Tanya Space Portfolio PDF

TANYA SPACE
DESIGN PORTFOLIO
TanyaSpaceDesign@gmail.com 585.200.1150
For over 20 years I have used strategic design to help my clients communicate more
effectively to their desired audience. My aim is to create a positive impact on the
reader and I always approach design with the end user in mind, while never losing
sight of my clients design and brand goals.
I have worked with a range of clients to solve their communication challenges, making
complex information easier to navigate and conveying emotionally challenging
topics in a sensitive and respectful manner. I give particular thought to how imagery
strengthens a message and brings additional layers of communication to each story.
As a designer I am not ego driven. My goal is to get the best solution for the
challenge in front of me. I have incredible attention to detail. By approaching
everything as a wholistic communication I bring value beyond just the design solution.
Thank you for taking the time to review my work. If you do not see what youre
looking for please reach out. I am happy to provide additional samples and answer
any questions you may have.
Changing a Life
through Music
In the song, Thunder Road, Bruce Springsteen
sings about how he got a guitar and learned how
to make it talk. At Hillside, Nick got a guitar
and it completely changed his life.
When Nick came to Hillsides Varick Campus in
Romulus, New York at the age of 14, he was quiet,
withdrawn, and disinterested in participating in
program services. The one thing he expressed
any interest in, according to Kim, Campus
Recreation Specialist, was learning how to play a
musical instrument.
Once staff introduced Nick to the bass guitar,
he became happier and the programming began
to have a bigger impact. Soon after, Nick
became the bass player in the Youth Voice Band
and then moved up to lead guitarist. Nick
quickly became the best lead guitarist the Youth
Voice Band has ever had, states Kim. He
literally and figuratively came out from under
the hood he wore that completely hid his face.
With each passing week, lesson and
Nick
performance, his skills as a musician grew, as

did his insatiable desire to learn.
After discovering
music and having
Kim teach me
the bass and guitar,
a whole new world
opened up for me.
Now age 19, Nick exemplifies the very best of

Hillside success stories. He has taken his musical
talents to Monroe Community College, where he is
studying Music Performance in the 2+2 Program.
Nick hopes to complete his degree at the Eastman
School of Music or another renowned music
school. When not taking six music classes at once,
he writes songs as a creative outlet.
Besides working toward his dream of becoming a
rock star Nick also hopes to inspire other kids who
are facing challenges and learning how to cope.
I can relate to the place theyre at and want to
show them that it can happen. You can be
successful, he says. I know that if I keep working
at it, Ill achieve my goal of becoming a famous
rock star or just like Eric Clapton, my idol.
Clearly for Nick, Hillside was instrumental in
helping him find his path in life.
HILLSIDE FAMILY OF AGENCIES
95
2,244 Employees
Revenues Invoiced by Service*

Adoption
ENROLLED IN SCHOOL,
GRADUATED OR
EMPLOYED
6-18 months
post-discharge
Adoption
179
259,404
Adult Health Home
506
Customized
$240,108
586,424
Customized
318
Day Treatment Education
12,129,145
353
Developmental Disabilities
8,935,524
181
Early Childhood Development

Family Development
Family Finding
777,423
3,330,598
280,935
Foster Care
1,118
Family Development
758
Family Finding
5,829,671
Home- and CommunityBased Services
Foster Care
Non-Secure Detention
304
1,717,990
Outpatient Treatment
1,362
Residential Treatment
63,172,811
Grand Total
$123,285,569
16% 18-26 Years

Over 26
53% Female
GENDER
47% Male
773
2,379,753
8,881,171
0-5 Years
71% 6-17 Years

8%
500
Home- and CommunityBased Services
14,764,612
5%
AGE
46
Youth Development
2014 Annual Report
Demographic Characteristics
Number of Families Served by Service
Adult Health Home
47% African American

29% Caucasian
599
ETHNICITY
13% Hispanic/Latino
Youth Development
4,971
7%
Multi-racial
Grand Total**
11,149
4%
Other
** Philanthropic revenues support services across regions above

and beyond amounts presented.
** Grand total is less than the sum of all service numbers because
many families have children enrolled in multiple programs.
Strengthening Community, One Family at a Time
At a Glance
20
6-18 Months Post-Discharge
WESTERN
REGION
Allegany, Chautauqua,
Cattaraugus, Chemung,
Erie, Genesee,
Livingston, Niagara,
Orleans, Schuyler,
Steuben and Wyoming
Counties of New York
Quick Facts
335 Employees
Adoption
8 HCC Community-Based Team Offices
Adult Health Homes
134
3 HCC Individual Residential Alternative

Group Homes (19 beds)
Customized
143
1 SFCC Residential Campus in Bath (29 beds)
2 HW-SC sites within the Buffalo Public School District
46
110
Foster Care
278
Home- and Community-Based Services
310
Quick Facts
1,313
364 Employees
Adoption
3 HCC Community-Based Offices
Adult Health Homes
220
1 HCC Day Treatment Site
Customized
125
1 HCC Residential Campus in Auburn (56 beds)
30
10 HW-SC sites within the Syracuse School District
Family Development
91
Foster Care
AVOIDED
INCARCERATION
72
60
190
113
Youth Development
1,032
Central Region Grand Total*
1,810
IN A PERMANENT LIVING
SITUATION
*Grand total is less than the sum of all service numbers because
many families have children enrolled in multiple programs.
At a Glance
24
25
HILLSIDE CHILDREN'S FOUNDATION
91% Reimbursement from

Government Agencies
(fees for service)
1% United Way
6% Public Support
2% Other Revenue
OPERATING REVENUES
Reimbursement from Government
Agencies (fees for service)
United Way
Public Support
Other Revenue
Operating Report (for the year ended June 30)

2014
$120,483,131
1,027,369
8,490,995
2,801,912
Total Operating Revenues
$134,592,672
$132,803,407
OPERATING EXPENSES
Services
Management and General
$116,296,267
14,482,698
$116,177,540
15,226,129
Total Operating Expenses
$130,778,965
$131,403,669
Summarized Consolidated
Balance Sheet (at June 30)
EXPENSES
2013
$121,182,138
1,331,040
8,641,741
3,437,753
2013
2014
Cash and Investments

Accounts Receivable
Property
Other
$28,880,700
22,722,360
74,118,918
5,363,402
$33,875,957
21,701,245
72,294,407
5,588,151
Total Assets
$131,085,380
$133,459,760
$92,234,555
38,850,825
$84,899,520
48,560,240
$131,085,380
$133,459,760
Liabilities
Net Assets
Total Liabilities and Assets
Financial Review
OPERATING REVENUES
Public Support
Investment Gains (losses)
Total Income
2014
$8,882,584
3,122,993
OPERATING EXPENSES
Fundraising Expense
$968,196
266,993

Grants to Affiliates
$1,235,189
$8,340,993
OPERATING REVENUES
United Way
Other Revenue
2014
$108,945,173
589,955
1,986,000
$111,521,128
OPERATING EXPENSES
Services
$100,258,232
12,054,036
$112,312,268
Accounts Receivable
Property
Other
2014
$4,606,985
18,453,803
64,735,161
$10,588,282
Total Assets
$98,384,231
Liabilities
Net Assets
$79,892,854
18,491,377
$98,384,231
REVENUE
Reimbursement from
Government Agencies
(fees for service) 98%
United Way 1%
Other Revenue 2%
EXPENSE
Services 89%
Management and
General 11%
REVENUE
Reimbursement from
Government Agencies
United Way 1%
Other Revenue 46%
EXPENSE
Services 89%
Management and
General 11%
REVENUE
Reimbursement from
Government Agencies
Other Revenue 1%
EXPENSE
Services 90%
Management and
General 10%
$12,005,577
2014

Accounts Receivable
Property
Other
$26,869,751
532,437
1,216,019
7,967,454
Total Assets
$36,585,661
Liabilities
Net Assets
$179,761
35,405,900
$35,585,661

HILLSIDE
WORK-SCHOLARSHIP
CONNECTION

REVENUES
OPERATING REVENUES
United Way
Other Revenue
2014
$7,423,113
64,059
6,522,777
$14,009,949
OPERATING EXPENSES
Services
$11,688,370
1,501,096
$13,189,466

SNELL FARM
CHILDRENS CENTER
HILLSIDE
CHILDREN'S CENTER
88% Services
12% Management
and General

2014 ANNUAL REPORT
319
Western Region Grand Total*
CENTRAL
REGION
AVOIDED
HOSPITALIZATION
49
Youth Development
Broome, Cayuga,
Chenango, Cortland,
Herkimer, Jefferson,
Lewis, Oneida,
Onondaga, Oswego,
Madison, St. Lawrence,
Tioga and Tompkins
Counties of New York
Family Development
Hillside wanted an annual report

