Spring 2010(Jan-June) Master

of Business Administration-MBA Semester 2

MB0036 – Strategic Management & Business Policy - 3 Credits
(Book ID: xxxxxxx)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.

Q.1 what are the 4 four main areas of Strategic Alliances among two or more Companies?
Explaining the purpose/s of each, briefly.[10 Marks]

Q.2 You have taken over as CEO of a Company and have formulated a Strategy document
to improve its share value by 50% in 3 years. What steps would you follow in the
implementation of the Strategy? [10 Marks]

Q.3 Explain the main features of a Business Plan for a Company with production and
marketing operations. [10 Marks].

Q.4 What are the three types of capital needed for a start-up Company? [10 Marks].

Q.5 You are the Marketing Head of a multi product marketing company for consumer goods
in South India. Explain the method and elements of a Sales projection for the following
budget year [10 Marks].

Q.6 A Business Continuity Plan is a Disaster Management Plan. Discuss this statement,
explaining how such a plan could be useful for a business affected by recession. [10 Marks].
 Master of Business Administration-MBA Semester 2
MB0036 – Strategic Management & Business Policy - 3 Credits
(Book ID: xxxxxxx)
Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 List and explain the objectives of a Bankruptcy Law.[10 Marks]

Q.2 If you are made the CFO (Chief Financial Officer) of a Company what would you
consider to be the KRAs (Key Result Areas) of your job? [10 Marks] Spring 2010(Jan-
June)

Q.3 What is a Decision Support System? Name one example of critical Reporting for
each of the Production, Marketing and Finance departments of the Company.
[10 Marks]

Q.4 Trace the sequence of operations involved in a credit card system. What is the
advantage to each participant in the system? [10 Marks].

Q.5 Intellectual Property Rights have increased prices. Intellectual Property Rights have
the effect of encouraging investment in research, resulting in new products and in
reducing costs. Discuss these two apparently contradictory statements.[10 Marks]

Q.6 In today’s context, would you consider Corporate Social Responsibility as

a cost adding activity and not the duty of Companies, or as an essential role
with advantages to the firm? [10 Marks]