Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Another year has passed by, and once again we are grateful for your continued
interest, support, and enthusiasm for our fashion titles. We feel fortunate to
have met many of you at your colleges and universities and conferences to learn
more about your curricula and educational needs. It helps us as a publisher to
understand the growing needs of the market, your academic programs, what
you desire from us as a publisher, and what students seek in both their college
textbooks and learning environments.
Our authors share our responsibility to shape our vision for new titles and
new editions that will challenge your students to be not only successful future
designers but essential contributors to the fashion industry. They help set us
apart from our competitors and we thank them for their commitment to their
projects and Fairchild Books. It is our pleasure to introduce the following new
titles and new editions for spring 2011.
New Titles
Creativity in Fashion Design: An Inspiration Workbook
Tracy Jennings, Dominican University
New Edition
Going Global: The Textile and Apparel Industry
Grace I. Kunz, Iowa State University
Myrna Garner, Illinois State University
Sincerely,
Elizabeth Tighe
Vice President, General Manager
Olga Kontzias
Executive Editor
Brian Normoyle
Director of Sales and Marketing
Fall 2010 Highlights
Globalization of brands, rise of technology, and the industry-
wide move to multi-channel selling—many of the basic assumptions and
practices of designers, marketers, and merchants have changed. Are your students job-ready for
this exciting industry?
Fairchild’s insider access to the fashion industry—both as the publisher of Women’s Wear Daily
(WWD; WWD.com) and as part of Condé Nast Publications—is key to the quality and relevance
of our textbooks. You’ll see highlights of our Fall 2010 offerings below, and find information on
all of our 2010 titles inside this Fall Supplement.
Fabric Science,
9th edition,
Fabric Science Swatch Kit,
9th edition
page 16
Fashion Forecasting
3rd edition
Recommended courses:
Fashion Forecasting, Trend and
Consumer Analysis, Retail Buying
page 40
Fashion Marketing:
Theory, Principles
& Practice
Recommended courses: Merchandise
Marketing, Retail Merchandising
page 44
page 47
Portfolio Presentation
for Fashion Designers
3rd edition
Recommended courses: Presentation
Techniques, Portfolio Development,
Apparel Line Development
page 23
A Buyer’s Life:
A Concise Guide to Retail
Planning and Forecasting
Recommended courses:
Merchandising Mathematics, Retail
Buying, Retail Merchandising
page 42
Essentials of Exporting
and Importing: U.S. Trade
Policies, Procedures,
and Practices
Recommended courses: Apparel Sourcing,
International Trade, Textiles and Apparel
in the Global Economy
page 15
Social Responsibility
in the Global Apparel
Industry
Recommended courses: Global Issues,
International Trade, Corporate Social
Responsibility
page 14
page 51
page 19
page 10
Creativity in Fashion:
An Inspiration Workbook
Students will understand how to turn
ideas and inspiration into concepts for design.
Recommended courses: Fashion Studio,
Design, Foundations, Product Development
page 8
+
Fashion Forecasting, 3rd edition Developing and
Branding the Fashion Merchandising Portfolio
2010
Apparel Production Management and the Technical Package 38
Draping Basics 29
Fashion by Design 27
fashion
Apparel Industry 14 Fashion Profile 19
Importing & Exporting 15 Fashion Law 20
Textiles 16 Fashion Journalism 21
Costume History 18 Professional Development 22
fashion design
Color & Design 24 Construction 33
Design Foundations 25 Construction/Couture Sewing 35
Elements & Principles 26 Tailoring 36
Fashion Illustration 28 Technical Design/Technical
Draping 29 Drawing 38
Patternmaking 30 Childrenswear 39
Reference 32
fashion merchandising
Fashion Forecasting 40 Marketing 44
Merchandising / Retail Buying 41 Public Relations 45
retailing
Retailing 46
2011
©2011
est. 240 pp.
illustrated
full color
softcover
perforated
8.5 x 11
978-1-56367-895-0
Instructor’s Guide
978-1-56367-897-4
CONTENTS
• Creativity and Fashion Design • Creativity and Motivation
• The Creativity and the Environment • Creativity and the Design Process
• Creativity and Cognition • Creativity in the Industry
• Creativity and Character Traits
Features
• Workbook format balances creativity theory with immediate application
• Inspiration journal templates show students how to sort and combine their
ideas creatively
• Inspirational quotes from the fashion industry and beyond break up the theoretical
portions of the text
• Chapter-opening vignettes place the concept of each chapter in a fashion
industry context
• Boldly-illustrated activities are truly interactive—by the end of the book it will have
become the student’s own creation
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
coming in 2011
2011
© 2011
est. 352 pp.
full color
softcover
8 x 11
978-1-56367-901-8
Instructors Guide
978-1-56367-902-5
PowerPoint® Presentation
978-1-56367-903-2
CONTENTS
The Creative Challenge Garment Engineering
• Designer: A Job Description • Designing with Fabric
• Inspired to Design • Shaping Fashion
• Working a Creative Problem • Details and Trim
• The Design Process—Structural Design Specialties
Design • Designing Menswear
The Designer’s Toolbox • Designing for Children, Tweens,
• The Design Process—Decorative and Teens
Features • Specialized Design Fields: Knits,
• Designing the Line Denim, Coats, Dresses, Formal Wear,
Designing for People Swimwear, Lingerie
• Visualizing the Customer
• Trick the Eye with Optical Illusions
FEATURES
• Full-color photographs throughout illustrate color schemes with examples of
designers’ work
• Illustrated coverage of art elements and principles
• Covers design specialties, including menswear and childrenswear and specialized
design fields like knitwear and denim, swimwear and lingerie
• Opening briefs provide essential information a designer needs to know
• Sidebars include techniques that enhance the designer’s experiences
• Design activities extend concepts into practice
• End of chapter Study Guides include chapter summary, key concepts, and
discussion questions
• Line art and fashion sketches illustrate projects and design research
• Glossary of technical terms
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms
2011
©2011
est. 304 pp.