that would reinforce their brand
at a big picture level but without
losing focus on their mission to serve
children and families. The design
reflects Hillsides scope and impact
with a modern and clean look that
leans towards corporate while still
emphasizing each personal story.
Design and copy work together
to allow the viewer to flip through
quickly and still walk away with the
essence of each individual narrative.
99
96
43
OPERATING REVENUES
Other Revenue
$4,114,855
25,079
2014
$4,139,934
OPERATING EXPENSES
Services
2014
$3,768,578
432,381
$4,200,959
Accounts Receivable
Other
Total Assets
Liabilities
Net Assets
Accounts Receivable
Property
Other
Total Assets
2014
$400
1,952,364
10,912,612
$12,865,376
$808,601
12,056,775
$12,865,376
2014
$50,310
651,535
3,262,695
86,893
$4,051,433
Liabilities
Net Assets
$3,580,725
470,708
$4,051,433
27
heart
celebrating the
of Hillside Family of Agencies
This
This years
years Annual
Annual Report
Report focuses
focuses on
on our
our
donorsthe
donorsthe individuals,
individuals, families,
families, foundations
foundations
and
and corporations
corporations who
who choose
choose to
to invest
invest in
in
Hillside
Hillside Family
Family of
of Agencies.
Agencies. Hillside
Hillside was
was
founded
founded 176
176 years
years ago,
ago, based
based on
on the
the good
good
will
will and
and generosity
generosity of
of our
our community,
community, and
and
that
that legacy
legacy of
of philanthropy
philanthropy continues
continues today.
today.
Many
Many of
of the
the services
services we
we provide
provide would
would not
not
be
be viable
viable without
without donor
donor support.
support. Our
Our donors
donors
make
make itit possible
possible for
for Hillside
Hillside to
to touch
touch the
the lives
lives
of
of youth
youth and
and families
families who
who otherwise
otherwise would
would
spend
spend aa large
large portion
portion of
of their
their lives
lives looking
looking
for
for nurturance
nurturance and
and care.
care. Today,
Today, Hillside
Hillside
Family
Family of
of Agencies
Agencies and
and its
its affiliates
affiliates provide
provide
services
services to
to those
those who
who need
need someone
someone to
to be
be aa
voice
voice for
for them
them in
in their
their communities.
communities. Hillside
Hillside
also
also works
works with
with the
the families
families of
of our
our youth
youth to
to
help
help with
with parenting
parenting skills
skills and
and to
to assist
assist them
them
in
in efforts
efforts to
to understand
understand the
the challenges
challenges their
their
children
children face
face as
as they
they grow.
grow.
We
We are
are deeply
deeply grateful
grateful that
that our
our donors
donors and
and
friends
friends have
have chosen
chosen to
to invest
invest their
their resources
resources
in
in Hillside
Hillside Family
Family of
of Agencies.
Agencies. We
We believe
believe
the
the people
people and
and organizations
organizations listed
listed within
within
support
support us
us because
because they
they feel
feel strongly
strongly about
about
our
our efforts
efforts to
to build
build successful
successful lives
lives for
for those
those
we
we are
are privileged
privileged to
to care
care for.
for. Of
Of the
the many
many
worthwhile
worthwhile community
community organizations
organizations they
they
support,
support, our
our donors
donors tell
tell us
us Hillside
Hillside is
is aa
preferable
preferable choice
choice for
for the
the following
following reasons:
reasons:
We
We collect
collect and
and analyze
analyze data
data to
to inform
inform our
our
decision-making
decision-making and
and quality
quality improvement
improvement
efforts.
efforts. We
We continually
continually monitor
monitor industry
industry
best-practices
best-practices and
and research
research to
to see
see what
what is
is
most
most effective.
effective. Our
Our donors
donors know
know that
that we
we use
use
their
their contributions
contributions judiciously.
judiciously.
The
The dedication
dedication and
and excellence
excellence of
of our
our staff
staff
helps
helps us
us do
do more
more with
with every
every donation
donation we
we
receive.
receive. We
We invest
invest in
in our
our employees
employees and
and
their
their ability
ability to
to create
create quality
quality through
through several
several
donor-supported
donor-supported scholarship
scholarship funds.
funds.
Hillside
Hillside has
has stood
stood up
up to
to rigorous
rigorous
independent
independent evaluation
evaluation by
by leading
leading national
national
organizations
organizations including
including the
the Edna
Edna McConnell
McConnell
Clark
Clark Foundation,
Foundation, Venture
Venture Philanthropy
Philanthropy
HILLSIDE
HILLSIDE OVERVIEW
OVERVIEW
22
JOE
JOE AND
AND CHRISTINE
CHRISTINE DAMBRA
DAMBRA
44
Partners
Partners and
and the
the Social
Social Impact
Impact Exchange,
Exchange,
which
which has
has named
named Hillside
Hillside Work-Scholarship
Work-Scholarship
Connection
Connection as
as one
one of
of the
the most
most impactful
impactful notnotfor-profits
for-profits in
in the
the United
United States.
States.
We
We are
are committed
committed to
to our
our strategic
strategic intent,
intent,
which
which is:
is: In
In partnership
partnership with
with youth,
youth,
families
families and
and communities,
communities, we
we will
will be
be
the
the leader
leader in
in translating
translating research
research into
into
effective
effective practice
practice solutions
solutions that
that create
create
value
value (outcomes/cost).
(outcomes/cost). This
This focus
focus enables
enables
us
us to
to prioritize
prioritize our
our efforts
efforts and
and assure
assure our
our
resources
resources are
are used
used wisely.
wisely.
As
As impressive
impressive as
as our
our research
research and
and data
data are,
are,
we
we cannot
cannot forget
forget what
what inspires
inspires all
all of
of us
us at
at
Hillside
Hillside Family
Family of
of Agencies
Agencies every
every day
day
the
the youth
youth and
and the
the families
families who
who succeed.
succeed.
The
The youth
youth who
who are
are adopted
adopted into
into forever
forever
familiesthe
familiesthe young
young men
men and
and women
women who
who
stay
stay in
in school,
school, graduate
graduate and
and go
go on
on to
to college
college
and
and careersthe
careersthe youth
youth who
who overcome
overcome
tremendous
tremendous personal,
personal, social
social and
and economic
economic
challenges
challenges and
and forge
forge ahead
ahead to
to live
live successful
successful
livesthese
livesthese are
are the
the achievements
achievements that
that drive
drive
us
us forward.
forward.
GERRY
GERRY LAMARSH
LAMARSH
66
Longtime
Longtime Hillside
Hillside friend
friend and
and supporter
supporter Eric
Eric
Zeller
Zeller recently
recently said
said itit best,
best, Find
Find aa way
way to
to
change
change aa childs
childs life
life and
and II guarantee
guarantee that
that
your
your life
life will
will also
also be
be changed.
changed. All
All of
of us
us at
at
Hillside
Hillside Family
Family of
of Agencies
Agencies are
are inspired
inspired
every
every day
day because
because we
we know
know that
that our
our work
work
impacts
impacts the
the lives
lives of
of others.
others. It
It would
would not
not be
be
possible
possible without
without the
the generous
generous support
support of
of our
our
many
many donors.
donors. We
We thank
thank each
each and
and every
every one
one
of
of you
you for
for believing
believing in
in our
our youth
youth and
and their
their
families,
families, and
and for
for believing
believing in
in Hillside.
Hillside.
EXCELLUS
EXCELLUS BLUECROSS
BLUECROSS BLUESHIELD
BLUESHIELD
88
GREG
GREG AND
AND DEBBY
DEBBY CARVER
CARVER
10
10
KEYBANK
KEYBANK
12
12
MICHAEL
MICHAEL AND
AND ANGELA
ANGELA PICHICHERO
PICHICHERO
14
14
COMMUNITY
COMMUNITY FOUNDATION
FOUNDATION FOR
FOR
PRINCE
PRINCE GEORGES
GEORGES COUNTY
COUNTY
16
16
DONOR
DONOR SUPPORT
SUPPORT
18
18
Roger
Roger B.
B. Friedlander
Friedlander
Chair,
Chair, Board
Board of
of Governors
Governors
HILLSIDE
HILLSIDE AT
AT A
A GLANCE
GLANCE
26
26
FINANCIAL
FINANCIAL REVIEW
REVIEW
29
29
Dennis
Dennis M.
M. Richardson
Richardson
President
President and
and CEO
CEO
BOARDS
BOARDS &
& ADMINISTRATION
ADMINISTRATION
32
32
22
11
a higher calling to give
believing
Its good to know that you might be helping kids who are never going to be able to pay you
back, but their life is a little better, he says, but it really is driven by my faith. My mother and
brother have been involved. Its a family thing. Its very easy to stay out in Chili and just send a
small donation. It took my family to give me the courage to really get involved.
Thank You
Hillside Childrens Fund

Crestwood Spring Fund
Crestwood Friends of Children
Hillside Childrens Centers
Alternative for Independent Youth Program
financial review
Monroe Region
Monroe, Ontario, Seneca, Wayne and

Yates Counties of New York
Quick Facts
1,508 Employees
6 CCC Outpatient Mental Health Clinics
2 CCC Family Resource Center Sites
2 CCC Day Treatment Sites
2 HCC Day Treatment Sites
1 HCC School-Based Service
6 HCC Individual Residential Alternative Group Homes
(41 beds)
3 HCC Scattered Site Apartment Sites
2 HCC Non-secure Detention Facilities (24 beds)
3 Residential Campuses, CCC in Scottsville (26 beds),
HCC in Rochester (99 Beds) and in Varick (119 beds)
19 HW-SC Sites within the Rochester City School District
Adoption
Customized
Family Development
Family Finding
Foster Care
Youth Development
Monroe Region Grand Total*
162
55
305
86
534
1,271
53
234
218
404
1,088
320
3,360
7,209
*Grand total is less than the sum of all service numbers because many families have
children enrolled in multiple programs
OPERATING REVENUES
United Way
Public Support
Other Revenue
OPERATING EXPENSES
Services
Accounts Receivable
Property
Other
Total Assets
Liabilities
Net Assets
Prince George's County, md

Quick Facts
13 Employees
5 HW-SC sites within the Prince George's County
Public Schools
Youth Development
HILLSIDE CHILDREN'S FOUNDATION

2013
$124,276,454
936,743
12,061,403
3,387,488
$121,182,138
1,331,040
8,641,741
3,437,753
$140,662,088
$134,592,672
$123,968,624
14,164,992
$116,296,267
14,482,698
$138,133,616
$130,778,965
2012
$24,273,551
27,088,952
78,414,274
4,605,594
2013
$28,880,700
22,722,360
74,118,918
5,363,402
$134,382,371
$131,085,380
$101,834,006
32,548,365
$92,234,555
38,850,825
$134,382,371
$131,085,380
REVENUES
Reimbursement from
Government Agencies
United Way 1%
Public Support 6%
Other Revenue 3%
240
2012
OPERATING REVENUES
Public Support
Investment Gains (Losses)
Total Income
2012
$11,862,179
(537,280)
2013
$9,039,556
1,866,406
$11,324,899
$10,905,962
OPERATING EXPENSES
Fundraising Expense
$940,301
258,307
$1,018,456
294,276
$1,198,608
$1,312,732
Grants to Affiliates
$5,312,425
$7,422,829
2012
$16,069,973
1,083,206
1,216,019
10,204,622
2013
$20,279,832
1,134,395
1,216,019
10,864,846
$28,573,820
$33,495,092

