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Used as a strategy
to penetrate local
and international
markets
Started in 1940s
At November 2007:
29,1 % food &
beverage
16,0 % apparel &
accessories
12,7 % services &
maintenance
FRANCHISE IN
MALAYSIA
Franchisor
( owner who
gives franchise
right )
Franchisee ( a
person who
receives
A form of business
where a franchisor
give permission and
right to be used by
a franchisee to
operate a business
in return for a
FRANCHISE
COCEPT
FRANCHISE
HISTORY
FRANCHISE
DEFEINITION
RESPONSIBILITIE
S OF FRANCHISE
RESPONSIBILITIE
S OF
FRANCHISOR
Franchise Package:
1. Promotion Package
2. Operation Package
FRANCHISING
BUSINESS
RESPONSIBILITIES OF
FRANCHISOR AND
FRANCHISEE
TYPES OF
PROCESS OF
SELLING A
FRANCHISE
-
BUSINESS FORMAT
FRANCHISE
BRAND NSME or TRADE
MARK FRANCHISE
FRANCHISE by
CONVERSION