Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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Course Materials
Books:
Research Methods for
Business Students (5th
Edition) by Mark
Saunders, Philip Lewis
and Andrian Thornhill
Research Methods for
Business by Uma
Sekaran and Roger
Bougie
Research papers, case
studies
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Code of Conduct
Attendance
Proper Dressing
Class Discipline
Mobile Phones
No whispering
No eating
Class Assignment
Plagiarism
Announced Quiz
Bring Your Laptop(FOR COURSE PROJECT)
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Course Objectives
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Course Structure
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Software
EndNote
SPSS
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Marks Distribution
1. Assignments +
Presentation
2. Quizzes
5+5
10
10
10
6. Final Exam
7. Final Project(individual)
40
20
Total:-
100
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Project
Benefits
Expertise at designing, conducting Survey/Interview and
analyzing data using SPSS
Academic Writing
Expertise in specific Management Knowledge Areas
Opportunity to get and International Publication
Opportunity to travel abroad to attend
conference/seminar
Improve your CV
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Final Project
Opportunity to get publication in International
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What is Research ?
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What
is
research?
14
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What is research?
Research is what we do when we have a
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What is Research?
First priority is to formulate your question
Then figure out how you are going to answer
it
have done?
How will you know when you have answered it?
16
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Research
Definition:
Something that people undertake in order to find things out
in a systematic way, thereby increasing their knowledge
Saunders et al. (2009)
Characteristics:
Data are collected systematically
Data are interpreted systematically
There is a clear purpose to find things out
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Why Research?
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Lab Experiments
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setting
Know how to discriminate good from bad research
Appreciate and be constantly aware of the multiple
influences & multiple effects of factors impinging on a
situation
Take calculated risk in decision making, knowing the
probabilities associated with the different possible
outcomes.
Combine experience with scientific knowledge while making
decisions
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Internal
Consultants/Researchers
Advantages:
Readily accepted by the organization where
research is to be done
Requires much less time to understand the
structure, philosophy and the functions of an
organization
Availability to implement the recommendation
after the research findings.
The internal team might cost considerably less
than an external team in resolving any problem
statement , plus needs less time.
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Internal
Consultants/Researchers
Disadvantages:
Stereotype way of looking into organization problems, which
team
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External
Consultants/Researchers
Advantages:
External Team can draw on the wealth of
experience from working with different type of
organizations having similar type of problems.
Think both divergently & convergently rather
than hurry to an instant solution on the basis
of apparent solution.
Due to periodic training programs, external
teams have more knowledge of sophisticated
problem-solving methods.
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External
consultants/Researchers
Disadvantages:
The cost of hiring external consultants is
usually high.
Considerable time to understand the
organization and seldom get a warm welcome.
The external teams also charges additional
fees for their assistance in the implementation
and evaluation phases.
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Sources:
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environment?
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interest
Mode 2 - Production of practical relevant
knowledge
(Hodgkinson, 2001)
Mode 3 - Knowledge production focus on
issues of human relevance (Fukami, 2007)
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Types of Research
Classification based on Data Collection
Method
Primary
Data Collected
Qualitative
Research
Exploratory
Research
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analysis
Appropriate use of information technology
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Factors to consider
The impact of your personal feelings and beliefs
Access to data
Time and other resources
Validity and reliability of the data
Ethical issues
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Research Articles
Reading Research Article
Abstract
Introduction
Conclusion
Read the whole article
How to search a research article??
By title
By Journal
By Date
Survey Paper
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Useful links
www.sciencedirect.com
http://scholar.google.com.pk/
http://www.apastyle.org/
www.ted.com/talks
www.Ebscohost.com
Also read
HBR Journal (Defend your research)