Accounts Receivable
Property
Other
Total Assets
Liabilities
Net Assets
$289,413
28,284,407
$338,286
33,156,806
$28,573,820
$33,495,092
EXPENSES
Services 89%
Management and
General 11%
28
29
Hillside
Hillside Family
Family
of
of Agencies
Agencies
OFFICERS
OFFICERS
Chair
Chair
Roger
RogerB.
B.Friedlander
Friedlander
Vice
Vice Chair
Chair
Robert
RobertB.
B.Stiles
Stiles
Chair
Chair
Philip
PhilipD.
D.Fishbach
Fishbach
Secretary
Secretary
Jose
JoseJ.J.Coronas
Coronas
Vice
Vice Chairs
Chairs
Sarah
SarahB.
B.Adams
Adamsand
and
T.
T.C.
C.Lewis
Lewis
Treasurer
Treasurer
Diana
DianaL.
L.Nole
Nole
President
President and
and CEO
CEO
Dennis
DennisM.
M.Richardson
Richardson
GOVERNORS
GOVERNORS
Deborah
DeborahJ.J.Daum
Daum
Richard
RichardJ.J.Gangemi,
Gangemi,MD
MD
William
WilliamH.
H.Goodrich
Goodrich
Kevin
KevinN.
N.Hill
Hill
Alan
AlanIllig
Illig
Barbara
BarbaraG.
G.McManus
McManus
Angela
AngelaB.
B.Pichichero
Pichichero
Efrain
EfrainRivera
Rivera
Leonard
LeonardJ.J.Shute
Shute
Robert
RobertC.
C.Tait
Tait
John
JohnE.
E.Van
VanDe
DeWetering
Wetering
32
32
Crestwood
Crestwood
Hillside
Hillside
Childrens
Childrens Center
Center &
& Work-Scholarship
Work-Scholarship
Hillside
Hillside Childrens
Childrens Connection
Connection
Center
Center
OFFICERS
OFFICERS
Secretary
Secretary
Monica
MonicaL.
L.Monte
Monte
Treasurer
Treasurer
Todd
ToddM.
M.Liebert
Liebert
President
President and
and CEO
CEO
Dennis
DennisM.
M.Richardson
Richardson
DIRECTORS
DIRECTORS
Nancy
NancyL.
L.Castro,
Castro,PhD
PhD
David
DavidL.
L.Cleary
Cleary
Craig
CraigF.
F.Curran
Curran
Denise
DeniseT.
T.Dragoone
Dragoone
Carolyn
CarolynT.
T.Friedlander
Friedlander
Richard
RichardJ.J.Gangemi,
Gangemi,MD
MD
James
JamesC.
C.Haefner
Haefner
Joanne
JoanneC.
C.Larson,
Larson,PhD
PhD
Candice
CandiceA.
A.Lucas
Lucas
Gary
GaryMauro
Mauro
Marie
MarieW.
W.McNabb
McNabb
James
JamesC.
C.Moore
Moore
Doren
DorenP.P.Norfleet
Norfleet
Virginia
VirginiaBiesiada
BiesiadaONeill
ONeill
Jan
JanM.
M.Parisi
Parisi
Todd
ToddA.
A.Trehan
Trehan
administration
board membership
Snell
Snell Farm
Farm
Childrens
Childrens Center
Center
Hillside
Hillside Childrens
Childrens
Foundation
Foundation
OFFICERS
OFFICERS
OFFICERS
OFFICERS
Chair
Chair
Deborah
DeborahJ.J.Daum
Daum
Chair
Chair
James
JamesK.
K.Merkley
Merkley
Vice
Vice Chair
Chair
Howard
HowardR.
R.Jacobson
Jacobson
Vice
Vice Chair
Chair
Christine
ChristineM.
M.Valkenburgh,
Valkenburgh,
Esq.
Esq.
Vice
Vice Chair
Chair
Daniel
DanielJ.J.Diefendorf
Diefendorf
Treasurer
Treasurer
Daniel
DanielR.
R.Wegman
Wegman
Secretary
Secretary
Harvey
HarveyE.
E.Tremper
Tremper
CEO
CEO
Dennis
DennisM.
M.Richardson
Richardson
Treasurer
Treasurer
Jo
JoA.
A.Slovak
Slovak
DIRECTORS
DIRECTORS
President
President and
and CEO
CEO
Dennis
DennisM.
M.Richardson
Richardson
OFFICERS
OFFICERS
Chair
Chair
Gerard
GerardQ.
Q.Pierce
Pierce
Sarah
SarahAmering
Amering
Anne
AnneM.
M.Kress,
Kress,PhD
PhD
Milt
MiltSender
Sender
John
JohnM.
M.Summers
Summers
Secretary
Secretary
Daniel
DanielMason
Mason
Treasurer
Treasurer
Brian
BrianC.
C.Callahan
Callahan
CEO
CEO
Dennis
DennisM.
M.Richardson
Richardson
TRUSTEES
TRUSTEES
DIRECTORS
DIRECTORS
David
DavidL.
L.DuBois,
DuBois,Jr.
Jr.
Philip
PhilipJones
Jones
Gary
GaryL.
L.Short
Short
Levi
LeviH.
H.Weaver
Weaver
Robert
RobertW.
W.August
August
Robert
RobertM.
M.Baker
Baker
Timothy
TimothyJ.J.Bancroft
Bancroft
Gregory
GregoryH.
H.Carver
Carver
Douglas
DouglasR.
R.Hilfiker
Hilfiker
Louise
LouiseH.
H.Klinke
Klinke
Barbara
BarbaraG.
G.McManus
McManus
Shawn
ShawnP.P.ODonnell
ODonnell
Jason
JasonP.P.Torres
Torres
Gregory
GregoryWoodard
Woodard
Clyde
Clyde Comstock
Comstock
Chief
ChiefOperating
OperatingOfficer
Officer
Hillside
Hillside Family
Family of
of Agencies
Agencies
Barbara
Barbara Conradt
Conradt
President
President
Crestwood
Crestwood Childrens
Childrens Center
Center
Executive
ExecutiveDirector
Director
Hillside
Hillside Childrens
Childrens Center:
Center:
Greater
Greater Monroe
Monroe Region
Region
Maria
Maria Cristalli
Cristalli
Chief
ChiefStrategy
Strategyand
andQuality
QualityOfficer
Officer
Hillside
Hillside Family
Family of
of Agencies
Agencies
Cecilia
Cecilia Griffin
Griffin Golden,
Golden, PhD
PhD
Executive
ExecutiveDirector
Directorof
ofEducation
Education
Hillside
Hillside Childrens
Childrens Center
Center
Helen
Helen Halewski,
Halewski, PhD
PhD
Chief
ChiefHuman
HumanResources
Resources
and
andOrganizational
Organizational
Development
DevelopmentOfficer
Officer
Hillside
Hillside Family
Family of
of Agencies
Agencies
A.
A. Thomas
Thomas Hildebrandt
Hildebrandt
President
President
Hillside
Hillside Childrens
Childrens Foundation
Foundation
Daniel
Daniel Lesinski
Lesinski
Executive
ExecutiveDirector
Director
Developmental
Disabilities
Services
Services
Augustin
Augustin Melendez
Melendez
President
President
Hillside
Hillside Work-Scholarship
Work-Scholarship
Connection
Connection
Linda
Linda Miller
Miller
Consultant
Consultant
Hillside
Hillside Family
Family of
of Agencies
Agencies
Elizabeth
Elizabeth Nolan
Nolan
Executive
ExecutiveDirector
Director
Hillside
Hillside Childrens
Childrens Center:
Center:
Central
Central Region
Region
Paul
Paul Perrotto
Perrotto
Chief
ChiefFinancial
FinancialOfficer
Officerand
and
Strategic
StrategicDevelopment
DevelopmentOfficer
Officer
Hillside
Hillside Family
Family of
of Agencies
Agencies
Dennis
Dennis M.
M. Richardson
Richardson
President
Presidentand
andCEO
CEO
Hillside
Hillside Family
Family of
of Agencies
Agencies
ACCREDITATIONS
ACCREDITATIONS
Council
Councilon
onAccreditation
Accreditation
LICENSES
LICENSES
New
NewYork
YorkState
StateEducation
Education
Department
Department
New
NewYork
YorkState
StateOffice
Officeof
ofAlcohol
Alcohol
and
andSubstance
SubstanceAbuse
AbuseServices
Services
New
NewYork
YorkState
StateOffice
Officeof
ofChildren
Children
and
andFamily
FamilyServices
Services
Michael
Michael Snyder,
Snyder, JD
JD
General
GeneralCounsel
Counsel
Hillside
Hillside Family
Family of
of Agencies
Agencies
New
NewYork
YorkState
StateOffice
Officeof
of
Mental
MentalHealth
Health
Karen
Karen Sylvester
Sylvester
Executive
ExecutiveDirector
Director
Hillside
Hillside Childrens
Childrens Center:
Center:
Western
Western Region
Region
Executive
ExecutiveDirector
Director
Snell
Snell Farm
Farm Childrens
Childrens Center
Center
MEMBERSHIPS
MEMBERSHIPS
New
NewYork
YorkState
StateOffice
Officefor
forPeople
People
with
withDevelopmental
DevelopmentalDisabilities
Disabilities
New
NewYork
YorkState
StateCoalition
Coalitionfor
for
Childrens
ChildrensMental
MentalHealth
HealthServices
Services
New
NewYork
YorkState
StateCoalition
Coalition
of
of853
853Schools
Schools
New
NewYork
YorkState
StateCouncil
Councilof
ofFamily
Family
and
andChild
ChildCaring
CaringAgencies
Agencies
Prince
PrinceGeorge's
George'sChamber
Chamber
of
ofCommerce
Commerce
Rochester
RochesterBusiness
BusinessAlliance
Alliance
United
UnitedStates
StatesChamber
Chamber
of
ofCommerce
Commerce
United
UnitedWay
Wayof
ofBuffalo
Buffaloand
and
Erie
ErieCounty
County
United
UnitedWay
Wayof
ofCentral
CentralNew
NewYork
York
United
UnitedWay
Wayof
ofGreater
GreaterRochester
Rochester
Alliance
Alliancefor
forChildren
Childrenand
andFamilies
Families
EDITOR
EDITOR
Business
BusinessCouncil
Councilof
ofNew
NewYork
YorkState
State
Mary
MaryHadley
Hadley
Catalogue
Cataloguefor
forPhilanthropy
Philanthropy
Families
FamiliesTogether
Togetherin
in
New
NewYork
YorkState
State
Human
HumanService
ServiceCoalition
Coalitionof
of
Prince
PrinceGeorge's
George'sCounty
County
Juvenile
JuvenileDetention
DetentionAssociation
Association
of
ofNew
NewYork
York
PRINTING
PRINTING
Canfield
Canfieldand
andTack
Tack
DESIGN
DESIGN
Tanya
TanyaSpace
SpaceGraphic
GraphicDesign
Design
National
NationalNetwork
Networkof
ofRunaway
Runawayand
and
Homeless
HomelessYouth
YouthServices
Services
New
NewYork
YorkState
StateAssociation
Association
of
ofCommunity
Communityand
andResidential
Residential
Agencies
Agencies

2013 ANNUAL REPORT
2,570 students in
Monroe County Schools
were identified as
homeless in 2012-13*
at a glance
This annual report balances the

requirement to reinforce the brand
with depictions of the donor as the
hero of the narrative. I integrated
data, perspectives, and stories without
cluttering the experience for the
reader. The client requested an elegant
design in contrast to the previous
years technical focus. Decreasing the
page size allowed for more pages on
press without significantly increasing
costs. This allowed for a better use of
white space, color, and fonts to achieve
the clients goals.
For more information:

Contact Saul Jeng at (585) 654-4469
or sjeng@hillside.com
Or visit hillside.com/AIY
2013 ANNUAL REPORT
Joe is especially inspired by AIYs Drop-In Center, where homeless youth can get a meal and
support services. The Center really cares about the kids and they really try to help, he says.
With support from his wife Christine and their family, Joe decided to become more personally
involved. When we were young, we would go to our grandmothers for dinner. The house was
crowded and it was just macaroni for dinner, but it was great. This is what AIY gives these
kids. It provides a little haven. So we started making dinner for them once a month. Joe has
also volunteered as a mentor at the Drop-In Center.
In addition to the Drop-In Center,

Alternatives for Independent Youth
provides Crisis Counseling, Street
and Jail Outreach, Scattered Site
Apartment Program, Transitional Living
Program, Education and Employment
and Case Management services to
help homeless youth escape unsafe
environments, secure stable housing
and return to school or employment.
for
Joe Dambra pictured with his mother Geraldine Dambra
When Joe received a letter from Hillside about homeless youth in Rochester about two weeks
later, he thought, Im not going to screw this up, Im going to do something. He began to
donate to Hillsides Alternatives for Independent Youth (AIY), which provides services for
homeless youth in Rochester. He took advantage of a program offered by his employer,
Johnson & Johnson, to match every dollar he donates with an additional $2.
*Source: http://nysteachs.org/info-topic/statistics.html
Thank you
In November 2011, Joe Dambra heard a Scripture reading at St. Pius the X
Church that stuck in his mind. It was about how we need to take care of
the poor, Joe says, because at the end of time, Jesus will put people on
the left side or the right side, based on how theyve treated other people.
A few weeks later, when he was visiting his children in Chicago, Joe walked
down a street and saw a young woman with two children. She couldnt
have been more than 18 or 20, he says. She was sitting on the ground,
freezing, and looking for money. It would have been so easy to do
something, but I just walked by and didnt do anything. I thought about it
afterward and I thought that was horrible.
33
33
Western Region
l Farm Childrens
setting of Snel
and rural farm
ent for youth.
The rolling hills
derful environm
quality
provide a won
to provide topCenter (SFCC)
were also able
gy,
nolo
rural setting. Our
tech
Thanks to
h, despite the
h to
healthcare to yout
m, allows yout
education and
virtual classroo
or
ol.
ram
Prog
any Hillside scho
Distance Learning
ses offered at
computer in clas
and math that
nish
participate via
Spa
as
n
classes such
utive Director Kare
Exec
We can provide
says
ible,
ortunities for
ld not be poss
otherwise wou
educational opp
want the best
ilies
Fam
r.
Sylveste
ing edge.
ide is on the lead
their kids. Hills
hiatrist
helps Senior Psyc
lth initiative also
er care for
to provide bett
Hillsides TeleHea
his colleagues
o
and
.,
M.D
,
Loeb
-definition vide
Stuart
l areas via high
rura
in
Childrens
lies
Farm
l
youth and fami
kly visits to Snel
wee
his
een
lth. The system
conferencing. Betw
h using TeleHea
yout
with
t
convenience
can mee
Center, Stuart
families at their
. It allows us
to conference with
also allows him
s or psychologists
parent advocate
Stuart says,
ice,
serv
er
or to consult with
and provide bett
ions
involved in
opin
them
e
mor
keep
to get
lies and
mmodate fami
and body
We can also acco
facial expressions
g.
care. We can see
a youth is doin
their childrens
picture of how
plete
com
e
e
a mor
so we can be mor
posture to get
gy!
than a phone call
they love technolo
use
Its more personal
beca
it
the kids love
supportive. And
N UAL
R E P O RT
2012 AN
Transforming the
Way We Care
through Technology
Hillside is leveraging the power of
technology to better serve our youth,
families, and strategic partners and keep
our staff, supporters, and communities
better informed. Technological advances
are bringing our 2,151 employees in
40 locations across Western and Central
New York and in Prince Georges County,
Maryland closer together. Inside these
pages, you will see how state-of-the-art
cloud computing, mobile technology, and
video conferencing are conquering
geographical challenges and expanding
our horizons of care.

