PROJECT REPORT SUBMITED

TO

For 2 Years Full Time Course of PGDM

POST GRADUATION DIPLOMA IN MANAGEMENT
2010
PREPARED BY

RAVI JAIN
41 / B

1
 PREFACE

Practice makes a man perfect. Training in a one of the major player of

IT Institute, has indeed been very interesting and a good learning
process for me. This practical training makes it easy job to understand
the work methodology of the company and candidate can get detailed
knowledge about specific specialization area.

It is a famous saying in Japan that the person who has read 1000’s
of pages is not worth that the person who has traveled for 100’s of
meters. This indicates the importance of exposure to the practical life.
Knowing the importance of practical knowledge this P.G.D.M program
is having an integral part training of two months as a practical
fulfillment of the course and that’s why we get the opportunity of
working with HCL CDC One of the members of HCL.

2
 DECLARATION

I, hereby declare that the summer project titled " HCLCDC is a player and
where it stands in IT Sector " is original to the best of my knowledge and has
not been published elsewhere. This is for the purpose of partial fulfillment of Parul
Institute of Management requirements for the award of the title of Post Graduate
Diploma in Management (PGDM) only.

(Ravi Jain.)

Roll No. 41 (B)

3
4
Acknowledgement

I would like to devote Mr.Harun Malmala (Corporate guide) for his valuable
suggestion, necessary guidance and cooperation for helping of this project.
Without his help compilation of this research study would not been possible.

I am also thankful to the Faculty member Mr. Anirudh Tambe and our respected
principle sir Dr. N.K.Kapoor (Parul Inst. Of Management) for his support and vital
guidance. I sincerely acknowledge each and every individual who has helped me
in preparation, of this project.

5
 INDEX

S. NO. Title Page No.

* CERTIFICATE

1. PREFACE 2
2. DECLARATION 3
3. ACKNOWLEDGEMENT 4-5
4. EXECUTIVE SUMMERY 8-10
6. LITRRATURE REVIEW 11-12
7. COMPANY PROFILE 13-14
8. INTRODUCTION OF COMPANY 15-18

9. OBJECTIVES OF THE STUDY 19-20

10. PROJECT TITLE- 21-32
i. Where do you find IT
ii. Information Technology Today
iii. The A-B-C of IT Options
Understanding
iv. Current Opportunities in IT
v. The objectives of the Executive
Training at HCL (CDC Ltd.)
vi. Steps of Action Plan
11. COMPETITORS OF HCL CDC 33-34
12. PRODUCT OF HCL CDC 35-38
13. Our Alliances and Partnerships 39-41
14. REASERCH METHODOLOGY 42-47

6
15. DATA ANALYSIS 48-54
16. SWOT ANALYSIS 55-57
17. FINDINGS & LIMITATIONS 58-59
18. SUGGESTIONS & RECOMENDATIONS 60-61
17. CONCLUSION 62-63
18. BIBILOGRAPHY 64-65
19. ANNEXURE 66-67

7
8
EXECUTIVE SUMMARY
HCL Info systems, India's premier information enabling and integration company,
has received the ISO 9001:2000 certification specifies requirements for a quality
management system where an organization needs to demonstrate its ability to
consistently provide product and services that meets customer and applicable
regulatory requirements. ISO 9001:2000 also aims to enhance customer
satisfaction through the effective application of the system, including processes for
continual improvement of the system and the assurance of conformity to customer
and applicable regulatory requirements.

The menu of HCL Insys global services broadly covers IT consulting and
professional services in the area of vertical applications, technology integration,
ERP implementation and software development. This also includes a complete
portfolio of systems and network services for development. This also includes a
complete portfolio of systems and network services for Facilities Management,
Helpdesks, Systems Supports and network and Internet Implementation.
HCL Insys’global customers include Samsung, Government of Singapore, and
AMAL insurance Jurong Port in Singapore and Malaysian’s BSN commercial
bank, SIA, DBS bank, Maybank life assurance charted semiconductors.
HCL Insys’ chosen platform of total technology integration lends itself to some
very significant alliances with the global leaders. Among its partner are HP for
high end AISCE/UNIX services and workstation and HP Open view network
management solution; Intel for PC and PC server building blocks;
Microsoft,novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivotal for
CRM solution and ORACLE Sybase and Informix for RDBMS platform.
Today the company has aligned its operations into five entities that offer seamless
linkages for the customers seeking entry into the wired world through total them.
‘Integration solution and services’.