16 pp. full color
softcover
7.375 x 9.25
978-1-56367-874-5
Instructor’s Guide
978-1-56367-875-2
PowerPoint® Presentation
978-1-56367-876-9
CONTENTS
The Brand and Branding The Fashion Brand
• Defining the Brand • Luxury Fashion Brands
• The Branding Process Phase One: The • Mass-Market Fashion Brands,
Brand Decision and Positioning Premium Brands, and Private Labels
• The Branding Process Phase Two: • Retail Brands
Communicating, Launching, and The Future of Fashion Branding
Evaluating the Brand • iBrand: The Age of the Interactive,
Wireless, and Virtual Brands
• Redesiging the Brand
Features
• Covers brands, appropriate strategies, innovations in technology and future
consumer projections
• Examines concepts such as “mass customization” and “M-branding” and their influ-
ence on retail branding
• Examines major features and characteristics of the fashion industry by highlighting
its segments, customers, strategies, as well as current and future trends
• Balances mix of theory and analysis and introduces new concepts to encourage the
student to participate, research and think critically
• Includes definitions, bold terms, mini case-studies, discussion and review questions
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms
coming in 2011
© 2011
2011
est. 544 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-898-1
Instructors Guide
978-1-56367-899-8
PowerPoint® Presentation
978-1-56367-900-1
CONTENTS
Introduction to Advertising The Advertising Media
• The Impact of Advertising on the • Newspapers
Retail Industry • Magazines
• Ethics and Social Responsibility in • Television and Radio
Today’s Advertising Arena • Direct Marketing: The Internet,
Planning the Advertising Program Social Networking and Direct Mail
• Pre-planning: Researching the • Outdoor Advertising
Target Markets Creating the Advertising
• Targeting the Multicultural Markets • Print Media
• Planning and Budgeting Strategies • Broadcast Media
• In-house and External Resources for Promotional Tools Used by Retailers
Advertising Development • Special Events
• Visual Merchandising
• Public Relations: Promoting and
Advancing the Retailer’s Image
FEATURES
• Timely projects and exercises that ask students to apply the concepts in
practical ways
• Case problems drawn from the industry
• Articles from journals and trade periodicals
• Coverage of the growing multi-cultural consumer marketplace and how retailers can
use advertising to reach this demographic
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms
2011
©2011
est. 320 pp.
full color
softcover
8.5 x 11
978-1-56367-926-1
Instructor’s Guide
978-1-56367-927-8
Accessory Design
ANETA GENOVA —Parsons The New School for Design
The first textbook to cover the complete process for designing accessories, from inspiration
to design sketching through manufacturing, Accessory Design is intended to give students a
focused resource for developing their own accessory line. An introduction to the history of
accessories throughout the centuries provides students with both context and inspiration
for their designs. A consistent chapter format covers the key stages of the design process for
the major segments of the accessories market—handbags, footwear, and small accessories
(belts, scarves, hats, etc.). Examples of student illustrations from all stages of the design
process including sketches, mood boards, flats, and final presentations support chapter
projects, and help students gain practical experience in developing a line of accessories for
their design portfolio.
CONTENTS
A History and Overview of • Designing, Sketching, and Presenting
Accessory Design Handbags and Small Leather Goods
• History of Accessories from Ancient • Tech Packs and Manufacturing for
Egypt through the twentieth Century Handbags and Small Leather Goods
• History of Classic Accessory • Tech Packs and Manufacturing
Companies for Footwear
• Contemporary Accessory Designer • Shoe Construction Types
Profiles • Inspiration, Research, and Design for
• Basics of Accessory Design the Footwear Industry
Designing Handbags and • Sketching, Illustration, and
Small Leather Goods Presentation Techniques
• Handbag and Small Leather Goods for Footwear
Introduction • Tech Packs and Manufacturing
• Inspiration and Research for for Footwear
Handbags • Various Accessories
Features
• Engaging stories from classic accessory design companies, like Louis Vuitton,
Hermès, and Coach, help students understand the importance of developing, build-
ing, and maintaining a brand identity for accessories
• Profiles of designers driving the current trends in accessories make students aware of
the trendsetters of today’s accessory industry
• Interviews with current accessory designers and other key players in the industry
provide real-world information about the industry
• Chapter Projects designed for a design studio course allows students to practice a
complete set of accessory design skills
• Appendix will include examples of technical packets
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• Digital Resource Center includes materials for both students and instructors
coming in 2011
2011
© 2011
est. 468 pp.
8 pp. full color
softcover
7.375 x 9.25
978-1-60901-106-2
Instructors Guide
978-1-60901-107-9
PowerPoint® Presentation
978-1-60901-108-6
CONTENTS
Embarking on a Global Adventure • Illegal and Unethical Trade Activity
• Introduction to Globalization • Politics and Political Positioning
• Textile and Apparel Supply Matrix Trading Partners
• Consumption and Well-Being • Europe and the European Union
• Developing Sustainable • The Americas and the
Supply Chains Caribbean Basin
The Global Supply Chain • Asia and Oceania
• Global Sourcing • The Middle East and Africa
• Trade Barriers and Regulation
FEATURES
• Updated information throughout, including more cultural information about the
countries covered while maintaining 12 chapter organization
• Additional specific information about sourcing
• Global lexicon defining important terms
• Learning activities throughout
• Updated case studies
• Expanded and updated content regarding consumption and counterfeiting
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms
© 2009
384 pp.
softcover
7.375 x 9.25
978-1-56367-592-8
Instructor’s Guide
978-1-56367-593-5
PowerPoint® Presentation
978-1-56367-947-6
CONTENTS
• What Is Social Responsibility?
