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50
NANO
SPACE
Motorcyc
le 75 -
125cc
40
VO
LU
ME
PE 20
R
TH
OU
SA
ND MOPEDS / MINI +
S 10 SCOOTER
MOTORCYCL COMPACT
E 125 - 250
S cc
MID
SIZE EXECUTIVE
+ PREMIUM
0
10000 1,00,000 10,00,000
PRICE IN RUPEES
Target
Market
•
• Family of four riding a scooter on
wet roads
• Two Wheeler Market
• 3 Wheeler segment
• Used Cars Market
Reactions about Nano before launch
Launch
A
PRO M I
S E IS A
PRO M I
SE
-- RATAN
TATA
Reactions about Nano after launch
• "It's a good historic moment for the Indian auto industry and also a proud
one indeed that an Indian company took a step forward on this road.“
Rajesh Jejurikar, Managing Director, Mahindra and Renault's.
• "It's good product but it's still too early to say whether it will overtake the
800 because it caters to a totally new market segment.”
Said Jagdish Khattar, Former MD of Maruti Udyog Limited
"Meeting the proper quality standards and safety is not feasible at all in
such a model.
Andreas Prinz, Managing Director (Passenger Cars),
Volkswagen Group Sales India.
"I think it is a great thing for India because mobility is giving new
opportunities. I hope Tata drives to great success with the Rs one lakh car,
but it is not included in our plan.“
• Thomas Kuehl, Board Member, Skoda Auto India.
Transition
sp ace Mono volume
te r ior design Rear
r e in engine
o
2 1% m wheels at
o rt er, 800 corner
Sh i
8% n Marut
tha
NANO
Comparison
“ Market
not
explored”
Competition
Comfort at
affordable
price