Basic Company Data Data as of:  August 24, 2010 H&C Composite Score

Symbol FMCN FOCUS MEDIA HOLDING‐ADR

Neutral
Description Focus Media Holding Limited operates an out‐of‐home advertising network in
China. The Company uses audiovisual television displays which are placed
primarily in high‐traffic areas of commercial office buildings such as in
3.8
lobbies and near elevators, as well as in large retail chain stores and other
venues.

Sector Consumer Discretionary
Industry Media 0 1 2 3 4 5
Last Report Date 8/23/2010 Technical Score Fundamental Score
Earnings Date 12/7/2010
Fundamentals Technicals
Market Cap.  $2.8 B BETA 1.73 Price $19.13 MACD Overbought, SELL
Price/Earnings 43.48 1Yr. EPS Growth Rate % 77.15% 50‐Day MA $17.19 Stochastics Trend Up
Forward Price/Earnings 16.31 5Yr. Avg. EPS Growth Rate % #N/A N/A 200‐Day MA $16.08 RSI Signal Trend Up
Price/Book 2.28 EPS Growth QoQ 0.00% 50/200 Day MA $1.11 S/T Trender Up
Forward PEG Ratio 1.67 Revenue Growth QoQ 92.59% Volume Pressure 1.88 L/T Trender Up
Return on Equity ‐17.87 Dividend Yield 0.00% Average Daily Volume 1,019,413
LT Debt/Equity 0.00% Cash Flow Per Share 1.24

H&C Fundamental Score 1.1 H&C Technical Score 2.8

Management
Inst. Buy/Sell Ratio #VALUE! Management Ownership #N/A Field Not Applic  50 Day Moving Average S/T & L/T Bull Trender
% Change of Insider Holdings  Not Applicable  20 Day Moving Average S/T & L/T Bear Trender

FOCUS MEDIA HOLDING‐ADR $20

$18

$16

$14

50
40
30
20
10
0
30‐Apr‐10 14‐May‐10 28‐May‐10 14‐Jun‐10 28‐Jun‐10 13‐Jul‐10 27‐Jul‐10 10‐Aug‐10 24‐Aug‐10
Volume x100,000
Fundamentals
FOCUS MEDIA HOLDING‐ADR
1
Earnings Per Share 2 Reported Estimate Target Price 19 Reported Estimate
$0.80 $80

$0.70 $70
$0.60
$60
$0.50
$50
$0.40
$40
$0.30
$30
$0.20
$20
$0.10

$0.00 $10

‐$0.10 $0

Total Revenues
1
Reported Estimate
Net Income 6 Reported Estimate

$200
$250
$100
$0
$200
‐$100
‐$200
$150
‐$300
‐$400
$100 ‐$500
‐$600
$50 ‐$700
‐$800
‐$900
$0

Geographic Segmentation of Revenue Product Segmentation of Revenue
Yearly Yearly
Segment Name FY 2009 FY 2008 FY 2007 FY 2006 Segment Name FY 2009 FY 2008 FY 2007 FY 2006
Peoples Republic of China $505.04 $642.34 $506.56 $211.91 LCD display network $229.12 $264.16 #N/A N/A #N/A N/A
Internet advertising $113.18 $120.70 $129.97 #N/A N/A
Poster Frame Network $108.53 $160.61 $93.40 $44.89
Movie Theatre & Traditional outdoor billboard $60.54 $80.02 $240.59 $145.70
In‐store network $33.54 $67.04 $30.29 $29.71
Other revenue $0.30 $3.62 $1.11 $1.93

8/24/2010