ASSIGNMENT

DRIVE
PROGRAM

SPRING 2016
MBA SEM 3

SUBJECT CODE &

NAME
BK ID
CREDITS
MARKS

MB0050
RESEARCH METHODOLOGY
B1700
4
60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Questions

Q.No
1

Marks

Total
Marks

10

Define business research and explain the process of research?

Definition of Research

Explanation of the steps in a research study

8
Discuss Descriptive Research designs? Explain the different kinds of descriptive research
designs.

Meaning of Descriptive Research designs

Kinds of Descriptive research designs

10

Discuss four types of measurements scales with appropriate examples.

Nominal
Ordinal
Interval
Ratio

2.5
2.5
2.5
2.5

10

Differentiate between the Stratified random sampling and Systematic sampling.

a. stratified random sampling
b. systematic sampling

10

5
Distinguish between coding closed-ended structured questions and coding open-ended
structured questions
Coding Closed-ended
5
10
Coding Open-ended
5
Explain the Structure of the Research Report. What are the guidelines for effective
report writing?
Explanation of the Structure of the Research Report
Guidelines for effective report writing

5
5

10