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Chapter I
THE COMPANY AND ITS BUSINESS
This chapter discusses the ownership of the company, start-up plan,
company location and facilities, mission and vision statement, company goals
and objectives, the companys key to success and the industry analysis.
A. Company Ownership
This business proposed is formed to be a Sole Proprietorship, the
owner and the manager of the business is Mr. Freddave John Susada, he is
liable to all the debts of his business and receives all the profits. An individual
proprietor owns and manages the business and is responsible for all business
transactions.
B. Start-up Plan
The start-up expenses include:
Van
Motorcycle
Start-up Cost
Start-up expenses:
23, 499
Air condition.
Motorcycle
69, 000
Computer Set
35, 000
Van
500, 000
36, 094
Power Generator
47,
000
Office Supplies
2, 500
Electricity and Water Bill (for 3 months, Php. 3500 per month)
10, 500
2, 700
45, 000
237, 600
Licenses/ Permits
4, 000
Miscellaneous
350
3, 000
1, 025, 243
9, 000
C. Intellectual Property
The logo has a compass which symbolizes a guidance and direction to all
travellers. To keep them safe at all times and ensures that they can return to their
home safely. A map symbolizes as a guide to the travellers to know where they
need to go. Epic Escapade means adventure which is unusual and exciting; this
is engage with exploration of unknown territory.
D. Company Locations and Facilities
The projected location of the business establishment will be located at
Roxas E. Ave. Its located near the lady of peace and good voyage church,
Ramon Magsaysay Memorial Colleges, and also near the Plaza Heneral Santos.
Its a convenient area to establish our business since the place is accessible and
because its near the General Santos Plaza.
Since the establishment has settled a lease agreement with the owner of
the area, the settled cost of the area will be 18,500 including the water and the
electricity bill.
The
Facility
Mission
Our mission is to provide a quality service to our customers. A reputation
of excellence in reliability and service, loyal and dedicated to all valued travellers
and offer the best price to experience comfort and peace of mind. We want our
customers to remove there false impression here in Mindanao. And able to good
and long term relationship with the clients
Keys to Success
Chapter II
PRODUCTS AND SERVICES
This chapter refers to the services description, competitive comparison,
and the technology.
Epic Escapade Travel and Tours is a full service agency and sells
standard travel agency goods and services, including airfare and travel
A. Competitive Comparison
In our conducted research about our competitors near the location of our
establishment and turns out that there are many competitors thats near in our
location and most of them offer services that is the same as ours that serves as
our main service which is the adventure provider who specializes in a single type
of hard-adventure activity such as zip-lining and water rafting and they typically
serve customers who purchase tours that are cheap, it ranges from 2, 000.00
10
Php to 5, 000.00 Php. Their strength is their expertise in a given sport. Their
weakness is that they provide a common service in a competitive market and
they do not have the resources, ability or desire to target and/or accommodate a
customer demanding more accommodation and a more luxury/adventureoriented service.
B. Technology
Epic Escapade Travel and Tours will rely on a Computerized Reservation
System (CRS) for all client reservations. The CRS enables travel agencies to
identify what the customer is looking for and make that information available
quickly. It also increases the speed and efficiency with which Epic Escapade
Travel and Tours can communicate with suppliers. In addition, the CRS makes
customer data storage and retrieval relatively simple. Epic Escapade Travel and
Tours will also make use of the Internet for market research and communications.
Functions:
1) It provides information on schedule- this function is important for the clients to
know the days and schedules for flights of an airline.
2) It provides information or availability- this separates an airline service class as
available for passengers whether economy, business, or first class.
3) It provides information on fare quotes- this info pertains to that consolidated
fare for a particular itinerary that a passenger has chosen which is based on
flight, day, time, service class, and passenger type.
4) It provides information on reservation- such as seat bookings or the confirmed
service a particular passenger has availed.
5) It provides information for ticketing- which functions pertaining to the capability
of the system to generate and store tickets for passengers
11
Chapter III
THE MARKETING PLAN
This chapter discusses the market analysis, marketing strategy, and
customer service, implementation of marketing strategy and assessment of
marketing effectiveness.