2012 ANNUAL REPORT
213 Employees
Offices
)
ity-Based Team
es (18 beds total
9 HCC Commun
native Group Hom
l Residential Alter
3 HCC Individua
(28 beds)
l Campus in Bath
lo
Buffa
SFCC Residentia
ol,
h Park High Scho
HW-SC site at Sout
,014
. . . . . . . . . . . $208
iced by Service*
.............
Revenues Invo
. . . . . . 319,213
.............
.............
.............
..
.........
.............
Adoption . . . .
. . . . . . . 1,644,796
.............
.............
.............
305
.............
Customized . .
. . . . . . . . . . 273,
.............
.............
l Disabilities .
. . 4,187,111
.............
Developmenta
.............
.
.............
.
.
.
.
.
.
.
.
.
.
.
.
.
ent
.
.
.
3,794
......
Family Developm
. . . . . . . . . . . . 4,39
.............
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
9
.
.
.......
. . . . . 5,777,73
Foster Care . . .
Services . . . . .
.............
munity-Based
.............
. 444,341
Home- and Com
.............
.............
ment . . . . . . .
.............
12
.............
Residential Treat
.
.
.
48,3
.
.
.
.
.
$17,2
.
.
.
.
.
.
.
.
ent . . .
............
Youth Developm
.............
nted.
.............
d amounts prese
Grand Total . .
s above and beyon
Western Region
es across region
*Philanthropic
Families want the

best educational
opportunities for
e is
their kids. Hillsid
e.
on the leading edg
este
Karen Sylv r
rt servic
revenues suppo
. . . 23
Service
.............
ilies Served by
.............
Number of Fam
.............
. . . . . . . . . 139
.............
.............
...
50
..........
.............
.............
Adoption . . . .
.............
.............
.............
.............
. . . . . . . . . . . . 214
Customized . .
.............
.............
l Disabilities . .
.............
.
.
.
. . . . . . . . . . 25
.
.
.
Developmenta
.
.
.
.
.
.
.............
ent. . . . . . . . .
.............
. . . 198
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Family Developm
.
.
.
.
.
.
...
..........
.............
.............
. . . . . . . . . . . 229
Family Finding.
.............
.............
.............
.............
. . . . . . . . . . . . 41
Foster Care. . .
Services . . . . .
.............
munity-Based
. . 168
.............
Home- and Com
.............
.............
.............
.
.
ment . . . . . . .
.
.
.
.
Treat
.
l
.
.
.
.
entia
.
Resid
.....
. . . . . . . . . . . 1,062
.............
.
.
.
.
.
.
ent
.
.
.
.
lopm
.
.
.
......
Youth Deve
+
.............
.
es in
.
.
.
.
servic
.
.
g
Findin
Grand Total
receive Family
Western Region
ers because youth
Management Message
Hillside Overview
Western Region
Monroe Region
Central Region
Prince Georges County, MD
Annual Donor List
Financial Review
Administration and Boards
Hillside asked me to visually tell the

story of how they use technology
to better serve their clients,
employees, and the community.
With budget in mind I streamlined
the layout and made optimal use of
royalty-free photography.
Quick Facts
e numb
the sum of all servic
+ Grand Total is less than
e.
another servic
conjunction with
Financial Revie
w
HILLSIDE.COM
2
3
6
8
10
12
13
22
26
at a Glance
gston,
Genesee, Livin
s, Chemung, Erie,
New York
tauqua, Cattaraugu and Wyoming Counties of
Allegany, Chau
en,
ns, Schulyer, Steub
Niagara, Orlea
Western Region
Hillside Family of
Agencies
year ended June
30)
Operating Revenu
es
2012
Reimbursement
2011
from
Government Agenci
es
(fees for service
) .............
. . $124,276,454
United Way . . .
. . . . $126,271,015
...............
. . . . . . . 936,743
Public Support .
.
.
.
.
.
.
.
. 876,305
...............
. . . . 12,061,403.
Other Revenue
. . . . . . 6,772,904
...............
. . . . . 3,387,488.
Total Operating
. . . . . . 3,509,634
Revenues . . . . .
. . $140,662,088
. . . $137,429,858
Operating Expen
ses
Services . . . . . .
...............
. . $123,968,624
Management and
. . . $126,675,343
General . . . . . .
. . . 14,164,992 .
Total Operating
. . . . . 14,009,558
Expenses . . . . .
. . . $138,133,616
. . . . $140,684,901
Summarized Conso
lidated Balance
Sheet (at June 30)
2012
Cash and Investm
2011
ents . . . . . . . . .
. . $24,273,551
Accounts Receiv
. . . . $29,097,770
able . . . . . . . . . .
. . . . 27,088,952.
Property . . . . . .
. . . . . 24,226,399
...............
. . . . 78,414,274.
Other . . . . . . . .
. . . . . 79,338,205
...............
. . . . . 4,605,594.
Total Assets . . .
.
.
.
.
. . 4,632,430
...............
. . $134,382,371
. . . $137,294,804
Liabilities . . . . .
...............
. . $101,834,006
Net Assets . . . .
. . . . . $98,129,387
...............
. . . . 32,548,365
Total Liabilities and
. . . . . . 39,165,417
Assets . . . . . . . $134,3
82,371 . . . $137,2
94,804
REVENUES
22
Crestwood Childre
ns Center
Operating Report
(for the
Reimbursement
from
Government Agenci
es . . . . 88%
United Way . . . .
. . . . . . . . . . . 1%
Public Support.
. . . . . . . . . . . 9%
Other Revenue.
. . . . . . . . . . . 2%
Hillside Childrens
Center
Operating Report
(for the
year ended June

30)
Operating Revenu
es
2012
Reimbursement
2011
from
Government Agenci
es
(fees for service
) ............
. . . . $13,589,777.
United Way . . .
. . . . $14,365,063
...............
. . . . . . . 732,509
Other Revenue
. . . . . . . . 743,09
...............
3
. . . . . . . 189,394.
Total Operating
. . . . . . . . . 96,850
Revenues . . . . .
. . . . $14,511,680.
. . . . $15,205,006
Operating Expen
ses
...............
. . . $13,445,087
Management and
. . . . . $14,090,134
General . . . . . . .
. . . . 1,361,297 .
Total Operating
. . . . . . 1,387,710
Expenses . . . .
. . . . $14,806,384.
. . . . $15,477,844
Summarized Conso
lidated Balance
Sheet (at June 30)
2012
Cash and Investm
2011
ents . . . . . . . . . .
. . . . $636,240 .
Accounts Receiv
. . . . . . $683,730
able . . . . . . . . . .
. . . . . 2,382,928.
. . . . . . 2,083,920
...............
. . . . . 3,624,051.
Other . . . . . . . . .
. . . . . . 3,654,608
...............
. . . . . 4,140,250.
Total Assets . . .
.
.
.
.
.
.
5,738,
588
...............
. . . $10,783,469
. . . . . $12,160,846
...............
. . . . $3,521,231
Net Assets . . . .
. . . . . $3,589,940
...............
. . . . . 7,262,238.
. . . . . . 8,570,906
Assets . . . . . . . .
$10,783,469 . . .
. . $12,160,846
Operating Report
(for the
year ended June

30)
Operating Revenu
es
2012
Reimbursement
2011
from
Government Agenci
es
(fees for service
) .............
.
.
.
$99,545,629 . .
United Way . . .
. . $100,511,483
...............
.
.
.
.
.
.
. 139,234 . . . . . .
Other Revenue
. . . 132,912
...............
.
.
.
.
.
.
1,542,7
01 . . . . . . . 1,704,4
Total Operating
Revenues . . . .
41
. . . $101,227,564
. . . $102,348,836
Operating Expen
ses
Services . . . . .
...............
. . . $95,749,046
Management and
. . . . $96,090,396
General . . . . . .
. . . . 9,426,367.
Total Operating
. . . . . . 9,398,005
Expenses . . . . .
. . . $105,175,413
. . . . $105,488,481
Summarized Conso
lidated Balance
Sheet (at June 30)
2012
Cash and Investm
2011
ents . . . . . . . . .
. . . $4,320,769.
Accounts Receiv
. . . . . $4,319,202
able . . . . . . . . . .
. . . . 20,212,794
. . . . . . 18,392,030
...............
. . . . 65,998,084
Other . . . . . . . .
. . . . . . 66,743,160
...............
.
. . . . . 5,611,323
Total Assets . . .
. . . . . . . . 4,121,5
...............
11
. . . $96,142,970
. . . . $93,575,903
...............
. . . $93,464,226.
Net Assets . . . .
. . . . $84,597,810
...............
. . . . $2,678,744.
. . . . . . 8,978,093
Assets . . . . . . . .
$96,142,970 . .
. . $93,575,903
EXPENSES
. . . . . . . . . . 90%
Management
and General . . .
. . . . . . . . . . 10%
REVENUES
Reimbursement
from
Government Agenci
es . . . . 94%
United Way. . . .
. . . . . . . . . . . 5%
Other Revenue .
. . . . . . . . . . . 1%
EXPENSES
. . . . . . . . . . 91%
Management
and General . . .
. . . . . . . . . . . 9%
REVENUES
Reimbursement
from
Government Agenci
es . . . . 98%
United Way . . . .
. . . . . . . . . . . 1%
Other Revenue .
. . . . . . . . . . . 1%
EXPENSES
. . . . . . . . . . 91%
Management
and General . . .
. . . . . . . . . . . 9%
23
the Background
Expanding Our
COmmunity
fOr a HEaltHiEr
tOmOrrOw
Founded in 1854, the YMCA of Greater Rochester was

established by a small group of volunteers dedicated to
improving the social, mental, and spiritual condition of young
men. Through their efforts, the Y has helped spur a new
concept of social services in Rochester. For over 150 years,
committed volunteer support for the Y has unfolded and grown
into an organization that today serves over 128,000 men,
women, and children regardless of age, income, or background.
Todays Y nurtures the potential of children and teens, improves
the health and well-being of community members, and provides
opportunities to give back and support neighbors. The YMCA of
Greater Rochester serves the community through 15 operating
units, including 2 overnight camps.
In 2006, the YMCA opened its Eastside Family YMCA branch,
principally serving the communities of Penfield, Fairport,
Gananda, Wayne, and Webster. Residents of these communities,
and other members coming from across the region, are offered
the opportunity to improve their well-being through youth
development, healthy living, and social responsibility.
Expansion Initiative
Eastside Family YMCA
Designed to accommodate 12,000 members, the Eastside Y had

an immediate and significant positive impact on the community.
Today, the branch has become the flagship of the Rochester
YMCAs, serving 6,000 families and over 18,000 members.
the Challenge
The YMCA needs to raise $1M in philanthropic funds to support
this expansion initiative. We are pleased to announce that one of
our most loyal and generous supporters, Ray and Erika Hutch, have
established a matching gift challenge to support and encourage
additional gifts for this very important initiative! To participate in
this challenge and double the impact of your gift, all new gifts
and pledges in support of the campaign will be matched
dollar-for-dollar. Your leadership support of this project will
make a substantial difference in both the number of community
members served and the variety of programming offered.
The Y. So Much More
We welcome contributions from individuals, foundations,

and corporations. We ask that you consider partnering with
us as we continue to strive to meet the changing needs of
our community and serve members by expanding space and
programming. Together, we can continue to improve the health
and well-being of our community. Our capital campaign effort
is volunteer driven and is being led by our board member and
Campaign Chair, Keith Williams.
The YMCA offers a variety of philanthropic options
to those who wish to contribute to this effort.
Options include:
Outright Gifts
Gift Pledges
Gift Securities
Planned Gifts
To discuss your contribution or for more information
on ways to support the Eastside Family YMCA, please contact:
Kevin fitzpatrick, Executive director
of the Eastside family ymCa
585-341-4020
kevin.fitzpatrick@rochesterymca.org
THE PROJECT
the project
and the priorities
The expansion will include a beautiful new and renovated
21,000 square-foot facility that will include a new two-story
youth and family gymnasium, a sports performance center,
expanded community space for seniors, on-site physical
therapy, a group exercise high-intensity studio, expanded
wellness space for cardio-fitness and stretching, and
designated program space for the Ys signature chronic disease
prevention initiatives.
With these new spaces, the Eastside Y will be able to add
new group exercise classes for health-seekers, improve cardio
equipment space, create a state-of-the-art spin stadium,
and dedicate appropriate space for community initiatives and
mission advancement. These new spaces will accommodate
signature programming unique to the Y such as the Cancer
Survivor program, YMCAs Diabetes Prevention Program,
Bariatric Recovery program, Vacation Fun Club, and 50 Moving
Forward.
Youth and Family Gymnasium
Compliance with branding

guidelines is both a challenge and an
opportunity. At first glance the clients
vision was at odds with the corporate
standards. My design pushed the
boundaries to deliver the appealing
and distinctive look required while
maintaining the brand standards for
YMCA communications.
YMCA OF GREATER ROCHESTER
CAPITAL CAMPAIGN INITIATIVE
A 3,500 square foot two-story family gymnasium will give youth

and families much needed dedicated space for sports, recreation,
and healthy socialization. This additional space
will also increase availability of open gym in
the current gymnasium, allowing Eastside to
better serve members and the community.
Sport Performance Center

