Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
B2B Marketers
Customizable PowerPoint Template
Objectives
GOALS
TASKS
RESOURCES
EVALUATION
Strategies
PROVEN METHODS
CURRENT METHODS
NEW METHODS
1 ct
a
tr
t
A
Tactic
2 ge
ga
n
E
Marketing Strategy
Which programs will I run?
se
o
Cl
Marketing Strategy
JAN
FEB
MAR
APR
MAY
JUN
JUL
Application
Event
Application
Event
X Programs
X Webinars
X Live Events
X Paid Programs
Arcs &
Pillars
Events
Events
Application
Event
Audience &
Segments
Application
Event
Application
Event
Application
Event
Ongoing
Paid Programs
PPC
Webinars
Social
Application
Event
Q2
Q3
Q4
Program 1
Program 1
Program 1
Program 1
Program 2
Program 2
Program 2
Program 2
Program 3
Program 3
Program 3
Program 3
Program 4
Program 4
Program 4
Program 4
Program 5
Program 5
Program 5
Program 5
Program 6
Program 6
Program 6
Program 6
Quarter
Attract
Engage
Close
Program Roadmap
Tactic
Tactic
Tactic
ct
ra
t
At
e
ag
g
En
o
Cl
se
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
t
uc s
d
e
o
Pr leas
Re
Tactic
y
alt al)
y
Lo ption
Tactic
Q1
Tactic
Tactic
Tactic
(o
Tactic
Q2
Q3
Q4
ai
s
ti c
c
a
lT
n
Co
nt
te
s
nt
e
Ev
ad on
Le rati s
ne ctic
e
G Ta
Email 1
Ebook
Webinar 1
Social
Email 2
Cheat Sheet
Webinar 2
PPC Campaign
Email 3
Datasheet
In-Person
Event
Paid Email
Campaign
Blog Post
Product
Releases
Direct Mail
Sales Call-Down
SEO
(Webinar Example)
#
(X ad
Opportunities
(X
%)
Good Leads
(X
%)
Win X% X Wins
Attend
(X
%)
Webinar Attend
(X
%)
X% Attend X Number
Webinar Sign-Ups
(X
%)
(X
%)
WON
Campaign Details
Awareness
Known Names
Qualified Names
Opportunities
WINS
2015 Marketo, Inc. Marketo Proprietary and
Campaign Evaluation
Cost
New Names
New Qualified
Names
Opportunities
Programs
Program 1
Program 2
Program 3
Program 4
Program 5
-What
Program
are the
6 top performing programs that I should do again?
-What are the worst performing programs that I should not do again?
Revenue
Content Planning
Theme 1
Theme 2
Theme 3
Theme 4
Ebook
Ebook
Ebook
Ebook
Infographic
Infographic
Infographic
Infographic
Slide Deck
Slide Deck
Slide Deck
Slide Deck
Blog Post
Blog Post
Blog Post
Blog Post
Q3
Q4
ONGOING INITIATIVE
ONGOING INITIATIVE
ONGOING INITIATIVE
Q1
2015 Marketo, Inc. Marketo Proprietary and
Q2
Product
Launches
Trend
Related
Partner/
Thought Leader
Educational
Quarter1
Asset 1
Asset 1
Asset 1
Asset 1
Asset 1
Quarter2
Asset 2
Asset 2
Asset 2
Asset 2
Asset 2
Quarter3
Asset 3
Asset 3
Asset 3
Asset 3
Asset 3
Quarter4
Asset 4
Asset 4
Asset 4
Asset 4
Asset 4
Quarter
AL
O
G
Slide
Decks
Ebooks
Per Month
Infographics
Per Month
Per Quarter
Videos
Per Quarter
Event Planning
Date
Activity
Lead Goal
Actual Lead #
Quarter 1
Event A
Date A
Activity A
Goal A
Lead A
Quarter 2
Event B
Date B
Activity B
Goal B
Lead B
Quarter 3
Event C
Date C
Activity C
Goal C
Lead C
Quarter 4
Event D
Date D
Activity D
Goal D
Lead D
Quarter
Date
Speaker
Registration
Goal
Actual
Registration
Quarter 1
Webinar A
Date A
Speaker A
Goal A
Registration A
Quarter 2
Webinar B
Date B
Speaker B
Goal B
Registration B
Quarter 3
Webinar C
Date C
Speaker C
Goal C
Registration C
Quarter
The End