Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Group 8:
09IB-046 RavikanthVazrapu
09IB-047 Rohan Agrawal
09IB-048 Rohit Chadda
09IB-049 Saahil Juneja
09IB-050 Sahil Bansal
09IB-052 Shalabh Gupta
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] Introduction
] Owning Pattern
] Group Structure
] Management Sutra
] Growth rationale
] Corporate Results
] Corporate Rationale
] Relationship of strategic nature between businesses
] Virgin Group as a Corporate Parent
] Threats and their Solutions
] One of UK·s Largest Private Companies, annual turnover 5 billion
Euros
] Created more than 300 branded companies worldwide
irgin
irgin Ôravel irgin Rail irgin Media irgin roup irgin Music irgin Ôrading
Cinemas
irgin irgin
irgin Net irgin Radio
Holidays Enterprises
] No ´groupµ as such
] Virgin Group is ´a branded venture capital houseµ
shared values
] ´Keiretsuµ organization
] Sir Branson
a global oneµ
operators
] Research w.r.t. offering something truly different
] By 2008, Group has started more than 300 new companies &
] In 2003, Virgin Cola & Virgin Vodka merged into Virgin Drinks
business)
a profitµ
] Into Telecom in Europe
µ.
] Brand was the single most important asset of the company
] O
è
èè è
Î
] Does Virgin group, as a parent, add value to its businesses? If
so how?
|
] The diverse aspect of the Virgin Group allows for more
consumer and investor confidence.
] Understanding of institutionalized Markets
] Virgin brand name to overcome barriers to entry
] Limiting Risk in joint Ventures
] Management are not restricted
] Fosters Innovation
Î
] åhat are the main issues facing the Virgin group and how
should they be tackled?
Ô
] Single greatest asset & threat is the Virgin Brand
] Each business is ´ring fencedµ and long term v/s short term profits
] Ensure business units perform their operations in a way that
inculcates the fun, trust and quality that is associated with
Virgin.
] In the longer run, however, Branson will have to put in place
a strong succession plan and fill the corporate head office
with executives who are able to understand and execute the
Virgin Charter.
] The Virgin Group should change its policy to accommodate
both independent and joint ventures to rely upon short-term
profits on a few of its businesses for the sake of raises capital
] Every effort should be made to bring in line the accounting
year end date for all businesses in the Virgin Group to be on
the same date. This shall aid towards providing a better
picture of the health and wealth of the empire.
] Release the ¶ring-fenced· policy so that important revenue
making Virgin Atlantic can be bailed out during the low
times.
Ô