-efficient.

Or

13. Solve the equations and find the values of Linear equations using Matrix inverse.

Day Cost (Rs.) No. of in-patients No. of ant-patients

1 6950 40 10

3

6725 7100

35

9 12

2

40

14. The number of defects per unit in a sample of 330 units of a manufacturing product was found as follows:

No. of defects . No. of units

o 1 2

2]4 92 20

3 3

4 1

Fit a Poisson Distribution and test the goodness of it.

Or

15. (a) Differentiate between correlation and Regression.

(b) Explain the role of standard deviation in data analysis. (c) What are the applications of "Chi-square".

16. The sales of a company (in thousand rupees) for the year 1965 to 1971 are given below:

Year 1965 1966 1967 1968 1969 1970 1971

Sales 32 47 65 92 132 190 275

(a) Find the trend values by the method of least square.

(b) Also estimate the sales for the year 1975.

01'

3

MGUSDE 2119

17. Compute mean, median and mode for the following data. The data represents the number of persons coming to a milk vending booth during 15 intervals, each of 5 minutes duration.

18 15

12 25

10 3

10 15

5 17

35 13

25 4

9

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

18. Consider the relationship between the number of cigarettes a mother smoked (per day) during pregnancy (X) and infant birth weight in ounce (Y). Using the following simple regression model was estimated (Standard errors in paranthesis). Yfitted = 119.8 (l0.5) - 0.51 (0.15) X.

(a) What is the fitted value of birth weight fora mother who smokes a pack/day (X = 20) '? (b) Construct a 95% confidence interval for the slope of a regression line. Is this interval

above zero. ~

(c) Verify that there is an association between X and Y.

(20 marks) (25 marks) (35 marks)

MGUSDE 2120

(Pages: 3)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Faculty of Management Studies

Semester II-Paper I-FINANCIAL l\1ANAGEMENT

...

Time: Three Hours

{2004 admissions Maximum 2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A

Answer any five questions.

1. Discuss the risk-return trade offin financial decisions.

2. Someone promises to give you Rs. 5,000 after 10 years in exchange for Rs. 1,000 today. What

interest rate is implicit in this offer?

3. How would you handle the floatation costs in computing the cost of capital?

4. State MM's prepositions I Illustrate how the arbitrage mechanism works with the help of an example.

5. What strategies are a'failable to a firm for financing its working capital requirement?

6. What costs are incurred in the context of inventory management?

7. Discuss the important features of the Miller and Orr model.

8. Should a company borrow money to pay dividends? Discuss.

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer any five questions.

9. Calculate the break-even point in units and rupees from the following data:

Rs.

Selling price per unit Variable cost per unit Total Fixed Cost

12 7 50,000

(a) What sales (in units) are required to earn a pre-tax income of Rs. 60,000 ?

(b) What sales (in units) are required to earn an after tax income ofRs. 60,000, if tax rate is 40 per cent.

Or

Turn over

2

MGUSDE 2120

10. Sulabh International is evaluating a project whose expected cash flows are as follows:

Year Gash flow

- 10,00,000
0 1,00,000
1 2,00,000
2 3,00,000
3 6,00,000 ~
4 3,00,000 (a) What is the NPV of the project; if the discount rate is 14 % for the entire period.

(b) What is the NPVofthe project, if the discount rate is 12 % for 1 year and rises every year by 1 %.

11. Discuss the guidelines to be borne in mind while estimating the incremental cash flows of a project.

Or

.12. What were the fmdings of Gordon Donaldson's study on how companies actually establish their capital structure?

13. Discuss briefly the procedural aspects of dividends.

Or

14. Describe the fiveC's of credit.

15. (a) How would you establish the reorder level?

(b) Harilal Company requires 10,000 units of a certain item per year. The purchase price per unit is Us. 25; the carrying cost per year in.25 % of the inventory value; and the fixed cost per

order is Rs. 300. l

Determine the EOQ ?

Or

16. Write short note on :

(a) Mergers and acquisitions. (b) Equity swaps.

17. Describe briefly the procedure for simulating a cash budget and what are the advantages.

Or

18. Describe the concept of , just- in-time' inventory control.

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

19. (a) What are the pros and cons of using the dividend growth model approach to calculate the cost of equity?

(b) Abascus Ltd issued 15 year, 14 % bonds five years ago. The hand which has a face value of Rs. 100 is currently selling for Rs. lOS.

What is the pre-tax cost of debt? 20. Write short notes on:

(a) Credit policy.

(b) Cash Management models.

3

..

(c) LBOs.

MGUSDE 2120

(2 x 10 = 20 marks)

(2 x 1212 = 25 marks)

(2 x 1712 = 35 marks)

MGUSDE 2121

(Pages: 2)

Reg. No .

Name .

M.BA DEGREE EXAMINATION, APRIUMAY 2006

Faculty of Management Studies

Semester II-Paper II-HUMAN RESOURCE MANAGEMENT

Time: Three Hours

{2004 admissions Maximum 2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A

Answer all questions.

1. State the scope of HRM.

2. Bring o~t the difference between Training and Management Development.

3. What is employee morale?

4. Write short note on arbitration.

5. What is meant by JMC ?

(5X 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

6. How is an organisation-wide manpower planning different from a nations manpower planning?

Also state the similarities. .

Or

7. What do you understand by "Placement" and "Induction"? What is the purpose of induction ? How is it achieved ?

8. How is transfer different for an promotion? Discuss the essential elements of a sound transfer policy.

Or

9. Why is the evaluation. of training effectiveness necessary? Explain the evaluation methods.

Turn over

2

MGUSDE 2121

10. What 'are the various methods / techniques of performance appraisal? Explain the advantages and disadvantages.

Or

11. Explain the process of job evaluation?

12. What are the different types of incentive schemes followed by the Inman IT Industries?

Or

13. What is arbitration? How does it help resolve industrial conflict?

14. Explain the causes for suspension, retrenchment and dismissal in the industrial units.

Or

15. How would the existence of a union and a collective bargaining agreement affect (a) Recruitment aad selection; (b) Compensation?

(5 x 5 == 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

16. Case Analysis:

Dinesh, the young executive in softeck, has become irritatble, unpopular with colleagues and subordinates and a problem for the boss. His performance has started to slacken and :;.

mistakes plague his every action and recommendation. .

What is surprising is just three months back Dinesh was quite opposite to all these. He also has a brilliant track record. With a gold medal from a prestigious B school, Dinesh entered his vocational area of fmance and proved instant success. He has revamped the cost and budgetary control systems, set up a management accounting procedure and created a reliable and efficient management information system. Dinesh received awards and rewards and was slated to climb up the organisational hierarchy further,

Yet, such a man has began to go pieces all of a sudden. Several things transpired against Dinesh. His only son has turned out to be a spastic child, he has been overlooked for a promotion, with a less flamboyant outsider being preferred for the number one slot by the management which suddenly exhibited its preference to a traditional accountant and he has fallen foul of a powerful line executive. To compound the problem further, what has been a mild flirtation with an office colleague has assumed the proportion of a major sex scandal.

With his emotional relationships in a mess and worried over his son's health and his own future in softeck, Dinesh's morale has gone hurt. His self-confidence has been rudely shattered Questions:

(a) What are the problems in this case? (b) What should Dinesh do?

(c) How can HR policies bring a change in the behaviour of employees like Dinesh ?

(20 I 25 I 35 marks)

MGUSDE 2122

(Pages: 2)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION, APRILIMAY 2006

Faculty of Management Studies

Semester II-Paper III-MANAGEMENT INFORMATION SYSTEMS

Time: Three Hours

{2004 admissions .

Maximum 2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A

Answer all questions.

1. What is the role of Information system in today's competitive business environment?

2. Name and describe various categories of electronic commerce.

3. What do you understand by the term "HRIS"? Briefly explain its uses in an organisation.

4. Why is World Wide Web so useful for individuals and businesses?

5. Why is three such a high failure rate among enterprise resource planning (ERP) and business process re-engineering (BPR) projects?

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

6. What is supply chain Management? What activities does it comprise? Why it is so important to business?

Or

7. Name and describe six Internet business models for electronic commence.

8. Name and describe the telecommunication application that can support electronic commerce and electronic business.

Or

9. What is a group decision-support system (GDSS) ? How does it differ from a DSS ?

10. What is business process re-engineering? What steps are required to trade it effective?

Or

11. What is security? List and describe controls that promote security for Computer Hardware, Computer Networks and Computer software.

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2

MGUSDE 2122

12. How does groupware support information work? Describe its capabilities and internet and intranet capabilities for collaborative work.

Or

13. What are the features of the new information technology infrastructure?

14. Name and briefly explain the three principal network topologies.

Or

15. What are the benefits and challenges of implementing enterprise systems.

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

16. (i) Design a FIS for a medium scale enterprise and describe its merits and demerits.

(ii) Give five applications where FIS is used effectively to control the expenses of an organisation. (10 1 7 I 10 marks)

17. "Business Process Re-engineering enhances the managements capabilities by improving the critical processes". Describe to substantiate the above phrase.

(10118/25 marks)

MGUSDE 2123

(Pages 3)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION, APRILIMAY 2006

Faculty of Management Studies

Semester II-Paper IV-MARKETING MANAGEMENT

Time: Three Hours

{2004 admissions Maximum 2003 admissions

. Prior to 2003 admissions

Section A .

: 60 Marks : 75 Marks : 100 Marks

Answer all questions.

1. What is societal marketing?

2. Briefly explain scope of marketing research.

3. Define brand extension.

4. State the importance of channel logistics.

5. What is meant by direct selling?

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

. Section B

Answer all questions.

