4 P’s of Nestle

P’s of Marketing Mix are divided into 4

different Parts….
1:- Product
2:- Place
3:- Price and
4:- Promotion
Any Product has to get through these 4
Marketing Mix stages to survive and to
make an place in the Potential consumer
market….
Nestle also have these Marketing
Mix(4 P’s) which can b described
below….
1:- Product
In Marketing a product is anything that
can be offered to a market that may satisfy a need
or want.it can be of Two types:1) Tangible(Physical)
or 2) In-tangible(Non-Physical).Since services have
been the forefront of all modern marketing
strategies, some intangibility has become the
essential part of marketing offers. It is therefore
the complete bundle of satisfaction or benefits that
a buyer perceive they will obtain if the purchase
the product….

Nestle– Product
Nestle is the world's largest food manufacturer, operating
in 77
countries with 480 factories. Naturally, Nestlé’s range of
products
varies greatly from one area of the world to another
Milo (A healthy malt extract powdered chocolate drink)
•
Nesquik (Banana/Caramel/Chocolate powdered drink.
Add milk)
•
Milo Bar (A chocolate bar with Milo malt-powder centre)
Other Products:
Smarties (Bite size milk chocolates with a crisp coating of
sugar)
•Milkybar (Smooth creamy white milk chocolate)
•Chokito (Caramel fudge bar coated in rice crisps and
chocolate)
•Pollywaffle (Wafers and marshmallow covered in
chocolate)
•White Knight (Chocolate bar with a hard mint flavoured
centre)
•Peppermint Crisp (Chocolate bar with a crispy mint
centre)
•Crunch (Rice crisps and creamy milk chocolate)
•Club ("Rich Dark Chocolate" - comes in a bar or a block)
Golden Rough (Shreds of roasted coconut in milk
chocolate
2:- Place Nestle again has spread worldwide.
Nestle when entering a new market does not going
alone but it looks for partners and mergers. Till now
nestle has collaborated with companies many
MNCs etc.
It is because of this world wide spread that now it
is coming up with Advertisements which can be
broadcasted in the different nations in the world.
The recent example with would be the Nestle
advertisements having “Deepika Padukone” as it
brand ambassador.

3:- Promotion

Promotion is one of the four aspects of marketing.

Promotion comprises four subcategories:
1:Advertising
2:Personal selling
3:Sales promotion
4:Publicity and public relations

The specification of these four variables creates a

promotional mix or promotional plan. A
promotional mix specifies how much attention to
pay to each of the four subcategories, and how
much money to budget for each. A promotional
plan can have a wide range of objectives,
including: sales increases, new product
acceptance, creation of brand equity, positioning,
competitive retaliations, or creation of a corporate
image.
Nowadays nestle going in for Brand Ambassadors
to promote their product. These brand
ambassadors are famous people who usually
people idolize and people can relate to them.
 Nestle launches new campaign for KIT-KAT;uses
animation for the first time in india.this is a
advanced promotional activity used by Nestle in
India.

4:- Pricing Nestle again decides it price on

the basis of competition. The best think about the
company nestle is that it is very flexible and it can
come down with the price very
quickly. The company is renowned to bring the
price down even up to half if needed. But this risk
taking attitude has also earned nestle losses.
Though lowering the price would attract the
customers but it would not help them cover up the
cost incurred in production hence causing them
losses.
This was the situation earlier but now nestle is a
full-fledged and growing company.It has covered all
its losses and is now growing at a rapid rate.
 Nestle
STP’s
 Nestle is 1 of the world’s leading
product….and it has captured a huge market
on the world.. Nestle comes with the huge
variety of products. It has around 250
products in all….
We are taking Maggi (The largest
selling and market capturing product of
Nestle) in order to make you understand the
Strategies,Targeting and Positioning of
Nestle Pvt Ltd..
 * It’s a Brand of instant noodle made by Nestle
Ind ltd.
* It was founded by the Maggi Family in
Switzerland in 19th centuary.
* Nestle launched Maggi for the first time in
india in 1982..
* The Brand is popular in Australia, India,
Malaysia, New zealand, Singapore nd south
Africa..
*Over the years maggi has launched several
products under its brand name..
* Now maggi enjoys around 90% of Market
share in its segment….
 “STP Analysis Of
Maggi”
• Segmentation: Based on Life style and
habbits of urban families.

• Targeting: Kids , students , Working class and

rest.

• Positioning:with segments such as “2 minute

Noodles” and “Easy to Cook,good to Eat”.
Segmentat Targeting Positionin
ion g
AGE KIDS FAST TO
COOK,GOOD
TO EAT

EATING HABBITS YOUTH 2-MINUTE

NOODLES

LIFE STYLE OF OFFICE GOERS TASTE BHI

URBAN FAMILIES HEALTH BHI

WORKING
WOMEN
 HEALTH
CONCIOUS
PEOPLE

MARKET PENETRATION
STRATEGIES
• Promotional campaigns in School.
• Advertising Strategies: focusing on kids.
• New product innovation according to the need
of the consumers:
• Veg Atta Noodles.
• Dal Atta Noodles.
• Cuppa Mania.

• Availability in Different Packages:

 - 5o gms
- 100 gms
- 200 gms
- Family pack(400 gms)
• Conducting regular market Research