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  • Session 24 Intial Price Increases

    Caricato da

    Narayana Reddy
    21 visualizzazioni2 pagine
    Customers will take the price charged by the major and majority of companies as reasonable and will attribute the low prices of the smaller companies as reasonable. A company's objective may have become to harvest the business i.e. To increase margins at the cost of survival.

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    Customers will take the price charged by the major and majority of companies as reasonable and will attribute the low prices of the smaller companies as reasonable. A company's objective may have become to harvest the business i.e. To increase margins at the cost of survival.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    21 visualizzazioni2 pagine

    Session 24 Intial Price Increases

    Caricato da

    Narayana Reddy
    Customers will take the price charged by the major and majority of companies as reasonable and will attribute the low prices of the smaller companies as reasonable. A company's objective may have become to harvest the business i.e. To increase margins at the cost of survival.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 2

    Session 24

    INITIATING
    THE PRICE
    INCREASES

     Initiating price changes:


     Circumstances under which price can be


    raised:
    ► When introduced some differentiation
    in the offering.
    ► When costs of doing business may have
    gone up.
    ► Excess demand and perception of
    quality.
    ► If a company’s objective may have
    become to harvest the business i.e. To
    increase margins at the cost of
    survival.
    ► Customers will take the price charged
    by the major and majority of
    companies as reasonable and will
    attribute the low prices of the few

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