• Social Responsibility, Human Rights, Sustainability, and the Responsibility
of Companies
• Cultural, Economic, and Political Dimensions of Social Responsibility
• Stakeholder Theory and Social Responsibility
• Key Stakeholders for Social Responsibility
• Codes of Conduct and Monitoring
• How Manufacturers and Retailers Organize for Social Responsibility: Internally,
Collaboratively, and Strategically
• Strategies for Environmental Responsibility
• The Future of Socially Responsibility in the Apparel Indust ry
FEATURES
• Case studies, sidebars, and interviews with individuals who work for multinational
corporations, NGOs, and labor groups related to the apparel manufacturing industry
• Introduction to stakeholder management and the key stakeholders for improving
labor standards and protecting the environment
• Critique of current practices for social responsibility and discussion of
new developments
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes 6-, 10-, and 15-week course outlines, discussion ques-
tions, additional assignments, and optional group projects, as well as a
comprehensive final exam including both short answer and essay questions
• PowerPoint® Presentation provides a framework for classroom lectures and
14 1.800.932.4724,
discussions for each chapter; option 1 |with
compatible www.fairchildbooks.com
PC and Mac platforms
importing & exporting
© 2010
352 pp.
softcover
6x9
978-1-56367-573-7
Instructor’s Guide
978-1-56367-574-4
PowerPoint® Presentation
978-1-56367-575-1
CONTENTS
GLOBALIZATION AND THE U.S. EXPORT–IMPORT BUSINESS
• An Overview of Global Business Today
• Globalization and Trade Liberalization
• The U.S. Role in Global Trade
U. S. EXPORTING POLICIES AND PROCEDURES
• Basics of Exporting
• U. S. Export Procedures and Controls
IMPORTING INTO THE UNITED STATES
• Basics of Importing into the United States
• Entering the Import Business
• Navigating the Maze of Import Controls
REWARDS AND CHALLENGES OF EXPORT –IMPORT TRADE
• Exporting America’s Goods Around the World
• Getting Paid or Paying for Exports or Imports
FEATURES
• Draws upon real-world examples to supplement topics within each chapter, designed
to strengthen critical thinking
• Chapter elements include: key terms and concepts, summary of key point, discussion
questions, and individual and team Internet-based assignments
• Provides all the information for export— import regulations to develop an import or
export international business plan
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes chapter outlines, answers to review questions, compre-
hensive chapter tests, and term project
• PowerPoint® Presentation frames chapters for lectures and discussion; compatible
with PC and Mac platforms
Fabric Science
9th Edition
Allen C. Cohen —Fashion Institute of Technology
Ingrid Johnson —Fashion Institute of Technology
Joseph J. Pizzuto
With an increasing emphasis on textiles as for this edition include the textile industry
a major global industry, the 9th Edition of and environmental responsibility, and
Fabric Science continues to meet the needs nanotechnology. The authors also provide
of both students and professionals in the readers with information for related trade
textile, fashion, and related industries. and professional associations, as well as
The range of information is exceptionally career opportunities in design, production,
wide, including basic fiber makeup, fiber marketing, merchandising, apparel, and
innovation, the formation of fabrics, quality home products.
issues, and laws that regulate textiles. Topics
© 2010
132 pp. | 114 2 x 3 swatches (including key and
mounting sheets) | three ring binder | 8.5 x 11
978-1-56367-857-8
Instructor’s Guide Instructor’s Swatch Set
978-1-56367-858-5 9978-1-56367-863-9
PowerPoint® Presentation
978-1-56367-856-1
Instructor’s Guide
978-1-56367-845-5
PowerPoint® Presentation
978-1-56367-846-2
CONTENTS
• Introduction to Textiles • Woven Fabrics and Their Properties
• Fibers and Their Properties • Knit Fabrics and Their Properties
• Natural Fibers • Nonwoven and Other Methods of
• Production of Manufactured Fibers Fabric Construction
• Manufactured Cellulosic Fibers • Dyeing and Printing
• Synthetic and Special Application • Finishes
Fibers • Finishes
• Yarn Formation • Textiles and the Environment
NEW TO THIS EDITION
• New chapter “Textiles and the Environment” covers environmental issues, disposal and
recycling and social responsibility throughout the entire life cycle of textiles
• Covers current issues related to the impact of the environment and globalization on the
textiles industry throughout the text
• Discusses technologically innovative fibers and their applications in design for design
industries—fashion interiors, industrial
• Cases studies of industry products and procedures to introduce real world of textiles
to education
• Information in easy to read format defines the role of textiles within specific industries
• Defines how standards of construction, maintenance, and performance apply to textiles
• Explains the importance of labeling
• Provides tools to evaluate the effect of fabric construction to the performance
of a product
• At a Glance features to provide quick access to key information
STUDENT RESOURCES
• Lab Workbook with assignments for each chapter can be conducted individually, pursued
in teams, or developed in class settings
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample syllabi for 15-, 12-, and 8-week courses; sources for
teaching materials, answers to end-of-chater review questions, and sample tests for
each chapter
• PowerPoint® Presentation provides a framework for classroom lectures and discussions
for each chapter; compatible with PC and Mac platforms
© 2009
704 pp.
illustrated
full color
hardcover
8.5 x 11
978-1-56367-806-6
Instructor’s Guide
978-1-56367-807-3
PowerPoint® Presentation
978-1-56367-808-0
Instructor’s Guide
978-1-56367-711-3
PowerPoint® Presentation
978-1-60901-006-5
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample syllabi and units based on the timeline in the
book, including objectives, key events, discussion questions, and test questions
• PowerPoint® Presentation provides a framework for lectures and discussion,
includes slides arranged both chronologically and by category, together with key
full-color illustrations from the text; compatible with PC and Mac platforms
© 2009
368 pp.