9
HCL Info systems focus on the ever-growing segment in Imaging, Telecom and
Communication products solutions and services. Now it has an exclusive sale and
support partnership with Toshiba Corporation, Japan, for sales and servicing of its
imaging and photocopier products. HCL Info systems product portfolio covers a
range of other office automation and communication products through alliances
with world leaders.
The Managed Network Service offerings for corporate include VPNs, ASP
offerings, Co Location/ hosting, CDNs, security, corporate internet telephony
solutions, technical and consumer help desks, 24/7 Network Operations Centre
monitoring and a host of value added networking services. Consumer services
include dialup PSTN/ISDN Internet access, Valufon calling cards and VoIP
telephony devices.

10
11
LITERATURE REVIEW

Doing training was really an opportunity before me when I could convert my

theoretical knowledge into practical and of real world type. Fortunately, the
company I got is a true follower of the various principles of management and also
one of the leading companies in its segment of the industry. The working
environment that I was being provided was extraordinary and helped me a lot in
delivering my work properly and with full potency of mine. HCL is one of the
renowned names in the Software and Hardware sector of computer industry.

The graph of sales of these respective product lines is the best in the industry as
compared to their competitors. I did my summer training project at HCL Career
Development Center, Vadodra, where I found all the professionals are very much
committed to their work as well as they were all professionals enough. This helped
me a lot in getting a good deal of exposure. As I had to consult the Channel
partners, I felt myself, in the beginning, in a bit problem. But the cooperation of

12
my superiors at the work induced confidence in me to deal with my problems
whenever they came.

13
Company Profile
Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In
1978, HCL developed the first indigenous micro-computer at the same time as
Apple and 3 years before IBM's PC. During this period, India was a black box to
the world and the world was a black box to India. This micro-computer virtually
gave birth to the Indian computer industry. The 80's saw HCL developing know-
how in many other technologies. HCL's in-depth knowledge of UNIX led to the
development of a fine grained multi-processor UNIX in 1988, three years ahead of
Sun and HP.
HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into
the software services arena. During the last eight years, HCL has strengthened its
processes and applied its know-how, developed over 28 years into multiple
practices - semi-conductor, operating systems, automobile, avionics, bio-medical
engineering, wireless, telecom technologies, and many more.
Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's
largest BPO operation, and manages the network for Asia's largest stock exchange
network apart from designing zero visibility landing systems to land the world's
most popular airplane.
HCL Info systems Ltd is one of the pioneers in the Indian IT market, with
its origins in 1976. For over quarter of a century, we have developed and
implemented solutions for multiple market segments, across a range of
technologies in India. We have been in the forefront in introducing new
technologies and solutions.

14
 In the early 70’s a group of young and enthusiastic and ambitious
technocrats embarked upon a venture that would make their vision of IT revolution
in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up
a new company MICROCOMP to start with; they started to capitalize on their
marketing skills. Micro comp marketed calculators and within a few month of
starting operation, the company was out selling its major competitors.
On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was
incorporated as joint venture between the entrepreneurs and UPSCE, with an initial
equity of Rs.1.83 Lacs.

15
 Introduction of company
HCL CDC. Dominates the IT space as a leader 58000 gifted professionals, a
colossal US $5.0 billion turnover an international presence in 19 countries, and
most impotently, a deep- rooted commitment to innovate makes it a true
technology giant.
As the fountainhead of the most significant pursuit of human mind, HCL believes
only a leader can transform me into a leader HCL CDC. Is an initiative that
enables individuals to be benefit industry ready IT.
Opportunities and beyond:
HCL takes students to the core of IT fundamentals and the most advanced cutting
problems. Its course modules are structured to give me the best of both worlds,
academic and hands-on. Whether anybody are a beginner or a working
professional, HCL CDC. Can make a difference to our learning curve and thereby
to our curve.
Empowering students to bring out the best:
As the fountainhead of the most significant pursuit of human mind (IT), HCL,
strongly believes “only a leader can transform me into a leader “HCL CDC. Is a

16
formalization of this experience and credo which has been perfected over three
decades?
It is an initiative that enables aspiring individuals to benefit from HCL’s
longstanding expertise in the space and become industry ready IT professionals.

