Ezetap Overview

(Version V4, 15 May 2015)

What is Ezetap?
Enables turns any mobile device into
an intelligent point-of-sale

Ezetap Proprietary and Condential

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What is Ezetap?
Focused on bringing electronic payments
to Emerging Markets
50,000+ live chip & pin devices already deployed

Ezetap Proprietary and Condential

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Partnerships with Global Leaders

Invested in Ezetap in 2012

7th company invited as a Global Preferred Partner.

Only one outside of US, Europe.

1st mPOS service globally approved by Ci=bank

Largest bank in India with 150+ million customers

Largest private sector bank in India.

Ezetap Proprietary and Condential

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Ezetap for Leading Enterprises

eCommerce

Insurance

Bill Payment
& CollecGons
Other
Segments

Financial
Inclusion
Ezetap Proprietary and Condential

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Ezetap for SMBs

Ezetap has > 10000 SMB merchants sourced by own Direct Sales
Restaurant
Viva Arriba

Retail
Vivekanandha Sarees

Average Txn = Rs.1900

Average Txn = Rs.4700

Max Txn = Rs.49,500
Ezetap Proprietary and Condential

Food Canteen
Mayur Viman Nagar

Average Txn = Rs.70

Min Txn = Rs.10

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Product Datasheet
Dierentiated SAAS based pricing
model No per transaction fee
Supports Mag Stripe, Chip & NFC
cards with PIN / Signature
Certications
EMV L1 & L2, PCI PTS 3.1 with SRED
PCI DSS, PA DSS
AEIPS, ADVT & MTIP with acquirers

Connectivity
Bluetooth (Class 2.1 & 3)
USB (OTG & Host mode)
NFC

Aadhaar (Fingerprint / PIN) ready

Made in India to Global Standards
Ezetap Proprietary and Condential

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Ezetap Mobile POS Transaction

Ezetap Proprietary and Condential

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VAS Solutions Multi Bank EMI

Customer Interest Bearing +

Merchant Subvention EMI Models
Amex, Axis, ICICI, Citi, HDFC, Kotak
Participating Issuers
Brand EMI & Oers July 2015
Ezetap Proprietary and Condential

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Ezetap Mobile POS Transaction

On the Online Ezetap Portal

Never lose a charge-slip!

Ezetap Proprietary and Condential

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Mobile POS Benets

Made in India
Ezetap device is designed & built in India Ensures compliance with local regula=ons &
nimbleness to adapt to changing requirements, IP porkolio owned by Ezetap

For Emerging Markets

Small lightweight & robust device 12 months warranty, Occupies lille counter space so
more space for sales, Ideal for in-eld operations & carrying in a pouch / in the pocket
Works with both low-cost handsets & smartphones / tablets
Low cost win-win business model for retail SMBs & enterprises both

Green SoluGon
Complete paperless transaction Sign on phone & customer receipt via sms / email
Automated sellement No delays due to network issue, No need for EOD print of all txns
Merchant charge-slip available on Ezetap portal forever No issues with faded ink

Much more than GPRS POS

End to end customized vertical solutions for maximizing ops eciency and quicker ROI
Can integrate card payments into existing mobile / tablet applications + with ERP systems
Ezetap Proprietary and Condential

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Implementation Options
Industry SoluGon

Basic MPOS

Ezetap SDK

(Instant Go-Live)

(Add card payments to own

mobile / tablet application)

(Out-of-the-box
vertical solutions with
quick customizations)

Card payments / Voiding /

BIN & Velocity based rules

All features of Basic MPOS

+

All features of Basic MPOS

+

Quick reconciliation of
Cash / Cheque payments

Sopware Development Kit

for Android, Windows
Mobile, Javascript

Transaction history, TIP

adjustment, Signature on
mobile, EMI conversion

Max 1 week integration -

Extensive developer guides
& tech support

Online MIS on Ezetap

Portal, Daily reports via
email

SDK for iOS, Windows

Desktop coming soon

Ezetap Proprietary and Condential

End to end customized

Android application for
various industry ver=cals

Enterprise integration SDK

enables server-to-server
integra=on

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Globalized for Multi-Country

Launched in Kenya with Equity Bank in March 2013

LEFT: Ajay Banga, Mastercard President & CEO, Dr. James Mwangi, Group CEO, Equity Bank at the Ezetap
Launch; RIGHT: Ezetap merchant, Naked Pizza in Nairobi

Ezetaps Business Model, Unit Economics, Plakorm, and Partnerships

allow us to launch across regions quickly
Ezetap Proprietary and Condential

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Thank You

Start delighting your customers now!

To get started

Contact us

Mobile Phone / Tablet (Android)

Mobile Data / WiFi Internet connection
Ezetap Card Reader
Merchant account with a partner bank

Email: Santhosh.d@ezetap.com
M: +91 903 600 1280

Ezetap Proprietary and Condential

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