6. What are the methods for tracking and indentifying opportunities in the marketing environment ?

Or

7. How is market oriented strategic planning.carried out?

8. How are packaging decisions made at various stages of PLC ?

Or

9. What are the major influences on organisational buyers?

10. How to balance a customer versus competitor orientation?

Or

11. Explain when should the company initiate a price change and how it should respond to a competitors price change.

12. What are the requirements for effective segmentation?

Or

13. How can companies exploit the potential of public relations and publicity?

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MGUSDE 2123

14. Discuss the process of new product development.

Or

15. What tools are available to help companies monitor and improve their marketing activities?

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

"'

Section C (Compulsory)

Case Analysis:

In 1983, Apple Computer was planning the introduction of Macintosh PC : to take on IBM.

Apple's strategy called for the introduction of the Macintosh to be a major event that would generate immediate support for the new product. The ad agency, chiat/Day's was given the creative challenge of coming up with a blockbuster idea that would result in a dramatic commercial to introduce the Mac. Chit/Day's team developed a commercial based on the concept of Big Brother (purportedly symbolizing IBM) from George Orwell's classic novel 1984, who castigated communism with big brother attitude. The ad used stark images of Orwell's dystopia (life is extremely bad because of deprivation or oppression or terror due to communism)and a dramatic scene of a young woman throwing a mallet (wooden hammer) through a movie screen to destroy thecontrolling force. More

than $ 500,000 was spent to produce the "1984" commercial. .

When the commercial was first shown at annual sales meeting in October 1983, there was shunned silence followed by a 15 minute standing oration. Apple was ready to show case the 60-second commercial in two spots during the 1984 Super Bowl that would cost $ 500,000 each. e; But there was one problem-getting approval from Apple's hoard for the avant-garde ad and the million-dollar media purchase. The board thought the commercial was too controversial and might be detrimental to Apple's image, particularly in the business market. The cost-conscious board also thought the super Bow I rates were too expensive and asked the agency to sell off the two spots. The agency could sell one 'spot, and the offer for the second spot was not attractive. Two days before the game, Apple board reluctantly approved airing the commercial after a great deal of persuasion by the agency for the second spot.

The Super Bowl is the biggest football game of the year, in USA, a premier marketing event.

It draws the largest TV audience, its appeal spans various age groups, regions and it is seen in more than 60 countries. It is one occasion were as much attention is paid to commercials as to the program and the spots receive enormous amount oftype and publicity and its exorbitant cost could be matched by huge viewing audience.

The Super Bowl showing of"1984" was the only time it ever appeared as a commercial spot on network TV. The impact ofthe ad was tremendous. Most importantly, the ad helped Apple achieve a very ambitious sales goal. Apple projected sales of 50,000 Macs in the first 100 days: Actual sales surpassed 72,000 units.

Overtime the "1984" spot became one of the most talked about commercials ever. It helped turn the super Bow I from a mere football game into advertising's super event of the year. Perhaps "1984" was the beginning of new era of integrated marketing communications as event marketing with sales promotion and PR built in. Many view the Macintosh PC as one of the most significant

. .-t.

new products ever introduced, since it revolutionized personal computing and transformed the

production of graphics around the world. The "computer for the rest of us" is also credited with helping to hring computing power to the people.

--------------------------------- --- .. _-

3

MGUSDE 212:~

Questions:

(a) How did Apple's bold "1984" commercial score on all fronts?

(b) "Advertising New Macintosh on a super Bowl was indeed a famous cutting edge creative work and a bold initiative".

Critically evaluate the role and contribution of the agency and the Apple's board.

(c) Even Break through technology like New Macintosh had to be backed up perhaps by the . greatest TV commercial of all time. Justify the role and importance of advertising.

(d) "1984" commercial was perhaps the beginning of integrated marketing communications.

Elaborate.

(20 marks) (25 marks) (35 marks)

\

, I

MGUSDE 2124

(Pages :.3)

Reg. No _ .

Name ..

M.B.A. DEGREE EXAMINATION, APRILIMAY 2006

Faculty of Management Studies

Semester II-Paper V-OPERATIONS MANAGEMENT

Time: Three Hours

{2004 admissions Maximum 2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A

Answer all questions.

Write short notes on :

1. Corporate strategy.

2. Materials handling.

3. Industrial Safety.

4. ISO Audits.

5. MRP 1.

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

6. How is operation strategy related to business strategy? How does operation strategy impacts barriers strategy?

Or

7. What is mean absolute deviation (MAD). How is it calculated? What are its uses?

8. What are the steps involved in process design? What inputs are required for process design? And what are its outputs?

Or

9. Explain why we balance production lines. Describe the general procedure of line balancing.

10. (a) What are the ISO 9000 standards? Explain its significance. (b) Explain SQC with suitable example.

Or

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2

MGUSDE 2124

11. (a) Explain the term "Integrated Materials Management. (b) What are the difference between MRP I and MRP II ?

12. Describe two methods of inventory accounting. Define "cycle counting" and explain its purpose.

What are the factors would justify counting a material more frequently?

Or

13. What do you understand the term CVP ? What are its applications? Briefly explain.

14. What are the different types of maintenance? Explain breakdown maintenance.

Or

15. Write short notes on :

(i) ABC, VED and FSN. (ii) Work sampling.

(iii) ISO certification, procedure and documentation.

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

16.

The desired daily output for an assembly line is 360 units. This assembly line will operate 450 minutes per day. The following table contain information on this products task times and precedence relationships.

Task

A B C D E F G H

Task time (Sees) 30

35

Immediate Procedure

30 35 15 65 40 25

A A B C C

E,F D,G

(a) Draw the precedence diagram.

(b) What is the work station eycle time?

(c) Balance this line using the largest number of the following tasks. Use the longest task time as a secondary criterian.

(d) _ What is the efficiency of your line balance ?

(10/10115 marks,"

3

MGUSDE 2124

17. Each E subassembly is made up of two G parts, one H part, and one I Part. complete an MRP

. /

schedule for theE subassembly and all of its components.

o /' (7.',0-

MGUSDE 2125

(Pages: 4)

Reg. No ..

Name .

M.B.A. D.EGREE EXAMINATION, APRILIMAY 2006

Faculty of Management Studies

Semester II~Paper VI-OPERATIONS RESEARCH

Time: Three Hours

{2004 admissions Maximum 2003 admissions

Prior to 2003 admissions

1.
2.
3.
4.
.. 5 .
-
6.
7. Section A

60 Marks 75 Marks 100 Marks

Answer any five questions.

What are the phases of operation research and system analysis?

In relation to LP, explain the implications of the : (i) Certainty; (ii) Continuous variables. What is the function of the inner product rate in simplex method.

Show that finding a critical path in a project network is equivalent to determining the longest path in the network.

What is game theory? Discuss its importance to business decisions. Is it possible to have a negative inventory level? If so, explain why? What is simulation and state its major limitations?

(5 x 3 ;;;; 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions. 8. Solve the following LP problem graphically

Minimize Z::= 7xI + 10 x2

subject to Xl ::;; 36 x2 ::;;12.

Xl + 4x2 S 60 2xI + X2 2: 30 Xl - X2 2: 0 Xl, X2 2: O.

Or

Turn over

2

MGUSDE :3125

9. At a cycle repair shop on an average a customer arrives every five minutes and on an average, the service time is4 minutes per customer. Suppose that the inter arrival time follows Poissons distribution and the service time are exponentially distributed. Discuss the different characteristics of this queing system, assuming that there is only one server.

10. Consider a project consisting of nine jobs (A, B, ..... 1) with the following precedence relations and time estimates:

Job A B e D E F G H I

Predecessor

A,B A,B

B D,E e,F D,E G,H

Time (Days)
15 ,
~
10
10
10
5
5
20
10
15 (a) Draw the project network for this problem designating the jobs by arcs and events by nodes. (b) Determine the earliest completion time of the project and identify the critical path.

(c) Discuss how the project schedule will be affected by, job H is delayed by 10 days.

Or

11. A book binder has one printing press, one binding machine and manuscript of a number of different books. The time required to perform the printing and binding operation for each book is known. He wishes to determine the order to minimize the total time required to turn out all the books.

Books Printing time Binding time

1 30 80
2 120 100
3 50 90
4 20 60
5 90 30
6 llO 10 An additional operation is added to the above process, finishing. The time of finishing operation is 20: 40 : 60 : 120: 30 : 40 respectively. What should.be the order of the book now?

Three machines are to be used manufacture 4 products. The no. of units required of each product are given by :

Product

12.

No. of units required

1 180

2

3

4

150

.. '

200

130

3

MGUSDE 2125

The production capacities and the production rates of the three machines together with their hourly
costs are given by :
Production rates (units/hr.) Capacity Operating
Machines 1 2 3 4 (Hrs.) Cost/Hr.(in Rs.)
1 5 10 5 2 50 50
2 2 2 5 50 30
~~
3 2 5 5 2 100 60 Formulate the problem as a generalised transportation model and find the optimal solution.

Or

13. Explain in brief with examples: (i) North West Corner Rule.

(ii) Vogel's Approximation Method.

14. (a) What is Markovian Queing Model?

(b) Set-up a transition diagram for the following queing system modules :(i) M / M /1.

(ii) M / M / 2 I 4.

Or

15. Reduce the following games into (2 x 2) by graphical method and hence solve the game :-

16. A Company supplies a single product from two warehouses to 3 of its customers. The supplies at the warehouse are 120 and 70 units respectively. The customer demands are 70, 80 and 100 units respectively. The net profit associated with shipping one unit from warehouse i to customer j is given below :

Customer 123

Wharehouse 1 f798l Wharehouse 2 ~

Company has following goals for shipping : (a) Meet the demand of Customer 3.

(b) Meet atleast 60 % of the demand of customers 1 and 2.

Turn over

4

MGUSDE 2125

(c) Maximize the total profit from goods shipped.

(d) Balance the percentage of demands satisfied between customer 1 and 2.

Formulate the above problem as a goal problem.

Or

17. (a) Explain why simulation experiment must usually be executed over a long periods of siplUlated time.

..

