ASSIGNMENT: Bangkok – Phuket – Bangkok (6 days/5 nights) --- due

next Weds

CLASS POINTS (MARKS)

MID-TERM: 15%

FINALS: 20%

REST: 65% assignments ---- Before Mid-Term (2 assignments): 20%

individual assignments

---- Before Finals (Final 2 assignment): 35%

Assignment 1: General Tour Programme (today) individual assignments

15%

Assignment 2: M&I Itinerary/Programme/ Proposal individual

assignments 15%

Assignment 3: C&E Proposal individual assignments 20%

FINAL Assignment 4: MICE Proposal (FULL programme & proposal):

GROUP assignments 15%

What Do You Need To Know?

1. What’s included ? Services: Food, Transfer, Tours, etc --- what the
client needs to know (proposal)

SELLING THE SERVICES OF YOUR COMPANY

- Sell the Country FIRST !!!

Travel Industry Professionals

- Options (Local Basis, Regional)

- --- Entry into the Country ---- Fly, Ship, Road (Car/Coach), Rail
(Eastern & Oriental Express)

- Routing Options --- BKK-HKT-CNX-BKK / BKK-CNX – CEI --- BKK /

- Research YOUR COUNTRY/DESTINATION you are offering

 Programme Developer Side

1. Information About the Destination You Are Offering (General

Info) – THE COUNTRY

2. Information About ATTRACTIONS in the destination --- THE

ATTRACTIONS (sites, people, culture, heritage)

3. Cost/Type of Services

Key Aspects of Programmes --- Cost Per Head (Group Programme: 1

Coach)

Services Included:

1. Airport Pick-up (is it included) --- round trip

2. Meals (B/L/D) --- Cost Per Head

3. Tours/Activities ---- Costs / Entry Fees?? / Service Charges ???

4. Menus ---- Show Me Menus (Cost Per Head)

ASSIGNMENT: Tell Me Who Your Client Is ?? Give me full background

description on clients

Considerations to Be Made When Developing Programmes

1. Nationality

2. Religious Beliefs: Christians, Jewish, Muslims, Buddhists, Hindus, Sikhs

3. Food Related Beliefs

4. Things You Need to Watch For (religious beliefs, food)

5. Age Group: Mixed, Young People, Working Professionals, Middle-Age,

Retired, Housewife, Students (University/Schools – High School/Primary
School)

6. Marital Status: Families, Children, Elderly Parents ???

7. Group Size: Tell me how many people and size of bus

8. Options for Clients: Does it include Domestic Airfare, Hotels (What type
of hotel --- how many stars, boutique, charming local accommodation,
etc), Meals Cost (Buffet, Sit-Down, Pre-Planned Menu)