Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
2
The Billionaires Little Black Book
3
The Billionaires Little Black Book
Tailored-To-Professionals Questions
Financial Advisors 181
Why People Don’t Ask Good Questions 185
Lawyers 187
Psychologists 191
Physicians 194
Accountants 198
Physical Therapists 202
Realtors, Developers and Mortgage Brokers 206
Specialized Professional Help 210
Appendix 242
4
The Billionaires Little Black Book
Preface
Robert Bailey
5
The Billionaires Little Black Book
Forward
6
The Billionaires Little Black Book
7
The Billionaires Little Black Book
8
The Billionaires Little Black Book
I think you will become very excited about what you are
about to learn. Equally important, I believe this process will
serve your income and feelings of security. So, let’s get
going.
9
The Billionaires Little Black Book
INTRODUCTION
We have all witnessed the vast and sudden shifting of
global capital.
10
The Billionaires Little Black Book
11
The Billionaires Little Black Book
-Demographic shifts:
• More women in leadership roles.
• Retirees are back in the workforce.
• Kids returning home
• Whole industries in flux
-Global economy
• Eurodollar is basis for more transactions
• London growing as a financial capital
• Asia booming as it embraces capitalism
• Low performing countries drawn to
"alternative" strategies (terror, drugs,
violence)
All of these areas are fluid. And yet, advisors are expected
to be responsive in each area, in addition to the core
demands of their profession governing laws and
regulations, the culture and expectations to the firm, and
their own professional objectives. Now overlay the clients’
needs and desires.
12
The Billionaires Little Black Book
13
The Billionaires Little Black Book
14
The Billionaires Little Black Book
15
The Billionaires Little Black Book
16
The Billionaires Little Black Book
17
The Billionaires Little Black Book
18
The Billionaires Little Black Book
19
The Billionaires Little Black Book
____
CHAPTER
1
_____
W ho do you trust?
20
The Billionaires Little Black Book
21
The Billionaires Little Black Book
The first step was to clarify the ownership and future rights
to the title.
22
The Billionaires Little Black Book
him.)
Still, over the next three years we were able to rebuild the
1910 home and improve the grounds. The value of the
estate at $3.5 million increased to over $10 million in under
three years. The investment in property improvements
alone beat the market, which was itself enjoying new highs.
The equities markets, however, have never offered the tax
benefits of well-considered real estate project investment.
23
The Billionaires Little Black Book
____
CHAPTER
2
_____
24
The Billionaires Little Black Book
25
The Billionaires Little Black Book
• Service
• Fiduciary duty
• Scenario planning
26
The Billionaires Little Black Book
27
The Billionaires Little Black Book
28
The Billionaires Little Black Book
29
The Billionaires Little Black Book
work.
Seeing is believing.
30
The Billionaires Little Black Book
31
The Billionaires Little Black Book
CHAPTER
3
_____
32
The Billionaires Little Black Book
Get rich quick? If you are very, very lucky, yes, you can.
You can also lose it pretty darn quick, something I regret
being experienced in. Let’s dissect how to get and keep
what you want.
33
The Billionaires Little Black Book
34
The Billionaires Little Black Book
CHAPTER
4
____
Sunset: Day 1
Michael sat on the Windsor chair near his father and Mary
35
The Billionaires Little Black Book
Mary leaned toward her father. “But Daddy, what are you
saying, surely Doctor Fulani will—“
36
The Billionaires Little Black Book
37
The Billionaires Little Black Book
"It didn't turn out so well for King Arthur. He lost his
queen and the empire suffered, too" said Michael. Michael
and Arthur laughed. As Arthur nodded, Mary could only
frown.
"Dad, you have always had the knack for sniffing out
solutions before they're needed," said Michael. "And
increasingly, the financial journals and others talk about
having the CPA and insurance guys work with the broker
and the attorney," he added. "Is that what you have in
mind?"
"I don't think that's enough, Mikey," said Arthur. "I think
we need to be more -- what's the word -- holistic. There is
more detail in contracts, like the new stipulations and
limitations in insurance policies, for example. It's my
impression that expertise has a greater value working
simultaneously than ever before," Arthur added. "At the
same time most people concentrate and depend on a single
expert. And that's not very effective, or smart, because it's
so isolating. No. I'm thinking of something more like the
roundtable.” He winked at his son and gently patted the
young man’s shoulder in silent appreciation of the idea.
