Analysis of Business

from Different Settings

Clara Lee Pei Lin
Chow Su Ling
Lim Peidi
Ng Pui Yan
Sarah Esa
Shazleen
Shafiqah

Kim Yin Pharmacy Sdn.

Bhd.
(Johor Jaya)

&

Guardian Pharmacy
(Bandar Sunway)

Kim Yin Pharmacy

Sdn. Bhd.

Kim Yin Pharmacy Sdn.

Bhd
No. 8, Jalan Ros Merah 2/2, Taman Johor
Founded
199 81100,
and Bahru,
set up in Johor,
Perling Malaysia.
Mall by
Jaya,
Johor

Lee Geok Kim and Foo Yin Yin

200
6

Business was tough with high rental.

Christmas was not a day for holiday and only two days
of holiday during Chinese New Year.
The mall management required shop owners to hire 4
to 5 staff. Had to come with money to pay the staff.
The staff was allowed to go for holiday, but the
employer could not.
If the shop closes on a non-public holiday, the
employer would be fined.

200
7

Shop relocated to Jalan Ros Merah,

Johor Jaya.

Background of
Business

MOTIVE

Tiring journey travelling to

and fro for Singapore
everyday.
Low income, SGD1500.
(1500 x 2.0 = MYR 3000.00)

Thought of owning a
business instead of working
for others.

Roles of
Workers

Pharmacist, Mr. Lee

Choon Jin, owner of the
business, prescribe
medicine.
Accountant, Mrs. Phyllis
Wong Mei Ching, wife to
Mr. Lee Choon Jin, sales
Main
Products
and accounting.

Sold

Medicine and
health
supplements

Bandages
and
dressings

Skin
Products

Essential
Oils

Customers
Restaurant workers
Car repair shop
workers
Business owners
Daily

Weekly

Monthly

8 to 20 customers

90 customers

350 to 400
customers

Annual Revenue
Figure

MYR300,000.
00

Competitors Traits
Lovy
Pharmacy

Caring
Pharmacy
Cheaper
price and

often have sales or

promotions.
Kl

Cosway
Have their own brand
product. (Coconut Oil)

Competitors Traits
Lovy
Pharmacy
Located
next to BP

Caring
Pharmacy
Cheaper
price and

Diagnostics and
provide medicine for
the customers from
BP.

often have sales or

promotions.

Cosway
Have their own
brand product.
(Coconut Oil)

Requirements for
Business

Capital of MYR150k.
Bachelors Degree in
Pharmacy.
A license to run a
pharmacy.

Market of
Business

Hard to enter this market

due to the increasing
competition, especially for
small business because
larger companies have
more resources to
advertise and promote their
products.

Strategies to Encounter
Competition

Constantly compare the price

with competitors.
Reduce price.
Discount for certain products.
Accept special orders from
customers.

Introducing New
Products Discussio
Product

introduced by
sales
representative.

n of

market of
new
product.

Decide on

consignment
of product.

Pricing decision affected by competitors due to constantly

comparing prices of products.

Recommendation
Promote and
advertise via social
media.

Provide
personalized
services for
customers.

Share stock with

other companies to
get bulk price.

Open a new branch.

Guardian
Pharmacy

Guardian Pharmacy
Sunway Pyramid, Jalan PJS 11/15, Bandar
Sunway, 46150 Petaling Jaya, Malaysia.

Founded in
1967 with
200 sq. ft.
small
pharmacy

Today

largest
pharmacy
chain in
Malaysia.

Owned by Dairy Farm

International Holdings.

Background of
Business
Target

To help Malaysians
stay well, look good
and enjoy a healthy
life.

Location and
Outlets

Current location at Sunway

Pyramid Mall, Malaysia.
Total number of 111 outlets
in Malaysia. Each outlet will
have at least 8 employees.

Main Products

Health
Products

Pharmaceutical
Products

Beauty
Products

Customers
Workers in Sunway Pyramid
Mall.
Shoppers.
Daily
Weekly
Around 50
customers

300 customers

Annual Revenue
Figure

Monthly
1000 customers

MYR500,000.
00

Requirements for
Employment
To work as a pharmacist at Guardian
Pharmacy,
Have Bachelors Degree in
Pharmacy, and
Registered as a pharmacist.

Market of
Business
Large amount of capital
required to start a business.
Increasing number of
competition.

Competitors Traits

Caring Pharmacy
Focuses on
pharmacy instead of
other products.

Watsons
Have Pharmacy
lower price of
the same products
sold.

Strategies to Encounter
Competition
Cheaper price on
certain products.
More promotions and
sales.
Provide better
services.

Introduction of New
Product
Receive

proposals
from
suppliers.

Send
proposal to
Head Office.

After
approval,
products will
be
introduced
and sold.

Pricing of product affected by competitors (Caring

Pharmacy and Watsons Pharmacy). Often have sales to
attract customers.

Recommendation
Provide better
customer services.

Provide online
purchasing of
products.

Sponsor events as
advertisement.

Staff training to
improve work
performance.

Final Analysis

Similarities
Founded in Malaysia.
One of the main product sold is health
supplements.
Provide health advices for customers.
Have same strategies to encounter
competitors by lowering the price of certain
products and constantly compare the price of
products sold.

Differences
Kim Yin
Pharmacy Sdn.
Bhd.

Differences

Guardian
Pharmacy

Sole trader

Ownership

Franchise

Residential area at
Johor Jaya

Shop location

Town center of
Bandar Sunway

Number of
employees

Residents or workers
nearby

Type of customers Shoppers in Sunway

Pyramid Mall

400

Number of
customers (per
month)

1000

Direct sales from

sales representatives

Introduction of
new products

Proposal from
suppliers

Conclusion

Which business is more

commercially successful?
Guardian Pharmacy

Higher annual
revenue figure.
Largest health
care chain in
Malaysia.
More loyal
customers.

References
Craven, R. and BusinessesForS (1997)13 things you can do to make
your new business more profitable. Available at:
http://uk.businessesforsale.com/uk/search/businesses-for-sale/article
s/13-things-you-can-do-to-make-your-new-business-more-profitable
(Accessed: 22 May 2016).
Phibbs, B. (2016)How to increase retail sales Three tips. Available
at: http://
www.retaildoc.com/blog/how-to-increase-retail-sales-three-tips
(Accessed: 22 May 2016).
Rampton, J. (2015)10 ways to get more profit out of your business
today. Available at: http://
www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-bus
iness-today.html
(Accessed: 22 May 2016).
Unknown Author (2015)Ten ways to keep ahead of the competition.
Available at:

Contact Information
Kim Yin Pharmacy
Sdn. Bhd.

Lee Choon Jin

Shop Owner
+607 3581 651 (Office)
jesusoverjp@gmail.com

Guardian Pharmacy

Janette Lim
Pharmacist
+603 7493 8115

THANK
YOU!