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c H & M, Inc H&M

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 ccc c H & M Hennes & Mauritz AB (operating as H&M), is a Swedishc

c c c c c clothing company, known for its fast fashion clothing offerings for
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!"#c women, men, teenagers and children. The collections are created
$  %&c centrally by around 100 in-house designers together with buyers and '
c
 Stefan Persson pattern makers. H&M does not own any factories, but instead buys its

(&c)cc goods from around 700 independent suppliers, primarily in Asia and '*
+c Europe.
cc(,c c Founded in Sweden in 1947, H&M is a global fashion brand andc
  (-c(&  pioneer of design collaborations with style icons such as Karl
./c c ,'c 01!#c&c c Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli,
(2009) and Comme des Garcons.
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) ,'c 130"c& History Background
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6c c 7&7 &c c The company was established in Vasteras, Sweden, in 1947 by
Erling Persson though at the time it only sold women's clothing and was called
Hennes, Swedish for "hers." In 1968, Persson acquired the premises and
inventory of a Stockholm hunting equipment store named Mauritz Widforss.
c
Missionc

uffering fashion and quality at the best price, H&M offers a varied assortment
for the entire family, including concepts for ladies, men, teenagers and children.
c
uur concept

H&M offers fashion and quality at the best price with a broad and varied
selection for women, men, teens and children. Each of the departments contains
a number of different concepts.
c
Œurrent status

Today H&M operates in 37 countries and has 76,000 employees all working to
the same philosophy: to bring you fashion and quality at the best price. The
branding consultancy Interbrand ranked H&M as the 21st most valuable global
brand in 2009.
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V e H&M brand

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