38
The Billionaires Little Black Book
"I certainly do," said Arthur. "I've set a meeting for the
three of us first thing tomorrow morning with John
Dockerty. You two have known John for a long time and
he’s an old hand at investments. What you may not know
is that John is a partner with us on a number of our
ventures. He's an unusual man who often questions
authority, even in his own firm. I think John's input on my
roundtable concept will be extremely helpful here," Arthur
said.
There was another knock at the door. "Mr. Arthur,” said the
housekeeper, “Dinner is ready.”
39
The Billionaires Little Black Book
CHAPTER
5
_____
40
The Billionaires Little Black Book
The group settled into the supple dark brown leather chairs
in John Dockerty’s office.
41
The Billionaires Little Black Book
“Investments are now very large and the market swings are
more volatile. Though successes, such as the ability to
finance a popular chain like Starbucks, abound, there are
also glaring failures in our institutions, such as the disaster
of Enron, etc." said John.
42
The Billionaires Little Black Book
The bad news for the wealth advisor in the top 2% is the extra
homework. The good news is that over time she can systematize or
delegate much of that work so that she can focus on providing service.
These are the professionals on the rise that we look for.
The short list below includes the most frequently mentioned praises
from the clients and customers of the top 2%. How many of them have
you experienced?
How did you do? Just as important, how did your advisors do?
43
The Billionaires Little Black Book
44
The Billionaires Little Black Book
John sat forward in his chair, his pen in hand. "Arthur, I've
always believed it was good business to be honest and
responsible. I've always practiced what I understood to be
fiduciary," said John turning toward Michael.
45
The Billionaires Little Black Book
"I love the idea," said Arthur Magnus. "I've always been
treated fairly by the press. Of course, it helped that we’ve
never had anything to hide, I suppose," said Arthur
thoughtfully. "Can you set that meeting up with Ms. Sands,
John?"
46
The Billionaires Little Black Book
CHAPTER
6
_____
47
The Billionaires Little Black Book
48
The Billionaires Little Black Book
Rita sat back in her chair and placed her hands gently on
the leather top of her desk. "Permit me to tell you a short
story," said Rita.
49
The Billionaires Little Black Book
50
The Billionaires Little Black Book
I'd spoken to just a few weeks before. I told her the rest of
the story about the suggestion that he read my previous
article.
‘I'm glad you told me,’ my friend said. ‘But what can I do
now?’
51
The Billionaires Little Black Book
"How did you know?" said the man as he opened the door.
He walked across the room toward Rita and clasped her
shoulders gently giving
her a peck on the cheek.
"Steve Jones every-one," WATCHING
said Rita. MANIPULATION, Part II
52
The Billionaires Little Black Book
53
The Billionaires Little Black Book
"You didn't need that, John," said Arthur Magnus, "I guess
you always did those things intuitively."
54
The Billionaires Little Black Book
“If you follow a few rules to organize the team, you can
win. This winning benefits both the customer and the team
advisors.’
55
The Billionaires Little Black Book
"Mr. Magnus, you and I have never met. But I have met
several people whom you have helped, and they speak
very highly of you. I'd be honored to help you if I can,"
said Steve. He turned back to Rita and smiled, "I need to get
going now Rita. This has been fun. Thanks."
56
The Billionaires Little Black Book
"Are you looking for a crystal ball, Mary?" Arthur asked his
daughter.
57
The Billionaires Little Black Book
58
The Billionaires Little Black Book
CHAPTER
7
_____
Rita motioned to the door and John spoke up, "Michael, I'm
sure we can get coffee right here. Are you sure that..."
"Thanks. It's not just the coffee. If you don't mind, I’d just
like to get a little fresh air," said Michael.
59
The Billionaires Little Black Book
The man smiled and sipped from his cup. "You looked
distracted and perplexed," said the man. And then he
resumed sipping his coffee quietly. Michael looked out the
window and sighed. He wanted to think and at the same
time he wanted to talk.
The man looked into his coffee cup and that of Michael
asking, "Do you mind if I join you?"
"I guess not. No, that would be fine," said Michael. The
man rose and walked to Michael's table to sit down across
from him.
