logo guidelines

FITBIT
HEADER
LOGO GUIDELINES

www.fitbit.com

Logo & Identity Guidelines

PRIMARYlogo
LOGO
guidelines

tity Guidelines

VERSION: 1.2 | DATE: Aug 24, 2010

Current version always available at:
www.tbit.com/company/logo/

tity Guidelines

VERSION: 1.2 | DATE: Aug 24, 2010

Current version always available at:
www.tbit.com/company/logo/

Logomark

Yellow indicates minimum clear space. The

yellow area must be kept
free of other elements.

Logomark

The clear space is defined

in increments of the meaLogomark
surement Z (the width
of the logotypes strokes,
as in the b above).

Logomark

Logomark

Logotype

Logotype

Yellow indicates minimum clear space. The yellow area must

be kept free of other elements.
Zx5

Logotype

Zx8

Yellow indicates minimum

clear space. The yellow area must
ALTERNATE
LOGO VERSIONS
be kept free of other elements.
Zx5
Zx6

Zx8

Th
Z

Th
Z

Zx6

Zx6

ALTERNATE LOGO VERSIONS

clear space. The yellow area must

Logo Alternative 1
ents.

The clear space is dened in increments of the measurement

Z (the width of the logotypes strokes, as in the b above).
Zx6

clear space. The yellow area must

VERSIONS

ents.

Zx6

Zx6

The clear space is dened in increments of the measurement

Z (the width of the logotypes strokes, as in the b above).

DONT MISUSE THE LOGO

VERSIONS
Logo Alternative 2

DONT MISUSE THE LOGO

LOGO

LOGO

Dont change element position.

Dont stretch or distort.

Don

Dont change element position.

Dont stretch or distort.

Don

fitbit

www.fitbit.com

Yellow indicates minimum clear space. The yellow area must

be kept free of other elements.

Zx5

The clear space is dened in increme

Z (the width of the logotypes strok
Z

Zx8

logo guidelines

ALTERNATE LOGO VERSIONS

Logotype

Zx6
DONT
MISUSEZx6THE LOGO

m clear space. The yellow area must

Wrong execution of logo
ments.

Zx6

The clear space is dened in increments of the measurement

Z (the width of the logotypes strokes, as in the b above).
Zx5

Zx8

O VERSIONS
Zx6
DONT
MISUSEZx6THE LOGO

st

Dont change elementZx6

position.

Dont stretch or distort.

Don

The clear space is dened in increments of the measurement

Z (the width of the logotypes strokes, as in the b above).

fitbit
E LOGO

ion.

Dont change element position.

Dont stretch or distort.

Dont change fonts or color.

fitbit
Dont stretch or distort.

Dont change fonts or color.

fitbit
Dont change fonts or color.

Dont change element size.

www.fitbit.com

Dont change element size.

Don

logo guidelines

COLOR VARIATIONS
Acceptable brand color
variations.

www.fitbit.com