PRESS RELEASE

FOR IMMEDIATE RELEASE

YWCA Montral Names DDB Agency Of Record

DDB Canada Montral charged with strengthening the brand and raising awareness for
the community organization and the causes it supports
June 15, 2016 | Montreal

YWCA Montral has appointed DDB Canadas Montral office as its agency of record
via a pro-bono partnership that sees the agency helping to strengthen the brand and
creating awareness of the valuable services it provides. Founded in 1875, YWCA
Montral is one of the oldest community organizations in the city, committed to building
a better future for women and girls in an egalitarian society where they have the power
and opportunity to realize their full potential.
Our previous communication efforts have squarely focused on lobbying government,
however an opportunity also exists to raise YWCA Montrals profile amongst the
general population by sharing how our services have reduced situations of violence
and gender inequality experienced by women and girls, says Louise Poirier, president
of the board, YWCA Montral. This new partnership, signifies a promising future in the
broader context of womens issues, and we are proud to have found a likeminded
partner that believes in our philosophy and vision.
As the agencys first assignment, DDB Canada Montral will start work on an
awareness campaign focusing on hypersexualization to ultimately stop the sexual
exploitation of high school-aged girls being recruited as sex trade workers. The
powerful new campaign is slated to launch in September 2016.
DDB is committed to helping women shine by ensuring they have their rightful place at
all levels of society, says Monique Brosseau, VP managing director, DDB Canada
Montral. Our agency has multiple initiatives designed for empowering women in the
workplace and were proud to donate our strategic planning, creative talent and OmniChannel approach to elevate YWCA Montral and bring issues impacting women to the
forefront.
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About YWCA Montreal
Since 1875, the YWCA Montreal has worked to prevent violence in the lives of women and girls, develop their skills,
self-esteem and autonomy and encourage their personal growth. It has contributed to building a better future for
women and girls in an egalitarian society where they have the power and opportunity to realize their full potential. For
more information, visit: http://www.ydesfemmesmtl.org/
About DDB Canada!
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in
Canada. The agency was named 2015 Digital Agency of the Year by strategy magazine and was ranked #2 agency in
Canada by the Gunn Report in 2015. Known for advertising that generates significant results for clients, DDB Canada
is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business.
DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated marketing
disciplines include: public relations, event management, digital, social, mobile, branding, design, direct response,
CRM and shopper marketing.
Press Contact:
Paige Calvert, Director of Corporate Communications & PR, DDB Canada

Email: paige.calvert@ddbcanada.com
Phone: 604.608.4421