60
The Billionaires Little Black Book
The waitress smiled when she saw that Michael had left a
tip for her as large as his check. "Nice young fella," she said
to no one in particular as she walked into the kitchen.
61
The Billionaires Little Black Book
CHAPTER
8
_____
"I don't know. I guess we'll find out right now," said Mary.
“No, not quite. Not yet anyway. But, as usual, your father
has some tricks up his sleeve," said Mandalay Fulani,
62
The Billionaires Little Black Book
"It seems that your father has been reading. Not just
business, but reports on recent medical breakthroughs. He
called to tell me about a study at Johns Hopkins on the
degeneration of the human nervous system. He may be
onto something, so I'm going to look into this,” said Dr.
Fulani. "I'm not even a little embarrassed by this, I'll have
you know. Increasingly, doctors need to listen to their
patients," he added. After a brief pause he continued.“ In
fact, it was Norman
Cousens who addressed
the need to listen to ReferenceTool
one’s patients years ago
According to our Trusted
in his wonderful little
Advisory survey, financial
book, Anatomy of an advisors have a much lower
Illness. He said that sense of the importance of
people today are far comm uni cat ion than do their
better educated in customers. This may be at
medical matters than the root of customers’ issues
they were just a quarter with their advisors. Along the
of a century ago. He felt same lines, a Harris survey in
very strongly that 2006, reported that only 17%
healing is a collaborative of the clients surveyed trust
process. And that's what their core primary financial
we need here," said Dr. advisors.
Fulani.
63
The Billionaires Little Black Book
64
The Billionaires Little Black Book
--
CHAPTER
9
______
65
The Billionaires Little Black Book
“With that said, I’d like you to attend Dick James lecture at
the University’s Finance department. The topic is on the
future of investments. Lecture begins at eight tonight. We
have front row seats!”
66
The Billionaires Little Black Book
__
CHAPTER
10
______
“I would like to talk to you tonight about the future. And I would
like to show you how to make a lot of money. Is that acceptable to
you?” Professor James smiled as the audience of university
students applauded and hooted.
67
The Billionaires Little Black Book
68
The Billionaires Little Black Book
69
The Billionaires Little Black Book
70
The Billionaires Little Black Book
71
The Billionaires Little Black Book
72
The Billionaires Little Black Book
There are some terrific agents and employees at these firms. For
the customer, the task is locating the right one for their needs. Far
too often a customer’s desperation and exhaustion drives their
decision to get started with an advisor. This kind of beginning has
mixed results for the advisor and the customers.
73
The Billionaires Little Black Book
And of course, this runs against the popular use of a person’s net
worth statement as the core of the advisory relationship.
Over there is a generalist from Big and Rich, Inc. She is handing
out brochures and the opportunity to open free-checking with a
low introductory interest credit card with a home equity line of
credit. One form! Amazing! How DO they do it?
74
The Billionaires Little Black Book
Doping some research for a book, I was on a call with two upscale
advisors. One is a very knowledgeable wealth advisor from New
Jersey whose name is Larry, familiar with our Trusted Advisory
processes. The other was an advisor, named Becky, a Rhode
Islander, new to our program. Larry asked her about the
customers she serves, many of them owners of real estate firms.
Like most advisors, bringing in assets is a primary focus of her
work.
75
The Billionaires Little Black Book
Sales legend Tom Hopkins, says that what has changed in the
service component of selling is that sales people don’t
communicate as they once did. “Before the internet, I always sent
hand-signed notes to my customers, who became wonderful loyal
customers for me.”
76
The Billionaires Little Black Book
CHAPTER
11
____
Dinner: Day 2
77
The Billionaires Little Black Book
Michael shifted in his seat and took a sip from his water
glass. “It is still a little academic, though,” he said. “As if
we have been to school and are ready for the exam, but we
have no specific actions we can take to activate the service,
fiduciary and scenario planning models, and I think, that is
leaving me wondering, ‘so what?’” he said.
78
The Billionaires Little Black Book
CHAPTER
12
____
Breakfast: Day 3
79
The Billionaires Little Black Book
CHAPTER
13
____
John Dockerty's
Michael took the wire-bound handwritten notes
document from John Dockerty’s
hand. “What is it?” he asked. * Understand the
“partnership” role of
the business plan.