(b) A production line turn-out about 50 truck / day. Fluctuations occur for many reasons. Th~' production can be described by a probability distribution as follows:

Production / day Probability Production / day Probability

45 0.03 51 0.15

46 0.05 52 0.10
47 0.10 53 0.07
48 0.07 54 0.05
49 0.15 55 0.03
50 0.20 Finished trucks are transported by train at the end of every day. If the train capacity is only 51, what will be the average no. of trucks waiting to be shipped and what will be the average no. of empty spaces in the train.

Device a suitable simulation model to solve this problem.

::

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

18. A manufacturing company has 3 plants X, Y, Z which supplies to the distributors located at A, B, C, D and E. Monthly plant capacities are 80, 50 and 90 units respectively. Monthly requirements of distributors are 40, 40, 50, 40 and 80 units respectively. Unit transportation costs are as follows :-

To
From A B C
X 5 8 6
Y 4 7 7
Z 8 4 6 D E

6 3 6 6 6 3

Determine an optimum distribution for the Company in order to minimize the total transportation cost, by Vogel's approximation method.

(20 marks) (25 marks) (35 marks)

MGUSDE 2126

(Pages: 2)

Reg. No .

Name ..

M.BA DEGREE EXAMINATION, APRIUMAY 2006

Faculty of Management Studies

Semester II-Paper VII-RESEARCH METHODOLOGY

Time: Three Hours

{2004 admissions 60 Marks

Maximum 2003 admissions 75 Marks

Prior to 2003 admissions 100 Marks

Section A

Answer any five questions.

Write short notes on :

1. Basic and pure Research.

2. Hypothesis formulation.

3. Secondary Data and Primary Data.

4. Sampling Error.

5. Factor analysis.

6. Research Reports.

7. Standard Deviation and Standard Error.

8. Acceptance Region and Rejection Region.

(5' x 3 = 15 marks) (5 x 4 = 20 marks) . (5 x 5 = 25 marks)

Section B

Answer all questions.

9. What is Good Research? Discuss the managerial dimensions of each . .or

10. With suitable block diagram explain the Research Process.

11. Researchers seek causal relationships by either experimental or ex post facto research design.

In what ways are these' two approaches similar ?

. Or

12. Discuss th~ relative merits of and problems with unidimensional and multidimensional scales.

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2

MGUSDE 2126

13. With the help .of block diagram, explain the process of data mining, Or

14. Explain various methods of non-probability sampling.

15. Compare factor analysis and cluster analysis. Give two examples for each.

Or

16. What multivariable technique would you use to analyse the following :-

Consumers making a brand choice decision between three brands of coffee are influenced by their own income levels and the extent of advertising of the brands.

17. Research reports often contain statistical materials of great importance that are presented poorly.

Find examples of research reports, annual reports that illustrate this point and advise ways to improve their presentation.

Or

18. Explain how would you workout the following statistical measures used by researchers? (a) Regression equation of x or y.

(b) Coefficient of variation.

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

19. (a) How does the case study method differ from the survey method? Analyse the merits and limitations of case study method in sociological research.

(b) Describe some of the major projective techniques and evaluate their significance as tools of scientific social research.

(20/25/35 marks)

MGUSDE 2127

(Pages: 2)

Reg. No .

Name .

M.B.A. DEGREE EXAMINATION, APRILIMAY 2006

Faculty of Management Studies

Semester II-Paper VIII-ENVIRONMENT MANAGEMENT

Time: Three Hours

{2004 admissions Maximum 2003 admissions

Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A

Answer any five questions.

1. "Environmental law' is the need of the hour", Comment using suitable examples .

. 2. What is the use of conducting Environmental Impact assessment (EIA) ? Discuss briefly on its assessment.

3. Which are the major industries that contribute to industrial pollution? Analyze.

4. Suggest a plan of action for the NGO Non-Government organization to increase the awareness for

SPCA (Society for Prevention of Cruelty to Animals).

5. Explain Environmental Management system (EMS) and ISO 14000 standards.

6. How the companies control their pollution problems effectively?

7. "FCo-labelling and Green Procurement"-explain the meaning and also how it help the industries protect the environment.

8. What does the term 'Waste treatment" me.an ? Why is treatment important.

(5 x 3 = 15 marks) (5 x 4 = 20 marks) (5 x 5 = 25 marks)

Section B

Answer all questions.

9. Explain the terms environment and environmental pollution. What are their remedies?

Or

10. Explain with suitable example "What is ecological equilibrium" ? How it helps to keep the environment in equilibrium state.

11. How does the companies control their pollution problems effectively? Discuss with suitable examples.

Or

12. Discuss and differentiate between domestic waste and industrial waste.

Turn over

~ J ........

• . J

d~b r

MGUSDE 2127

13. Explain in detail the local problems involved in controlling and regulating the hospital wastes and the problems faced by the hospitals.

Or

14. Explain the environmental concerns and the setbacks to 'environmental protection imposed by WTO.

15. State and explain any three waste treatment methods being adopted in any process industries.

Why it is important?

Or

16. "Recycling Technology improves to reduces the environmental pollutions"-Discuss with appropriate examples.

17. How the Government and institutional support helps to maintain Bio-diversity ? Discuss with examples.

Or

18. Bring out the issues and challenges for environment management in the globalized world.

(5 x 5 = 25 marks) (5 x 6 = 30 marks) (5 x 8 = 40 marks)

Section C (Compulsory)

19. (a) Write short notes on (i) ISO 14000 ; (ii) International treaties.

(b) Develop a strategy which may. be adopted in disposing nuclear wastes in controlling environmental pollution.

(c) Explain the roles and responsibility of any two international organisations which bring out the awareness. among nations on th~ environmental issues and era~icating them.

(~OJ25J35 marks)

MGUSDE2128

(2 Pages)

Reg .. No .

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Time: Three Hours

Third Semester Faculty of Management Studies

Paper I - GLOBAL BUSINESS ENVIRONMENT [Common for Branches I and II]

{ 2004 Admissions onwards: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Section A Answer any six questions.

Write short notes on :

1. 'Trade strategy of India 1990's.

2. Fixed exchange rate.
3. Partial convertibility of rupee.
4. Special Drawing Lights.
5. Non-Tariff Barriers.
6. Import Financing.
7. Social Responsibility.
8. GDRS.
9. Non- Tariff Barriers. 10. IMF & its uses.

(6 x 2112 = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

Section B

Answer any three questions.

11. Discuss the factors that determine the Forms of Trade.

(OR)

12. Bringout the need for separate study ofInternational Business.

Turn over

(Page 2)

MGUSDE 2128

13. Critically evaluate the role of foreign capital in the economic development of India.

(OR)

14. Explain any two Non-Banking Financial Institutions.

15. Why Human Resource Development activities needs to be Globalised ? Give reasons.

(OR)

16. "What do you understand by the term, "Multilateral settlements" - Explain.

(3 x 9 :::: 27 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C .

17. Globalizing Yourself.

Kelly O'Dea used to think of himself as a Zone Ranger, living and working in countries where only a select breed of American business people had gone before. As president of Wordwide client services for Ogilvy & Mather Advertising, O'Dea commutes between London and New York. He's outside the United States about 70% of the time; for the past 15 years he's handled assignments in dozens of countries of five continents.

Six months ago, on a layover in the Bangkok airport, O'Dea realized that the Zone Ranger wasn't alone. He struck up a conversation, with the women sitting next to him, an investment bankers who was also making the 25 hour flight from Sydney to London. As the two of them talked about their companies'urgent emphasis on global operations, two others chimed in with similar stories. The four ofthem soon realized that they represented a competely new kind of business leader: one who is multicultural and multiskilled, who doesn't regard an overseas assignment as either exotic or traumatic. It occurred to O'Dea that people, just like brands must be "globalized"if they're to compete successfully in rapidly changing international markets.

"International work experience is no longer just an option - It's mandatory for anyone in business," says O'Dea. "Fi~e years ago, only 6 of our 15 largest clients were actively marketing brands across border; Now all 15 are. So it's no longer adequate to think about only your domestic market. You need to have a firm understanding of how business gets done in different countries".

Before you rush offfor parts unkown, a few words of caution; an overseas assignment helps only if you do it right.

(1) Discuss what O'De~ means by "an overseas assignment helps only if you do it right". (2) Describe some of the key determinants of the effective international manager.

(1 x 18= 18 Marks) (1 x 24 :::: 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2129

(2 Pages)

Reg. No , .

Name " .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Third Semester Faculty of Management Studies

Elective I - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Time: Three Hours

[Common for Branches I and II]

{ . 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Section A Answer any five questions.

1. Assume that an investor is in the 28 percent marginal tax broker. If corporate bonds offer 6% . yield, what is the after tax. yield to the investor? What is the after - tax (federal) yield to an investor on a 5% municipal ?

2. What is a stock exchange? Discuss the trading system adopted in stock exchanges.

3. If you were considering for investment on Industry with high fixed costs and high profit margin, what other factors should you want to explore before deciding to invest in this industry? Why?

4. Discuss in detail various avenues of investment and their planning aspects.

5. Discuss the market-share / net-income-margin approach to company earnings analysis.

6. What is a Eurobond? How does it differ from a Yankee bond?

7. What is meant by the term reinvestment risk?

S. Compare the fundamental and technical schools of thought with that of efficient market hypothesis.

(5 x 3 = 15 Marks) (5 x 4 = 20 Marks) (5 x 5 = 25 Marks)

Section B Answer all questions.

9 (a) What is the SML? Explain the rationale behind it? Suppose you expected inflation to move from 4 to 6%, what would this do to the the SML ?

(OR)

(b) Point out the differences between the efficient frontier under capital market theory and under the Markowitz approach.

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(Page 2)

MGUSDE2129

10. (a) What is a relative response coefficient? How is it used in portfolio analysis.

(b) Distinguish the risk-return attitude (trade-off) of a risk lover from that of someone who is risk-averse. Would you characterize yourself as a risk -lover or a risk-avese individual.

11. (a) Explain (i) the logic behind, and (ii) the method of measuring, either Barron's confidence indicator or odd-lot indicator.

