BED BATH & BEYOND’S PLAN

Introduction
Founded = 1971
Industry = retail
 Bed bath & beyond is a power retailer of
domestic and home furnishing.

 Having annual sales of $6 billion and a net

income of $6 hundred million.

 The most powerful specialty home-décor

merchant in the country.
Objective
 The main objective of the case was the company’s
plan for growth in future.

 The case mainly highlights the profitability of the

company whose annual sales was up by 28% and net
income by 33%.

 The reason behind making good profit was its

excellent atmosphere, wide assortment and deep
variety within most merchandise lines.
key issue

 Value for customer.

 Researching on customer trend.

Key problem
 The recently purchase of christmas tree
shops, a chain of 30 stores specializing in
giftware and households items, which
increase the no. of competitor (pier 1).
Segmentation

 Bed bath and beyond mainly positioned

those people who are very much particular
about decoration and proper furnishing of
their house.
Target audience
 Middle class
 and, upper middle class
Competitive advantage
 Bed bath and beyond has the different
variety and various range of merchandise
product for a huge mass of people.
Core competency
 Store level and regional manager
spend there lot of time on the
sales floor to determine customer
trend and help them.

 Giving value to the quality of the

product .
Differentiation
 Customers satisfying goods and
services.

 As they provide discounts from

time to time.
 QUESTION & ANSWERS
Q. Explain how bed bath & beyond practices the
retailing concept?
Ans:- Managers spend a lot of time on the sales
floor to determine customer trends, as well as to
help customer.

Bed bath & beyond is obsessive about its

consumers receiving a consistently high level of
customer services.

Sales clerk are highly attentive.

 Q & A (CONTD..)

Q. Evaluate bed bath & beyond’s growth plans?

Ans:- It is consistently able to secure greater sales on a
year- to-year basis from comparable stores sales.

Bed bath & beyond has opened hundereds of stores

over the last few years. It uses a flexible real estate
strategy.

Bed bath & beyond recently purchased the christmas

tree shops, a chain of nearly 30 stores specializing in
house hold items.
 Q & A (CONTD…)

Q. How can bed bath & beyond increase the overall

quality of it’s customers service?
Ans:- It opened hundereds of stores in different
location.

Store level & regional managers spend a lot of time on

the sales floor to determine customer trend & also
help the customer also.

Sales clerk should be highly attentive.

Give a good delivery to the customers.

 Q & A (CONTD..)

Q. Explain the concept of value from the

perspective of a bed bath & beyond customer?
Ans:- Sales clerk should be highly attentive.

He should know the arrangement of shop, so they

can help customer to find out the thing which
the customer need.