”Do you remember how I told you * List personal
I’d done a lot of research into how reasons for
I could deliver more of what my developing a business
clients were telling me?” and a business plan.
* Identify resources
where you can get
Michael nodded. help in creating your
business plan.
“My firm wasn’t especially * Identify the
interested in how I could change quantitative and
qualitative information
what was working, then. They that supports and
didn’t see that the changes were challenges your
coming fast in the financial business concept.
services arena, with discount * Have your business
plan outline in hand.
80
The Billionaires Little Black Book
81
The Billionaires Little Black Book
82
The Billionaires Little Black Book
PURPOSE:
What is your purpose (with this business)?
83
The Billionaires Little Black Book
MOTIVE
Are you in business for profit alone? Are you
interested in learning about something while you
profit? Is this a business you want to pass
along to your children or grandchildren? Is this
a business that will provide employment to your
family, your parents, or other relatives? What
do you want, and not want, to do?
MISSION
This is perhaps the most misunderstood concept
in business. A mission statement is not an airy
proclamation of goodwill. What is your
conceptual commitment to the business and to
your visionary "summit?" In other words, this is
your big objective. Bill Gates wanted a computer
on every desk. Ben & Jerry wanted to make
premium ice cream that connected with their
strong social values. What’s your mission
and big objective?
84
The Billionaires Little Black Book
VALUES
These are the statements that define your
character. Are you open to new ideas? Are you
interesting to be around? Are you comfortable
around others? This is your foundation. This is
the place where sense and soul meet and become
how others will see your business.
Reference Tool
Watch TV, Make Money… Sort of
Our role models are key success indicators. The Sundance Channel
produced a program called “Iconoclasts.” One high profile (and
intelligent) celebrity cross-interviews another high profile (and intelligent)
celebrity. This high level eavesdropping is fascinating as we listen to the
discoveries the co-hosts make about each other. Awkwardly. Imperfectly.
And wonder-fully. The Hollywood producer, Brian Grazer, interviewed
Viacom’s more reclusive Sumner Redstone in one episode. What was
apparent was that these busy, multidimensional and thoughtful moguls are
also personally interesting. Their complexities become more human. They
are “genuine” people.
Locate solid role models on TV, or elsewhere. They are out there.
85
The Billionaires Little Black Book
Let’s begin.
86
The Billionaires Little Black Book
87
The Billionaires Little Black Book
At the bottom of the page Michael saw the last margin note
from John Dockery, which read:
88
The Billionaires Little Black Book
CHAPTER
14
____
Strategy Shift
Michael rubbed his eyes and took a sip of his Earl Grey Tea
as he read.
89
The Billionaires Little Black Book
90
The Billionaires Little Black Book
decisions.
91
The Billionaires Little Black Book
92
The Billionaires Little Black Book
ADDENDUM 2007
93
The Billionaires Little Black Book
94
The Billionaires Little Black Book
Business Summary/Overview
What is the concept of the business?
What is the current situation of Company's
services' concepts?
What is necessary for the business to succeed?
What is its current financial need?
Market Review
What is the market opportunity for the Company's
services' concepts?
What changes do you anticipate in the
marketplace and when?
What target market or customer segments are you
aiming at?
What are the characteristics of the ideal
customer?
What are these customers' needs in view of your
product?
How will these customers evaluate your product
and make decisions?
95
The Billionaires Little Black Book
Competition
Who are you competing against?
How do you compare in price, quality and
service?
Why do you think you can compete with them?
What opportunities do you see that competitors
don't see?
Why are competitors not satisfactorily meeting
the needs of the customer?
What threat/risks do competitors pose?
Business Strategy
What are the competitions' strengths and
weaknesses?
What are your strengths and weaknesses?
What is your plan to capitalize on your
strengths and their weaknesses?
What is your plan to overcome their strengths
and your weaknesses?
What is your implementation plan and timetable?
Products and Services
Description of products offered.
Marketing Plan
How will potential customers know you exist?
What is your marketing strategy?
What advertising do you intend to do?
What promotion will you offer?
How will you get publicity?
Operations
Organization chart.
Key employees: names, positions, expertise.
Action program: who performs tasks and when.
Human resource plan: this includes pay and
benefits.
Financial Projections
Other Considerations
96
The Billionaires Little Black Book
TRY THIS!