The 4,000 square foot Center will provide
opportunities for innovative classes
such as Power and Performance,
Functional Fitness, and TRX, which
is critical to Eastsides ability
to meet the needs of members
and new health-seekers in
the community. Additionally,
Eastside will use this new space
to partner with local school
If you prefer to give online please go to:

rochesterymca.org/eastside-expansion
The expansion will include a beautiful new and renovated 21,000 square-foot facility that
will include a new two-story youth and family gymnasium, a sports performance center,
expanded community space for seniors, on-site physical therapy, a group exercise highintensity studio, expanded wellness space for cardio-fitness and stretching, and designated
program space for the Ys signature chronic disease prevention initiatives.
With these new spaces, the Eastside Y will be able to add new group exercise classes for
health-seekers, improve cardio equipment space, create a state-of-the-art spin stadium,
and dedicate
appropriate
space for
community
initiatives
districts
to design
collaborative
conditioning
programs
forand mission advancement. These
new spaces
accommodate
signature
programming
unique to the Y such as the Cancer
sports
teamswill
and
injury prevention
and reduction
seminars
Survivor
program, Yalong
Diabetes
Prevention
Bariatric Recovery program, Vacation Fun
to
the community,
with small
groupprogram,
and individualized
Club,
andprograms
50 Moving
training
forForward.
members.
Community Room
The 700 square foot Community Room will enable Eastside to
expand health and wellness seminars to the community and serve
as the prime gathering place for all community health prevention
programs, such as the YMCAs Diabetes Prevention Program and
Bariatric Recovery.
Community Wellness Center

This 1,000 square foot Center will provide much needed space
for increased health and wellness opportunities for people of
all ages. Diversified Y programming, such as Vacation Fun Club
(Out-of-School Days), YMCAs Diabetes Prevention Program, and
the LIVESTRONG Cancer Survivor Program, will be offered here.
Spinning Stadium
A new, state-of-the-art 2,400 square foot spinning stadium
will be located on the second floor. Indoor cycling bikes will be
permanently placed in the stadium style studio, making this an
ideal and unique environment for spin classes and programming.
Core Space
A 3,300 square foot core space and a functional fitness
domain located on the second floor will be added to provide
members with an area to focus on core exercises and
stretching, massage, and other wellness activities.
Health Care Partner Space

This 6,900 square foot area is earmarked for a community
health care partner, providing collaborative services
including orthopedics, imagery, and physical therapy.
Through this partnership, individuals in our community
will receive customized health plans and will have access
to the Eastside branch for onsite physical therapy.
Thank you for

considering
supporting the
YMCA movement
in Rochester.
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her kids hom
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2013 Invest in Youth Campaign
Our neigh
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The YMCA wanted to showcase

individual narratives of real people to
clearly illustrate how every donation
makes a real difference in a life.
Compliance with branding standards
was required. The design achieved
a look specific to the fundraising
campaign with flexibility to translate
across multiple collaterals.
ANNUAL APPEAL BROCHURE
Joannes life
has been tra
through the
nsformed
Y Diabetes
Preventio
n Program.
With the
support of
community
partners
MVP Healt
hcare, the
Greater
Rochester
Health Fou
nda
individual
donors, peo tion and
ple like
Joanne hav
e the opport
uni
a healthier
life. With don ty to live
the Y does
or suppor
t,
not have to
turn anyone
away from
the
Diabetes Pre life saving Y
vention Pro
gram.
rOCheSte
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Mailing add
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I wish for this
gift to rem
ain anonym
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gift DeSign
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DeBBie, Al
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grandma, Deb
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bie, picks
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er
support fro
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paign, Deb
bie has the
opportunity
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port her fam
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are in a saf
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away from
home, where
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grow, and
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day.
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month to
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Start Date:
Now
Beginning
on this date
MasterCard
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ress
Card number:
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date:
Signature:
CVV:
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my gift!
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to make this
gift in honor
or memoria
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nities to leav
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gn
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ester his entire
raphy at the
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er Lakes
aphy has been
olver, The
so a regular
independent
Rochester
Compassion.
Compassion.
hotographer
on/Design
Its what we deliver.
home health
ng care to area
is one of the
home health
County. To
w.vnsnet.com,
3.
Compassion is defined as sympathetic
consciousness of others distress together
with a desire to alleviate it. It is described as
loving with passion; placing the needs of the
beloved above our own; being considerate of
the needs, struggles, and feelings of others;
making myself available to help or comfort. As
one of the five values of Visiting Nurse Service
of Rochester and Monroe County, Inc. (VNS),
compassion is demonstrated by acting with
dignity, sensitivity, and courtesy in caring for
our patients, their families, and each other,
and is about more than providing home care
services. In this issue of our Annual Report,
we will highlight the many facets of VNS
compassion as seen through the eyes of our
patients, staff, volunteers and donors.
2007 Annual Report
Faith Madison, HHA & Ruth Schubert
Compassion
This design communicates the

overarching theme of compassion.
Large black and white, intimate
photos in combination with a
soft color palette emphasize the
message without losing the element
of sophistication and dignity I was
looking to convey.
VNS is here to help friends and

neighbors in our community lead
lives which are as healthy and
independent as possible while
receiving the care and support they
need. We know how daunting it can
be to make the right decisions
regarding home care. From finding an
agency to selecting the most
appropriate service, to assigning the
qualified staff or volunteers, to filing
insurance claims or creating a
payment plan, we help every step of
the way. With VNS, patients and meal
recipients and their families can rest
assured they are receiving the most
professional, dependable and
compassionate services available.
VISITING NURSE SERVICE

ANNUAL REPORT
for people in need
Paula Callerame
Charlotte Jensen
Home Health Aide
Long-term Care Patient
Ive had the privilege of caring for Charlotte, a long term

home health care patient, since October 2005. Though shes
been dealing with the daily challenges of her disability for
many years, Charlottes level of independence is now more
noticeably slipping away.
When the need arose, I got the aide service added to my care.
Even thought I have Paula, she still respects my independence
and lets me do as much as I can for myself, like dressing. Thats
very important for those with disabilitiesfeeling independent.
I became aware of Charlottes case after a VNS occupational

therapist requested additional care because of increased falls
Charlotte had been experiencing. Initially, we spent a couple of
hours together, one day a week. The care and companionship
I provide Charlotte has grown to five days a week.
I help when I have to, but for the most part Im going to let
Charlotte do the things she can. She has a very busy life and
I enjoy helping her at the Monroe Development Center for
physical, occupational and even water therapy. Its fascinating for
me to watch her walk across the pool. I watch in amazement,
really, because she does so well with the therapy, turning and
moving. And, I get to see a different side of therapy I normally
wouldnt. Charlottes taught me how to better deal with
someones physical disabilities; I admire her so much.
You cant spend a lot of time together and keep your distance
from our patients. We are examples for each other and were
to help each other. Charlottes lived independently in her
apartment for 27 years, and its my goal to keep her here as
long as she wishes. Its a wonderful job, being an HHA.
Theres a lot of joy that I get out of this work, out of what
I do, and thats what has kept me at VNS for 15 years.
Ive done a lot of self-advocacy and work on behalf of the

disabled as a volunteer through AmeriCorps, in the Speakers
Bureau. I work to encourage people in the community
through my presentation and other outlets to get to know
the person first. Forget the chair, look beyond that: the
disability comes second, the person comes first. Paula
encourages me to stay focused on what I can do, and to not
be discouraged by my limitations.
I want to live as independently as possible, be active in the
community and continue to remain a self-advocate. And
VNSPaulahelp me maintain my life, independence and
even my sense of humor through my challenges. Its like were
the best of friends. Since
my mom passed away,
Paula has become part of
my family.
g
senior livin
and open
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ent, vibrant,
and adjacen s,
ns is an afflu located in Brighton
nhouse
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Being nea
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When
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Brickstone by St. Johns is an affluent, vibrant,
and open soc
senior
mittee, and
icipated the the welcoming com
community for independent seniors located ant
inknit
Brighton
and adjacent
tohbors.
ting group,
by
a
ad with neig
rry bretownhouses,
Brickstone
Rochesters finest entertainment options. With
h cranbe
idents of
fresapartments,
rstory.
other res
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from
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org/sh
and bungalows available, this community features
variety
To readastor
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go to stjo
ns,month-to-month
options to suit your personal style and needs,St.
allJoh
with
leasing and no entrance fee. Unique from other independent living

options in the area, Brickstone by St. Johns is Rochesters only senior
housing community built in the style of New Urbanism.
Welcome to the Neighborhood

Within New Urbanism constructs, Brickstone by St. Johns features
a diverse range of housing options in a neighborhood-style setting.
Surrounded by 35 acres of wetlands, bicycle paths, walking trails, and
senior housing, the community is a 10-15 minute walk from end to
end and has immediate access to Elmwood Avenue. Active seniors
can enjoy this cozy campus that is designed for walking and promotes
neighborhood friendliness. The Village Square serves as the focal
point of Brickstone by St. Johns and offers immediate access to
on-site services and retail establishments.
Features of Distinction
Brickstone by St. Johns is for those with
discriminating style and quality standards.
Among the finishes featured in our homes are
stainless steel appliances, cathedral ceilings,
full size washers and dryers, and radiant floor
heating. All kitchens include quartz countertops
and maple cabinets with ample storage.
Worry-Free Living
Many of the burdens of home ownership are a
thing of your past. Interior and exterior property
maintenance and on-site security services are
included in your monthly rent.
Conveniences Right Outside Your Door

Libraries, a fitness center with indoor heated
pool, a hair salon, and a medical practice are a
sampling of the many privileges offered both on
site and at our neighboring community, St. Johns
Meadows, which is within short walking distance.
The Village Square, which is open to the public,
boasts a Wintergarden, community meeting
rooms, and Joey Bs at Brickstone restaurant.
This unique community feature brings services
and convenience to the neighborhood outside
your front door.
Caring for the Environment

Brickstone by St. Johns was designed from the
ground up with the goal of sustainability and
resource conservation. Energy Star appliances are
installed in both the bungalows and townhouses
and are certified under the National Association of
Home Builders Green Building Program. To protect
residents health, St. Johns required that building
products such as paints and carpeting adhesives
were low-VOC (volatile organic compound).
New Urbanism Community Living
A Vibrant Community
An active and social lifestyle awaits you at Brickstone by
St. Johns. Open to all, an advisory group for social recreation
meets once a month to provide input and ideas for building a
comprehensive monthly calendar of activities and community
outings, including the RPO, lectures, fitness, Geva Theatre,
cocktail parties, and themed dinners. Participate in one of our
many clubs such as the Brickstone Chorale or current events
group, to name a few. Or, give the gift of your timejoin our
many resident volunteers that provide assistance both inside of
St. Johns and out in the community.
Unique among the other recreational activities at Brickstone by
St. Johns are the LifeBio program and opportunities for continued
education through partnerships with local colleges and universities.
Begin embracing life your way today!

To schedule a tour call 585-271-1000 or
visit stjohnsliving.org/tour-brickstone.
A Full Spectrum of
St. Johns asked me to establish a

look and feel for their collaterals that
could be applied to any of St. Johns
affiliates. Alignment with existing
marketing materials and ease of
implementation were key requirements
met in the design. The less is more
approach with large pictures and large
type make these brochures accessible
and inviting to the target audience.
ST. JOHNS
SALES BROCHURES
Senior Services
St. Johns provid

es you with the peace
of mind of having
to a full spectrum
access
of senior services.
We can assist you
stage from explo
at any
ration to moving
into a new home
support continues
. And, our
even after you becom
e a resident. At any
we are here to help
time,
you make your next
transition.
Senior Housing
Adult Day Servi
ces
Independent Living
Skilled Nursing
with Care Services
Alzheimers/
Rehabilitation
Dementia Care
Comfort Care
Explore all that St.
Johns has to offe
Embrace life your
stjohnsliving.org
1325 Elmwood Avenu
-Term Care
Innovative Long
e, Rochester, NY
ing Your Way

Independent Liv
r.
way today!
14620 585-271-10
00
artments
Unbundled Apng with la carte services
Dinner delivery and catering

options for entertaining guests
Security staff is on duty
24 hours each day
Concierge assistance
Community rooms for
entertaining family, friends, clubs,
and groups (with Wi-Fi access)
Sustainable design
Loft apartments option
Enclosed walkway connects
to the Village Square
Enjoy amenities at St. Johns
Meadows in addition to those
on site, along with priority access
to St. Johns Home
nels 2-69
Cable TV, chan
er
stackable wash
Hookup for
unity laundry
and dryer; comm no extra charge
at
able
avail
s
room
ded
inclu
r
wate
hot
Gas heat and
additional)
(electricity is
free living,
Maintenancesnow
care,
including lawn
trash pickup
removal, and
s
s of St. John
All amenitie
available,
Meadows are
ity access to
along with prior
e
St. Johns Hom
Further floor plans are available when

you meet with a
St. Johns Meadows community representative.
St. Johns Cam
rams
access
tainment prog
Security, 24/7
al, and enter
social, education
An array of
shop
on areas)
Libraries; Gift
access in comm
room (Wi-Fi
Computer
y
Laborator
UR Medicine
pool
d swimming
Indoor, heate
; Billiard room
Fitness room
age therapy
Salon; Mass
shop
ing
Wood work
s
Fishing pond
club rooms
i-purpose, and
Activity, mult
g rooms
Private dinin
CLOSET
W/D
BEDROOM
14 x 12
ces
Town Home
Plans
BATH
KITCHEN
PATIO
LIVING/DINING
10 x 9
16 x 13
PANTRY
CLOSET
ENTRY
DEN
ENTRY
CLOSET
(OPTIONAL)
2
16 x 13
KITCHEN
10 x 9
HVAC
BEDROOM
BATH
14 x 12
W/D
One Bedroom
655 Square Feet
One Bedroom with Den