softcover
6x9
978-1-56367-778-6
Instructor’s Guide
978-1-56367-779-3
PowerPoint® Presentation
978-1-60901-005-8
CONTENTS
Introduction
• Fashion Law: Overview of a New Legal Discipline
Intellectual Property Issues
• An Introduction to Intellectual Property Protection in Fashion
• Fashion and Apparel Licensing
• Counterfeiting
Commercial Operations and Expansion
• Starting the Business and Launching the Line: How to Choose the
Right Business Structure
• Selling and Buying: Commercial Agreements in the Fashion Sector
• Employment Law Issues in Fashion
• Marketing, Advertising, and Promotion
• Retail Leasing for Fashion
International Aspects
• International Development of the Fashion Business
• Import and Customs Issues in Fashion
FEATURES
• Authoritative text by attorneys specializing in various aspects of fashion law
• Practice tips and sample clauses for contracts that apply legal principles and laws to
the unique needs of the fashion industry
• Real court cases and other examples of the role of law in the fashion business
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes overviews of key legal points, additional case studies and
discussion questions, chapter tests, and appendix with a list of additional materials
• PowerPoint® Presentation provides a framework for classroom lectures and
discussions for each chapter; compatible with PC and Mac platforms
20
fashion journalism
© 2009
320 pp.
illustrated
8 pp. full color
softcover
7.375 x 9.25
978-1-56367-615-4
Instructor’s Guide
978-1-56367-616-1
PowerPoint® Presentation
978-1-56367-955-1
Uncovering Fashion:
Fashion Communications Across the Media
MARIAN FRANCES WOLBERS —Albright College
Foreword by Connie Heller-Horacek —Albright College
Fashion depends on visuals: when we see something we like, we are responding to its
color, line, form, and eye-appeal. But communicating about fashion demands much more
than the mere presence of garments, accessories, and footwear. It involves a wide range of
media including words—printed, spoken, and electronically transmitted. Those words may
stand alone, or they may be paired with images and designs to enhance and illustrate their
meaning. Uncovering Fashion uses a systematic approach to reveal the fashion industry’s
underlying network of communications. The term “fashion communications” refers not
only to monthly fashion magazines, but also to every facet of information relating to
fashion—from names of colors at the dye factory to the latest runway reviews on fashion
websites. Focusing on the key areas of manufacturing, business, sales, advertising, and
representation in the media, Wolbers uses a who-what-where-why-and-how approach to
engage critical thinking, inspire creativity, and explore all the media that serve fashion.
CONTENTS
Fashion Communications • Becoming Fashion
—A Layered Look • Out There for All to See
• Fashion Information from the —Representation in the Media
Inside Out • The Big C: Creativity
• Understanding Raw Materials • Evolution of the Fashion Magazine
• Laboring for Fashion: Influences • Dynamic Wording—The Art of
from the Industry Describing Fashion
—The Business End • Visuals That Speak
• Details, Details • “With This Page (Ad, Script, or
Whatever!), I Thee Wed”
FEATURES
• Creative projects and exercises designed for both inside and outside the classroom to
help students master the unique language of fashion
• Profiles featuring interviews with individual designers, writers, museum curators,
small business owners, retailers, photographers, and bloggers—from Project Runway
contestant Marla Duran to Pulitzer Prize–winning fashion journalist Robin Givhan
• Eight-page color insert featuring inspiring photos from Annie Leibovitz that teaches
readers how to communicate effectively with visuals
• Press kits, press releases, designer “look books,” and other media tools that exemplify
successful communication
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide contains tips on how to use the text in a variety of different
courses, including fashion journalism, business communication, and other
fashion courses
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; also includes all new full-color art; compatible with PC and
Mac platforms
1.800.932.4724, option 1 | www.fairchildbooks.com 21
professional development
© 2010
432 pp.
illustrated
12pp. full color
softcover
CD-
8.5 x 11
Includes CD-ROM
978-1-56367-910-0 ROM
Instructor’s Guide
978-1-56367-911-7
PowerPoint® Presentation
978-1-60901-048-5
CONTENTS
• Getting Started • The Customer
• Writing a Résumé and Letter of Application • The External Environment and
• Applying and Interviewing for E-commerce
the Internship • Product Identification
• Before Settling In • Product Development and Design
• The Company Mission, Image, and Location • Production
• The Nature of the Organization • Pricing
• Promotion
STUDENT RESOURCES
• Companion CD-ROM including a daily journal for recording observations and
experiences; internship evaluation forms for both the student and the internship
supervisor; compatible with PC and Mac platforms
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample course outlines, teaching notes, additional activi-
ties, grading rubics, homework assignments, discussion questions for guest speakers,
and comprehensive chapter tests
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms
CONTENTS
• The Portfolio: A Statement of Style • Fashion Accessories Presentations
• The Design Sketch: A History of Style • The Digital Portfolio: Creating a
• Customer Focus Virtual Résumé
• Organization and Contents • The Job Market: Basic Organization of
• The Design Journal Manufacturing Firms
• Presentation Formats • Résumé and Cover Letter
• Flats and Specs • Organizing Your Job Hunt, Mastering
• Presentation Boards the Interview
• Men’s Wear Presentations • Freelance Designing
• Children’s Wear Presentations • The First Job: Building Your Career
© 2011
est. 384 pp. | full color | softcover | 11 x 8.5
978-1-56367-859-2
INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text
in the classroom
• PowerPoint® Presentation frames chapters for lectures and discussion; compatible