(OR)

(b) Distinguish stock index option from stock index features option.

12. (a) Consider two bonds A and B, both having face values of $10,000, yields - to - maturity of 9 percent, and four years to maturity. Bond A has a coupon rate of 10 percent and Bond B has a coupon rate of 7.5 percent.

Coupons are paid annually.

(i) Calculate the duration of bonds A and B.

(ii) Explain the difference in duration between the twobonds,

(b) How is duration on a bond related totime-to-maturity? Coupon? Do these same relationships obtain for zero - coupon bonds?

13. (a) Kroll Inc. earned $ 100 million after interest, taxes and preferred dividends in 1995. The company had an effective tax rate of 40%. Its capital structure consists in part of $ 25 million in 8 % debentures and $ 10 million in 9% cumulative preferred stock. Calculate pretax coverage of interest and preferred dividends for 1995.

(b) "Dividend policy is irreleven t inspi te of the fact that cash dividend payment neverthless cause stock price drop offs" True, False, uncertain - Explain.

. ...

(5 x 6 = 30 Marks) (5 x 7 = 35 Marks) (5 x 8 = 40 Marks)

Section C (Compulsory)

14. (a) Explain various Asset pricing models with suitable example.

(b) Write short notes oil

(i) Stock exchanges

(ii) Government Securities.

(iii) Forecasting methods

(iv) Bond risk factors.

(5 x 3 = 15 Marks) (5 x 3 = 15 Marks) (5 x 5= 25 Marks)

(v ) Utility Analysis.

MGUSDE2130

(3 Pages)

Reg. No .

N ame., .

M.B.A. DEGREE EXAMINATION, APRILIMAY 2006

Third Semester

Time: Three Hours

Faculty of Management Studies

Elective II - WORKING CAPITAL MANAGEMENT [Common for Branches I and II]

{ 60 Marks for 2004 Admissions

Maximum 75 Marks for 2003 Admissions

100 Marks for prior to 2003 Admissions

...

Section A Answer anysi» questions.

Explain in brief;
1. Safety Stock.
2. Current Assets.
.: 3. Cash cycle.
4. Hypothecation.
5. 5 C's of Credit.
6. Disbursement float.
7. EDI & uses. 8. Investment surplus.

(6 x 2lh = 15 Marks) (6 x 3 = 18 Marks) (6 X 3 = 18 Marks)

9. Intercorporate Deposits.

10. Factoring.

SectionB Answer all questions.

11. (a) Why is no single working capital investment and financing policy optimal for all firms? What additional factors needs to be taken in establishing a working capital policy?

(OR)

(b) Discuss the kind of trade-off involved in determining the optimal level of current assets?

Turn over

(Page 2)

MGUSDE 2130

12. (a) GES sells 500,000 strandard Electric switches a year. Each switch costs Rs. 200/- The percentage of cost of carrying inventory is 20% of inventory value. GES can order these switches either oftwo suppliers. Supplier ABC dilivers in 3 days and require a fixed ordering cost ofRs. 100 per order. Supplier XYZ which would require a fixed ordering cost ofRs. 75/· per order; takes 5 days to deliver. To begin the analysis, assume that there is no safety stock in carried by GEC.

(i) Calcualte EOQ for both the suppliers.

(ii) What is reorder points for each supplier.

(iii) Considering the inventory costs, should the firm order its requirement from ABC or XYZ.

(OR)

(b) Discuss the important features of the Miller and Orr Model?

13.· (a) The present credit term of Bhatia Company are 1110, net 30. Its sales are Rs. 20 million; its average collection period is 24 days, its variable cost to sales ratio is 0.80, and its cost offunds is 15%. The proportion .of sales on which. customers currently take discount is 0.3. Bhatia Company is considering relaxing its discount terms to ~/10, net 30. Such relaxation is expected to increase the' sales by Rs.1.2 million, reduce the average collection period to 16

~

days, and increase in the proportion of discount sales to 0.7. -,

What will be effect of relaxing the discount policy on residual income? The tax rate of the firm is 50 per cent.

(OR)

(b) Describe briefly the procedure for simulating a cash budget.

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C (Compulsory)

14. (a) Discuss the important forms of working capital advance given by: banks.

(5/9/10 Marks)

(b) The relevant financial information for Apex Ltd. in given below:

(i)

Profit & Loss NC Data

Sales

1000 750

Costof goods sold

{2 ~,.. ~ , . .,

(ii)

Inventory

Accounts receivable

Accounts payable

(Page 3)

Balance Sheet Data'

Beginning of 20 x 0

110 140

60

MGUSDE 2130

End of 20 X 0

120 150

66

What is the length of the operating cycle? The cash cycle ?

(10/15/21 Marks)

MGUSDE2131

(3 Pages)

Reg. No ,., .

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Time: Three Hours

Third Semester

Faculty of Management Studies Elective III ~ TAX MANAGEMENT [Common for Branches I and II]

{ 60 Marks for 2004 Admissions

Maximum 75 Marks for 2003 Admissions

100 Marks for prior to 2003 Admissions

Section A Answer any six questions.

Write short notes on:
1. Assessee
2. Company.
3. Income.
4. Awards:
5. Aggregation of Income.
6. Depreciation.
7. Rewards.
8. Residential status.
9. Weath Tax.
10. Accounting Methods. (6 x 2'h,. = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

Section B Answer all questions.

11. (a) What do you understand by the term "Residence of Assesee"? What condition are laid down for determination of "Residence" of individuals, HUFs and Firms?

(OR)

(b) Explain "the scope of Total Income" under the Income Tax Act 1961".

12. (a) How to determine index cost of acquisition and index cost of improvement?

(OR)

Turn over

,

(Page 2)

MGUSDE2131

(b) Mr. Chetan has let out of the house property for Rs. 750001- Municipal valuation ofthe house is Rs. 65000/- Whereas fair rent of the property is Rs. 680001-. Mr. Chetan has borrowed a loan of Rs. 50,000/- at 15% interest on 1st April 1998 for the purpose of his daughter's marriage by mortgaging the house property. Following are the expenses incurred by him during Fy 2002-03

- Municipal tax

-Repairs

- Land Revenue (o/s) Rs.5001-

-Insurance ~ Rs. 6501-

r

~ 20% of Municiapal valuation

~ Rs. 75001- Annual charge Rs. 1700/-

- Collection charges ~ Rs. 150/-

Annual charge of Rs. 1750/- is payable by Mr. Chetan to his mother as per will of his father .. Compute the (Tax mgt.) taxable income for the assessment year 2003-2004.

13. (a) Explain any six deductions which are specifically allowed as a deduction while computing income from Business or profession and explain briefly any two of them.

(OR)

(b) Mr. Navnath owns the following assets.

s

Name of Assets Rate of Depreciation

1. Building 5%

2. Plant & Machinery 25%

3. Furniture 10%

Compute the depreciation for the previous year 2002-2003.

WDYon 01-04-2003 1,00,000 30,000 20,000

(3 X 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

14. Dr. Lakim provides his receipt and payment account for the year ended 31-03-2002.

Receipts

To balance bId

To Operation theatre rent To Hospital room rent

To Sales of Medicine

To Consulting fees.

To Interest

To dvidend

To gift from patients . To sale of jewallery

Rs. 20,000 1,00,000 3,40,000

·40,000 85,000 15,000 10,000 35,000 55,000

7,00,000

(Page 3)

MGUSDE2131

Payments

Rs.

To purchase of Medicine

To Housholds

28,000 2,10,000 17,000 23,000 2,00.000 37,000

To Hospital rent

To Electricity To Telephone

To surgical equipment purchase

By Insurance Premimum

- Hospital 10,000

- Residential 5,000

To Staff salaries

By Donations

15,000 1,10,000 20,000 40,000 7,00,000

By Balance or

Other information.

(a) WDV of surgical equipments as on 01-04-2001 is Rs. 80,000 and the rate of depreciation is 25%.

(b) Donation is given to approved institutions.

From the above information, Calculate the taxable busiriess income of Dr. Lakim for the year 2002-2003.

(1 X 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2132

(2 Pages)

Reg .. No .

N ame i .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Third Semester

Time: Three Hours

Elective - CONSUMER BEHAVIOUR

(For Branch I - Elective IV ; For Branch III - Elective 1)

{ 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Section A Answer any six questions.

Write short notes on :

1. Organisational Consumer.
2. RRB.
3. Reference Groups.
~ 4. Trait Theory.
"
5. PRIZM.
6. Content Analysis.
7. Hispanic subcultures.
8. Psychographic segmentation.
9. Diffision process. (6 x 2% = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

10. Lexicographic decision rule.

Section B Answer all questions.

11. Compare and contrast the economic, passive, cognitive and emotional models of consumer decision making.

(OR)

12. Are the cultures of the world becoming more similar or more different? Discuss?

13. Describe the correlation between social status (or prestige) and income. Which is a move useful segmentation variable? Discuss.

(OR)

Turn over

(Page 2)

MGUSDE2132

14. How does the family influence the consumer socialization of children? What role does television advertising play in consumer socialization?

15. Explain a person's attitude toward visiting Disney World in terms of the tricomponent attitude model?

(OR)

16. Most human needs are dormant much of the time. What factors cause their arousal? Give examples of ads for audio/video equipment that are designed to arouse latent consumer needs.

(3 X 10 :;: 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

17. (a) For each ofthe products and activites listed below .

. (i) Identity the core values most relevant to their purchase and use.

(ii) Determine whether these values encourage or discourage use or ownership.

(iii) Determine whether these core values are shifting and if so, in what direction.

The products and activities are: 1. Donating money to charities.

2. Donating Blood.

3. . Compact Disc players.

4. Telephone Answering machine.

5. Diet soft drinks.

6. Cellular phones.

7. Interactive TV.

8. Fat-Free foods.

9. Products in recyclable packaging.

10. Tooth paste.

(b) What advise would you give to an American retailer who waats to sell women's clothing in.

Japan?

