Media prima berhad

•The company was established and launched

on 23 September 2003.

•Media Prima Berhad, the leading integrated

media investment group in Malaysia.

•The group has diversified interest in a

complete media platform from the
broadcasting (TV and Radio ) online , print
media and event management.

•Media Prima’s origins date back to 1983

when shareholders of New Straits Times Press
Malaysia Berhad (NSTP) launched TV3, the
nation’s first private TV network in June 1984.
External forces
Rivalry among competing firm
Potential entry of new market
Potential development of substitute
product
Bargaining power of suppliers
Bargaining power of customer
Internal Assessment
Human resource
Marketing
Finance
Operation
Research and Development
 GRAND STRATEGY
MATRIX

Rapid market growth

Quadrant II Quadrant I

•Market development
•Market penetration
•Product development
•Horizontal integration
Weak Strong
competition competition

Quadrant II I Quadrant IV

Slow market growth

 SPACE MATRIX

FS
+6
Conservative Aggressive
+5

+4 1.Horizontal Integration
2.Market Penetration
+3
3. Market Development
+2 4. Product Development
+1 5. Concentric Diversification
CA IS
-6 -5 -4 -3 -2 -1 +1 +2 +3 +4 +5 +6
-1

-2

Defensive -3 Competitive
-4

-5

-6

ES
 IMPLEMENTATION
High
convenience

X
Media prima

High Low
loyalty loyalty

Astro TV1 & TV2

Low
convenience
 Issue

Management Marketing Finance R&D