SCOPE OF THE STUDY

MISSION
 To create Industry Ready Computer Hardware and Networking
Professionals

VISION
 To Endeavour for rapid expansion and growth of knowledge based economy
in the state.

Quality Policy Statement

“We will deliver defect-free products, services and solutions to meet the
requirements of our external and internal customers the first time, every time.”

17
HCL-CDC’s Vision for Gujarat

 Help create ICT professionals at all skill levels to meet the demand on
account of ICT growth in the state.
-An employment opportunity for all, not just for the privileged few.

 Help provide trained manpower for BPO segment by training the

prospective candidates on Voice / Technical and Process.
-A huge saving for the BPO industry on training costs. A solution to
attrition related costs.

 Help provide placement assistance and opportunities for aspiring candidates,

who avail the HCL CDC advantage.
-An initiative which is un-paralleled in the IT Industry

18
 HCL CDC to act as an enabler for the Government’s vision and in the
process help other major IT companies fined readymade manpower.
-Again a new initiative “by” the IT leader HCL “for” the industry.

19
OBJECTIVES OF THE STUDY

Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and
innovation in attaining defined objectives.

People Objective
To help HCL CDC people share in the company’s success, which they make
possible; to provide job security based on their performance; to recognize their
individual achievements and to help them gain of satisfaction and accomplishment
from their work.

20
Core Values
♦ It is uphold the dignity of individual
♦ It is honors all commitments
♦ It is committed to quality, Innovation and growth in every endeavor
♦ It is responsible Corporate Citizens.

21
 ♦ Project Title

“HCLCDC is a player and where it stands in IT Sector”

Project title is “HCL is a player and where it stands in IT Sector” this title tell me
the about HCL CDC that how much market it has because it includes the
competitive study of all the IT Institutes those are providing the same course and

22
have a very good reputation in market. I choose this title because i want to study
that market share of HCL CDC and where it stands.

In IT education it has been said that if education is a kingdom than Students is its
king. Education involves only servicing to students, so satisfying them ultimately
makes the business will be profitable.

Objective

The objective of the project is to increase the market share of HCLcdc

By delivering the best service to the students. This project also deals with the
Consumer behavior towards the HCLcdc.

How is IT so Nice?

IT Lets You Live Today

The Big Wide World of Information Technology

➢ Where do you find Information Technology?

23
  The answer is: Wherever you look. In fact, everywhere!
 Connects you to your friends over Voice, SMS and email
 Plays your favorite TV serials and FM, brings you a Jinga-La-
La Life
 Works the Traffic Signals, turns on Street Lights every evening
 Brings Power to your Homes, Schools and Colleges, generates
Electricity Bills
 Regulates Fuel Usage in Cars, Drives Trains and Aircraft
 Books your railway journey, gets your gas cylinder replaced,
 Lets you enjoy video games, play music on your iPod
 Measures your blood pressure, computes your ECG, gives you
a chance to see unborn babies, regulates environments in
incubators and respirators, works dialysis,
 Launches satellites, fires missiles.

➢ Information Technology Today

 Today, Information Technology goes much beyond just providing Sales

Records and Factory Workers’ Productivity Report
 As you can see, all of today’s life around us is enabled by Information
Technology

24
 ➢ The A-B-C of IT Options
Understanding

 As per the common person’s understanding, IT means programming of

computers
 Just like Medicine today, which has grown into various branches of
specialization like Dentistry, Ophthalmology, Cardiology and Orthopedics –
IT has also grown into a vast area of knowledge.
 Let us discuss a few important aspects of IT

General Mindset about IT

S
O
F
T
W
A
R
E

25
Reality about IT – The 3 Major Spheres

26
 1. Software
2. Hardware and
3. Networking

S
O
F
T
W
A
R
E

27
 1.

Current Opportunities in IT

Which Industry Would Want You?

 Each and Every Industry!