97
The Billionaires Little Black Book
98
The Billionaires Little Black Book
99
The Billionaires Little Black Book
100
The Billionaires Little Black Book
CHAPTER
15
____
Reality Check
“I’ve never seen anything like it. You’ve put your finger
on the intrinsic reasons behind creating a business,”
said Michael.
101
The Billionaires Little Black Book
102
The Billionaires Little Black Book
CHAPTER
16
_____
103
The Billionaires Little Black Book
For its part, the Frank Russell Company had pioneered the
‘manager of managers’ concept, managed and marketed the
Russell 2000 index, and advised on $1 trillion in client
business. Specific terms of the transaction were not
disclosed.
104
The Billionaires Little Black Book
105
The Billionaires Little Black Book
Or do they?
106
The Billionaires Little Black Book
107
The Billionaires Little Black Book
108
The Billionaires Little Black Book
109
The Billionaires Little Black Book
CHAPTER
17
_____
Management
Accumulation
Philosophy
110
The Billionaires Little Black Book
111
The Billionaires Little Black Book
Living by Example
Toward Creating a Billionaire Team
112
The Billionaires Little Black Book
113
The Billionaires Little Black Book
114
The Billionaires Little Black Book
115
The Billionaires Little Black Book
116
The Billionaires Little Black Book
CHAPTER
18
_____
“Think about it,” said John. “All the great spiritual masters
espouse some version of the golden rule. This is the master
golden rule—to leave the world a better place. Isn’t it so?”
117
The Billionaires Little Black Book
CHAPTER
19
____
The Meeting
Mary was surprised and anxious. She had never heard him
speak so fiercely.
“Well, Daddy’ is in the other ro--,” but she was cut off.
She put her hand over the receiver and when she saw the
two men enter the room—said “Shhhhhhh!” And then
whispering loudly said,” It’s Dr. Fulani!!!”
118
The Billionaires Little Black Book
“Dr. Fulani has been trying to reach me. Thank you, Mary.
I needed to accept his call. And, honestly, I was reluctant to
do that,” said Dockerty.
“John?” was all Arthur could say. Had his voice cracked
slightly?
119
The Billionaires Little Black Book
And then…well…”
Arthur stood and walked to John and put his arm over his
friend’s shoulder as they turned back toward the room.
The two men now stood together alone before the group.
Arthur spoke.
120
The Billionaires Little Black Book
our team,” said Arthur Magnus as his eyes welled with the
tears of affection for his friend and longtime business
partner.
121
The Billionaires Little Black Book
Postscript
____
122
The Billionaires Little Black Book
123
The Billionaires Little Black Book
Let me tell you about the very rich. They are different
from you and me. They possess and enjoy early, and it
does something to them, makes them soft where we are
hard, and cynical where we are trustful, in a way that,
unless you were born very rich, it is difficult to
understand.
Like the rest of us, “the rich” come in all sorts of shapes.
Some are like the striking debutante whose inherited hotel
fortune permits her to be the world’s most famous party
girl. This is passive wealth; used but not understood,
neither is it interesting to the beneficiary. Others are like the
frugal and understated millionaire who runs a sound
business, looks through newspapers for information (and
sales), lives in a modest home, and supports schools,
churches and perhaps a political party.
124
The Billionaires Little Black Book
125
The Billionaires Little Black Book
126
The Billionaires Little Black Book
127
The Billionaires Little Black Book
128
The Billionaires Little Black Book
129
The Billionaires Little Black Book
One of the biggest differences is the way the client and the
advisor invest their energy. Many clients have learned that
130
The Billionaires Little Black Book
How many people today can claim such visionary skill for
building real economic value? And how many would work
as hard as Rockefeller did in building, and then again in
distributing, one of the biggest fortunes ever created? You
can count them on one hand.
131
The Billionaires Little Black Book
132
The Billionaires Little Black Book
Book 2
133
The Billionaires Little Black Book
Part I:
Create an Information-Sharing
Wealth Advisory Team
134
The Billionaires Little Black Book
135
The Billionaires Little Black Book
Here are the steps for metrics that you will want to
consider.
136
The Billionaires Little Black Book
137
The Billionaires Little Black Book
All this brings us to how you are going to locate and work
with the very best successful, rounded professionals
around.