with PC and Mac platforms
24 For more information, contact your Account Manager.
design foundations
© 2010
288 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-872-1
Instructor’s Guide
978-1-56367-871-4
PowerPoint® Presentation
978-1-56367-873-8
CONTENTS
• Introduction • Stage 7: Production
• Stage 1: Inspiration • Elements and Principles of Design
• Stage 2: Identification • Recommended Reading
• Stage 3: Conceptualization and Resources
• Stage 4: Exploration/Refinement • Notable Designers and Architects
• Stage 5: Definition/Modeling • Reading the Zeitgeist: Trendspotting
• Stage 6: Communication in a Decentralized World
• Zeitgeist and Design: Timeline
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes suggestions for ways to examine topics and apply
practices discussed in each chapter as well as ways to evaluate students’ design
projects and responses to the exercises in the text
• PowerPoint® Presentation highlights the text coverage, providing a framework for
lectures and discussion in a studio or classroom; compatible with PC and
Mac platforms
©2010
416 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-809-7
Instructor’s Guide
978-1-56367-810-3
PowerPoint® Presentation
978-1-60901-019-5
CONTENTS
A Primer on Aesthetics
• Defining Aesthetic Experience
• Branding and the 5Ps
• Value Derived from the 5Ps
• Factors Influencing Aesthetic Evaluation or Preference 101
The Elements and Priciples of Design
• Elements of Design: Color
• Elements of Design: Light
• Elements of Design: Line and Shape
• Elements of Design: Texture
• Elements of Design: Space and Movement
• Auditory and Olfactory Elements of Design
• Complexity, Order, and Novelty
• Principles of Design
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course schedules, additional activities, student
handouts, and chapter tests
• PowerPoint® Presentation frames each chapter for lecture and discussion; includes
full-color reproduction of key art; compatible with PC and Mac plarforms
Instructor’s Guide
978-1-56367-849-3
PowerPoint® Presentation
978-1-56367-850-9
Fashion by Design
JANICE G. ELLINWOOD —Marymount University
Fashion by Design covers the elements and principles of design as they relate to fashion.
By exploring the best examples from early to contemporary fashion design, students will
develop the eye of the fashion designer, able to identify and understand how to manipulate
the elements and principles of design. The objective is for design students to use these
guidelines not to simply develop an appreciation of aesthetics but to execute an aestheti-
cally pleasing garment design. The theory of Fashion by Design originates in the field of art,
while also drawing on aesthetics in the field of clothing and textiles.
CONTENTS
• About Design
The Elements of Design
• Line
• Form, Shape, and Space
• Texture and Light
• Pattern
• Color and Value
• Color and Industry
The Principles of Design
• Balance
• Emphasis
• Rhythm
• Proportion
• Unity
FEATURES
• Includes real-world examples that demonstrate the link between theory and fashion
and provide insight into how real fashion designers use design theories
• Covers how the elements and principles compliment the female anatomy
• Hands-on projects with step-by-step instructions related to the element or principle
discussed in the chapter
• Two chapters on color theory: one covers hue, value and intensity, color schemes,
relationship between color and fabric construction and the second color marketing,
color psychology and relationship of season to color
• Summary charts of theories and how examples relate to theory for each chapter
INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation frames chapters for lectures and discussion; compatible
with PC and Mac platforms
©2011
est. 480 pp.
illustrated
full color
CD-
softcover
8.5 x 11
Includes CD-ROM
978-1-56367-830-1
ROM
CONTENTS
For more detail, visit our website at www.fairchildbooks.com
Getting Started
The Fashion Figure
The Fashion Details
Rendering
The Extras
STUDENT RESOURCES
• Companion CD-ROM with demonstration and discussion by author of rendering
techniques from the basic fashion figure to advanced illustrations; compatible with
PC and Mac platforms
Draping Basics
SALLY DI MARCO —Baltimore City Community College
With step-by-step written instructions, Draping Basics provides the fundamentals of de-
signing foundation garments by draping fabric on a dress form. Photographs clearly dem-
onstrate the details of the process, and CAD drawings show how the draping is transferred
to paper patterns. The text covers the foundation skirt, bodice, and set-in sleeve, as well
as foundation bodice variations; dart equivalent bodice styles; bodice designs; and skirt,
dress, and collar styles.
CONTENTS
• Tools of the Trade
• Preparing the Drape
• Foundation Skirt
• Foundation Bodice
• Foundation Set-In Sleeve
• Foundation Bodice Variations
• Dart-Equivalent Bodice Styles
• Bodice Designs
• Skirt Styles
• Dress Styles
• Collar Styles
FEATURES
• General and specific chapter objectives and lists of key terms support the sequential
written instructions
• Front, back, and side views in the photographs show the three-dimensionality of the
draped design
• Gingham fabric is used to show grainlines clearly and ensure accuracy
• The text concludes with a glossary of key terms and an appendix listing suppliers to
the trade
© 2010
416 pp.
illustrated
hardcover
spiral bound
8.5 x 11
978-1-56367-851-6
CONTENTS
• Introduction to Flat-Pattern Design • Necklines
• Patternmaking Design Process • Collars
• Sloper Development • Sleeves
• Skirts • Pleats and Tucks
• Bodice Dart Manipulation • Torso Designs
• Bodice Seamlines and Fullness • Pants and Pockets
• Closures, Facings, and Bands
CONTENTS
• The Bodice
• The Collar
• The Skirt
• The Sleeve
© 2011
est. 416 pp.
16 pp. full color
softcover
8.5 x 11
978-1-56367-762-5
CONTENTS
• The Global Scope of Apparel Production • Surface Embellishments
& Sourcing • Product Design/Development
• Apparel Supply Chain • Pattern Development
• Brand Categories and Price Point • Fit, Design, and Construction Details
Classifications for Mass-Produced • Apparel Manufacturers/Producers
Apparel • Factory Layouts & Types of Production
• Apparel Product Categories • Apparel Production Product Costing
• Raw Materials • Marker Making, Cutting, & Bundling
• Color • Production
• Fabric Specifications • ASTM Stitch Classifications
• Thread Specifications • ASTM Seam Classifications
• Closures • Finishing
• Support & Thermal Materials • Packaging
• Support & Shaping Devices • Product Specifications
• Garment Labels • Quality Assurance and Product Testing
• Trim
Instructor’s Guide
978-1-56367-727-4
CONTENTS
• Garment Manufacturing Equipment
• Garment Manufacturing Materials
• Seams and Finishes
• Skirt Construction
• Ladies Pant Construction
• Ladies Blouse Construction
• Fashion Jacket Construction
• Ladies Tailored Jacket and Overcoat
• Ladies Vest
• Ladies Jumper with all in one facing
• Lined Bustier
FEATURES
• Flow charts at the beginning of each chapter to serve as quick reference guides to
simulate assembly-line production
• How to use, identify, and care for industrial machinery and tools, efficiently
and safely
• Includes information on spec sheets, cost sheets, market making, cutting, etc., and
half-size garment patterns for samples for use in manufacturing based courses
• Practice exercises within each chapter will help students develop competency with
industry-based sewing methods
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample lesson plans, grading rubrics, notes on skill
assessment, homework assignments, additional projects, questions for added content
and discussion, spec sheets, marker making guidelines, special instructions for
matching plaids by hand, and a list of additional readings
©2011
est. 400 pp.