 Each and Every Service Sector!
 Why? Because IT Controls all Activities in all Industries
 And also in all Service Sectors – Human Resources, Marketing, Medicine,
Law Enforcement, to Name a Few

A Snapshot of Industries…
… Where IT Enables Business
 Research and Development in all Spheres

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  Manufacturing
 Banking and Finance
 Business Process Outsourcing (BPO)
 Healthcare and Pharmaceuticals
 Infrastructure Projects
 Travel and Logistics
 Tourism
 Telecom
 Communication and Broadcasting
 Government
 Corporate Management
 Education
 Retail
 Textiles and Garment
 Fishing
 Oil Exploration and Refineries
 Dairy
 Foreign Trade

The objectives of the Executive Training at

HCL (CDC Ltd.) are:
1. To identify the working of the organization.
2. To conduct an exhaustive analysis of the marketing department.
3. To build a good rapport with the company’s staff.
4. To do a practical and live observation of the work place.
5. To understand the attitudes and behavior of the customers.

Steps of action plan

➢ The overall project duration is sixty days.
➢ Understanding of the project
➢ Preparing for the fieldwork
➢ Designing data collection methods
➢ Data collection
29
 ➢ Data separation and analysis
➢ Project findings
➢ Report preparation and submission

Market research
To Study the Marketing Dynamics and how much market share covered
By HCLcdc this project divide in four phases in all we study step by step
And come to know about HCLcdc the four Phases are:

Phase 1: Data Collection

The objective of phase 1 is to collect data from the designated area

Market and other sources like schools, colleges and institutes.
• Collection of data from market, my regular target of data collection
Is 40 data per day from the market?
• In competitor analysis, I have to sort out the competitor of HCLcdc
Present in the Vadodra market, product they are offering,

Phase 2: Comparative study of Company

The objective of this phase to understands the market dynamic and

Studies the competitor of HCLcdc and tries to find out the gaps between
Them. It’s includes the followings steps by me:
• Visiting all the IT institute and collect the information about their
Center, marketing strategies and the extra facility provide by them.

30
 •Compare between the core products of HCLcdc and its
Competitors.

Phase 3: Products Mix

The objective of this phase to finds out the difference between all the
Products of HCLcdc and its competitor in local market. Its include the
Followings steps by me:
• Visiting all the IT institute and collect the information about their
Products.
• Fees structure of the same course providing by the entire IT
Institute in Vadodra.

Phase 4: Conclusion

The objective of this phase to include all the facts and findings and our
Suggestion from which company can increase its sale and came to know
Strategies about their compotator.

What are my Options?

➢ Graduation

 Focus only on Old Approach of Too Many Basics, Nothing New in

Advancement

31
  Does not leave you Equipped Enough to Stand on your Own Feet
 Options: Existing University Courses like BBA / B.sc / B.com / BCA

➢ Professional Certification Courses

 Correct Focus – Just Enough Basics, Practical Coverage, Stress on

what the World Needs Today
 Equips you with Required Base Knowledge
 Options: Other Ordinary Training Institutes or HCL-CDC

Okay, Now Where Do I Focus My Efforts?

➢ Be Smart: Identify which side of your Bread is

Buttered

 Software Engineering
 Hardware and Networking

➢ Decide Smart: Enroll in the Best

 A Career Development Center, not just one that imparts Bookish
Knowledge

32
Getting the Centre Business!

 Market Penetration Participation

 Points of Sale Involvement
 Target Audience Tapping
 Prospect Counseling and Sales Closing
 Sales Reporting
 Campaign Effectiveness Analysis and Realignment
 Understanding and Use of Franchise Management System

Key Benefits of Orientation

➢ Hands-on Functional Involvement in the Areas of

 Marketing Planning and Brand Positioning

✔ Centre Break-even Understanding and Sales Target Setting

✔ Marketing Strategy
✔ Management of Timelines

33
 Market Penetration Participation

✔ Establishing Market Presence

✔ Publicity Campaigning
✔ Data Collection for Walk-ins
✔ Inquiry Handling and Sales Closing

 Marketing Activity Realignment

✔ Campaign Effectiveness Analysis

✔ Field Sales Reports
✔ Centre Sales Reports

34
Competitors of HCL CDC

In domestic market HCL cdc has many competitors. Some small players also has
competition in IT education sector.
Competitors of HCL CDC Vadodra..

