BRAND EQUITY

Brand Equity is the value of a brand built up over a period of time.

 Loyalty Awareness* Familiarity

Preference Brand Equity Image And

Personality*

Availability Associations

Brand Equity is composed of seven components

 Measurement
While calculation brand equity, both the tangible (functional) and
intangible (emotional) attributes are measured. The end result
of the measurement is brand equity.

Approaches for Measurement

1. Firm Level

2. Product Level

3. Consumer Level

*Brand equity is the difference between the expected future sales

of a branded product and an unbranded product.
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 BRAND EQUITY CREATION
Our market research techniques provide a complete
picture of the value behind brands.

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Low Cost
BRAND EQUITY
 Complete financial analysis of
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 Conclusion
 Branding can have a large effect.

 Common processes of brand building.

 Execution of the brand building programs

 Global brand must be localized.

 Need for a central authority.

THANK
YOU...