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Strengths: Weaknesses:
: resources and capabilities : Distribution
(people and Raw Material) : value chain innovation
: vast experience (steel and : macro environment
automobiles) : in order to serve the global
: The business model. (TBEM markets with high quality and
is a model determining the low price.
quality movement in the
Opportunities Threats
: new markets : India·s recent mergers of
: exports global markets
: Acquisitions : E.g Vodafone, Reliance
: e.g jaguar and land rover
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Refer
61 Tata Motors Limited