Sei sulla pagina 1di 1

-

Used as a strategy
to penetrate local
and international
markets

Started in 1940s
At November 2007:
29,1 % food &
beverage
16,0 % apparel &
accessories
12,7 % services &
maintenance

FRANCHISE IN
MALAYSIA

Franchisor
( owner who
gives franchise
right )
Franchisee ( a
person who
receives

A form of business
where a franchisor
give permission and
right to be used by
a franchisee to
operate a business
in return for a

FRANCHISE
COCEPT

FRANCHISE
HISTORY

FRANCHISE
DEFEINITION

RESPONSIBILITIE
S OF FRANCHISE

RESPONSIBILITIE
S OF
FRANCHISOR

Franchise Package:
1. Promotion Package
2. Operation Package

FRANCHISING
BUSINESS

RESPONSIBILITIES OF
FRANCHISOR AND
FRANCHISEE
TYPES OF

PROCESS OF
SELLING A
FRANCHISE
-

BUSINESS FORMAT
FRANCHISE
BRAND NSME or TRADE
MARK FRANCHISE
FRANCHISE by
CONVERSION

Potrebbero piacerti anche