760 Square Feet
t Schedule*
$1,993/mo.
650 sq. ft.
$2,052/mo.
655 sq. ft.
1 bedroom
ny
$2,091/mo.
patio or balco
745 sq. ft.
1 bedroom with
$2,133/mo.
sq. ft.
den
745
with
oom
1 bedr
ony
$2,261/mo.
sq. ft.
den, patio/balc
880
with
oom
1 bedr
$2,231/mo.
880 sq. ft.
1 bath
,
oom
bedr
ony
2
/balc
$2,334/mo.
910 sq. ft.
1 bath with patio
ony
2 bedroom,
/balc
$2,361/mo.
950 sq. ft.
2 bath with patio
2 bedroom,
th.
2 bath
add $75/mon
y
kindl
2 bedroom,
,
wood
is within Briar
*If apartment
9x9
PANTRY
CLOSET
LIVING/DINING
LINEN
LINEN
HVAC
PATIO
6 Ren
Unbundled 201
CLOSET
PATIO
W/D
KITCHEN
10 x 9
BATH
ENTRY
2
HVAC
LINEN
BATH
BEDROOM
11 x 10
CLOSET
CLOSET
LIVING ROOM
BEDROOM
13 x 18
12 x 13
CLOSET
LIVING ROOM/DINING
BEDROOM
13 x 20
13 x 9
BEDROOM
9 x 11
W/D
CLOSET
1
LINEN
BATH
2
HVAC
ENTRY
3
KITCHEN
10 x 9
Additional Services ( la carte)
PANTRY
CLOSET
PATIO
Two Bedroom, Two Bath

910 Square Feet
Two Bedroom, One Bath

880 Square Feet
Variety of dining options available both on-site at the

Village Square and at St. Johns Meadows
Housekeeping services
PERS (Personal Emergency Response System)
Transportation for medical and personal appointments
Handyman maintenance services for custom requests
Scheduled transportation and

community activities
One and two bedroom with den apartment homes ranging

from 955 to 1400 square feet
All include a patio or balcony
Beautifully designed, fully equipped, eat-in kitchen with
state-of-the-art GE Profile appliances, quartz countertops, and
ceramic tile as standard finish
Full-size GE Profile washer and dryer
Gas heat, electric, and hot water
Lawn care, snow removal, and refuse collection
Cable TV, channels 2-69
Interior and exterior maintenance
Storage space
One-car garage, indoor parking
Unbundled Apartments Sample Floor
s
pus Amenitie
health care servi
Wi-Fi common areas
Apartments Include
Apartments with
carte)
appointments
and medical
for personal
ce
Transportation
flat linen servi
ekeeping and
Weekly hous
the Briarwood
at
g
dinin
Fine
et Caf
g at the Mark
Casual dinin
ns
accommodatio
Guest suite
y)
d on availabilit
Garages (base
PANTRY
Features
bedroom
One and two
ng from
apartments rangi re feet
650 to 950 squa
a den, patio,
some include
or balcony
kitchen with
Fully equipped , microwave,
refrigerator, range
disposal
dishwasher, and
cy
onal emergen
In-house pers
m
response syste
for
tesy shuttle
Weekly cour
ded
inclu
ping
grocery shop
ge space
Additional stora
within building
Services ( la
Apartments
Hawthorne
Livi
tures
Apartment Fea
Independent
stjohnsliving.org
St. Johns Meadows Campus Amenities
1 Johnsarbor Drive West, Rochester,
An array of social, educational, and entertainment programming

Libraries; Gift shop; Salon; Massage therapy
Computer room (Wi-Fi access in common areas)
Indoor, heated swimming pool
Fitness room; Billiard room; Wood working shop; Fishing ponds
Activity, multi-purpose, and club rooms; Private dining rooms
NY 14620 585-442-1300
2016 Pricing
$2,628 - $3,518 / month
All leases are month-to-month. There is no entrance fee.
Bundled Apartments
Independent Living with services
Upon establishing new visual

standards for St. Johns sales materials
I began applying the look to multiple
collaterals. Many of the sales tools
needed the flexibility to be updated
regularly without the added cost of
frequent print runs. These sales sheet
mastheads allow the end user to print
content internally on an as needed
basis while maintaining a professional
design aesthetic.
ST. JOHNS
SALES SHEETS AND FOLDER
Apartment Features
Services Included
One and two bedroom

apartments ranging from
650 to 950 square feet
some include a den, patio,
or balcony
Transportation (personal and medical appointments)

Weekly housekeeping and flat linen service
Lunch and dinner dailyfine dining at the Briarwood and
casual dining at the Market Caf
Guest suite accommodations
Garages (based on availability)
Fully equipped kitchen with

refrigerator, range, microwave,
dishwasher, and disposal
In-house personal emergency
response system
Weekly courtesy shuttle for
grocery shopping included
Additional storage space within
building
Cable TV, channels 2-69
Stackable washer and dryer
Gas heat, hot water, and
electric included
St. Johns Campus Amenities

Security, 24/7 access
An array of social, educational, and entertainment programs
Libraries; Gift shop
Computer room (Wi-Fi access in common areas)
UR Medicine Laboratory
Indoor, heated swimming pool
Fitness room; Billiard room
Salon; Massage therapy
Wood working shop
Fishing ponds
Activity, multi-purpose, and club rooms
Private dining rooms
innovative
Maintenance-free living,
including lawn care, snow
removal, and trash pickup
2016 Rent Schedule

1 bedroom
1 bedroom with patio/balcony
1 bedroom with den
1 bedroom with den and patio/balcony
2 bedroom, 1 bath
2 bedroom, 1 bath with patio/balcony
2 bedroom, 2 bath with patio/balcony
2 bedroom, 2 bath
650 sq. ft.

655 sq. ft.
740 sq. ft.
760 sq. ft.
880 sq. ft.
880 sq. ft.
910 sq. ft.
950 sq. ft.
$3,111/mo.
$3,168/mo.
$3,296/mo.
$3,394/mo.
$3,945/mo.
$3,992/mo.
$4,089/mo.
$4,187/mo.
FRIENDLY compassionate
All amenities of St. Johns
Meadows are available,
along with priority access to
St. Johns Home
respectful
FUN
RESPONSIVE
No second person fee included.
Headline or
Tagline in
This Space
Independent Living Your Way

stjohnsliving.org
ch
YEAR
MENT
N ENROLL
2014 OPE
your
ment
MENT &
E ENROLL
NEW ONLIN TIONS WEBSITE
ll
ICA
able to enro
COMMUN
you will be
ne
after
bsite
0th
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gives
n and
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u make
PERIOD
4, 2013
NOVEMBER
AT 5:00 P.M.
MONDAY,
ER 22, 2013
BEGINS ON
ds.
AY, NOVEMB
or grace perio
ENDS ON FRID
no extensions
fitsdeadline with
and all bene
This is a firm
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n Enrollme
datory Ope
te.
man
a
is
icipa
This
t part
loyees mus
eligible emp
your
ts
NCE
AL INSURA
2015 MEDIC
TION
INFORMA
E COSTS
INSURANC
MEDICAL
2014 Benefits Open Enrollment
HILLSIDES ANNUAL OPEN ENROLLMENT NEWSLETTER
2014 Open enrollment begins soon ___________ 2

Online enrollment is here! ___________________ 2
What you must do by the deadline ____________ 2
Site visits and virtual meetings ________________ 2
27 pay dates in 2014 ________________________ 2
Affordable Care Act (ACA) ___________________ 2
Medical insurance rates _____________________ 3
Medical insurance changes ___________________3
Dental insurance rates ______________________ 4
Voluntary life insurance _____________________ 4
2014 holidays ______________________________ 4
2014 benefits booklet _______________________ 4
Changing your benefits during the year ________ 4
Finding assistance __________________________ 4
4-1318.
ation.
ime.
November 4
(computer,
Beginning on
bled device
includes
any web-ena
new website
online using
mation and
or tablet). The
program infor information,
smartphone,
ides benefits
fits
access to Hills ding your personal bene
Visit this
resources, inclu just at Open Enrollment). s and when
new
(not
d
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year-roun
for benefits upda
often
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.
web
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you have bene
TES
27 PAY DA
2014 HAS
e that typicallya
payroll cycl
, due to
a bi-weekly
year. However
Hillside has
s
pay dates each creep, every 11 year
will
roll
results in 26
called pay
the year. This
phenomenon bi-weekly pay date in
27th
a
is
there
.
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occur at Hills
know?
nt for you to
be
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will
imp
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fits contribut
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and
for medical
lower than they ough the annual cost we will return to
s (alth
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27 pay date
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dental insuranc dates each year.
y pay
26 bi-weekl
A) AND
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DABLE CAR
THE AFFOR MEDICAL INSURANC
HILLSIDE
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annual out2014 ACA-rela
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preference
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insurance tax online.
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insurance cove essential coverage (MEC have MEC,
beneficiary(ie
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in this mandatoyou will not
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as the individuto pay a tax penalty.
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members will ange and receive prem
r with
use you have
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through an
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the
ring subsidies that provides minimum
and cost-sha
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coverage
dable coverage
login instru nt website!
offer of affor Hillside. (Note: Hillsides l by paying at
leve
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ugh
valu
thro
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enrollme
mum
valu
required mini of benefits.)
exceeds the
the total cost
least 80% of
L MEETINGS
AND VIRTUA
ted costs
mandates and
y Hillside sites
SITE VISITS
New ACA-rela
ted coverage
visiting man
staff will be
d that ACA-relaat least $400,000 to
questions and
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antic
HR/Benefits
bene
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loyees with
fees will add
option to
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new taxes and ical insu
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attend virtu
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additional cost ugh their bi-weekl
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October and
enrollment
employees
home in early
mailed to your new website.
EXCELLUS
the
BCBS - MED
ICAL
available on
2
INSURAN
Customer
CE PLAN
Service: (877)
253-4797
Website:
excellusb
cbs.com/h
illside
PRIMEMA
IL - MAIL
ORDER PRES
CRIPTION
Customer
DRUGS
Service: (866)
260-0487
Website:
myprime
mail.com
EXCELLUS
BCBS - SMIL
ESAVER DENT
Customer
AL PLAN
Service: (800)
724-1675
Website:
excellusb
cbs.com
MASSMU
TUAL (403
(B) PLAN
PROVIDER
Customer
)
Service: (800)
743-5274
Website:
retiresmar
t.com
LIFETIME
BENEFIT SOLU
TIONS - FSAs
Customer
& HRAs
Service: (800)
327-7130
Website:
lifetimeben
efitsolution
s.com
ENI EMPL
OYEE ASSI
STANCE PROG
Direct Phon
RAM (EAP
)
e Line: (800)
eap-call
(1-800-3272255)
Website:
mybalan
ceworks.
com
Member
ID - 85258610
Group ID
- 8808
LONG-TE
RM CARE
INSURAN
CE - MED
AMERICA
Bob Burke
: (585) 415-2
269
Email: bobb
urkeltc@y
ahoo.com
AUTO, HOM
E, AND RENT
ERS INSU
RANCE
MetLife
Keith Chris
tiansen, (585)
787-4560
kchristian
se@metlife
.com
Liberty Mutu
al
Patricia MacM
urdo, (585)
Website:
225-4801
libertymu
tual.com/h
illsidefami
ly
Keeping this newsletter to a single

