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Brendan Christ
Adam Smoller
Deyanira Corrales
Logo Rationale
This logo represents the San Antonio Rattlers Professional Soccer Team. We
chose the rattlers because the rattlesnake is a symbol of Texas. The animal
represents danger, aggressiveness and ferociousness, which are the images
we want to convey to our fans and opponents. The colors used are fitting with
the area off to the west of San Antonio which is comprised mainly of desert.
Type of organization
San Antonio Rattlers, a privately owned professional soccer team in the
Western Conference.
Organizational Profile
Rational Industry Needs
Organizational Chart
Capital Requirements
Equipment
Uniforms $20,000
Balls
$5,000
Goals/Nets
Practice Equipment
Water Equipment
Team Bags
Misc.
$7,500
$50,000
$5,000,000
$360,000
Other $8,725,000
Insurance$1,000,000
Marketing$2,000,000
Advertising
Video Equipment
Medical Supplies
Promotional Items
Merchandise
Travel Expenses
TOTAL
$19,135,000
$9,600
$5,000
$1,000
$1,500
$100,000
$2,000,000
$1,000,000
$1,000,000
$5,000
$20,000
$700,000
$3,000,000
$1,000,000
Facility Layout
Organizational Objectives
Core Competencies
The San Antonio Rattlers are going to appeal to the large Latino population and
therefore help to increase population.
The Rattlers are going to be working with the community. The Rattlers will be
working with Habitat for Humanity, helping to clean up the community.
The Rattlers will also be working with the youth by putting on soccer clinics
several times throughout the year. Along with the soccer clinics the Rattlers will
also be offering after school programs.
The Rattlers are going to be hosting fundraisers in order to raise money for kids
with Autism and Down Syndrome.
Financial Timeline
Non-Financial Timeline
Expense
Revenue
SWOT
Strengths
Upper-level management
Facilities will be clean and hospitable
providing a safe environment
Reasonable prices
Hiring ability (Ability of the well trained
personnel to hire productive employees)
Organizing planned events for ticket
holders such as banquets and dinners for
high priority guests.
Employee satisfaction/benefits
Job placement and climbing ability for
interns and lower level management.
Employee retention
Product and merchandise/advertising
(ability to reach the product through
creative and strategic marketing)
Customer appreciation
Weakness
SWOT Continued
Opportunities
Threats
Alliances/Competition
ALLIANCES
COMPETITION
Houston Dynamo
F.C. Dallas.
- These two teams are in direct
competition with our organization
because we offer the same type of
entertainment in the same region.
San Antonio Spurs.
Other institutions
Target Market
Families
Latinos
Teenagers
Pricing Strategy
Product Placement
Placement of Product
Our product, both tangible and intangible products, will be distributed through a number of ways. First, our tangible products such
as merchandise will be distributed through MLSs online store. We will have a link to this online store on our team website as well.
The address is www.MLSgear.com. We will also have our merchandise available for purchase at all of our games in our Team
Shop at the main entrance to the stadium.
Our intangible product, the event itself, will mostly be consumed by television viewers. Fans watching the game on television will
enjoy commercials from our sponsors as well as quick fifteen second commercials promoting The Rattlers. The fans also at the
game itself will consume our product. Fans at the game will see our logo and our sponsors logos throughout the venue which will
have them associate The Rattlers with our sponsors whenever they see our sponsors logo in other places outside of the venue.
Branding Strategies
Promotional/Branding Strategies
In order to promote our product before, during, and after the game, we plan to
implement several different programs in order to entertain fans of all ages.
During the game, we will have a kids section open on the north side of the field
complete with a moonwalk and ball pit for kids to play in. Supervision will be
available to watch the kids so the parents can enjoy the game. During halftime,
we will offer contests to help entertain the crowd as well as giving fans the
opportunity to win prizes. One example of such a game is making a goal from
midfield to win a prize. Throughout the game, the mascots will be going through
the stands throwing out t-shirts and other prizes for fans. After the game we will
offer the chance for fans to get the autographs of players. In order to boost
sales of programs, there will be a few programs autographed on the inside by
the entire team. If a fan gets an autographed program, they get a prize such as
a free t-shirt or gift certificate from one of our sponsors. This will also help boost
exposure for our sponsors in the program making the value of the sponsorship
greater.
Marketing Program
Any Questions?