35
 i) IIJT
ii) NIIT
iii) IIHT
iv) JET KING

How Learning with

HCL Career Development Center
… Makes all the Difference!

HCL in India

36
Product of HCL CDC

HCL is an IT company and it is an Indian company and it produce

computers & laptop.HCL CDC is the subsidy of the HCL LTD that’s growing

37
 in service sector. HCL CDC provides the training to students & employees in
the field of Hardware, Software, Networking and Telecommunication.

HCL products:-

To join the pampered tribe of IT whiz kids, the Career Development Centre
or CDC offers a number of industry relevant courses.

➢ Hardware
➢ Software
➢ Data Base Course
➢ Soft skill course

1. HARDWARE COURSES :-

a. HCE+ (HCL CERTIFIED ENTERPRISE ENGINEER.

b. HCNE (NETWORK ENGINEER)
c. HCSA (SYSTEM ADMINISTRATOR)

38
 d. HCSP (SYSTEM PROFESSIONAL)
e. HCTS (TECHNOLOGY SPECILIST)
f. Basic Hardware MODULAR

Basic Modular:-
I. Basic Hardware
II. CCNA
III.MCSE
IV.RHCE
V. Server security

1. SOFTWARE COURSES :-

A. HCSE+ (.NET track)

B. HCSE + (JAVA track)
C. HCSE+ (ORACLE track)
D. HCSE+ (ORACLE developer track)

(3) DATA BASE COURSE :-

1. ORACLE 9i
2. ORACLE 10g UPGRADE
3. SQL SERVER 2008

Structured program provide by HCL CDC:-

39
HCL Certified Enterprise Engineer (HCE+)
HCL Certified Network Engineer (HCNE)
Basic Hardware
Advance Networking
Network Technology and Devices
System Engineer
Linux Administrator
HCL Certified Software Engineer (HCSE Dot Net Track)
HCL Certified Software Engineer (HCSE Java Track)
HCL Certified Software Engineer (HCSE Oracle Developer Track)
Implementing Windows Application using VB.Net
Implementing Windows Application using C#.Net
Core Java 1.5
Advance Java 1.5
Basics of IT Hardware
MS Office
C
C++
HTML
Internet and Mail
HCL Certified Service Pro (HS Pro)

40
41
Our Alliances and Partnerships

To provide world-class solutions and services to all our customers, they

formed Alliances and Partnerships with leading IT companies worldwide.HCL
Info systems has alliances with global technology leaders like Intel, AMD,
Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP,
Scan soft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates,
Red Hat, In focus, Duplo, Samsung and Novell.

42
43
RESEARCH PROBLEM

• HCL CDC Corporate selling and feedback and market share of HCL and
compared to other IT companies.

• The business of HCL CDC and the company through its researchers
wants to know the potential in order to expand and retain its market
share.

44
RESEARCH DESIGN

• Determined the Information Sources: The researcher gathered data

through secondary sources.

• PRIMARY DATA is collected through questionnaire, search and

research through place where today's computer has been mostly used.

• SECONDARY DATA is being search sites like magazines, newspapers,

journals, websites and the data has been collected through other
approaches.

DATA COLLECTION

The researcher collected information through the official websites, magazines

and journals.

DEVELOPED THE RESEARCH FRAME

This included deciding upon various aspects for the project on which the entire
research is based. The research frame included:

NATURE OF STUDY

The project on which the researcher worked is descriptive and inferential in

nature.

45
 DATA SOURCE

The researcher took the help of both primary as well as secondary sources.
Secondary sources being interaction with various IT people of the selected and
has been chosen for the research by the researcher. Secondary sources being the
internet as the medium and the official sites of the companies of IT sectors and
corporate selling and feedback of HCL.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule for market
research for both the segments horizontal and vertical. The Questionnaire was
prepared by the researcher and Schedule was provided by the company in
which the researcher did its research report

Strategy

A marketing strategy is a process that can allow an organization to

concentrate its (always limited) resources on the greatest opportunities to increase
sales and achieve a sustainable competitive advantage.
A marketing strategy is most effective when it is an integral component of
corporate strategy, defining how the organization will engage customers, prospects
and competitors in the market arena for success. It is partially derived from

46
broader corporate strategies, corporate missions, and corporate goals. They should
flow from the firm's mission statement. They are also influenced by a range of
micro environmental factors.

