CONNECTING BUSINESS

Case Study

An Excellent
Retail Business
Growth Story.

Scripted by
GoFrugal's RPOS.

CUSTOMER in focus
Padmaja Supermarket is one of the leading departmental stores catering to all the daily
needs of customers in Solapur, India. Padmaja was established in the year 2004 and is one
of the most innovative supermarkets in the area offering promotional schemes like special
discounts, and seasonal schemes for its customers. Padmaja through its innovative offerings
has built an impressive customer base of 6000 that includes over 600 registered customers.

BUSINESS need to remove the existing

OVERVIEW AND
CHALLENGES
Padmaja Supermarket was
successful in doing the hard part of
attracting customers effectively but
to keep them loyal was an issue as
the billings touched 3000 per day.
The transactions were slower and
the checkout lanes weren't moving
efficiently, and it was expected that
customers would get impatient.
It was leading Padmaja towards
unsatisfactory customer experience,
and they realized the need for
business management software that
would allow for faster checkout
lanes, easier transactions and
streamlined in-store management.
Padmaja also realized that they
technology challenges to ensure
enhanced customer experiences and
maximize revenues and profits. Key
challenges of Padmaja were:
Existing software needed manual
intervention/coding for existing
customers, which was time consuming
Maximize employee productivity that
directly influences customer
experience and revenues
Automated promotion management
that would seamlessly handle complex
discounts
Sales resources handling transactions
instead of improving customer
experience
Efficiency between storefront and
back office to be increased
Need for intelligence on customer
purchase behaviour
BUSINESS NEED
Padmaja wanted solution to all
their identified challenges, and
additionally they wanted a scalable,
future-proof technology platform.
Their solution needs were:
Real-time visibility to data from
every level of the business that will
aid in making strategic decisions
Improve checkout rates with minimal
key strokes for sales operations
Information on customer buying
behavior that would assist in
promotions and offers
Complete visibility on inventory
status at any point in time
Short implementation cycle and
higher adoption rates
 The technical support is excellent and the team is very committed. RayMedi RPOS
QUOTE
has a vast range of features including reports, billing. The software saves times when
there are too many customers in the queue for billing. The staff is comfortably able to
manage cash, credit, offer coupons etc. while billing. I think we can easily realize
our ROI within a quarter.
Why RayMedi?
Padmaja did a thorough market study
and wanted a partner who can offer a
complete business management
solution that takes care of their needs
today and be able to scale up in the
future as well. Padmaja wanted the
solution to be easy-to-use and
affordable that offers faster ROI.
RayMedi Supermarket edition was a
perfect solution for all the needs of
Padmaja. GoFrugal with robust
technology, deep understanding of
customer needs, and functional
expertise in supermarket
implementations, helped Padmaja
streamline their business operations
and manage transactions, processes
and customer relationships better.
RayMedi RPOS - Features
RayMedi
RPOS
Supermarket
Edition
- Mr. Narendra, Manager, Padmaja Supermarket
RayMedi Solution
GoFrugal recognized the enormous
challenge of effectively managing the
inventory, database, trading and
accounting needs of Padmaja.
GoFrugal Technologies realized that
the ideal solution will be RayMedi
RPOS Supermarket Edition. This is
a time tested and proven
comprehensive retail business
management solution specially
designed to overcome the challenges
involved in inventory management,
trading and accounting.
GoFrugal spent time in understanding
the customer's needs by studying
their business model and their needs
and did the implementation for them
in a matter of days as opposed to
weeks and months.
Secure
Service
POS
Inventory Promotions
Management and Schemes
Trading and
Accounting Production
Secure, Open Standard Messaging
RayMedi RPOS Supermarket Edition
helped Padmaja in:
Managing the database of 6000
customers including 600 registered
customers
Managing the data of customers
during promotional campaigns and
helping in figuring out the success
metrics of the campaigns
Managing the inventory information of
over 34000 products available along
with supplier details
Managing complex discounts, offers
and promotions
Identifying customer purchase history
Inclusion and automatic display of
personal customer details like
birthdays, anniversaries and other
important occasions
Customer
Relationship
Management
SMS
Alerts
POS
Accessories
Touch
Screen
Mobile
Application
 RayMedi helps supermarkets maximize employee productivity by automating

QUOTE all their transactional needs, allowing them to improve and innovate on their
customer service. This is helped further by the availability of accurate
and real-time information.
- Vivek Gupta, Product Manager, GoFrugal Technologies

Results
Effective customer management, improved
and speedy customer service
Drastic reduction in errors in the retailing
process; reduced paperwork and
administrative tasks
Faster checkout lanes; efficient use of
employee time
Enterprise-scale technology at a small-
business price; faster ROI
Better inventory management due to
accurate and automatic recoding of all the
inventory transactions
Improved merchandizing
Competing efficiently with larger players
and ensuring customer loyalty
This has allowed Padmaja to focus on its
core strengths, which is servicing
customers and improving sales as
RayMedi takes care of all their
transactional needs.

About GoFrugal
GoFrugal Technologies specializes in retail, retail distribution and supply GoFrugal Technologies Pvt. Ltd
chain management solutions .GoFrugal solutions integrate computing, web 13A/209, Velachery Main Road,
2.0, mobile, SMS, barcode, RFID and smart card technologies to provide Velachery, Chennai : 600 042.
comprehensive automation and collaboration among the entire trade and
Phone : +91-44-4223-7800
supply chain ecosystem, which includes suppliers, customers, partners,
service providers, franchisee and franchisor among others. Fax : +91-44-4202-2218
E-mail : info@gofrugaltech.com
GoFrugal was founded in 2004 and is headquartered in Chennai. GoFrugal
has more than 10000 customers across India with sales offices in 30 SMS : +91-9094039669
locations. 24x7 : +91-44-4223-7900
Website : www.gofrugal.com