(1 x 15 :;: 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2133

(2 Pages)

Reg. No _ , ..

N ame .

M.B.A DEGREE EXAMINATION, APRIUMAY 2006

Third Semester Faculty of Management Studies

Elective ~ ADVERTISING AND SALES PROMOTION MANAGEMENT

(For Branch I - Elective V; For Branch III - Elective II)

{ 2004 Admissions: 60 Marks

Time: Three Hours Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Section A Answer any six questions.

Write short notes on :

1. . Components of promotion mix.

2. Consumer Behaviour.

3. Advertising Budgets.

4. Aadvertisment Design.

5. Industrial Products advertising.

6. Impact on Advertising.

7. Measuring the effect of sales promotion.

8. Sales promotion.

(6 x 2Ih = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

9. Publicity medias. 10. Trade fairs.

SectionB Answer all questions.

11. Ddistinguish between consumer goods advertising and industrial goods advertising.

(OR)

,

12. Examine the factors to be considered while selecting the advertisement agency? How are they

remunerated?

Turn over

(Page 2)

MGUSDE2133

13. Under what circumstances we go for deceptive advertisement? Bringout the remedies available to consumers against such advertisement?

(OR)

14. What do advertisers mean by strategy? What are the key considerations in an advertising strategy ?

15. What are the basic principle drives sales promotion? What are the broad goals of sales promotion _ in tenns of its three target audience?

(OR)

16. Why is public opinion so important to the success of public relations.

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

17. (a) Explain why media planers try to balance reach, frequency and continuity of proposal media schedules. What considerations go into this decision.

(b) Explain the difference between media planning and media buying?

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 X 31 = 31 Marks)

MGUSDE2134

(2 Pages)

Reg. No , .

N run.e ......•.......................... II ••

M.B.A.. DEGREE EXAMINATION, APRIlJMAY 2006

Third Semester

Faculty of Management Studies Elective - MARKETING RESEARCH

Time: Three Hours

(For Branch I - Elective VI ; For Branch III - Elective III)

{ 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Explain in brief, any six questions.

1. Custom Research.

2. "What if analysis".
3. Buying Power Index.
4. Survey Research.
5. Multitrait - Multimethod approach.
6. Sample frame.
7. Advertising Research.
8. Attitude Measurement.
9. Sample design.
10. Quantitative methods. (6 x 2lh z: 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

SectionB

Answer any three questions.

11. (a) Explain the primary function of Marketing Research.

(b) What is meant by branded research projects?

(c) How does international marketing research differ from domestic marketing research.

(OR)

(a) What are the steps involved in the research design process?

(b) Why is design for multinational research projects more difficult than for single country projects. Explain with suitable examples.

Turn over

(Page 2)

MGUSDE 2134

12. (a) What are the characteristics of a good sample design? Briefly explain.

(b) What is the concept of attitude? Why is it attitude measurement important in marketing research?

(OR)

(a) Describe each one of the following types of depth interviews, including appropriate uses, and advantages & disadvantages.

(i) one - on - one

(ii) Mini groups.

(iii) Focus groups.

(b) .Explain with suitable example, what is laddering ?

13. (a) What are the preliminary decisions that must be made before a questionaire can be constructed ?

(b) What are the steps in questionnaire design ?

(OR)

(a) What are three methods of making judgemental forecasts?

(b) How does one read or evaluate a research report ?

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C (Compulsory)

14. Develop a research design to provide a demand estimate for the following new products.

(a) A plastic disposable tooth brush that comes in a cyliner 5/8" in diameter and 3" in length. Its unique, patented quality in that the tooth paste already has been applied.

(b) A vibrator secretarial chair, which contains a gentle vibration designed to provide relaxation and blood circulation for people most sit for long periods of time.

(c) A battery powered, two-passeneger automobile with top speed of 40 mph and a range of 120 miles.

(15 marks) (24 marks) (31 marks)

MGUSDE2135

(2 Pages)

Reg. No .

Name .

M.B..A. DEGREE EXAMINATION, APRIlJMAY 2006

Time : Three Hours

Third Semester Faculty of Management Studies

Elective - MANAGEMENT TRAINING AND DEVELOPMENT (For Branches II & III - Elective IV)

{ 60 Marks for 2004 Admissions

Maximum 75 Marks for 2003 Admissions

100 Marks for prior to 2003 Admissions

Section A Answer any six questions.

1. Training and Development.
2. .Purpose of training.

3. Learning curve.
4. T Group training.
5. Simultation.
6. Off ~ the ~ job training.
7. Training aids.
8. Virtual training.
9. Task analysis.
10. Training Industries in India. (6 x 2% = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

SectionB

11. Discuss the various types of training.

(OR)

12. Explain why training evaluation is important and the steps involved.

13. What are the important considerations while formulating training objectives?

(OR)

14. How does the trainer plan, prepare the training course content?

Turn over

MGUsnt 2185:

15. What are the criteria for selecting the various training methods?

(OR)

16. Training programs are frequently the first items eliminated when management wants to cut costs. Why do you believe this occurs. Comment.

(3 x 10 == 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

',~ ~:

Case Analysis.

Mr. Hari Prasad is the Administative Managerof'Oswal Company . .It is a medium sized company. Mr. Hari

, ' ,. .' ~ .r.. • .

Prasad has been working in the company since last 10 years as a Secretary cum Chief Accountant. His record

was excellent. Recently he has been selected as the Administrative Manager.j'I'his new post was created a year ago.'

As a result of this change, output ofhis work in the office drspped considerably and thorrue became low. There was an alarming increase in staff turnover. To study the situation the M.D. engaged a consultant. The report of the consultant while praising the expert knowledge of Mr. Prasad on many technical aspects of office administration pointed out his incapability especially in dealing with people., ,

Surprisingly Mr. Prasad enjoyed much 'popularity of the senior executives ofthe company. He W,on their esteem for his valuable services as a manager. They were very much worried over the capabilities of Mr. Prasad in dealing with people. They were helpless.

(a) What is the real cause of the problem?

i .'

(b}Whatcan be done to rectify the situation considering Mr. Prasad's value to the company .. , (c)'",nd yo~ f~~i ~h~t sensitivity training is required for Mr. Prasad ? Give reasons to support your

,;' " ",!,

argument.

: ;':

(,.,,,.

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

";-.. :;_",

J..: ,- \,

• c' '. ~ ,i..... I, c t~"': .

,

, .

L,

: .. ' .' " -,.~

;.. ".

. . ' ~

, .!.:

)' -,-. ~ '. ~~'~

MGUSDE2136

(2 Pages)

Reg. No .

Name ,I .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Third Semester

Faculty of Management Studies Elective - COMPENSATION MANAGEMENT

Time : Three Hours

(For Branch II - Elective V; For Branch III - Elective V)

{ 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Section A Answer any six questions.

Define I Write short notes on :

1. . Non-analytical method of job evaluaiton. 2. Minimum, Fair and Living Wage.

3. Rewards systems in organisations.

4. International conventions on wage fixation.

5. Pay surveys.

6. Profit sharing .

. 7. Mergers & Aquisitions - Pay restructuring.

8. Tax planning.

(6 x 2V2 = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

9. Executive compensations

10 .. Economic issues in compensation.

SectionB

11. What do you understand by employee remuneration ?'What is its significance?

(OR)

12. Explain in detail, the constitutional framework for determining the wage. -13. Define the term job evaluation? Explain the process of job evaluation.

(OR)

14. Brief explain, what are the allowances and benefits, an employee entitles to get? Do you believe that an employee's behaviour is always influenced by th~ rewards expected? Discuss.

Turn over

(Page 2)

MGUSDE2136

15. Bringout the ethical and social issues connected with executive remuneration. Justify the high remuneration paid to executives.

(OR)

16. Enumerate the general principles on which an incentive wage system should be based. Outline the pre-requisties of a good wage incentive plan.

(3 x 10 = 30 Marks) . (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

17. A Pittsburgh - based company, Black Box Corpn. which markets Computer Network and other communication devices, developed an innovative situation providing compensation and productivity. After it flattened its organisation, management was unable to offer promotions like those offerred emplyees, the ability to advance themselves in skills and compensation. For example an order clerk who starts at the $17000 to $20,000 level can make as much as $35000 by increasing their value to the company, as measured by a number of objective tests.

Pay for performance has worked to well for Black Box Corporation that it has integrated incentives into nearly every aspects of its culture. Black Box uses a system of objective criteria by which management can. measure both employee and company performance, Employees are devided into three classes - developmental, competent and premium - according to their impact on the company and or then paid according to a range within those categories as determined by objective evaluations.

For example, order entry clerks increase their value as they improve their value as they improve their ability to speak to their international customers in their native languages. Black Box monitors and tests clerks on the number of calls they can field and how well they handle them, the number of errors etc.

Each measure comes with pay consequences because each contributes to productivity and customer satisfaction. The company also reimburses 100% of the tuition for job related course work if the employee can demonstrate competency, when the course is completed. Many employees can leapover several pay grades even when they just joined the company. Black Box believes that if someone can perform consistantly to the next level of expectation, then they have earned the right to be at the next level and to be compensated accordingly. If employees don't Perform upto the level of their compensation, they can be downgraded, but the company gives them a set period of time to raise their performance. The results are impressive. Black Box has constituted to expand the company without increasing its head count.

1. Would you preper a compensation system as described or a more traditional system, and why?

2. What advantages do you think such a pay for performance system provides.

3. What challenges would such a system face with employees?

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2137

(3 Pages)

Reg~ No ,., .

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Third Semester

_J

Faculty of Management Studies

Elective VI ~ MANAGING INTERP;ERSONAL AND GROUP PROCESSES (Common for Branches II & III)

{ 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Time: Three Hours

Section A Answer any six questions.

Define / Write short notes on :

1. Perceptual errors.

2. Reinforcement.

>3. Stimulus.