Survey Research
A survey research is defined as the method of collecting information by asking a
set of pre formulated questions in a predetermined sequence in a structured
questionnaire to a sample of individuals drawn so as to be representative of a
defined population. These questionnaires are administered to an individual or a
group of individuals through interviews. Typical survey objectives involve
describing or learning from an ongoing activity by studying the changes in
behavioral patterns of the subjects of interest to the researcher.

Plan for achieving the same with weekly time line

• I have to collect the data from 280 customers (students) in a week.

• I will get fill the form of students those are interested in HCL CDC
Hardware, software networking, courses
• I will try my best to achieve the weekly target and above the target

Identification of segments:-

My customer segments are of two types:

I) Technical students (those students they are doing or done Engineering

and any technical courses.).

47
 II) Non technical students (those students they are 12th passed and
graduate in any stream or those are pursuing graduation.

Plan on how to approach segments:

My plan for how to reach the target customers are as follows:-

• I have door to door contact with the customers.
• I have contact with many educational institutes for contact to students.
• I have organized the seminar with my group at the schools and college
campus.
• I have use reference to reach the customers

Communication strategy
When I did interact with customers then I used my soft skills and Interpersonal
skills. I tried to familiar with the customer because when we get more familiar
with the customer then customer feels comfort and He believes that we are giving
them a right suggestion. I should know English for get better corporate exposure
but I should Know Hindi and local language for capture the rural area to
understand The customer needs and convince the customer in their language.

48
Limitation

 The data collected is totally dependent on respondents’ views,

Which could be bias in nature?
 Sometimes respondents do not give a response or give partial
Response. It is called non response error. The reason may be lack
Of knowledge or unwillingness to answer.
 The sample size is small and it may not actually represent the
Whole population.
 During the survey I came across unfavorable weather conditions
Like scorching heat and dust storm.
 There is limited time available each day and lot of tasks have to
Completed in a day like preparing reports, conducting surveys,
Spend time at the office to gain knowledge, etc.

49
SAMPLE SIZE

50
What is your qualification?

According to survey I got many of students are interested in computer

education among them most of are under graduate and they are seeking for
good institute and carrier development centers.

51
Why would you like computer training?

I asked many of students about their preferences in computer programs and

most of them answered for
Job.

Required training?

From above question I came to know that many students are interesting in
software engineering in spite of networking, hardware, or other computer
knowledge.

52
Which IT institute you prefer most?

I got that many students are unknown about HCL and they are well known
about JETKING and other IT institutes and to make people aware about
HCL we have to use promotion strategy in branding of HCL CDC…

53
Why you prefer it most?

And reason is JETKING providing many short term and affordable program
for the students.

54
STRENGTHS:

HCL’s strengths are many, to mention a few:

a) Global Presence:
• Its collaborations and joint ventures with international companies
such as Perot System, and partnership with world leaders like
Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the
best technology available worldwide to its consumers.

55
 • 24 locations in 16 countries.
a) Fast paced and flexible work culture which provides its employees
autonomy to accomplish the task without much pressure from the
higher authorities. Thus, employees are motivated to give their best to
the organization.
b) The core strength of HCL is the talent and innovativeness of its
people which enables it to provide the “right solution at the right
time.”
c) The mass markets handled through a chain of dealers, resellers and
retailers which help bring technology usage closer to the individual. It
has very strong distribution network.
d) Its pool of competencies: Hardware, Software, Training, Networking,
Telecom and System Integration.
e) Ability to understand customer's business and offer right technology.
f) Long standing relationship with customers.
g) Best-value-for-money offerings.

WEAKNESSES:
a) After sales service.
b) Less promotional campaigns.

OPPORTUNITIES:

56
a) IT industry booming at a rate of 45% every year.
b) Increasing consumer awareness about IT and its use.
c) Tremendous untapped potential of IT products in India.
d) Increasing competition.
e) Tie ups with various MNCs enable to extract their core competencies.

