VAClassroom ± Powered by Social Media Presentations.

Creating a Winning Social Media Presentation

Webinar Outline

@ Five Benefits for Creating and Delivering Social Media

Presentations.

@ Four Types of Social Media Presentations.

@ Seven Key Elements to a Winning SM Presentation.

@ Seven Quick Steps to Crafting the SM Presentation.

@ Five Ways to Re-purpose Your SM Presentation.

@ Summary
Five Benefits for Creating & Delivering SM Presentations.

@ Increases your business and brand visibility with a prospective

client audience.

@ Builds credibility as a Social Media thought leader and specialist.

@ Generates new client and income opportunities.

@ Offers a portable marketing message that you can deliver offline in

groups, virtually and one-to-one with prospective clientsÔ

@ Brings YOU to the forefront as a credible professional leveraging

Social Media for your own business.
Four Types of Social Media Presentations

1. Offline Presentation to Community

Group.

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Four Types of Social Media Presentations

2. Live or Pre-Recorded Virtual

Presentation to Online Group

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Four Types of Social Media Presentations

3. 1 to 1 Coaching /Consulting
Session with Client

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Four Types of Social Media Presentations

4. Slide Show Presentation

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Creating a Winning Social Media Presentation
Seven Key Elements to a Winning Social Media Presentation

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ELEMENT #1 ± Share Social Media Stories

 The love of stories is permanently

ingrained in our psyche right from
childhood.

 Powerful Story-Telling is one of the

most potent weapons in creating a
compelling Social Media Presentation

 Stories provide substance and

meaning to the Social Media
principles discussed in your
presentation.

 Stories have the capacity to inspire,

influence and impact others.
ELEMENT #1 ± Share Social Media Stories

Three Types of Social Media Stories

¢ General

¢ Market-Specific

¢ Personal
ELEMENT #1 ± Share Social Media Stories

General Stories:

 Serves as a great attention-getter.

 Validates the rapid growth and

prominence of Social Media.

 Reinforces why this is an important

medium and marketing channel to
consider.
ELEMENT #1 ± Share Social Media Stories

General Stories:
Example #1 ± The Wedding Dance Video (Validates the growth and
viral potential of Social Media)
ELEMENT #1 ± Share Social Media Stories

General Stories:
Example #2 ± The Blending of the iPad on YouTube (Demonstrate the
brand-building power of YouTube)
ELEMENT #1 ± Share Social Media Stories

General Stories:
Example #3 ± Facebook Page ± ³When in Rome´ Movie Preview
(Demonstrates the convergence of traditional media with social
media)
ELEMENT #1 ± Share Social Media Success Stories

General Stories:
Example #4 ± Best Buy TwelpForce or Comcastcares on Twitter
(Leveraging Social Media as an effective customer support channel)
ELEMENT #1 ± Share Social Media Stories

Market Specific Stories:

 Provides relevancy to the target

audience

 Serves as a powerful motivator to

model in their own business

 Competitor examples or stories may

further motivate them to get in the
Social Media game.
ELEMENT #1 ± Share Social Media Success Stories

Market-Specific Stories: Local Business Example #1 ± AJBombers

Restaurant in Milwaukee
ELEMENT #1 ± Share Social Media Success Stories

Market-Specific Stories: Local Business Example #2 ± Dominos Pizza

Chain in Chicago
ELEMENT #1 ± Share Social Media Success Stories
Market-Specific Stories:

@ Use Social Media tools to find market-specific examples

Facebook Page Search:

ELEMENT #1 ± Share Social Media Success Stories
Market-Specific Stories:

@ Use Social Media tools to find market-specific examples

Twellow.com
ELEMENT #1 ± Share Social Media Success Stories

Personal Stories:

@ Personal examples of how social media has impacted your

business / life etc«.
ELEMENT #2 ± Provide Relevant Social Media Stats

 It is important to provide data that affirms why Social Media is such

a crucial channel for businesses today.

