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V Brand Equity has a direct relationship to a
brand's market position and business results.
V Marketers rely on advertising as one primary
tool to develop and nurture Brand Equity.
V Customer is the most critical component in
defining brand equity as it is his/her choices
that determine the success or failure of the
company and the brand
 Familiarity

Quality Uniqueness

Popularity Relevance
V Brand Loyalty
V Brand Awareness
V Perceived Quality
V Brand Associations
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