An Introduction

- Group presentation 40 %

- Individual project 40 %

- Class attendance 10 %

- Class assignment 10 %
Session #01 : Introduction

Session #02 : HR Management

Session #03 : Business Strategy

Session #04 : Promotion Strategy

Session #05 : Business Plan Concept

 Human Resource
Management

Leadership

Entrepreneurship

Principles of
Marketing
Interpersonal
Strategic Skills
Management

Financial
Management Principles of
Management
 Finance
Supplier Consumer
Department

Business HR
Strategy Department

SYSTEM

Marketing
Department

Operational
Business
Businessvs
vsBusy
Busyness
ness??
Best
Bestbusiness
business==without
withoutme
me!!
7. Mechanics 6. Creator 5. Star

8. Lord 4. Supporter

1. Accumulator 2. Trader 3. Deal Maker

Wealth dinamics was created by Roger Hamilton

 Life Style
 Oil & Gas
 Education
 Real Estate
 Agribusiness
 Food Industry
 Entertainment
 Online Business
 Financial Industry
 Health & Medicine
 Media & Information
 Travel & Transportation
 Retail Store & Distribution
 IT, Electronics & Telecommunication
Source : Business Week January 2009
• Idea

• Resources

• Self Control

• Knowledge

• Networking

• Experiences

• Creativity & Innovation

• Business System
 Components Need Want Need Want
Decision Logical Emotional - -
Maker
Products Basic Variation + +
Ex : Rice Fried Rice - +
Car BMW + -

Which do you use

o influence your customers ?
 Quality Customer Customer Customer
Perceived Value Satisfaction Loyalty

Consumers always compare

cost vs benefit at the 1st step
Products
Benefits
Customer
Value
Brand
Benefits

Service Price
Benefits

Benefit Cost

Source : Best, Roger J., Market Based Management, 2 nd Edition

- Choose your Wealth Dynamics Profile
- Choose your business trend
- Explain the ‘8 tools’ for your business