softcover
8.5 x 11
Includes DVD
978-1-60901-001-0
DVD
CONTENTS
• The Sewing Machine and • Sewing with Knits
Sewing Equipment • Zippers
• Identifying Fashion Fabrics • Pockets
Equipment • Sleeves
• Body Types and Size Charts • Collars
• Planning a Design & Selecting Fabric • Necklines
• Method to This Madness • Facings
• Stitches • Linings
• Seams • Tailoring
• Darts • Waistlines
• Pleats and Tucks • Hems
• Bias and Bias Treatments • Closures
construction/couture sewing
560 pp. | illustrated | full color | hardcover
11 x 8.5 | 978-1-56367-516-4
Professional Sewing Techniques for Designers offering insights into techniques appropriate to
is a colorful and up-to-date sewing guide varying levels of proficiency. Detailed sketches
that teaches fashion design students the provide visual support to the techniques
construction skills they’ll need to execute their covered. It is impossible to have good designs
original designs in a professional environment. without having accurate patternmaking and
Each chapter covers a particular theme and quality construction skills
reflects the order of assembly of any garment,
© 2009 FEATURES
120 pp. | three-ring binder | 8.5 x 11 • List of supplies needed for assignments;
tips for patterns, cutting,
978-1-56367-614-7
and stitching
Sample Workbook to Accompany • Sample worksheets include space for
attaching sample and labeling sewing
Professional Sewing Techniques technique, fabric type, fiber content,
for Designers lining type, interfacing type, stitching
order, stitch length, and notions
JULIE CHRISTINE COLE to buy
—William Rainey Harper College • Patterns clearly numbered to correspond
SHARON CZACHOR to each sewing technique and clearly
—William Rainey Harper College marked for cutting
This workbook consists of instruction sheets, • Assignments follow the organization of
worksheets, and a loose leaf binder for conve- the text designed for beginner and
nient storage. As students use the workbook advanced levels
to practice the sewing techniques, it becomes STUDENT RESOURCES
an ongoing resource and part of the design • Additional worksheets and patterns in
student’s fashion library. a PDF file accessible to Workbook users
via the Fairchild Books website, www.
fairchildbooks.com; compatible with PC
and Mac platforms
© 2009
400 pp. | illustrated | full color | softcover | 11 x 8.5
978-1-56367-516-4
Instructor’s Guide PowerPoint® Presentation
978-1-56367-540-9 978-1-56367-970-4
© 2010
208 pp.
illustrated
softcover
DVD
11 x 8.5
Includes DVD
978-1-56367-730-4
Instructor’s Guide
978-1-56367-731-1
PowerPoint® Presentation
978-1-60901-091-1
CONTENTS
• The Art, Craft, and Business of Tailoring
• Basics about Textiles
• General Sewing and Pressing Equipment
• Body Measurement
• The Pattern
• Hand Sewing
• The Seams
• The Skirt
• The Trousers
• The Jacket
• Design Details
FEATURES
• Step-by-step instructions for the construction of tailored garments
• Photographs illustrating each step from pattern to finished garment
• Traditional, fusible, machine, and mass-produced tailoring methods
• “Tailoring Tips” providing useful information usually learned only
through experience
• Historical overview of tailoring and contemporary professional practices
STUDENT RESOURCES
• Companion DVD includes live step-by-step demonstrations of key tailoring
procedures; compatible with PC and Mac platforms
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes teaching suggestions, lecture and demonstration ideas,
suggested class activities, and homework questionnaires
• PowerPoint® Presentation reproduces key illustrations from the text in full-color
Instructor’s Guide
978-1-56367-748-9
CONTENTS
• Introduction to Tailored • The Jacket Back
Fashion Design • The Sleeve
• Tools of the Trade • The Under Collar
• Design Workshop • The Shoulder Pads
• Looking at Fabric • The Front Lapel, Top Collar, and Back
• The Pattern Neck Facing
• The Fit • The Lining
• The Jacket Front • Finishing the Jacket
• The Pockets
FEATURES
• Coverage of tailoring for men and women
• Fashion Illustrations of jacket variations with corresponding patterns and instruc-
tions on how to manipulate design elements
• Design workshop focusing on finding inspiration and designing with a client in mind
• Historical overview of tailoring in the fashion industry, including profiles of
contemporary designers known for their tailoring skills
• Step-by-step instructions for contemporary tailoring techniques
STUDENT RESOURCES
• F
ull Scale Patterns included for a women’s fitted and casual jacket and a men’s fitted
and casual jacket
• Instructor’s Guide provides suggestions for planning the course and using the text in
the classroom
In today’s global apparel industry, garments that correctly and in the most cost- and time-efficient
are designed domestically are often manufac- manner possible. This book presents the basics of
tured overseas. The technical package is critical production management and clear instructions
to ensuring that a particular style is executed for creating a production package.
© 2011
400 pp. | illustrated | softcover | spiral bound
9 x 12 | Includes CD-ROM | 978-1-56367-823-3
© 2010
416 pp. | softcover | 9 x 12 | Includes CD-ROM
978-1-56367-587-4
Technical Sourcebook for Designers
JAWIL LEE —Seattle Pacific University
CAMILLE STEEN —ExOfficio LLC
More than a “how-to” book, Technical Sourcebook for Designers is a “why-
to” text for aspiring apparel designers and merchandisers. The tools
provided are essential for mass production and evaluation of products
that may be manufactured outside of the United States. This text pres-
ents a holistic approach to technical design, in the context of meeting
the needs of the target consumer with cost-effective decisions.
