Sirab Waters JSC Social

Audit

VIDZEME UNIVERSITY
OF APPLIED SCIENCES
Masters program Business
Environment
Oleg Andreev
Naila Aghayeva

About Company
"SIRAB" company is committed to produce high
standards of consumer-water products for
consumers worldwide, as well as establishing
world-class brands, With products all across the
globe, a company that focuses on society. From
the export industry to the consumer market
they are making a change by creating
opportunities while remaining focused on the
people of the country.

Products

Company profile
Type

Private Joint Stock

Company

Founded

1950

Headquarter

Baku, Azerbaijan

Area Surved

EU, CIS

Industry

Food and Beverage

Product

Food Items

Services

Beverage

Revenue

US $ 416 million

Operating income

US $ 35,4 million

Net Income

US $ 36,2 million

Total Accet

US $ 952 million

Employee

6,410

Fantasized country

Azerbaijan

Initial Investment in BD

US $ 1,5 million

Employees

780

Factory

Sirab village factory

Kalbaagil valley spring pump

Land Area

15 ha

Mission
Sirabs aim to increase consumer satisfaction and total
market coverage of Azerbaiajn. Sirab
diversified its
distribution channel throughout the country. Sirab also
strives for availability of water to any category of people as
clean and healthy water is a right not a luxury.

Vision
What gives us power is our commitment and love for the
land of Fire, Azerbaijan. Our primary focus has always been
to help the country. By increasing the amount of exports, we
can bring in more funds for Azerbaijan therefore improving
our financial

Marketing impact
Marketing is the tools available to a business to
gain the reaction it is seeking from its target market
in relation to its marketing objectives.
Marketing impact is shaped by the fact that
"Sirab Water" promotes good health by helping your
body cool itself, keeping your mouth, nose and eyes
moist, promoting optimal joint and muscle function,
maintaining healthy skin, cleansing your body of
toxins and lowering your blood volume for better
cardiovascular health.

Product Contains
Ingredients

Calories
Fat
Sodium
Potassium
Carbohydrates
Sugar
Protein
Vitamin C
Vitamin E
Vitamin B3
Vitamin B5
Vitamin B6

Contains

50
0g
0mg
60mg
13g
13g
0g
40%
20%
20%
20%
20%

Promotion
Television

Radio

Commercials

Advertisements

Daily Newspapers

Posters

Magazines

Billboards
Sample specially
for popular

Banners

restaurants,
hospitals, sports
clubs and popular
physicians

Market Share
Since the Soviet period, Sirab Water took an important place in
the Azerbaijani economy and gained great fame and demand, both
as drinking water and for medical means.
The natural mineral drinking water Sirab has been awarded
"Quality Diploma" for best product at the exhibition "Worldfood
Kazakhstan" held in Almaty, Kazakhstan on November, 2011.
The company has defined its three main targets as production of
a high quality product meeting the world standards, to export the
produced product to the world market, and to make use of the latest
achievements in technology.
Sales
Sirab Waters
Other Companies; 40%; 40%
Sirab Waters; 60%; 60%

Social Media
Goals, Strengths, and Weaknesses
Goals:
- Improve brand visibility
- Offer a valuable, high quality content to shape permanent
audience
- Atrract more potential interested customers
- Promote ,,Sirab ,, by supporting local events such as
International Health Dayfor instance.
- Build a solid client base
- Earn better profits

Strengths

- Sirab has the best online presence than the rest of

competitors
- The brand username is claimed from facebook brands
- The company has an appealing logo and use friendly
website
- Company tries to shift to online marketing, however lacks
essential experience
Sirab formed a good recommendation image due to
reliability

Weaknesses
- Food and Beverage industry is very competitive
- Market is flooded with various alternative beverage
products
- Lack of broad international presence

Competitive identification
Azerbaijan market comprises direct and indirect
competition for Sirab waters JSC the biggest competitors in
terms of facebook presence having the same market segment.
Indirect competition is mainly shaped by juices, carbonated
soft drinks and other alternative products.

Facebook page likes comparison chart

20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0

Sirab

Badamli

Narzan
Column2

Esentuki

Marab

Motivation System
Motivation system at Sirab Waters JSCis shaped by the
goal-directed behavior induced by the expectation of
satisfying needs of our employees. It is the major
determinants ofour behaviors. By understand the motives,
we caninfluence staffs behaviors.
Motivation System of Sirab Waters JSC in organizational
context, managers identify the reasons behind in
achievement ofgoals set by the staffs and understand
theaspiration and needs of the employeesin orderto
motivate them as appropriate to reachorganizations
objective (in the context of theirroles that they are
performing). Each person is unique and thus the motivation
plan foreach is different.

Conclusion
As

it is noted by the survey employees generally

support the idea of social responsibility as they are
all members of a successful team that works for
fulfilling the vision and mission of the company.
Audit revealed that even though the economic
indicators are good some employees signal problems
as the case of inexistent cafeteria and so on. Also the
stakeholders are sometimes reserved when the
general meeting takes the decision to reinvest profits
but not share it as dividends affecting of course their
attitude regarding social activities

Conclusion
We

believe that if much more companies

would perform social activities our world
will be a better place and people would
have been a little happier.

Thank you for your

attention!!!