138
The Billionaires Little Black Book
Part II:
Set the Example
139
The Billionaires Little Black Book
140
The Billionaires Little Black Book
141
The Billionaires Little Black Book
142
The Billionaires Little Black Book
143
The Billionaires Little Black Book
144
The Billionaires Little Black Book
145
The Billionaires Little Black Book
146
The Billionaires Little Black Book
Summary:
Other tips:
! Create milestones for your
professional relationships. Discuss
them with the advisor.
147
The Billionaires Little Black Book
148
The Billionaires Little Black Book
149
The Billionaires Little Black Book
150
The Billionaires Little Black Book
Not at all.
151
The Billionaires Little Black Book
152
The Billionaires Little Black Book
153
The Billionaires Little Black Book
154
The Billionaires Little Black Book
155
The Billionaires Little Black Book
156
The Billionaires Little Black Book
157
The Billionaires Little Black Book
158
The Billionaires Little Black Book
159
The Billionaires Little Black Book
160
The Billionaires Little Black Book
161
The Billionaires Little Black Book
162
The Billionaires Little Black Book
163
The Billionaires Little Black Book
! Income.
! Expenses.
! Liabilities.
! Insurance.
164
The Billionaires Little Black Book
165
The Billionaires Little Black Book
Forward Thinking
On Target
Clear Purpose
Useful Processes
Sincere Attitude
166
The Billionaires Little Black Book
167
The Billionaires Little Black Book
168
The Billionaires Little Black Book
and objectives?
169
The Billionaires Little Black Book
170
The Billionaires Little Black Book
171
The Billionaires Little Black Book
172
The Billionaires Little Black Book
173
The Billionaires Little Black Book
174
The Billionaires Little Black Book
175
The Billionaires Little Black Book
176
The Billionaires Little Black Book
177
The Billionaires Little Black Book
178
The Billionaires Little Black Book
Part III:
Billionaire Teams and Your
Business
179
The Billionaires Little Black Book
Forward Thinking
181
The Billionaires Little Black Book
On Target
After all fees are paid, will you discuss with me how much
an investment must gain in value before I break even?
182
The Billionaires Little Black Book
Clear Purpose
How often will I hear from you, and what will prompt your
calls?
Will this sale help you win any prizes or sales contests?
183
The Billionaires Little Black Book
Sincere Attitude
184
The Billionaires Little Black Book
185
The Billionaires Little Black Book
• Lawyers
• Psychologists
• Physical Therapists
• Accountants
• Doctors
186
The Billionaires Little Black Book
Forward Thinking
187
The Billionaires Little Black Book
On Target
How much in fees will you and your firm earn on our
work?
Clear Purpose
188
The Billionaires Little Black Book
How often will I hear from you, and what will prompt your
calls?
Useful Processes
189
The Billionaires Little Black Book
Sincere Attitude
190
The Billionaires Little Black Book
Forward Thinking
191
The Billionaires Little Black Book
On Target
Clear Purpose
Useful Processes
192
The Billionaires Little Black Book
Sincere Attitude
193
The Billionaires Little Black Book
Forward Thinking
On Target
194
The Billionaires Little Black Book
Clear Purpose
How often will I hear from you, and what will prompt your
calls?
195
The Billionaires Little Black Book
Useful Processes
196
The Billionaires Little Black Book
Sincere Attitude
197
The Billionaires Little Black Book
Forward Thinking
Can I get out of your advice quickly and without high cost?
198
The Billionaires Little Black Book
On Target
Clear Purpose
How often will I hear from you, and what will prompt your
calls?
199
The Billionaires Little Black Book
Useful Processes
200
The Billionaires Little Black Book
Sincere Attitude
201
The Billionaires Little Black Book
Forward Thinking
202
The Billionaires Little Black Book
On Target
Clear Purpose
How often will I hear from you, and what will prompt your
calls?
203
The Billionaires Little Black Book
Useful Processes
204
The Billionaires Little Black Book
Sincere Attitude
205
The Billionaires Little Black Book
Forward Thinking
206
The Billionaires Little Black Book
On Target
After all fees are paid, will you discuss with me how much
must an investment gain in value before I break even?
207
The Billionaires Little Black Book
Clear Purpose
How often will I hear from you, and what will prompt your
calls?