trifold document was of particular
importance to this client. The use of
bright colors and blocks of content
reduces audience fatigue and
allows for easy navigation without
overwhelming the reader.
OPEN ENROLLMENT NEWSLETTER
HYATT LEGA
L PLANS
Customer
Service: (800)
821-6400
Website:
legalplan
s.com
VOLUNTAR
Y SHORT-TE
RM DISABILIT
VOLUNTAR
Y SPECIFIED
Y
DISEASE
INSURAN
Matt Clark
CE
e: (800) 714-7
Email: clark
717
e.matthew
@bouche
y.com
d to
employee
are anticipate
side and
th care costs
ailed Hill
will pay the
ides total heal
uded in
More det
In 2014 Hills to $11.5 million. Hillside and employees
tion is incl
on
),
cost informa
available
increase 7.2% cost, $8.1 million (70% number of reasons
efits booklet
the
ben
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4
ion
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million (30%
simplest expl fits
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th care bene
why costs increof covering the same heal up. As a result, it
go
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in
e
and services increase 2014 employe
tions
to
e Contribu
types.
is necessary
e Employe
s and contract
ical Insuranc 27 pay dates)
across all plan
2014 Med
d on
(base
EES
E EMPLOY
PART-TIM
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E EMPLOY
FULL-TIM
Excellus PPO
Platinum
Single
2-Person
Plan
$225.47
$6,087.63
Family
2-Person
Family
CDHP
Single
2-Person
Family
$94.60
$189.22
$283.82
$87.55
$175.10
$262.65
$2,363.92
$4,727.58
$7,091.50
$25.81
$51.63
$77.07
$696.97
$1,393.94
$2,080.81
NGES
E PLAN CHA
INSURANC
MEDICAL
A)
E ACT (AC
DABLE CAR
THE AFFOR
$320.70
$2,554.24
$5,109.00
$7,663.24
$51.84
$103.68
$155.52
$1,339.67
$2,799.34
$4,199.02
Gold
Single
$106.90
$213.79
$2,886.26
$5,772.26
$8,658.78
$75.16
$150.31
$2,029.21
$4,058.42
Bi-Weekly Cost
Annual Cost
Bi-Weekly Cost
Annual Cost
insurance
to our medical and
no changes
There will be in 2015. Covered services nce and
plan offerings as deductibles, coinsura e.
sam
benefits as well unts will remain the
amo
copayment
th care
the same heal Hillside is
of covering
ase,
While the cost ces continues to incre
to hold the
servi
again be able
benefits and
something
we will once
pleased that ribution increase to 5%, 2015
In
employee cont for the past five years.
ipated to
that weve donehealth care costs are antic
will pay the
ide
total
Hills
ides
on.
Hills
to $11.5 milli
), and
increase 3.6% cost, $8.1 million (70%
).
majority of the pay $3.4 million (30%
employees will
IBLES
UAL DEDUCT
2014 ANN
increases
e contribution
2014 employe
estly increase
In order to keepit was necessary to mod imums.
,
t max
to a minimum es and out-of-pocke
e
ctibl
details. A mor
annual dedu charts on the right for
coinsurance,
Please see the chart with copayment, information is
ve
comprehensi
ocket maximum
and out-of-p
site.
deductible,
the new web
on
lable
avai
and
centages
ged.
surance per
2014 coin
are unchan
amounts
copayment
$750
Platinum
($250 increa
$1,500
($450 increa
($250 increa
$1,500
se)
$2,500
($900 increa
se)
$1,750
CDHP
($500 increa
se)
$1,250
Gold
Family
2-Person
Individual
$2,500
se)
($500 increa
se)
($500 increa
se)
$2,500
($900 increa
se)
$2,750
se)
($250 increa
se)
ETWORK
2014 IN-N MAXIMUMS
KET
OUT-OF-POC
2-Person
Individual
al
tyle benefit
to a $300 annu ba)
Excellus Lifes
includes up
benefit now es (e.g., pilates, yoga, zumes
The Lifestyle
exercise class berships. Exercise class
ified
mem
allowance for
to health club facility and led by a qual
in addition
cise
in an exer
must be held
reimbursed.
order to be
instructor in
Platinum
$1,750
($500 increa
$2,750
Gold
($750 increa
CDHP
$3,500
se)
($1,000 increa
se)
$4,250
$5,500
se)
($1,500 increa
se)
($750 increa
$6,000
se)
se)
($1,000 increa
Family
$3,500
se)
($1,000 increa
$5,500
se)
($1,500 increa
$7,750
rage
rance cove
medical insu
ly have
You must have
and your fami ent to
ires that you
irem
The ACA requ e coverage. The requ
) is
ranc
coverage (MEC
medical insu
mum essential al mandate. If you do
mini
in
obta
the individu
a tax penalty.
referred to as you will need to pay
,
not have MEC
ical
med
Hillsides
ose between
ugh a
Can you cho rage or coverage thro
insurance cove ?
or
ugh Hillside
state exchange
thro
rage
, because
choose cove
ange. However defined
You can also
as
ugh an exch
coverage thro you affordable coverage e
s
minimum valu
Hillside offer
that meets the ally exceed it), under
ACA
the
by
ble for
(our plans actu
requirement nces you will not be eligi and
its
most circumsta ent premium tax cred hased
rnm
coverage purc
federal gove
subsidies for
cost-sharing
exchange.
an
ugh
thro
ies of benefits
rance summar
Medical insu
group
and coverage
(ACA) requires
le Care Act
Benefits and
The Affordab provide a Summary of
e plan
s to
plan
th
ical insuranc
heal
d chart that
) for each med
Coverage (SBC is an easy-to understan ble
SBC
t and compara you
offered. The
with consisten
so that
provides you benefits and coverage
choices
on
plan
e
on
insuranc
informati
your medical other sources.
can evaluate
ugh
well as thro
are also
at Hillside as are enclosed and they
s
Hillsides SBC benefits website.
the
available on
se)
($1,250 increa
DENTAL INS
URANCE
RATES
For the past

three years
has remained
your cost for
2% increase unchanged. In 2014 dental insurance
there will be
in
covered bene cost; however, there
a
are no chan
fits or servi
ces.
ges to
2014 Den
Employe tal Insurance
e Contribu
tions
(based on
27 pay dates
)
Annual Cost
Single
$390.84
2-Person
$943.08
Family
VOLUNTAR
Y
$1,201.32
Bi-Weekl
y Cost
$14.48
$34.93
$44.49
TER
M LIFE INS
During Ope
URANCE
n Enrollme
nt you can:
(1) elect volu
ntary life insur
ance for the
(2) increase
first time,
your existing
coverage,
(3) decrease
your existing
coverage,
(4) cancel
or
your existing
coverage
If you are elect
are increasing ing coverage for the
first time or
your
existi
if you
submit a Heal
ng coverage,
you must
their approval th Statement form to
MetLife and
receive
effective. Hills before your new cove
rage
Statement formide HR/Benefits will send becomes
to you after
a Health
period ends
the Open
. It
form and mail is your responsibility Enrollment
to complete
it to MetLife.
the
Note: If you
are currently
employee,
enrolled in
spou
your existing sal, and/or dependenvoluntary
2014 with no coverage will automati t life insurance,
cally continue
action requ
ired on your
in
part.
2014 HOLIDA
YS
New Year s
Day Wed
nesday, Janu
Martin Luth
ary 1
er King Day
Monday,
Presidents
January 20
Day Mon
day, February
Memorial
17
Day Mon
day, May 26
Independence
Day Frida
y, July 4
Labor Day
Monday,
September
Thanksgiving
1
Thursday,
November
The day after
27
Thanksgiving
Friday, Nove
Christmas
mber 28
Day Thur
sday, Dece
mber 25
The 2014
benefits
booklet
describes
which
all of Hill
benefits
side
programs
is availab
to you on
le
the new
we
for your
use at any bsite
time.
CHANGING
YOUR
BENEFITS
DURING
THE YEAR
Once Ope
n Enrollme
nt ends, you
benefit elect
cannot chan
ions until the
period unle
ge
ss you have next annual Open Enro your
Below are
a
llment
examples of qualifying life even
t.
benefit elect
life events
that can impa
ions:
ct your
Marriage
Divorce
or legal sepa
ration
A change
in your depe
ndent child
status unde
s eligibility
r a plan
Birth or adop
tion
Death of
a spouse or
dependent
Change
child
in your emp
loyment statu
of your spou
s
or that
se
benefit cove or dependent child
that affects
rage
Loss of othe
r benefit cove
rage
If you expe
rience a quali
benefit chan
fying life even
ge
t, your onlin
the event date. request must occur
e
withi
This
n
30
means
days after
new benefits
enrollment that you must go to
and make
the
and comm
your
unications
website
calendar day changes online no
later than
after the even
the 30 th
t date.
DO YOU
NEED ASS
ISTANCE?
You have a
number of
options for
with your
benefits ques
getti
tions and onlin ng assistance
e enrollme
1 Hillsides new
nt:
you easy 24/7 benefits communicatio
/365 access
n
resources.
to benefits website gives
Visit
find what you this site first and you information and
will probably
numbers and need. You will also
find phone
carriers and website links to Hills
ides benefits
vendors as
informed bene
well
fits decisions. as tools to help you
make
2 Email your
questions to
department
Hillsides HR/B
at benefits@
enefits
hillside.co
m.
3 Call Hillsides
HR/Benefits
department
at (585) 6544 Attend a site
1318.
visit or a virtu
al meeting
demonstration
.
All Your
Benefits.
One Place.
Any Time.
2014 Bene
fits
HILLSIDES
Open En
rollment
N ENROLL
ANNUAL OPE
MENT NEW
SLETTER
2014 Open
enrollment
begins soon
Online enro
___________
llment is here
2
! ________
What you
___________
must do by
2
the deadline
Site visits and
____________
virtual mee
2
tings ________
27 pay date
s in 2014
________ 2
____
____________
Affordable
Care Act (ACA
________ 2
) ________
Medical insu
___________
rance rate
2
s ________
Medical insu
____________
rance chan
_3
ges ________
Dental insu
___________3
rance rate
s ________
Voluntary
____________
life insuranc
__ 4
e ________
2014 holidays
____________
____________
_4
2014 benefits
____________
______ 4
booklet ____
____________
Changing
your benefits
_______ 4
during the
Finding assis
year ________
tance ____
4
____________
__________
4
Save the Da
te
YMCA of Gr
eater
COMMUNITY
BRINGS US
TOGETHER
YMCA of Gre
ater Rocheste
Association
r
Office
444 East Ma
in
Rochester, NY Street
rochesterym 14604
ca.org
Roches
UP ON THE ters
ROOF
at the Xero
x Rochester
Internation
Wednesday,
June 26 at
5:30p
al Jazz Festi
val
m
Located on the
rooftop patio
of the Carlso
n MetroCenter
Join us for this
YMCA
exclusive don
or recognitio
downtown in
n event, locate
the heart of
d
the
Jaz
valet parking,
z Festival. Enj
hearty hor do
oy compliment
euvres, and ope
ary
n bar!
Questions? Con
tact Lynda Ser
afine at 585-2
63-3924.
Invitation is
forthcoming.
YMCA of Gre
ater Rocheste
rs
Save the Dat

e!
UP ON THE
R
Rochester Int OOF
ernation
at the Xerox
Wednesday,
June 25,
al Jazz Festiv
al
2014 at 5:3
0pm
Located on the
rooftop patio
Carlson Metro
of the
Center YMCA
Join your Y fam
ily at this exc
event, locate
lusive donor
d in
recognition
Enjoy complim the heart of downtown
Rochester.
entary valet
parking and
overlooking
a reception
the Jazz Fes
tival.
Questions? Con
tact Lynda Ser
afine at 585-2
The invitation
63-3924.
is forthcoming
.
YMCA of Gre
ater Roches
ter
Association
Office
444 East Ma
in
Rochester, NY Street
rochesterym 14604
ca.org
WE CAN DO SO
MUCH MORE
BECAUSE OF YOU.
The main challenge was how to
convey energy and excitement
using simple illustration in a static
format while also creating instant
recognition: rooftop party!
SAVE-THE-DATE POSTCARDS
The Y. So Much More
CATEGORY EXPERTISE
The depth of our
category knowledge
drives successful
business insights.
PERSONAL
CARE
ECI understands
your shoppers.
FOOD &
BEVERAGE
SPECIALIZED
AUDIENCES
HAIR CARE
SKIN CARE
ORAL CARE
Hispanics
Millenials
OTC HEALTH
CARE
RESEARCH METHODOLOGIES
COSMETICS
HOME CARE
Matures/Seniors
Salon Professionals
PET CARE
Dentists/MDs
Luxury Shoppers
914.631.1019 | ECI-RESEARCH.COM
The client requested sell sheets

that work to communicate key
messages quickly and graphically.
Using an approach similar to poster
or presentation design gives each
distinct message equal importance
and allows the audience to absorb
the information with ease.
EVALUATIVE CRITERIA
TRADE SHOW TAKE AWAYS
Idea and
Claims Screen
Concept Tests
Conjoint and
Max Diff.
Product Testing and

Fragrance Testing
Shelf and Package

Testing
Shopper Insights and

Retailer Performance
Early Trier Studies
Attitudes and
Usage Studies
Market and Market

Segmentation Studies
Qual/Quant Blend
Studies
Legal Claims
Pricing Research
In-Store Studies and

Exit Interviews
Eye Tracking
Medical and Dental

Brand Tracking
GLOBAL CAPABILITIES
Through our joint venture
with Stratgir, ECI now
has more on-the-ground
global coverage.
ECI will manage your
global projects with
the expertise, quality,
and attention to
detail that we have
delivered for over
40 years.
LONDON
MANNHEIM
BORDEAUX - LYON
TORONTO
MOSCOW
MADRID
NEW YORK
EVALUATIVE
CRITERIA, INC.
SHANGHAI
JEDDAH
SO PAULO
Plus Experience in Over 30 Countries

E
L
U
R
one
D
R
O
one W M
A
E
T
e
on
T
T
c
T
c
e
c
P
e
e
P
s
P
s
e
rrrees
Sometimes the primary objective is
to be eye catching and engaging.
Colorful and organic, this poster
stands out on the classroom walls
and serves to reinforce a value
essential to the success of the class
and the students.
HILLSIDE WORK-SCHOLARSHIP CONNECTION
CLASSROOM POSTER
HS HWSC Respect Poster Final.indd 1
10/13/15 1:52 PM
Nearly 6 million seniors

face hunger every day.
What can you do?
Volunteer. Call (585) 787-8326.
Delivering Meals One Smile at a Time
You know us.