4. Organizational communication.

6. Types of groups.

7. Team building.

8. Synergy.

9. Formal Authority and Politics.

(6 x 21h = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

10. Organisaitonal effectiveness.

SectionB

11. Explain how individuals learn and how style differences influence learning?

(OR)

12. What is social learning theory and how is it related to behavioural self managements?

13. In what ways can strees have positive consequences?

(OR)

14. What is power ?-How does the manager get the power needed to get the job done?

~ C-c.

Cl '0 J

,

Turn over

(Page 2)

MGUSDE 2137

15. Explain under what conditions might a manager use avoidance or accommodative style of conflict resolution.

(OR)

16. Explain how can intergrup competition be bad for organisations?

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marksr

Section C

17. Case Analysis:

Seph Barnard, founder of Tape Resources, a 13 person company that distributes audio tape and videio tape to television stations and production companies, was happy to find a letter in the mail from an investment banking firm stating that a larger corporation was interested in acquiring his company. Barnard knew that selling the company would bring him at least $ 2 million, which would provide financial security for his family.

At 43 years old, Barnard felt he had reached the breaking point. Years of working long hours and worrying about every detail of the company had left him exhausted. "When you feel fatigued, you don't care anymore", says Barnard. "Just take the company and give me something for it. I could get rid or my wories and end up with money".

.... .

Entrepreneurs usually start companies to find a new market. Achieving success, they usually give up managing day-to-day operations to an outsider and concentrate on broader strategic issues or move to their next start-up opportunity.

To make that decisions, they have to findout which parts of the business are exciting and which parts are draining & stressfull. Entrepreneurs who don't know the answer to these questions, such as Barnard may place their company and themselves in danger when they are forced to deal with an illness or family crisis that their exhaustion and immersion in their company has caused.

Handling every detail: For three years, Barnard worked hard to make the company a success, taking charge of the direct marketing efforts to expand the company's customer base, Barnard also note each employees check, examined each invoice, and made every significant decision. He rarely took time away from the business when he did go on vacation, it was alsays related to attending a conference. He had isolated himself in a business, and he had no hobbies.

Opening a satellite office in Houston also added to his str~ss. He commuted back and forth to Houston, but he still could not solve all the problems. He would lie awake at night thinking about the fraustrations of running the Houston office. He became more and more dissatisfied with his job, but he wasn't able to keep his mind off work. Eating dinner, he often found himself thinking - about work. Too tired to look for new challenges to help solve his problems, he instead focused on minute issues such as how to save money by teaching employees how to tear off an invoice from a printer.

JJi·"O

I

(Page 3)

MGUSDE2137

The moment of truth : Now, stronggling over the decision wltether to sell the company, Barnard realised that selling would not solve all of his problems it might eliminate some his stress, hut he would lose the company that he built.

Questions: .

(a) Is Barnard experiencing burnout? Explain.

(b) What should Barnard do to reduce the stress he is experiencing? Can he change his job demands? What individual stress management strategies might he use?

(c) How might having an "entrepreneural spirit" predispose or make it easier for individuals to experience negative stress?

. (1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2139

(2 Pages)

Reg. No .

Name ..

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Fourth Semester Faculty of Management Studies

Elective ~ PRODUCT AND BRAND MANAGEMENT (Common for Branches 1(a), I(b) & III(b)lElective VII for I(b) and III(a) and Elective IX for 1(a) and III(h»

Time: Three Hours

{ 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Section A Answer any six. questions.

Write short notes on :

1. Marketing factics.
2. Prod uet failures.
3. Product life cycle.
4. Market segmentation.
5. Product mix concept.
6. Product strategy for Decline stage.
7. Customer Loyalty.
8. Value addition. (6 x 2lh = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

9. Zero inventory.

10. E-Commerce.

"

SectionB

11. (a) Explain how will you institutionalize the innovation process when you are developing a new product. Give suitable examples.

(OR)

(b) Explain any three productJBrand strategies where you will apply when you launch a new product first time in the market. How will you access its penetration into the market?

Turn over·

(Page 2)

MGUSDE2139

12. (a) Create a product features matrix for a GSM Handset phone and explain its importance. How will you assess your competititor's current strategy for the above. Give suitable example.

(OR)

(b) Explain any two methods of market segmentation. Also explain the main criteria for such segmentation.

13. (a) Explain the following terms with suitable example.

(i) Brand awareness.

(ii) Target Marketing.

(iii) Product Development - need and scope.

(OR)

(b) What are the five categories of Brand Equity. Explain any two with suitable examples.

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Sectiori. C

14. (a) What do you understand by Market Potential?

(b) Explain in details the uses of market potential.

(c) What are the resources or the market potential estimates obtained and how? Explain.

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2140

(2 Pages)

Reg No .

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Time: Three Hours

Fourth Semester Faculty of Management Studies

Elective VIII - SALES AND DISTRIBUTION MANAGEMENT [Common for Branches I (b) and III (aj]

. { 60 Marks for 2004 Admissions

Maximum . 75 Marks for 2003 Admissions

100 Ma~ks for prior to 2003 Admissions

Section A Answer any six questions,

Write short notes on:

1. Objectives of sales department.

2. Dyas ~ AIDAS theory

3. Institutional selling.

4. Buyer dissonance.

5. Market indices.

6. Sales quota.

7. Third party logistics.

8. Sales budgets.

9. Marketing Decision Support System (MDSS) 10. Cross ~ decking (Logistics)

(6 x 2 V2 = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

SectionB

11. How the sales force is allotted into the fields? Explain their roles & responsibilities.

(OR)

12. Explain the effect of buyer dissonance and how will you reduce this effect to increase the sales.

13. Explain various quantiative methods of sales forecasting.

(OR)

Turnover

(Page 2)

MGUSDE2140

14. Compute these three salesmen's order-to-sales-calls-ratios and average size of order for the year.

Is there any difference in their performances.

No.ofcaUs

No. of orders

Actual sales

a) Abishek

2400

666 1400 1200

$ 12,000,000 8,500,000 21,000,000

b) Rahul

c) Sonu

2800 3200

15. How the sales perons get motivated? Relate this motivational factor into one ofthe motivational theory - Explain in brief. .

(OR)

16. How are the concept of Channel Commitment and trust related to the concept of the Channel Distribution?

(3 X 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

17. (a) Explain various steps involved in sales process.

(b) Give an example of channel situation where significant reduction in channel flow costs, arising out of one of the analytic bases discussed in channel performance, both reduced total channel costs and maintained or raised consumer service quality:

(c) What does the concept of an electronic marketing channel mean? How is it different from a standard marketing channel ?

(1 x 15 = 15 Marks) (1 X 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2141

(3 Pages)

Reg. No .

N arne .

M.B.A. DEGREE EXAMINATION, APRIIJMAY 2006

I

Fourth Semester

Faculty of Management Studies Elective - INTERNATIONAL FINANCE

[Common for Branches I(a) Finance, I (b) Marketing, Il(a) Finance, II(b) HRD/Elective VII for Branches I(a) and II(a) Elective IX for Branches l(b) and Il(b)}

{ 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Time: Three Hours

Section A Answer any six questions.

1. Discuss how the exchange rate regime of the Indian rupee has evolved over time.

2. Explain the mechanism ofissueing GDRs.

3. What is Balance of visible Trade.

4. Write short notes on "Portfolio Investment".

5. Explain the term structure in International Capital Markets.

6. Differentiate between translation and transaction exposure.

7. Explain, what is un-sponsored depository receipts.

8. What are the risk factors in Internationalfinancing - Explain.

9. Differentiate between foreign Capital and Foreign Aid.

10. Explain the different instruments available with a corporate body in India to raise funds abroad.

(6 x 2112 = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

Section B

11. The following quotes are available in Amsterdam

$ IDG Spot 1- Month

2 - Month

3 - Month

0.5875 I 85 12/18 15/25 20 I 30

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(Page 2)

MGUSDE2141

(i) Calculate the outright forward (ii) Indicate their spreads.

(OR)

12. Bringout the arguments in favour of and against hedging.

13. (a) Write a note on "Exposure & risk"

(b) Exchange rates :

Can $ 0.665 per DM (Spot)

Can $ 0.670 per DM ( 3 Months) Interest rates: DM7% per annum

: Can $ 9% per annum

Calcualte the arbitrage gain possible from the above.

(OR)

14. (a) How far SDR have been able to solve the problem ofInternational Liquidity? (b) The following quotes are available:

Spot ($ / Euro)

3 months forward Spot ($ / Pound)

3 Months forward

0.8385 / 0.8391 20/30 1.4548/ 1.4554 35/25

Find the 3 months (Euro / Pound) Outright forward rates.

15. (a) Describe 3 types offoreign exchange exposure.

(b) What is money market hedge?

(OR)

16. What is meant by capital Account Convertibility? Discuss the extent to which CAC has been attained in India.

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

17. (a) Explain the structure ofInternational Capital Markets.

(b) "The development & Encouragement ofFDI in India is on the-positive move" Discuss why and ~ .. what are the benefits due to FDI ?

(OR)

(Page 3)

(a) Differentiate between Foreign Capital and Foreign Aid.

(b) The following Balance of payments data are available for an economy.

Increase in Forest Reserves 500
Short Term Capital outflow (Net) 1000
Merchandise Exports 1900
_J Merchandise Imports 1700
Export of Services 3100
Im port of Services 1500 MGUSDE2141

Determine long term Capital Account (Amounts are in currency of units ?fthat economy).

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 X 31 = 31 Marks)

MGUSDE2142

(2 Pages)

Reg. NO .. oiiolll ••••••••• " .

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Fourth Semester Faculty of Management Studies

Elective VIn -FINANCIAL DERIVATIVES AND RISK MANAGEMENT

Time: Three Hours

[Common for Branches I(a) and II (a) ]

{ . 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: roo Marks

Section A An~wer any six questions.

Define I Explain in Brief.'

1. Risk Perception.
2. Financial Risk.
3. Fair value Hedge
4. Enterprise risk
5. Equity Swap.
6. Portfolio Insurance and its effect.
7. Trading strategies.
8. Floating rate bond.
9. Electronic Trading. 10. DOT.