A. Market Analysis
a.) Target Markets
12
Direct Competitors
13
SWOT Analysis
Helpful
Harmful
Strengths
Weaknesses
Internal origin
the customer
Location of the business
Opportunities
Threats
Expand services and products
Many
firmly
established
Presently there is no reliable public
competitors
Possibility of new and much
transportation company to take
External origin
tourists to areas of interest.
more innovative service
14
the
annual
accommodation
occupancy
comparison
summary report, the total number of foreign guest in the year 2015 is
12, 357 unlike the previous year which is 10, 204 foreign guest only.
We can say that the total population of guest here in General Santos
is increasing annually not only the foreigners but as well as the
domestic guest, this can lead to more opportunities for the tourism
and hospitality industry.
15
20%
80%
Graph 2 below shows that 60% of the people that we surveyed definitely
needed the necessity of the services offered while 30% of the people that we
surveyed probably needed our services offered, 10% answered that they
probably dont need the necessity of the services offered.
16
Probably needed
10%
30%
60%
Graph 3 below shows that 28% of the people that we surveyed make their
own itineraries while 72% of them prefer tour package itinerary.
17
28%
72%
B. Marketing Strategy
a.) Promotion
18
Because
we
want
to
develop
close
working
19
20
21
travel
dates,
financial
considerations,
and
accommodations required.
22
23
A. Organizational Structure
FREDDAVE
JOHN C.
SUSADA
manager
JEROME C.
OPPUS
travel
counselor
CARL ANGELO
M. NECESITO
reservation
and ticketing
officer
MARVEN JOHN
C. ACENO
liaison officer
24
25
Answer
inquiries
regarding
such
information
as
schedules,
26
Gather and compile visitor statistics such as the numbers and types of
visitor inquiries.
27
Determines what visas and other documents are required for travel.
B. Personnel Plan
We have the intention to compensate our personnel well and make
them sure that they will be satisfied on their designated jobs and reward and
encourage peak performances that will result to employee retention. Our
compensation will include a two week vacation each year. Epic Escapade
travel and tours values not only our customers but as well as our employees
and recognize their contribution to the companys profitability, and make sure
to pay them the right salary that fits their jobs
There will only be one personnel in charge in travel counseling, one for
the reservation and ticketing managing, and for the intermediary to minimize
the expenses of the business. Epic Escapade travel and tours will only need
one employee for each position since the business is just new in the market.
Position
Employed
Daily Salary
Monthly
Annual
Salary
Salary
Travel Counselor
275.00
6, 600.00
79, 200.00
275.00
6, 600.00
79, 200.00
Officer
28
Liaison Officer
275.00
6, 600.00
79, 200.00
Total Payroll
825.00
19, 800.00
237, 600.00
All the employees will work eight hours per day and six days per week
with the standard local rate or the minimum wage. The table beneath shows
the salary of the employees.
29
Chapter V
FINANCIAL PLAN
This chapter discusses the financial assumption, income statement, cash
flow statement, balance sheet, and other information to start up plan budget for
the business.
Financial Assumptions
30
A. Income Statement
31
B. Balance Sheet
32
Chapter VI
Potential Risk and Problem
The chapter discusses the different potential risk and problems that
the business may encounter during the operation.
Financial Risk
The business is still in a risky situation which can lead to negative
effects in the company. Financial is one of the problems when you have
only one owner of the business. The owner is responsible for providing
assistance, employees liabilities and as well as with the public liability
Common Error
The agency can also face different risk such a natural disasters for
example is typhoon or earthquake, fraud which wrongful or criminal
deception intended to result in financial or personal gain., fire which is
preventable but still occur in some cases, theft even if you have security
someone will try to steal the money, system malfunctions caused by
viruses or loss of internet connection and etc.
Market Risk
The travel agency may face a challenge in terms of getting
customers that we not new to our products and our services. There are
many established competitors existed so our business must be able to
compete with the market and create an innovative way to get customers
and satisfy them.
Human Resource
This is one of the greatest risks that a business may face since it is
associated with the actions of the work force and human errors are also
made, especially during hiring.
33
Appendices
34
35
Office Layouts
36
Tour Package A
Maitum Tour P1, 750.00 per head minimum of 10
Itinerary:
*Travel from Gensan to Maitum for 2 and a half hour.
*Eat breakfast at Iriz Garden
*Try Water Tubing at Pangi River in New La Union, Maitum, Sarangani
Province.
