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Description: Nov-Dec’08
Ginger Hotel is promoting website as the primary medium of booking. This activity
is expected to build website traffic and further convert into business leads.
Background so far:
Ginger has got significant presence on internet domain. Advertising campaign that Ginger
runs are in the form of Search Engine Marketing, Banner Advertisement and E-mailers.
Banner and E-mailer Marketing in months of Nov’08 and Dec’08 is expected to increase web
traffic in the peak season when customer are looking out for various offers.
Demographics:
Education: Graduate/Post-Graduate
SEC – ABC
- Informative
Creative Deliverables :
o Liesure
o Network