He needs us.
We need you.
One hour a week

can teach your child
a lifetime
of compassion.
Simple, direct and provocative,

these ads were designed to be easily
tailored to a variety of publications
and audiences.
MEALS ON WHEELS
ADVERTISING
MEALS ON WHEELS
DIRECT MAIL FUNDRAISING APPEAL
The message conveyed in this

annual appeal is best expressed with
minimal design and a simple layout.
This campaign was brought back
multiple years, each year putting a
different face to hunger.
HEELS
MEALS ON W
But Gus does

have you.
Your gift to
day will help
give him th
daily nouris
e
hment he ne
eds.
He has no friends or
family nearby.
He is unable to leave
home or cook for himself.
Gus is alone and hungry.
Visiting Nurse Service of Rochester created the Meals On Wheels
program in 1958 to meet the nutritional needs of the growing
number of homebound residents in our community. Last year we
provided more than 250,000 high quality meals to over 1,500
people who were homebound and had difficulty preparing their
own meals. The need continues to grow. Help us reduce our
waiting list and provide meals to those who need them most.
To make your gift today, please visit giveto.urmc.edu/vnsmeals.
W H AT W E B E L I E V E
In 1837, a small group of women

responded to the needs of children in
the community by founding what has
become Hillside Family of Agencies. We
follow in the footsteps of thousands of
employees who have touched the lives
of children, youth, and families
throughout Central and Western New
York. We carry forward their calling and
build on their accomplishments by
identifying community needs, pioneering
new programs, overcoming obstacles,
and celebrating children and families.
The journey is not easy. The path ahead is
often unclear. Our passion for children and
families drives us forward. Our Mission and
Shared Vision guide us toward excellence.
Family matters.
Todays children are
tomorrows families
and communities.
Every family has
strengths.
If nothing ever changed,

thered be no butterflies.
~Author Unknown
Hope inspires
growth and change.
We can make a
difference.
6
AT
LERS COMPANI
ON
RAVE
WHY WERE HERE
THE VISION WE SHARE
Respect all people

Our diversity makes us stronger.
Empower everyone
Empowerment allows individuals,
teams, children, and families to
reach their potential.
To build better
futures with
children, youth,
and families
Achieve results
We embrace best practices and
continuous improvement.
Create partnerships
Children, youth, parents, and
families are our partners.
Some men see things
as they are and say,Why?
I dream of things that never were
and say, Why Not?
~George Bernard Shaw
High performance
We recognize and develop every
persons strengths and assets.
We are ever
mindful of how
much is
entrusted to our
safekeeping by
the children,
families, and
communities we
are privileged
to serve.
OUR VISION SHAPES HILLSIDE
I believe we develop
passion for different things
through our life experiences.
I feel very fortunate to
have been able to have a
career at Hillside that has
provided me with work I feel
passionate about the
opportunity to work with a
This pocket-sized booklet integrates

childrens artwork with simple
messages serving to inspire
employees and reaffirm the guiding
principles behind Hillsides culture
and mission.
EMPLOYEE GUIDEBOOK
great group of people who

are committed to making this
world a better place for
Its a place to build

a career,
fulfill a passion,
answer a calling.
Never doubt that a small group
of thoughtful, committed citizens
can change the world.
Indeed, it is the only thing that ever has.
~Margaret Mead
children and families.

~Hillside employee
14
15
THIS IS WHERE THE HEADLINE WILL GO

%
76
58%
Intro Pages Headline Here
58%
Use grids to break up

the information
this is a bullet highlighting the information that is provided

on the following slides
Highlight and call outs in

the top area
Use photos in
circles for iconography
(5-7 out of 10)
the second bullet goes here, it also highlights the

information that is provided on the following slides
FREQUENCY OF THIS AND THAT
the third bullet goes here, it also highlights the information

that is provided on the following slides
14%
76% DAILY
the fourth bullet will go here, this single column slide is a

great way to provide a resting spot for the eye, it gives the
audience a visual pause helping the flow of information
the fifth bullet will go here, this single column slide is a
great way to provide a resting spot for the eye, it gives the
audience a visual pause helping the flow of information
53%
33%
(Among all People Sampled)
Less Often
18 to 34 (n=115)
Daily, but not all

the time
35 to 49 (n=117)
All the time
50 to 64 (n=156)
USE THIS TEMPLATE FOR A HORIZONTAL CHART
17%
30%
27%
17%
65 and older (n=121)
Total (n=509)
SECTION TITLE
Instead of bullets, some

pages may work better
using The Grid to organize
Key Points on the page
EXPERIENCE THIS ALL THE TIME
SECTION TITLE
USE THIS TEMPLATE FOR A LARGE VERTICAL CHART

57%%
58
Ages 35-49 report this

and that and many other things
that need to be reported
CHART HEADLINE
Chart Subhead in Black and Smaller Below Headline
Say this and that but

not this and not
that just the other thing
The highest number of people answered the questionlike this
25
This Information on this Line needs to Highlighted
19
11
Sub section of the circled data on the line above
Section Title
19%
CHART OR DIAGRAM HEADLINE

Say this and that

but not this and not that
just the other thing
Circled data on the line above
Sub section of the circled
7
4
Another category sub of the circled data on the line above
Data on the line above
17
Highlighted Information Can be Bold and Circled
10
Circled data on the line above
Sub section of the circled
94%
vs
46%
CATEGORY ONE
CATEGORY TWO
47% men 58% women

reported the condition
18%
secondary information
should be gray and smaller
CATEGORY THREE
Another category sub of the circled data on the line above
11
This and this and this or that
Another line of information can go here
Clean and simple and easy to read the data
Red circles, arrows and lines can highlight without clutter
This information is Highlighted
57
Base
(509)
Sources should be in gray, smaller and italicized
Colgate needed to bring together

over 75 pages of data from multiple
sources into a single cohesive
presentation that could also be
executed and edited internally.
Incorporating a subtle grid into
the design provided a clear
organizational structure to streamline
content. Over 20 slide templates
from which to pick provided the tools
needed to create an attractive and
professional presentation.
EXAMPLE OF A 2 COLUMN PAGE
A two column example with

bullets instead of grids lines
It allows for a bit more text
depending on the size of the
chart next to it
Sometimes photography should
go on the left, sometimes on the
right, sometimes in the middle
Youll want to vary position but
the photos do tend to interfere
less when on the right side of the
page so that should be the
primary placement
SECTION TITLE
A SLIDE WITH LESS INFORMATION MIGHT LOOK LIKE THIS
VERTICAL CHART
This is the Summary of the Page

24%
Highlight important information while concisely

recapping the story
Less Often
Four of five talking points telling the story

53%
Some of the time
Less copy, more white space summarizes the

content and makes it easy to absorb
Use red highlights for quick emphasis
23%
All the time
Total (n=509)
COLGATE
PRESENTATION TEMPLATE
SECTION TITLE Subsection Title
SECTION TITLE Subsection Title
SECTION TITLE
What do we mean by culture?
speaker ha Space
Tas tor,
g Direc
Managin CS SPACE
TMRE 2014 14
October 20, 20
Culture is not simply

the arts and popular culture
The
Business
of
Culture
music
books
dance
painting
sculpture
movies
twitter
follow me at
@tasha_space
CULTURE
dynamic
shifting
reacting
evolving
tv
food
styles
customs
trends
celebrities
sion
these are expres
of culture, lf
not culture itse
Consumers
Culture is
always changing
are savvier
both individually
and collectively
y
Media literac early
NOW taught as
de!
as second gra
!
Having MANY choices

changes how we decide
FEW CHOICES
comparative, ulatinglogical, calc
Start by looking at culture

as a set of relationships
CS SPACE
CONFERENCE PRESENTATION
(AUDIENCES, FANS AND FOLLOWERS)
Culture is
not easily
measured
The doodles in the margins provide

the audience with insight into the
presenters thought process giving
validity to the communicated
information. The doodles do double
duty serving as a vehicle in which to
expand on key points without adding
unnecessary clutter to the real slides.
SEE THIS HERE!!!

EVERYW
MANY CHOICES
Fast, emotional,
subconscious !
res
which onemyshavalues?
do I like?
Which one ertains
ent
Which one
me?
makes me
Which one
feel good,d etc.
feel respecte
which one
performs better?
Eric Kandel, Nobel-Prize

winning neuropsychiatrist
!
Brand Roles in Culture
The rate of
change has
accelerated in
culture
WHAT
CHANGED
???
inform a
conversation
amplify a
conversation
provoke a
conversation
entertain us
challenge their own

category conventions
create with us
challenge the
status quo
create a new way of

doing or being
taking a stand based

on values [not profit]
challenge
institutions
support a
subculture
help people adapt/adjust to

new conditions
address a
cultural tension
promote morals
and values
play with us
help right
and wrong
invite people to participate

and express their values
Thank you!

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TANYA SPACE

performance, his skills as a musician grew, as

Now age 19, Nick exemplifies the very best of

HILLSIDE FAMILY OF AGENCIES

Revenues Invoiced by Service*

Adult Health Home

Day Treatment Education

Day Treatment Education

Early Childhood Development

Early Childhood Development

Home- and CommunityBased Services

16% 18-26 Years

71% 6-17 Years

Home- and CommunityBased Services

2014 Annual Report

Number of Families Served by Service

Adult Health Home

47% African American

** Philanthropic revenues support services across regions above

Strengthening Community, One Family at a Time

6-18 Months Post-Discharge

Number of Families Served by Service

8 HCC Community-Based Team Offices

Adult Health Homes

3 HCC Individual Residential Alternative

1 SFCC Residential Campus in Bath (29 beds)

Early Childhood Development

2 HW-SC sites within the Buffalo Public School District

Home- and Community-Based Services

Number of Families Served by Service

3 HCC Community-Based Offices

Adult Health Homes

1 HCC Day Treatment Site

1 HCC Residential Campus in Auburn (56 beds)

Day Treatment Education

10 HW-SC sites within the Syracuse School District

Home- and Community-Based Services

Central Region Grand Total*

HILLSIDE CHILDREN'S FOUNDATION

91% Reimbursement from

Operating Report (for the year ended June 30)

Total Operating Revenues

Total Operating Expenses

Cash and Investments

Total Operating Expenses

Total Operating Revenues

Total Operating Expenses

Total Liabilities and Assets

Cash and Investments

Total Liabilities and Assets

Operating Report (for the year ended June 30)

Operating Report (for the year ended June 30)

Total Operating Expenses

Operating Report (for the year ended June 30)

HILLSIDE FAMILY OF AGENCIES

Operating Report (for the year ended June 30)

HILLSIDE FAMILY OF AGENCIES

Western Region Grand Total*

Hillside wanted an annual report

Total Operating Revenues

Total Operating Expenses

Total Liabilities and Assets