*Eat lunch at a Fast food near Pangi River
*Travel to the Pawikan Santuary
* Travel back to Gensan
Package Inclusive:
Airport transfers
Land Transport
Tour guide
Breakfast and Lunch only
37
Tour Package B
Lake Sebu Tour P1,999.00 per head minimum of 10
Itinerary:
*From General Santos travel to Punta Isla Lake Resort
*Dine at their famous restaurant and Open Cottages
*Travel to the Seven falls
*Try Zip Line
*Eat famous tilapia specialty dishes
*Experience boating
*Buy beaded accessories, bracelets and take home ethnic necklaces at
their souvenir shops.
Package Inclusive:
Airport transfers
Land Transport
Tour guide
Full board meals
38
Tour Package C
General Santos Tour P800.00 per head
Itinerary:
*From airport to Sarangani Highlands for breakfast
*See freshly catched fishes at Fisport General Santos
*Travel to SM General Santos
*Lunch at Chic-boi General Santos
*See Manny Pacman Pacquiao Mansion
*Go to Plaza Heneral Santos and see different kinds of street foods
Package Inclusive:
Airport transfers
Land Transport
Tour guide
Full board meals
39
40
41
42
43
44
45
References:
http://www.slideshare.net/nverteji/training-development-16133193
http://www.bplans.com/personnel_management_business_plan/financial_plan_fc
.php
http://smallbusiness.chron.com/examples-advertising-strategies-10853.html
http://www.bplans.com/travel_tour_agency_business_plan/strategy_and_implem
entation_summary_fc.php
https://kadamb.wordpress.com/2010/07/09/impact-of-public-relations/
46
CURRICULUM VITAE
47
Objectives
To lead, challenge and be challenged in a marketing strategy or business/market
development position. Analyze and improve marketing, sales and operational
performance.
Professional Skills
Educational Backgrounds
Tertiary:
Secondary:
2013
2017
Elementary:
2009
Personal Information
Single, Born on May 30, 1997 Polomlok, South Cotabato, Philippines, Filipino
citizenship, Roman Catholic. Good communication skills both in oral & written
(English & Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence
STI National Youth Convention
Operations Seminar
Hotel
48
Held at KCC Convention
Hotel Function Hall
J. Catolico Ave. General Santos City
General Santos City
February 26, 2013
2015
Held at Greenleaf
San Miguel St.
October 16
City Address: Block 8 lot 26 Gensanville Phase 2 Bula, General Santos City
Mobile: +639152992621
Email: Sfreddave@yahoo.com
Objectives
Seeking associated with challenging and responsible career with a distinctive organization, having
an operation that provides a motivating work environment as well as an opportunity for career
advancement in order to increase, enhance broaden and properly utilize my qualification as well as
my experience.
Professional Skills
Educational Backgrounds
Tertiary:
Secondary:
2013
2017
Elementary:
2009
Personal Information
Single, Born on May 15, 1997 General Santos City, Philippines, Filipino
citizenship, Catholic. Good communication skills both in oral & written
(English & Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence.
Seminars Attended
49
STI National Youth Convention
Operations Seminar
Held at KCC Convention
Hotel Function Hall
J. Catolico Ave. General Santos City
General Santos City
February 26, 2013
2015
Hotel
Held at Greenleaf
San Miguel St.
October 16
Objectives
Seeking a challenging Destination Management, Travel Executive, Hospitality, Hotel
Sales, Tourism, Convention, or related Corporate position in which extensive
business experience and a documented record of accomplishments will be of value.
Professional Skills
Educational Backgrounds
Tertiary:
Secondary:
school
2011
2017
Elementary:
2007
Personal Information
50
Single, Born on August 20 Koronadal City, Philippines, Filipino citizenship,
Catholic .Good communication skills both in oral & written (English &
Filipino).Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence
Seminars Attended
Hotel
Held at Greenleaf Hotel
San
October 16 201
Objectives
Seeking a challenging Destination Management, Travel Executive, Hospitality, Hotel
Sales, Tourism, Convention, or related Corporate position in which extensive
business experience and a documented record of accomplishments will be of value.
Professional Skills
Educational Backgrounds
Tertiary:
Secondary:
2013
Elementary:
2009
Personal Information
2017
51
Seminars Attended
Hotel
Held at Greenleaf
San Miguel St.
