Methodology for the 2010 Outfook-MDRA survey OR ranking the best B-schools, Marketing & Development Research Associates (pra) designed arigorous methodology which involved all the stakeholders—B-scho- ols, recruiters, faculty and students. First, a comprehensive list of B-schools which offered a two-year full-time man- agement course, are recognised by gov- ernment—aicrs-approved/Naac-accre- dited/atu-associated, are at least five years old and have a minimum of three passed out batches was prepared. Then, mpRa and Outlook drew up a list of parameters and sub-parameters to rank the institutes. Weights were finali- sed on the basis of previous years’ rank- ings. Subsequently, an objective ques- tionnaire was designed to get the latest information from institutes and was SELECTION PROCESS AND AGE OF INSTITUTE Sub- Parameters ‘Type of entrance exam Cut-ofin entrance tests Applcations-to-selected ratio Fee structure Age/establshment of inst ‘Average work experience of selected batch PERSONALITY DEVELOPMENT & INDUSTRY EXPOSURE Student exchange programme Industry interaction No. and type of live projects Entrepreneurship programmes: put on the Outlook and mpra websites. Institutes were requested to participate in the objective survey through letters, e-mails and telephonic calls. As many as 166 colleges across the country pro- vided objective data. The institutes that did not submit their data were not considered for ranking. ‘Simultaneously, perceptual question- naires were designed and face-to-face interviews were conducted with 735 key stakeholders. mora investigators visited 12 cities (Delhi, Mumbai, Chen- nai, Calcutta, Bangalore, Pune, Hyder- abad, Jaipur, Ahmedabad, Lucknow, Bhubaneswar and Ranchi—covering three key cities from each zone). The respondents were 152 final-year mna/ecpnm students, 218 experienced faculty members and 365 seasoned professionals/recruiters—the unique- ness being that their perception was based on their experience and not just _The MBA pie: how we split it Placements Personality development 280 industry exposure 180 WEIGHTAGES 120 20 200 Inrestucure Academic Selection facies excellence process INFRASTRUCTURE & FACILITIES Sub-Prameters Physical infrastructure Knowledge faites Residential facilities Sports facies on secondary information, The second phase involved verifica- tion and audit of the objective data pro- vided by the B-schools. Initially, all information provided was carefully examined by checking with past data. Thereafter, 32 institutes were visited for physical audit of the data provided. The colleges that provided suspicious data were removed from the ranking, The marks of the five parameters of the objective phase were then added to get the total objective score, The per- ceptual ranking was arrived at by allot- ting weights of 50, 30 and 20 per cent to the perceptions of industry profes- sionals, faculty members and final year students respectively. To arrive at the final composite score, total perceptual scores and total objective scores were given equal weightages. This total com- posite score for each institute was used to assign the final rankings. _ ACADEMIC EXCELLENCE ‘Student-faculty ratio ualty of faculty Ratio between practical and theory Faculty participation in seminars Faculty exchange programmes Research and consulting ‘opportunities for faculty Papers and books by faculty MDP and PhD programmes Salary of professors PLACEMENT sut-Pacmates ‘Salary offered in campus placement International placements Regulaity/Repetition of companies visiting the campus Return on Investment