 Share stats that include the following:

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ELEMENT #2 ± Provide Relevant Social Media Stats

Great Social Media Stats Resources:

1. SocialMediaExaminer.com ± 2010 Social Media Industry Report

2. Mashable.com (top Social Media Blog on the web)

3. Econsultancy.com

4. TheNextWeb.com

5. BrianSolis.com

6. Google ³Social Media Statistics 2010´

7. YouTube

8. MarketingProfs.com
ELEMENT #2 ± Provide Relevant Social Media Stats
Great Social Media Stats Resources:

8. Forrester Research Group ± Social Media Technographics Ladder

ELEMENT #3 ± Include ³Selling Benefits´ of Social Media
@ This part of your presentation will help to answer the ³WIIFM´
question!

Common Selling Benefits of Social Media Marketing:

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ELEMENT #3 ± Include ³Selling Benefits´ of Social Media
Common Selling Benefits of Social Media:

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ELEMENT #3 ± Include ³Selling Benefits´ of Social Media
Common Selling Benefits of Social Media Marketing:

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@ Baby Motrin Commercial

ELEMENT #4 ± Provide ³Social Proof´

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ELEMENT #4 ± Provide ³Social Proof´
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ELEMENT #5 ± Provide ³Specifics´

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Specific Example:

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ELEMENT #6 ± Use Steps and Lists

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Examples:

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ELEMENT #7 ± Promote your Services

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Points to convey:

 
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Seven Quick Steps to Crafting a Winning SM Presentation

Define Source
Identify Target
Presentation Relevant
Audience
Goals Information

Share with Create

Create Dznotesdz
trusted Presentation
guide
colleague Outline

Practice
Case Example

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Step One: Define Presentation Goals

What are your primary goals for

this presentation?

@ Ignite the interest levels of Social

Media Marketing among the Interior
Design audience

@ Establish myself as a Social Media

thought-leader in my community.

@ Generate 5 prospective client leads

to follow-up with after the event.
Step Two: Identify Target Audience

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Step Three: Source Relevant Information

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Step Four: Outline Presentation

Gead with General Question: Gauge

Story (Attention Social Media eview Agenda
Getter) Involvement

Top 7 Ways Interior Outline Selling

Market Specific
Designers can Benefits of Social
Illustrations / Social
Geverage Social Media (Include
Proof
Media in 2010 Growth Stats)

Promotion of
Interior Design
Question Period Services / Special
Case Examples
Offer
Step Five: Create ³Notes´ Guide

Two Personal Preferences:

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Step Six: Share with Trusted Colleague

 
 


 
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Questions to ask:

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Step Seven: Practice, Practice, Practice
Presentation Best Practices

PRESENTATION BEST
PRACTICES
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Social Media Presentation ± Repurposing Strategies

Five Ways to Re-purpose Your Social Media Presentations:

1. Record the presentation virtually using Camtasia screencast

recording software and add to your SM training library for
clients.
Social Media Presentation ± Repurposing Strategies

Five Ways to Re-purpose Your Social Media Presentations:

2. Create a FREE giveaway on your website with the Social Media

Webinar recording.
Social Media Presentation ± Repurposing Strategies

Five Ways to Re-purpose Your Social Media Presentations:

3. Use the hosted FLV player through TrafficGeyser.com to embed

on blog or website.
Social Media Presentation ± Repurposing Strategies

Five Ways to Re-purpose Your Social Media Presentations:

4. Share presentation slide show using Slideshare.net (also can

added MP3 audio too!)
Social Media Presentation ± Repurposing Strategies

Five Ways to Re-purpose Your Social Media Presentations:

4. Share presentation slide show using Slideshare.net (also can

added MP3 audio too!)
Social Media Presentation ± Repurposing Strategies

Five Ways to Re-purpose Your Social Media Presentations:

5. Produce an MP3 file and a PDF hand-out for the presentation

and create a podcast in iTunes.
New to Delivering Presentations? A Few Ideas:

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99

SOCIAL MEDIA PRESENTATIONS: ONE OF THE BEST MARKETING

TACTICS TO BUILDING YOUR CLIENT AND INCOME OPPORTUNITIES
IN 2010!
Social Media Success Story

MEET JOANNE BURGESS

Thanks for Listening to Today¶s Session!

Supplementary Resources in Training Center

¢ Power Point hand-out

¢ PDF resource guide for session #1

¢ Presentation best practices checklist

¢ Video and MP3 Recordings will be available in 24-48 hours!

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