October 16 2015
Objectives
Seeking a challenging Destination Management, Travel Executive, Hospitality, Hotel
Sales, Tourism, Convention, or related Corporate position in which extensive
business experience and a documented record of accomplishments will be of value.
Professional Skills
Educational Backgrounds
Tertiary:
Secondary:
2013
Elementary:
2009
2017
52
Personal Information
Single, Born on January 20, 1997 lanao del sur malabang, Philippines,
Filipino citizenship, catholic. Good communication skills both in oral & written
(English & Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence
Seminars Attended
Hotel
Held at Greenleaf
San Miguel St.
October 16
Objectives
Seeking a challenging Destination Management, Travel Executive, Hospitality, Hotel
Sales, Tourism, Convention, or related Corporate position in which extensive
business experience and a documented record of accomplishments will be of value.
Professional Skills
Educational Backgrounds
Tertiary:
2017
53
Secondary:
Elementary:
2009
Personal Information
Single, Born on April 28, 1997 General Santos City, Philippines, Filipino
citizenship, Roman catholic. Good communication skills both in oral & written
(English & Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence
Seminars Attended
Hotel
Held at Greenleaf
San Miguel St.
October 16
Norwen C. Aninag
Objectives
Looking for a post of a travel counselor in a reputed travel agency on basis of
thorough grasp of the travel industry and a diploma in travel and tourism.
Professional Skills
Educational Backgrounds
54
Tertiary:
Secondary:
2013
2017
Elementary:
2009
Personal Information
Single, Born on May 15, 1997 General Santos, Philippines, Filipino
citizenship, Catholic. Good communication skills both in oral & written
(English & Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence.
Seminars Attended
Hotel
Held at Greenleaf
San Miguel St.
October 16
City Address: Purok 13-B Kanlaon St., Brgy. Fatima, General Santos City
Mobile: +639152992621
Email: Sfreddave@yahoo.com
Objectives
Seeking a challenging Destination Management, Travel Executive, Hospitality, Hotel
Sales, Tourism, Convention, or related Corporate position in which extensive
business experience and a documented record of accomplishments will be of value.
Professional Skills
55
Educational Backgrounds
Tertiary:
Secondary:
2013
2017
Elementary:
2009
Personal Information
Single, Born on May 14, 1997 Davao City, Philippines, Filipino citizenship,
Pentecostal. Good communication skills both in oral & written (English &
Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence
Seminars Attended
STI National Youth Convention
Operations Seminar
Held at KCC Convention
Hotel Function Hall
J. Catolico Ave. General Santos City
General Santos City
February 26, 2013
2015
Hotel
Held at Greenleaf
San Miguel St.
October 16
Jerome C. Oppus
City Address: Block 14 Lot 9 Phase 2 Gensanville Subd. Bula, General
Santos City
Mobile: +639172423722
Email: jeromeofficial01@gmail.com
Objectives
Looking for a post of a travel counselor in a reputed travel agency on basis of
thorough grasp of the travel industry and a diploma in travel and tourism.
Professional Skills
56
Educational Backgrounds
Tertiary:
2017
Secondary:
Stratford International school
2013
Jose Divinagracia St. Zone 1 Bula, General Santos City
Elementary:
Stratford International school
2009
Jose Divinagracia St. Zone 1 Bula, General Santos City
Personal Information
Single, Born on May 15, 1996 General Santos, Philippines, Filipino
citizenship, Catholic. Good communication skills both in oral & written
(English & Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence.
Seminars Attended
STI National Youth Convention
Operations Seminar
Held at KCC Convention
Hotel Function Hall
J. Catolico Ave. General Santos City
General Santos City
February 26, 2013
2015
Hotel
Held at Greenleaf
San Miguel St.
October 16
57
Secondary:
2007
Elementary:
2004
Personal Information
Single, Born on January 18, 1991 General Santos, Philippines, Filipino
citizenship, Catholic. Good communication skills both in oral & written
(English & Filipino). Able to learn quickly, adapt quickly to new environment,
demonstrate flexibility and persistence.
Seminars Attended
STI National Youth Convention
Operations Seminar
Held at KCC Convention
Hotel Function Hall
Hotel
Held at Greenleaf
58
J. Catolico Ave. General Santos City
General Santos City
February 26, 2010
2015