(6 x 21;2 = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

Section B

Answer all three Questions.

11. (a) Distinguish between business risk and financial risk. Explain the concept of risk return trade off.

(OR)

(b) What is the difference between an investor who is risk neutral and one who is risk averse?

What is an efficient. market.

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(Page 2)

MGUSDE2142

12. (a) Compare the variables in the binomial model with those in the Black - Scholes model. Note any differences and explain.

(OR)

(b) What factors contribute to the difficulty of making a delta hedge be truly risk - free? Explain with suitable example .

.

13. (a) State and explain two reasons why firms hedge? What is the minimum variance hedge ratio,' and the measure of hedging effectiveness? What do these two values tell us ?

(OR)

(b) Explain the difference between the swap pnce and swap value. Why is the value of an at-the-market swap initially zero?

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

Section C

14 (a) Explain why end users, who conduct their risk management operations in the treasury department, should not require the treasury department to be a profit centre.

(b) Explain the difference between centralized and enterprise risk management.

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2143

(3 Pages)

Reg. No .

..

N am.e .

J

M.B.A. DEGR~E EXAMINATION, APRIUMAY 2006 Fourth Semester

Faculty ofManagerrient Studies

Elective - ORGANISATIONAL CHANGE AND INTERVENTION STRATEGIES [Elective VII for Branches lI(b), III (b), Elective IX for Branches II(a), IIl(a)1

{ 2004 Admissions: 60 Marks

Maximum 2003 Admissions: 75 Marks

Prior to 2003 Admissions: 100 Marks

Time: Three Hours

Section A Answer any six questions.

Define / Write short notes on:

1. ·Change and Transistion Management.

2. Organisation culture.

3. Overcoming Resistance to Change. ,.' 4. Proccess consultation.

5. Lewin's Force Field Analysis.

6. Diagnostic methods.

7. Failure in Change Management.

8. Checklist for cultural change.

9. Qualities necessary for change agent.

10. Continous change process model.

(6 x 21h = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

SectionB

11. "Change does not occur in vaccum. There are a number of factors operating both within and outside the organisation which cause the change to take place". Discuss the relevance of this statement in the light of the forces impacting the organisation.

(OR)

12. How do planned internal forces of change differ from unplanned internal forces? Discuss with suitable examples.

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(Page 2)

MGUSDE2143

13. Identify and discuss the skills required by the managers to bring about effective changes in the organisation.

(OR)

14. Define Intervention". What are the types of interventions that can be used for bringing in organisational change.

15. Explain work redesign model.

(OR)

16: Discuss how to evaluate organisational change programmes.

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) . (3 x 17 = 51 Marks)

Section C

Case Analysis.

Surya Chemical Company

The Company

The Surya Chemical company manufactured industrial chemicals for sale to other industrial companies. The ~ company was about 40 years old and had been run by a stable management under only two presidents. Within the past few years, however, declining earning and sales had brought pressure from the board of directors, investment bankers, and stockholder groups to name a new president. The company had grown increasingly stagnant - although at Surya they refer to it as conservative - and had steadily lost market standing and profitability. Finally, the Board decided to go outside the company to find a new CEO and was able to recruit a dynamic manager from another major corporation, Ashok Verma. Ashok is 47, an M.B.A. and had helped build his prior company into a leadership position. However, when another executive was chosen for the top job, Ashok decided to accept the position with Surya. Ashok was clear about what he needed to do. He knew that he needed

to develop a top management team" that could provide the leadership to turn the company around. Unfortunately, the situation at Surya was not very favourable.

Decisions were made by the book, or taken to the next higher level. Things were done because "they have always been done this way", and incompetent managers were often promoted to high-level jobs.

The Meeting

In a meeting with three members of the Board, Chetan Gupta (Chairman), Amit Singh, and Sanjay Rastogi each had a different bit of advice to offer.

Chetan said: "Look, Ashok, you can't just get rid to the old organisation if you want to maintain any semblance of morale. Your existing people are all fairly competent technically, but it's up to you to develop performance goals and motivate them to achieve these standards. Make it clear that achievement will be rewarded and that those i; who can't hack it will have to go".

(Page 3)

MGUSDE2143

Amit Singh, puffing on his pipe, noted: "Let's face it, Ashok you need to bring in a new top management team. Probably only six or so, but people who know what top performance means, people who are using innovative methods of managing and. above all, people you trust. That means people whom you've worked with closely, from ABC or other companies, but people you know. You can't retread the old people and you don't have time to develop young MBAs so you need to bring in your own team even though it might upset some of the old timers".

Sanjay Rastogi smiled and said: "Sure, you're going to have to bring in a new team from the outside, but rather than bring in people you've worked with before, bring in only managers with proven track records. People, who ,have proven their ability to lead, motivate and perform, from different industries. This way, you will get a synergistic effect from a number of successful organisations. And the old 'people will see that favouritism is not the way to get ahead. So get a top performance team, and if you lose a few old timers, so much the better".

(a) What is th~ problem in the case?

(b) List the alternatives with the help of SWOT?

(c) What will be your course of action?

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

-

MGUSDE2144

(2 Pages)

Reg. No .

N am..e ...•.•..•••••••••••••• " .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Time: Three Hours

Fourth Semester Faculty of Management Studies

Elective VIn ~ HU1'v1AN RESOURCES PLANNING AND DEVELOPMENT [Common for Branches II(b), III (b)]

{ 60 Marks for 2004 Admissions

Maximum 75 Marks for 2003 Admissions

. 100 Marks for prior to 2003 Admissions

Section A Answer any six questions.

Write short notes on:

1. HRD Experiences.

2. Bottom-up techniques.

3. HRD Task Analysis.

4. HRD in Service Industries.

5. Motivation of Line Managers.

6. HRD us Personel Management.

7. Role ofHRD in Family Welfare.

. ,

8. Role of Central Ministry in Organisational Development.

9. HRD Culture.

10. Emerging Trends in HRD.

(6 x 2112 = 15 Marks) (6 x 3 = 18 Marks) (6 x 3 = 18 Marks)

Section B

11. Describe the implication of Human Resources Planning when an organisation 1S m a retrenchment mode.

(OR)

12. Define the structure a job analysis for a supervisor in a manufacturing industry.

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(Page 2)

MGUSDE2144

13. Briefly explain the function of Human Resource Department.

(OR)

14. Explain with suitable example, how montoring helps in improving the supervision capability of ' the manager.

15. Discuss the present trend towards pro-active HRD and discuss the major HRM issues and

concerns in future.

. ...

(OR)

16. Explain with suitable example the HRDIOD approach to IR.

..

(3 x 10 = 30 Marks) (3 x 11 = 33 Marks) (3 x 17 = 51 Marks)

S.ection C

Case Study

After hearing from John Michales that he would appoint her to fill Jim Wilson's position (Jim had suddenly resigned), Judy began to wonder about her career. Confiding in John, Jady said:

"John I've been a nurse for some time now. Certainly I have enjoyed my administrative duties and I feel that I do them well; but I'm beginning to frighten myself. You see, John, I'm beginning to wonder if, infact, a career move into administration is the best thing for me. When I took over as a nurse recruiter, I didn't mind because I was still close to the nurses. But in filling Jim's slot, I wiU be further removed and that makes me feel as if I am leaving what I love most, caring for the sick".

John tried to soothe Judy because he realized that she was going through a decision crisis.

"Judy. I believe that you are management material. And I'm sure that you're thinking that you won't be fulfilling your dream. But remember, Judy, only you can make that decision. I belive that you can combine the two, a managerial position and a concern for "Caring for the sick".

As the discussion progressed, it became apparent to John that Judy was being torn apart, what she regarded as a career change conflict. Trying the ease her mind, John has decided to begin career counseling with Judy in the hope of solving her dilemma.

1. How should John approach Judy regarding career counseling?

2. What advise should John give?

3. If you were Judy, what sould you do to help make the decision?

(1 x 15 = 15 Marks) (1 x 24 = 24 Marks) (1 x 31 = 31 Marks)

MGUSDE2112

(Pages: 3)

Reg6 N 0 , ..

Name .

M.B.A. DEGREE EXAMINATION, APRIUMAY 2006

Faculty of Management Studies

. Semester I-Paper I-ACCOUNTING FOR MANAGEMENT

Time: Three Hours

12004 admissions 60 Marks

Maximum 2003 admissions 75 Marks

Prior to 2003 admissions 100 Marks

Section A

Answer any five questions .

Write short notes on:

. \

1. Importance of accounting in business.

2. Dual aspect concept.

3. Journal.

4. Benefits of computerized accounting system.

5. Earnings per share.

6. Variance Analysis.

7. Job order Costing.

8. Performance Budgeting.

(15/ 20 / 25 marks)

Section B

Answer any five questions.

9. What is the basic difference between basic accounting concepts and fundamental conventions of accounting?

Or

10. What is Balance Sheet? How is it different from Trial Balance?

11. Describe various sources of information useful for ratio analysis.

Or

12. When and why is it necessary to allocate overhead costs?

13. How is break-even volume affected by changes in (a) non-variable costs and (b) price per unit.

Or

14. What is the difference between common size analysis and common base year analysis?

15. Discuss Du Pont Analysis.

Or

Turn over

( .

2

MGUSDE 2112

16. At the end of 20X1 the balances in the various accounts of Mahaveer Ltd. are as follows :Rs. in million

Balance

Accounts Equity capital

90 20 150 50 20 60 10 70 70 40

llO 30 10 10

17.

Preference capital Fixed assets (net) Reserves and surplus Cash and Bank Debentures (secured) Marketable securities Term loans (secured) Receivables

Short-term bank borrowing (unsecured) Inventories

Trade Creditors

Provisions

Pre-paid expenses

Classify the accounts into assets and liabilities. Prepare the Balance Sheet of Mahaveer Ltd.