Instructor’s Guide
978-1-56367-693-2
CONTENTS
• Manufacturing Girls’ and Junior Clothing
• The Merchant and the Customer
• Inspiration for Design
• Foundation of the New Line
• Considerations for Fabric Selection
• Pin Sketch to Pattern
• From Sample Cutting to Construction
• Trimmings and Finishing Touches
• Garment Costing
• Merchandising the Line
• Pre-Production New Style Preparation
• Cycle of Production
FEATURES
• Designer’s Diary, written in the voice of a young designer, documents successes,
frustrations, and other experiences on the job
• Designer’s Dictionary familiarizes students with vocabulary they will use long into
their professional careers
• Activities relate to the chapter and allow hands-on opportunities to plan, design, and
execute childrenswear styles
• Weekly Planner lists tasks to be completed each week, following the pace of the text
• At the end of the book Designer’s Library offers sources as well as recommended
reading
• More than 200 full-color images illustrate the concepts in the book
• Journalistic articles report on the latest trends in girls’ and junior apparel
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides extra tools and suggestions to help students gain the
most from the course, including suggestions for activities, chapter questions, useful
handouts for copy, and a sample studio schedule, showing how the book might be
taught over a 14-week studio course 1.800.932.4724, option 1 | www.fairchildbooks.com 39
fashion forecasting
©2011
est. 496 pp.
illustrated
full color
softcover
7.375 x 9.25
978-1-56367-820-2
Instructor’s Guide
978-1-56367-821-9
PowerPoint® Presentation
978-1-56367-822-6
Fashion Forecasting:
Research, Analysis, and Presentation
3rd Edition
EVELYN L. BRANNON —Professor Emerita, Auburn University
This comprehensive text provides students with the tools to bridge the gap between ambig-
uous signs and actionable decisions. Designed to make forecasting techniques accessible,
Fashion Forecasting not only explains information gathering, but also the process of orga-
nizing and analyzing the information for presenting and implementing the forecast. Com-
pletely updated with full-color illustrations, the 3rd Edition features the most up-to-date
information on current fashion forecasting practices, including the use of the Internet,
Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportu-
nity to rehearse these best practices through case studies and forecasting activities.
CONTENTS
Forecasting Frameworks Marketplace Dynamics
• The Fashion Forecasting Process • Consumer Research
• Introducing Innovation • Sales Forecasting
• The Direction of Fashion Change Forecasting at Work
• Cultural Indicators • Competitive Analysis
Fashion Dynamics • Presenting the Forecast
• Color Forecasting
• Textile Development
• The Look: Design Concepts and
Style Directions
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes a sample syllabus, objectives for class sessions coordi-
nated with chapters, discussion questions, classroom activities, project ideas, sources
for visuals, and test questions
• PowerPoint® Presentation prepared by the author provides the basis for classroom
lecture and discussion for each chapter and includes additional visuals to reinforce
key concepts from the text; compatible with PC and Mac platforms
Instructor’s Guide
978-1-56367-827-1
PowerPoint® Presentation
978-1-56367-983-4
Merchandising:
Theory, Principles, and Practice
3rd Edition
GRACE I. KUNZ —Associate Professor Emerita, Iowa State University
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of mer-
chandising and the principles applied to the planning, development, and presentation of
product lines in both the manufacturing and retailing sectors. Each chapter includes case
studies that illustrate how merchandising principles and theories are applied by actual
businesses, and the chapter learning activities promote an interactive learning environ-
ment with multiple course objectives. Students will learn how to make sequential and
integrated decisions to develop a complete merchandise plan and analyze the effectiveness
of that plan.
CONTENTS
Merchandising Theory • Planning and Controlling
• Merchandising Concepts Merchandise Budgets
• Merchandising Technology • Planning and Controlling
• Merchandising Systems Merchandise Assortments
• Merchandising-Related Developing and Presenting
Career Development Product Lines
Merchandise Planning • Developing Product Lines
• Fundamentals of • Presenting Product Lines
Merchandise Planning • Global Sourcing
• Merchandising Perspectives • Customer/Vendor Relationships
on Pricing
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides chapter outlines, test questions and answers, problem
sets with answers, and computer applications
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions; compatible with PC and Mac platforms
© 2010
352 pp.
softcover
perforated
8.5 x 11
978-1-56367-771-7
Instructor’s Guide
978-1-56367-772-4
PowerPoint® Presentation
978-1-60901-014-0
CONTENTS
• Buying versus Planning
• Who Is the Customer?
• Projecting Sales through Sales Trend Analysis
• Markdowns
• Stock Levels: Capacity, Stability, and Profit = Average Stock
• Inventory Turnover
• Stock‑to‑Sales Ratio Method of Inventory
• Weeks‑of‑Supply Method of Inventory
• Planning Purchase Receipts
• Purchase and Pricing Strategies
• Classification Identification and Planning
• Assortment Planning and How Much to Buy
• Forcasting and Vendor Relationships
• A Report Card: Gross Margin and Contribution
FEATURES
• Key industry terms are defined in each chapter and gathered in a glossary at the end
of the book
• Search the Net projects sharpen students’ Internet research skills
• Create It in Excel! exercises teach students the Excel applications necessary to create
the six-month buying plan
• Real-life examples of various retail operations from department stores and specialty
boutiques place the buying process in a variety of contexts
INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides detailed answers to the spreadsheets in the textbook
• PowerPoint® Presentation frames chapters for lectures and discussion, and
reproduces all key spreadsheets; PowerPoint CD-ROM includes all spreadsheets in
Excel format; compatible with PC and Mac platforms
Instructor’s Guide
978-1-56367-751-9
CONTENTS
• Introduction to Excel 2007
• Excel Formulas
• Planning
• Sales Planning
• Inventory
• Planning Reductions
• Planning Purchases
• Planning Markup
• Cost Values
• Gross Margin
FEATURES
• Presents concepts in progressive steps
• Introduces key terms at the beginning of each chapter and reinforces the definitions
in context
• Demonstrates the use of Excel 2007 as a planning tool with multipart illustrations
that highlight the stages of completing worksheets
• Explains alternate methods of developing formulas
• Simulates the real-life decision making of a fashion merchandiser
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes learning objectives, learning outcomes, lists of key terms,
teaching strategies, comprehensive lists of resources, application exercises, and
chapter quizzes
©2011
est. 288 pp.