Useful Processes
208
The Billionaires Little Black Book
Sincere Attitude
209
The Billionaires Little Black Book
Forward Thinking
“You can't
Who is your typical client? build a
reputation on
Do you have an area of what you are
specialization? going to do.”
Do you give advice only, or do
Henry Ford
you execute the transactions?
210
The Billionaires Little Black Book
On Target
How many active clients will you work with at a time?
After all fees are paid, will you discuss with me how the
investment or structure will benefit me going forward?
Clear Purpose
How often will I hear from you, and what will prompt your
calls?
211
The Billionaires Little Black Book
Will this sale help you win any prizes or sales contests?
Useful Processes
212
The Billionaires Little Black Book
Sincere Attitude
213
The Billionaires Little Black Book
ILLUSTRATIONS OF
THE NEED FOR
TEAMS IN YOUR
BUSINESS
214
The Billionaires Little Black Book
ILLUSTRATION #1
Scary Story
By Janet Arrowood
215
The Billionaires Little Black Book
216
The Billionaires Little Black Book
217
The Billionaires Little Black Book
218
The Billionaires Little Black Book
219
The Billionaires Little Black Book
ILLUSTRATION #2
By Michelle Singletary
220
The Billionaires Little Black Book
221
The Billionaires Little Black Book
222
The Billionaires Little Black Book
223
The Billionaires Little Black Book
224
The Billionaires Little Black Book
ILLUSTRATION #3
225
The Billionaires Little Black Book
226
The Billionaires Little Black Book
227
The Billionaires Little Black Book
228
The Billionaires Little Black Book
ILLUSTRATION #4
By Marc Siegel
When you go to a doctor's office, you expect to
be seen in a timely manner by a qualified
professional. Your concern is your health,
certainly not a distant issue such as the
malpractice-insurance debate. It's an industry
issue that doesn't affect you, right? But consider:
229
The Billionaires Little Black Book
Cost to patients
230
The Billionaires Little Black Book
231
The Billionaires Little Black Book
232
The Billionaires Little Black Book
ILLUSTRATION #5
233
The Billionaires Little Black Book
OK, I’ll grant you that there is, and always will
be a market for lawyers to ply their trade. But
come on, do we really need lawyers asking us,
“Have you been injured?” a thousand times a
day?
234
The Billionaires Little Black Book
235
The Billionaires Little Black Book
population.
236
The Billionaires Little Black Book
237
The Billionaires Little Black Book
238
The Billionaires Little Black Book
239
The Billionaires Little Black Book
Reference Tool
Final Notes: On Financial Advice
The term financial services became more prevalent in the United States
partly as a result of the Gramm-Leach-Bliley Act of the late 1990s, which
enabled different types of companies in the US financial services industry
to merge.
240
The Billionaires Little Black Book
Robert Bailey
241
The Billionaires Little Black Book
Appendix
This is a powerful self management tool and how to use it to rethink your
business.
242
The Billionaires Little Black Book
243
The Billionaires Little Black Book
244
The Billionaires Little Black Book
(Select one)
(select one)
" Wholesaler
" Retailer
" Manufacturer
" Service provider
245
The Billionaires Little Black Book
(Select one)
Follow up Questions
1. Do your choices align and complement each other?
Do they conflict? How might you resolve this?
246
The Billionaires Little Black Book
247
The Billionaires Little Black Book
248
The Billionaires Little Black Book
M…………………
A…………………
P…………………
(page 112)
249
The Billionaires Little Black Book
(page 105
6. What are three of the five reasons that people don’t ask
good questions? (Page 186)
250
The Billionaires Little Black Book
251
The Billionaires Little Black Book
www.trustedadvisory.com
252
The Billionaires Little Black Book
Bibliography
John Wiley
Hedgehogging Barton Biggs
and Sons, 2006
Trio Press,
The Legacy of Inherited Barbara Blouin
1995
Wealth
Virgin Books
Screw It, Let's Do It: Lessons Richard Branson
Ltd., 2006
in Life
253
The Billionaires Little Black Book
254
The Billionaires Little Black Book
255
The Billionaires Little Black Book
With the abuses and turmoil in the financial markets in the first
decade of the new millennium, my warnings had been validated
beyond anything I had imagined.
256