A Company provides the following information. Determine various variances ;Budgeted

Rs.

Sales 3,00,000

Less ; Cost of goods sold Gross Margin

Less: Selling and Administrative Expenses Income before interest and taxes

Other Information:

Sales Volume (Units) Unit Margin

Direct Material

2,55,000 45,000 15,000 30,000

1,500 Rs.30 10kg.lunit @Rs. 10/kg. 5 hrs./unit @Rs. 8 p.h. Rs. 15,000 + Rs. 20 per unit

Direct labour

Overhead cost

Or

Actual Rs.

3,20,000

.2,70,000 49,600 16,000 33,600

1,600 Rs.31 15,500 kg./unit @ Rs. 111kg. 7,500 hrs.

@ Rs. 7.50 p.h.

Rs.43,650

3

MGUSDE 2112

18. What are all the problems in analysing financial statements.

Section C (Compulsory)

19. The following information is available for Sortex International:

Selling price per unit - Rs. 20

(25/30/40 marks)

=

Rs. 12

Rs. 560,000

Variable cost per unit Total fixed costs

=

(a) What is the break-even output Y

(b) What is the profit earned when the output is 1,00,000 units?

(c) What should be the output to achieve a target profit of Rs. 4,00,000 ? (d) What is the break-even sales in rupees?

(10/ 121;2 1 17%. marks)

20. QHD Electronics company had the following transactions during April while conducting its television

and stereo repair business:

(a) A new repair truck was purchased for $ 19,000.

(b) Parts with a cost of $ 1,600 were received and used during April.

(c) Service revenue for the month was $ 33,400 but only $ 20,500 was cash sales. Typically, only 95 % of sales on account are realised.

(d) Interest expense on loans outstanding was $ 880.

(e) Wage costs for the month totaled $ 10,000; however, $ 1,400 ofthis had not yet been paid to the employees.

(D Parts inventory from the beginning of the 'mon th was depleted by $ 2,100.

(g) Utility bills totaling $ 1,500 were paid. $ 700 of this amount- was associated with March's operations.

(h) Depreciation expense was $ 2,700. (i) Selling expenses were $ 1,900.

U) A provision for income taxes was established at $ 2,800 of which $ 2,600 had been paid to the federal Government.

(k) Administrative and miscellaneous expenses were recorded at $ 4,700.

You are required to prepare a detailed April Income Statement.

(10/ 121h / 171h marks)

3.

IGUSDE 2138

(~s:4)

Reg. No .

Name .

M.B..A. DEGREE EXAMINATION, APRIIJMAY 2006

Faculty of Management Studies

Semester IV-Paper I-STRATEGIC MANAGEMENT (Common for Branches I, II and III) .

Time: Three Hours

{2004 admissions M~mum 2003 admission onwards Prior to 2003 admissions

60 Marks 75 Marks 100 Marks

Section A Answer any six questions.

Write short notes on:

1. Strategy planning.

2. Differentiate between objectives and goals.

3. Feedback and Review on strategy.

4. PIMS Model.

5. Functional strategies.

6. Delphi Technique.

7. Entrepreneurial turnaround strategy.

8. Consortia.

9. Stoplight Matrix.

(6 )( 21h = 15 marks) (6)( 3 = 18 marks) (6 )( 3 = 18 marks)

SectionB 10. (a) Discuss Steiners Pyramid of Business Strategy.

Or

(b) Distinguish between Mission, Objectives and Goals. Formulate the Mission's objectives' and goals of the organisation in which you are working.

11. (a) Explain the thesis that, "Structure follows strategy'. Express your views on this statement.

Or

(b) What do you understand by TOW Analysis? Discuss different components of TOW's Matrix.

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---------- . - ---

2

MGUSDE2138

12. (a) What is DSS (Decision Support System) ? How is it related to strategy evaluation? Explain

with suitable examples. .

Or

(b) (i) What are the principles of competitive strategy formulations?

(ii) "The key of successful implementation of strategy is effective leadership". Do you agree?

Discuss.

(3 x 10 = 30 marks) (3 x 11 = 33 marks) (3 x 17 = 51 marks)

Section C (Compulsory Question)

Pumping Up BP

It's a major oil deal, a masterstroke for Vladimir Putin, a warning shot to OPEC, and a coup for John Browne, the restless chief of Anglo-American energy giant BP. The Feb. 11 announcement that BP PLC (BP) would pony up $7.1 billion in cash, stock, and assets for a 50 percent stake in what will be Russia's third-largest oil company could even shake up the industry as much as Browne's 1998 acquisition of Amoco, a deal that triggered huge consolidation.

The BP agreement with the owners ofTyumen Oil Co. a major Russian oil and gas producer, boosts the London company's oil reserves by a third. But the agreement has significance far beyond the oil patch. Energy is the most political of businesses, and this deal is clearly a bargain struck between Russia and Britain, America's closest ally. As such, it is a reward for British Prime Minister Tony Blair, who was quick to embrace Russian President Putin after the former KGB boss took power in 2000. Having such a marquee Western name as BP link its future to Russia is a boon to Putin, who considers Russian energy companies key levers of his foreign policy. Putin is signalling by the agreement that Russia is welding itself more firmly than ever to the West-and that other multinationals can safely seek investment in Russia. Putin also wants to harness BP's savvy and capital for Russia's purposes. BP's main Russian partner, Mikhail Fridman, says that before Putin blessed the deal, he insisted that the new joint venture focus on expanding westward into the old Soviet bloc and beyond.

With tensions increasing over Iraq, BP's move also fits well with the West's strategic goal of developing Russia as an alternative source of crude to OPEC and its Persian Gulf kingpins. BP's deal could open tGe way for a surge of badly needed Western capital to expand Russia's output and build export pipelines, If so, Russia would gain an edge in its jousting. with Saudi Arabia for influence in the world markets. The Saudis and others have only themselves to blame for not gaining huge investment bucks themselves. For the past decade, BP has been trying hard to land deals in the kingdom as well as in Kuwait and Iran, with little success.

Of course, Russia hasn't exactly been a cakewalk for investors-s-indeed, BP itself has been badly burned in the past. But in a conversation in his spacious but Spartan office in BP's new London headquarters, Browne expresses confidence that he made the right call. "If you look at the world today, there are very few places to go," he says, unwinding over coffee and a cigar after a three-hour marathon presentation to investors. "Russia is the world's largest oil and gas producer, there are sizable resources yet to be found, and it is uniquely accessible to lIS."

3~/ -------

--

3

MGUSDE2138

Browne and his aides are experitnenting with a new model for investing in Russian oil. BP will contribute most of its existing Russian assets, valued at close to $900 million, and pay $6.75 billion in cash and stock, stretched over three years, for 50 percent of a company that mainly consists ofTNK (Tyumen om, Russia's fifth-largest oil producer, and Sidanco, which ranks seventh. Together, the two companies produce about 1.2 million barrels per day. Three Russian investorsFridman, 38, who controls 50 percent ofTNK, as well as Len Blavatnick, 45, and Viktor Vekselberg, 45-will realize enormous hard-currency gains from the deal.

If the deal flies, it will give BP a Russian beachhead that Exxon Mobil Corp. (XOM) and Royall Dutch Shell Group CRD) are going to find difficult to match. "This is an important breakthrough for BP," says J. J. Traynor, an analyst at Deutsche Bank in London. "It puts pressure on all the other companies" BP is also counting on its politically well-connected partners to run interference for the new company as it seeks to expand on its already considerable Russian holdings. The new company may go after promising new fields in Eastern Siberia or gas deals for China, analysts

say.

Ironically, Browne was nearly snookered out of Russia in the late 1990s by the same business barons whom he now embraces. Back in 1997, BP purchased a 10 percent share in Sidanco for $484 million; But in a hardball application of Russia's laws that outraged Browne and spooked other foreign investors, Tyumen's owners elbowed BP aside and gained control of one of Sidanco's prime oiY fields. The nasty legal dispute wasn't settled until 2001, when Tyumen's owners returned the field ~ Sidanco. The Russian owners took a majority stake in Sidanco, while BP upped its share tio 25 percent and won management control. Gradually-and surprisingly-the enemies turned into partners, even allies.

This "bloody nose" was a crucial learning experience, Browne now says. Browne praises the strides Russia has made in bettering its business climate. Fridman counters that the environment is not "dramatically different" from the robber baron days of a few years ago. What made the deal possible is "a kind of trust between the partners," he says.

Good feeling aside, BP is doing its best to protect its shareholders from what can be a rapacious environment. The key Russian partners will be unable to sell their shares in the new company until 2007, giving them an incentive to make the arrangement work. BP will provide the CEO, Robert Dudley, and the chief financial officer. The partners will split board members, but the company will be incorporated outside of Russia with the option of referring disputes to arbitration in Sweden.

There's always the possibility of a blow-up. But Browne says BP teams have been poring over TNK's books and examining the company's fields for a year, and that BP knows what it is buying. He's hoping to achieve significant gains by bringing better technology and management to existing fields and by standing at the head of the line for new opportunities. The Russian side is betting that an alliance with a name-brand Western player will make it easier for them to acquire marketing and refining assets in Central and Eastern Europe, where Russian-owned companies have been viewed with considerable suspicion.

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MGUSDE2138

The Russians have-an excellent hand to play. BP needs to replace its fields in the North Sea and Alaska's Prudhoe Bay, mainstays since the 1970~. And while the company has spent the past decade trying to strengthen its comparatively weak position in the Persian Gulf, it has been unable to secure major assets in Kuwait, Iran, or Saudi Arabia. 'The Middle East clearly has the right opportunities for someone," says Browne. "But it may not be a Western oil and gas company." In contrast, cold, perilous Russia seems welcoming indeed.

Questions :

(a) What are the problems that exist in the case? (b) List down the various alternatives.

(c) What is your recommendation to resolve the problem?

(1 x 15 = 15 matks) (1 x 24 = 24 marks) (1 x 31 = 31 marks)

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