illustrated
full color
softcover
7.375 x 9.25
978-1-56367-738-0
Instructor’s Guide
978-1-56367-739-7
PowerPoint® Presentation
978-1-56367-740-3
CONTENTS
• The Impact of Fashion
• Branding and Image
• Fashion Marketing
• The Buying Season: Marketing Fashions to Retailers
• Targeting the Fashion Consumer
• Cross Channel Shopping
• Crossing Product Boundaries
• Fashion and Entertainment
• Counterfeit Merchandise, Ethics and Enforcement of the Law
• Marketing Fashions Globally
FEATURES
• Addresses how branding and imaging of fashion, once used for a product or product
line, is now used for the company spokesperson, owner, or representative
• Looks at the industry through a global perspective
• Case studies including company logo and discussion of the company’s impact on
fashion marketing
• Online links throughout the chapter for students and instructors to investigate
fashion marketing around the U.S. and world
• End of chapter elements include: summary, list of key terms, 3-4 assignments,
discussion questions, study questions, and references
• Appendix includes glossary, bibliography and references (both for citations within
text and for further study), index for subject and company
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course outlines, teaching notes, additional
activities, grading rubrics, homework assignments, discussion questions, suggestions
for guest speakers, and comprehensive chapter tests
• PowerPoint® Presentation provides a framework for lectures and discussion;
compatible with PC and Mac platforms
Instructor’s Guide
978-1-56367-776-2
PowerPoint® Presentation
978-1-56367-777-9
CONTENTS
Public Relations Fundamentals • Strategic Public Relations Tools
• The Real World of Fashion • Obtaining and Handling
Public Relations Media Coverage
• Public Opinion and the Media • Media Relations
Setting Up a Public Relations Campaign • Community Relations and
• Defining Public Relations Audiences Nonprofit Organizations
• Setting Up Public Relations Executive Functions and Duties
Campaign Goals and Objectives • Productivity, Budgeting, and
• Formulating, Modifying, and Cost Accountability
Selecting Public Relations Methods • Crisis Management
Developing Public Relations Stories • Administration
• Implementing the Public Relations
Method and Creating a Media Angle
FEATURES
• Practical tools for deciphering public sentiment and taking proactive and effective
steps to enhance the image of a company and its brands
• Case studies featuring elements of public relations campaigns for well-known
fashion companies
• Interviews with successful public relations managers discussing how they apply and
gain successful results using the principles from each chapter
• Real-life simulations of problems encountered by managers interviewed for case
studies and the approaches they took to solve them
• In-class exercises, where students can pair up and practice the public relations
principles discussed in each chapter
INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample syllabi, teaching strategies, additional activities,
and chapter tests
• PowerPoint® Presentation frames chapters for lecture and discussion; compatible
with PC and Mac platforms
© 2011
est. 624 pp.
illustrated
full color
hardcover
8.5 x 11
978-1-56367-742-7
Instructor’s Guide
978-1-56367-743-4
PowerPoint® Presentation
978-1-56367-744-1
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes recommended course outlines, suggested activities for
each chapter, and a test bank
• PowerPoint® Presentation provides the basis for classroom lecture and discussion
for each chapter, and includes additional visuals to reinforce key concepts from the
text; compatible with PC and Mac platforms
Instructor’s Guide
978-1-56367-631-4
PowerPoint® Presentation
978-1-56367-632-1
Multichannel Retailing
LYNDA GAMANS POLOIAN —Southern New Hampshire University
As one of the first textbooks to present a comprehensive view of multichannel retailing—
the practice of trading through several selling channels concurrently—Multichannel Retail-
ing is critical for any student preparing for today’s job market. This timely and compelling
textbook identifies and explains the underlying principles of e-retailing and its relation-
ship with conventional retail methods. Strategic integration of brick-and-mortar stores,
electronic retailing, and direct marketing methods form the core of the text. Multichan-
nel Retailing examines the roots of the multichannel approach, analyzes key players, and
explores the techniques that are used to develop effective online stores and synchronize
cross-channel functions. This book is a guide to implementing and operating a success-
ful e-retailing business, and it offers ideas and solutions for expanding the cross-channel
capabilities of traditional retail operations.
CONTENTS
The Road to Multichannel Retailing
• Evolution and Impact of Multichannel Retailing
• Components of Multichannel Retailing
• Multichannel Customer Behavior
Strategic Imperatives
• The Strategic Planning Process
• Implementing Multichannel Strategies
• Cross-Channel Collaboration
Technology Solutions
• Designing Effective Online Stores
• Multichannel Customer Service
• Synchronizing the Supply Chain
• Business Intelligence and the Future of Multichannel Retailing
FEATURES
• Traces the roots, current status, and future of multichannel retailing
• Profiles the multichannel customer, including shopping habits, preferences, and
implications for affinity/loyalty
• Provides examples of tactics used by high-performing companies
• Examines the future of multichannel retailing and the companies that embrace
this approach
• Highlights several multichannel retailers, representing different organizational
structures, merchandise, size, and levels of performance
• Includes multichannel retailer reactions to economic fluctuations
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course outlines, timelines, evaluation criteria,
chapter essay questions and answer guidelines, and a comprehensive test bank
• PowerPoint® Presentation provides a framework for class lectures and discussions;
compatible with PC and Mac platforms