THREATS:

a) Local assemblers are biggest menace for the company.

b) JETKING and other Institute giving direct competition.
c) Govt. instability has a long term repercussions affecting company’s
policies & its growth.
d) Technological shift as a result of research & development. Daily new
technologies are emerging.

Concluding the S.W.O.T. analysis in words that prosperity lies ahead for
HCL. In order to retain its position as India’s No. 1 IT conglomerate, it has to
come out with the state of art as well as futuristic technologies to its consumers
well before time.

57
 FINDINGS & LIMITATIONS

Every project has some limitations even the researcher came across some
limitations while working on the project which made the analysis a little

58
inappropriate at times. Some of the basic limitations faced during the research are
listed below:

 Most of the research was based on cold calls, so then visited many places
i.e. local areas and where it had not responded much.
 There was a bias on the part of the respondents.
 Companies that were contacted through telephone at times did not give
correct information to the researcher.
 The manager or the person heading the Department did not have the rights
to give the authorized official information to people other than the members
of the official itself and the high officials.
 At times there was a problem of non response from the Institutes, companies
and other authorized and unauthorized areas which affected the result of the
project being done by the researcher.

59
Suggestions and Recommendations

➢ HCL is having large number of channel partners but it is not supporting &
taking care all of them equally which results in increasing discontentment
among new channel partners because it’s not possible for company to support
all of them equally. Company should take some positive action against it.
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➢ Company executive should visit Institute or centers on regular basis.

➢ They should pay proper attention towards teaching. Otherwise it tends towards
defame of brand name in comparison to rivals.

➢ Need to expend customer care center as the consumer base of HCL cdc is
increasing with tremendously fast pace.

➢ Proper attention should be paid for advertisement planning otherwise it may

lead to problem for center as well as for company.

➢ Company should tie up with some event management company to organize

various promotional activities like canopy, Carnival.

➢ Company should make policy for fixed end user fee structure for all HCL cdc
center’s so that fair game will be played & franchiser would not to compromise
on their margin.

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Conclusion

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Marketing is a very crucial activity in every business organization. Every product
produced within an industry has to be marketed otherwise it will remain as unsold
stock, which will be of no value. I have realized this fact after completion of my
summer training project. Despite of various difficulties and limitations faced
during my summer training project on the topic “HCL CDC is a player and
where it stand’s in IT sector”. I have tried my level best to find out the most
relevant information for the organization to complete the assignment that was
given to me. After completion of my summer training project I have gained several
experiences in the field or sales marketing. I have got the opportunity to meet
various people, which fluctuate in different situation and time. This summer
training project has given me the opportunity to have first experience in the
corporate world.

Theoretical knowledge of a person remains dormant until it is used and tested in

the practical life. The training has given to me the chance to apply my theoretical
knowledge that I have acquired in my classroom to the real business world. I have
completed my summer training project in which are involved in its successful
completion. In spite of few limitations and hindrance in the summer training
project I found that the work was a challenge and fruitful. It gives enough
knowledge about the computers market and the distribution process undertaken by
an organization. This summer training project has enabled my capability in order
to manage business effectively and in my career in future.

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 Bibliography

BOOK
AUTHOR: KOTLER PHILIP
TITLE: MARKETING MANAGEMENT
PLACE OF PUBLICATION: DELHI
PUBLISHER: TATA MC GRAW HILLS PUBLISHING
CO. LTD

MAGAZINES / JOURNALS / NEWSPAPERS

64
 ♦ Business World
♦ Business Today
♦ The Times of India

WEBSITES:
✔ www.hcl.in

✔ www.hclcdc.in
✔ www.indiainfoline.com
✔ www.google.co.in
✔ www.hclinfosystem.in

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QUSSTIONAIRE

Name:- / /

Address:-
Landline
:
Telephone number(s)

Mobile:

None at all
Any previous computer A Little
experience? Completed Basic
Course
Other (please state
Pursuing 12th
What is your qualification? Graduate
post graduate
Why would you like computer General Interest
For job
training? Other (please state)

Basic computer knowledge

Networking
Training Required Hard ware
Software engineer
Other (please state)

NIIT
Which IT institute you prefer IIHT
most? Jet-king
HCL CDC
Other

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 for job assurance
Why you prefer it most? for job assistance
for good quality training
Affordable

68